For The Record

From firefighter to Fortune 500 consultant to aesthetics CEO, Scott Melamed’s career path is anything but traditional. Today, he leads ProMD Health, a 20-location powerhouse built not on investor capital, but on disciplined strategy, relentless training, and an unwavering belief that business health is inseparable from patient outcomes.In this episode, Scott sits down with Dr. Tiphany Hall for a candid look at what it really takes to grow — and sustain — a multi-location aesthetics empire. He shares why he believes aesthetics isn’t about syringes or devices, but about something far more subjective: how patients feel about themselves, filtered through the lens of their friends and community. From hiring and training to AI adoption and community giving, Scott breaks down the playbook that has made ProMD one of the most respected names in the industry.What You’ll Learn in This Episode- The psychology of aesthetics: Why every staff member — not just injectors — shapes the patient’s perceived outcome.- Scaling without shortcuts: How Scott built ProMD into 20 locations without outside funding, relying on profit discipline and smart deployment of capital.- Training for excellence: The rigorous onboarding process where every new injector faces the ultimate test — injecting Scott or his co-founder, George, with the entire team watching.- AI with purpose: How ProMD uses AI to detect staff issues, evaluate new products, and streamline scheduling — all while freeing humans to focus on connection.- Leadership at scale: The C-Suite structure that keeps operations, outcomes, and growth aligned across a growing enterprise.- Community as strategy: Why giving back locally and nationally isn’t just philanthropy, but a business advantage that builds long-term loyalty.Memorable Moments“We sell a subjective opinion of the patient’s subjective opinion based on the subjective opinion of their friends.”Every single person in the practice is part of the treatment modality — from front desk to checkout.“Good business allows us to deploy capital to training, community, and patient experience instead of making hard choices about cutting corners.”“You don’t rise to the level of the crisis. You fall to the level of your training.”Who Should ListenWhether you’re a solo injector thinking about your next step, a practice manager trying to create consistency, or a multi-location owner balancing culture with scale, this episode delivers a roadmap for sustainable growth. Scott’s insights will challenge you to rethink how you view outcomes, patient experience, and leadership — and how they all intersect to drive business success.Connect with Scott MelamedInstagram: @melmedofficial | @promdhealthLinkedIn: https://www.linkedin.com/in/scott-melamed-31484524/Website: https://promdhealth.com/Email: scott@promdhealth.com👉 Don’t miss Scott live at Aesthetic Next 7.0, where he’ll share more strategies on building scalable, sustainable aesthetics businesses.

In this episode of For The Record, we sit down with Dana Herbertson, SFA, MEP-C, AEST, CLT, Owner of The Derm Lounge Med Spa in Dallas and a true force in the medical aesthetics industry. With nearly 30 years of experience, starting as a surgical first assistant in plastic surgery and evolving into one of Dallas's most sought-after injectors, Dana brings a unique surgical perspective to aesthetic medicine that sets her apart.Dana's journey from the operating room to entrepreneurship wasn't straightforward. After years of assisting in surgery and fighting for more time in the injection chair, she took the leap and opened her own 900-square-foot practice. Today, she operates a stunning 3,000-square-foot med spa alongside her children Aidan and Paige, who help run every aspect of the business.What makes Dana's practice thrive even as the industry faces a 17-20% downturn? It's her commitment to genuine relationships over transactions, her surgical-level precision in everything from threads to peptides, and her willingness to say "no" to filler more often than "yes." She's not running a factory—she's creating transformations that honor anatomy, safety, and the natural beauty of each patient.Throughout this conversation, Dana opens up about the realities of family business dynamics, the art and science of thread lifting (complete with sterile technique that would make any OR nurse proud), and her pioneering work with bio-regenerative medicine—from polynucleotides for skin rejuvenation to peptide protocols that are changing the menopause game for women everywhere.What You'll Learn:• The surgical advantage: How Dana's background as a surgical first assistant informs her approach to threads, anatomy, and sterile technique, and why cadaver courses are non-negotiable for providers doing threads• Family business dynamics: The benefits of working with your children, and how Aidan and Paige transformed Dana from overwhelmed solo practitioner to efficient CEO• Mastering threads: Why infection control is everything, the importance of multiple trainings (not just one).• The filler paradox: Why Dana now says "no" to filler more than "yes," and how bio-stimulators, threads, and regenerative treatments are creating better, more natural results than the heavy filler faces of years past• Peptides & menopause: Dana's game-changing insights on how GLP-1s and peptide protocols are revolutionizing menopause management.• The mesoneedling revolution: How Dana uses Toskani’s polynucleotide cocktails with precision needling techniques to wake up dormant cells and reverse skin aging at the cellular level• Hair restoration breakthroughs: The stunning results Dana's achieving with PDO smooth threads, PDRN hair cocktails, and consistent monthly treatments that rival hair transplant results.• Surviving economic downturns: Practical wisdom from someone who's weathered multiple market crashes, including why patient loyalty and authentic relationships matter more than ever when the industry is down 20%• Efficiency without sacrifice: How Dana uses headsets, multiple treatment rooms, and skilled assistants to scale her practice without turning it into a patient factory• What's next in bio-regenerative medicine: A sneak peek at NTCF and other European innovations Dana's watching that could be coming to the US market soonWhether you're a new injector looking to expand your skillset, a practice owner trying to scale efficiently, or simply curious about the cutting edge of regenerative aesthetics, Dana's insights offer a masterclass in combining surgical precision with entrepreneurial vision—all while keeping the patient experience at the heart of everything.Connect with Dana:Dana's IG: https://www.instagram.com/botoxbarbiedana/The Derm Lounge IG: https://www.instagram.com/thedermloungemedspa/The Derm Lounge Web: https://thedermlounge.com/For Training Opportunities: Contact The Derm Lounge directly to schedule hands-on training sessions

When repeat FTR guest, Katlin Cauffman, founder of Diamond Accelerator, sits down with Dr. Tiphany Hall live at Aesthetic Next 7.0, the message is clear: if you think only injectors drive revenue, you’re missing the mark.Katlin’s spent years turning aesthetic practices into profitable, well-oiled machines. In this episode, she shares exactly how high-performing teams hit their numbers—not by working harder, but by working smarter.From Front Desk to Injector: Everyone’s in SalesKatlin challenges one of the industry’s biggest misconceptions: that revenue starts and ends with injectors. In truth, every role contributes to the bottom line—from your MA to your front desk to your practice manager.Her advice? Define measurable KPIs for each role and start tracking them. Something as simple as monitoring rebooking rates can increase performance by 10% overnight. When teams align behind shared goals, practices routinely hit 75–80% rebooking rates—often enough to meet revenue targets without adding new patients.Revenue Per Hour: The New Success MetricIf there’s one number every practice should know, it’s revenue per hour. Katlin reveals that half of what affects this number has nothing to do with skill—it’s about systems, pricing, scheduling, and support. Sometimes, the path to higher profit isn’t more training—it’s better structure.The MA AdvantageAdding a medical assistant can be the fastest way to double injector revenue. When used strategically—with clear SOPs and shared expectations—an MA allows the injector to stay focused on patient interaction while the assistant handles prep, education, and room flow. The result: better utilization, smoother visits, and higher hourly output.But Katlin warns: “Hiring an MA isn’t magic—you have to give them a playbook.” Without structure, you just add cost. With it, you add capacity.Talk About Money (Like It’s Your Job)Too many providers shy away from financial discussions. Katlin calls that a missed opportunity.If you spend 30 minutes building trust with a patient, you shouldn’t hand off the pricing conversation to the front desk. Instead, lead the financing talk confidently—“this could be as low as $89 a month”—and watch conversion rates climb.Empowering providers to own the money conversation transforms consultations into closed treatment plans.Recruitment & Culture: Build the Team You WantKatlin and Tiphany also tackle recruiting and retention in a competitive market. Top injectors aren’t just chasing commission—they want culture, vision, and growth.Katlin recommends having a “Why Work Here” deck ready year-round so you’re always recruiting intentionally, not reactively. When the right person walks in, you’ll already be ready to hire.The Mindset That Changes EverythingAt the heart of Katlin’s philosophy is ownership. Growth doesn’t happen by accident—it’s built through intentional leadership, transparent tracking, and a team aligned behind the same metrics.Key Takeaways• Growth starts with ownership and mindset.• Every role drives revenue—define and track it.• Rebooking is a team sport, not a front desk task.• Hiring an MA can double revenue when structured properly.• Providers must own the financing conversation.• Revenue per hour is the clearest window into performance.• Build recruiting systems that attract culture-fit talent year-round.Free Resource: The Injector Profit PlaybookKatlin’s Injector Profit Playbook breaks down the 10 most common reasons injectors underperform—and most of them aren’t clinical. From poor scheduling to inefficient pricing models, the playbook gives practical, measurable ways to boost revenue per hour fast. It’s a must-listen companion for any growth-minded provider or owner.Get your FREE Injector Profit Playbook: https://grow.diamondaccelerator.com/injectorprofitConnect with Katlin:Web: https://diamondaccelerator.com/Instagram: https://www.instagram.com/katlincauffman/

When Jenny Hartley, ACNP, left her 18-year career in critical care to enter aesthetic medicine in 2019, she brought something most new injectors don't have: a Medical Director's mindset, emergency training instincts, and an unwavering commitment to doing things right. As the founder of Skin Synthesis in Seattle, she's become known as an expert in compliance and a skilled practitioner– a rare combination of clinical excellence and operational rigor that sets her practice apart in an increasingly crowded market.The Real Cost of ExcellenceStarting an aesthetic practice without working for an established clinic first meant Jenny had to invest heavily in her education – tens of thousands of dollars initially, and over $100,000 in the last year alone. Her philosophy? "If you're not going to be excellent, is it worth being at all?"Compliance as Competitive AdvantageJenny didn't just buy standard operating procedures off the shelf. She built hers from scratch, working with three different law firms specializing in employment law, aesthetic medicine, and contract work. This meticulous approach may mean she moves slower than competitors who cut corners, but it brings sustainability, safety, and peace of mind. The result is a practice that may not be the flashiest or trendiest, but it’s one that's built to last in a complex legal environment. Redefining the Good Faith ExamFor Jenny, the GFE isn't a checklist – it's a comprehensive history and physical that explores the whole patient. She asks about their career, family, hobbies, and stress levels to understand who they are and what they truly need. Key elements of her consultation approach:• Screen for body dysmorphic disorder (affecting 15-20% of aesthetic patients)• Ask about lifestyle factors that impact treatment longevity• Identify where patients hold stress physically• Create comprehensive one-year treatment plans with timeline and costs• Manage expectations based on individual circumstancesThis approach naturally leads to patients who return 8-14 times per year for comprehensive care, not just one-off treatments.The Vascular Occlusion Sim Lab: Training for EmergenciesDrawing on her critical care background, Jenny created a Vascular Occlusion Simulation Lab to address a massive industry gap: we don't train for emergencies. We might attend lectures and stock hyaluronidase, but we don't practice our response.What the sim lab includes:• Didactic education on VO physiology, presentation, stages, and vision loss• Multiple hands-on simulations (tissue necrosis and vision loss scenarios)• Team coordination and emergency response protocols• When and how to call 911 and work with local hospitals• Protocols, VO kit supply lists, and implementable policiesThe sim lab is offered quarterly in Seattle, and Jenny also travels to clinics or communities for an ideal group size of 5-6 participants. As the age-old expressions goes, if you're going to inject the poison, you need the antidote – and know exactly how to use it.The Reality of EntrepreneurshipJenny was remarkably candid about how difficult entrepreneurship actually is. The loneliness, the failure, the guilt, the 20-hour days without breaks.Her survival strategies:• Scale back and reprioritize when overwhelm sets in• Get back in the treatment room to reignite passion• Build a network of fellow practice owners and mentors who truly understandBuilding for the Long GameIn an industry obsessed with growth hacks and viral marketing, Jenny's message is refreshingly different: slow down, do the research, hold your line, and build something that will last. It's a harder path, but for those willing to walk it, doing things right is an invaluable advantage. Connect with Jenny:Instagram:- Jenny: https://www.instagram.com/jha.skinsynthesis/- Skin Synthesis: https://www.instagram.com/skinsynthesis/Skin Synthesis: https://skinsynthesis.com/For more info about the VO Sim Lab, email info@skinsynthesis.com

In this power-packed episode recorded live at Aesthetic Next, we sit down with Jourdan Eloriaga, CEO of Aesthetic Bosses, CMO of Natura and newly appointed VP of Prime IV. Jourdan isn't just talking theory—his clients are generating impressive numbers like $350K monthly using a strategic combination of Aesthetic Record, LeadAR, and a marketing philosophy that's equal parts aggressive and methodical.As both a marketing agency owner and medical spa executive, Jourdan bridges the gap between what sounds good on paper and what actually drives revenue. His approach is refreshingly direct: content, connections, and calls. No fluff, no excuses, just a proven system that doubles patient counts when implemented correctly.Throughout our conversation, Jourdan shares insights on the operational discipline required to turn leads into loyal patients. From making 8,000 outbound calls monthly to collecting 1,800 Google reviews, his team operates like a well-oiled machine. But here's what makes Jourdan's approach different—he doesn't rely on automation or AI as a crutch. Instead, he uses technology strategically while never losing sight of the human connection that drives emotional purchases in aesthetics.Key Insights & Strategies:• The "Buy, Die, or Unsubscribe" Philosophy: Jourdan's team operates on the principle that 80% of sales happen between the fifth and twelfth touchpoint. If you're only calling leads once or twice before giving up, you're essentially burning money on paid ads. The goal is to persistently follow up until prospects either convert, clearly decline, or unsubscribe from communications.• The Power of Intentional Calling: Natura makes approximately 8,000 outbound calls per month with a two-person system—one front desk person handling walk-ins and calls, one back-office person focused exclusively on pipeline management. • Content Trumps Targeting: While many practices obsess over audience targeting, Jourdan focuses on creating compelling content first. His reasoning? Meta's AI targeting is sophisticated enough to find the right people—but if your content is weak, you're just showing bad ads to more people. • The Google Review Advantage: By aggressively collecting reviews through QR codes in every treatment room, one of Jourdan's practices accumulated 1,800 Google reviews. When competing practices have 300 reviews, there's literally no competition, dramatically lowering cost per acquisition as prospects self-qualify based on social proof.• Strategic Service Selection for Ads: Not all services are created equal for paid advertising. Jourdan recommends promoting services that require minimal education, like toxin, fillers, or IV therapy, to keep cost per lead low and sales cycles short. • Weekly Staff Training is Non-Negotiable: Jourdan meets with his team weekly to review call recordings, discuss objections, and refine their approach. • Referrals Are Pure Profit: Every referral represents an increase in profit since there's no cost of acquisition. Building systems to generate and track referrals should be a priority for every practice.The Three Cs Framework for Growth:1. Content: Create authority-building material that educates and overcomes objections2. Connections: Build genuine relationships. AI is a tool, not a replacement for human touch3. Calls: Aggressive, consistent follow-up with proper training and scriptsWhether you're generating $50K or $500K monthly, Jourdan's strategies offer a roadmap for scaling with discipline. His success isn't about secret hacks or viral moments—it's about consistent execution of fundamentals: make more calls, create better content, collect more reviews, and know your numbers cold.Connect with Jourdan:• Instagram: @aestheticbosses or @jourelor • Website: Aestheticbosses.com

Recorded live at Aesthetic Next 7.0, this episode features Kay Durairaj, MD, founder of Beauty by Dr. Kay, KD Skincare, Modern Aesthetic Theory, and one of the industry’s most influential voices. With more than 20 years in facial plastic surgery and aesthetics, Dr. Kay has earned her reputation as a pioneer by blending scientific rigor, patient-first care, and an unrelenting drive to innovate and deliver excellence.Her career reflects the transformation of the aesthetic industry itself—from surgical precision to molecular-level regenerative treatments. A believer in constant reinvention, Dr. Kay has diversified her practice to include injectables, hair restoration, biostimulators, longevity medicine, and surgical services. This balanced model allows her to sustain growth year-round, regardless of shifting patient demand.One of her most significant differentiators is her curiosity- case in point, her early adoption of artificial intelligence in clinical practice. Rather than using AI as a marketing tool, she integrates it to deliver measurable value. Perfect Corp skin analysis, Quantificare 3D imaging, and AI-driven hair metrics allow her to provide patients with objective, science-based insights. On the research side, platforms like GPT-5 help her conduct large-scale literature reviews that guide treatment decisions. The result is a care model that blends innovation, precision, and trust.Dr. Kay is also at the forefront of the biostimulator movement. While hyaluronic acid fillers remain a staple, she champions regenerative products like Sculptra and Radiesse for their ability to stimulate the body’s own collagen production. Her approach is rooted in science over marketing: “I want the science to talk to me. There’s no controversy when you see real histology.”She also highlights women’s health as a bridge to longevity medicine. With the majority of her patients being women—and most over 50 not receiving hormone replacement therapy—she sees a major opportunity for practices to integrate hormonal care. Optimizing estrogen, she notes, significantly improves outcomes from both surgery and regenerative treatments, making it a natural complement to aesthetics.Her work with high-profile patients has underscored the importance of authenticity. While the pressure to deliver flawless, undetectable results is high, her success stems from honesty—knowing when to decline requests that do not align with natural, science-backed outcomes.Looking ahead, Dr. Kay is collaborating with companies developing gene activation therapies that may restore youthful collagen and hyaluronic acid production, as well as exploring topical rapamycin to target cellular longevity. These emerging treatments could redefine the boundaries of aesthetic and regenerative medicine.Key Lessons for Practitioners:Diversify strategically: Build multiple service lines that complement one another.Embrace AI thoughtfully: Choose tools that enhance patient care and differentiate your practice.Lead with science: Evidence-based decision-making builds trust and credibility.Explore hormone health: Integrating wellness with aesthetics strengthens patient outcomes.Stay authentic: Prioritize natural enhancement over trends.Commit to learning: Continuous education is the foundation of long-term success.Dr. Kay's career illustrates that excellence in modern aesthetics requires more than technical mastery. It demands vision, adaptability, and the courage to embrace innovation before it becomes mainstream. As she continues lecturing worldwide and developing groundbreaking treatments, her mission remains the same: helping patients achieve their natural best through science-driven, ethical care.Connect with Dr. Kay: Instagram: @beautybydrkayWebsite: beautybydrkay.com

In this deeply personal episode of For The Record, we sit down with Julie Bass Kaplan, FNP-BC, NP-C, CANS, CPSN, HCMT, PHN, one of the industry's most trusted voices on safety and education. With over 25 years in aesthetic medicine, Julie's journey is a masterclass in the power of advocacy and giving back.Julie's story begins in 1999, and what began as a personal quest evolved into an empire of education that has touched thousands of practitioners worldwide. But her defining moment came in 2010 when a filler complication left her with what she calls her "pizza face" for six months. Rather than hideout, this became her calling to ensure no other practitioner would face similar situations unprepared.From Adversity to AdvocacyThe 2010 adverse event became Julie's "come to Moses moment." With her face severely compromised, she returned to practice and began educating patients about potential risks. Their response – "That's okay, I trust you" – reinforced her commitment to safety education. This pivotal experience shaped her mission: preparing every practitioner for moments when things don't go quite right.Julie's Jubilant Head & Breakfast workshops in Ashland, Oregon have become legendary for their intimate, comprehensive approach. Participants often arrive as strangers and leave as lifelong colleagues and collaborators. Breaking Barriers and Building CommunityThis year, Julie achieved a historic milestone as the first nurse practitioner in US history to lead a mobile cadaver lab for an industry manufacturer (Allergan) – after personally leading 69 anatomy workshops. This recognition represents more than personal achievement; it acknowledges that anatomical expertise transcends medical degrees and highlights the critical role advanced practice providers play in aesthetic medicine.Her approach to advocacy is relationship-based rather than confrontational. Julie emphasizes taking the field seriously as medicine, not "industry," building partnerships with pharmaceutical companies, and forging alliances with physician colleagues who value collaborative care. What's NextLooking ahead, Julie is passionate about the convergence of aesthetics and wellness, particularly in women's health. Regenerative medicine, hormone optimization, and peptide therapy represent her vision for the future – helping patients feel well from the inside out rather than simply addressing surface concerns.Key TakeawaysFor New Practitioners:• Learn one technique at a time and master it before moving to the next• Invest seriously in education through multiple channels – formal workshops, online communities, mentorship, cadaver labs• Focus on patient connection and building a relationship rather than rushed appointments• Don't jump into independent practice too early; master basics under expert supervision firstFor Practice Owners:• Hire people who share your values and ethics – consider hiring former patients• Provide educational budgets and growth opportunities for team members – the better they are, the better you are• Build relationships with industry partners who listen and value your expertiseFor Injectors:• Take aesthetic medicine seriously as healthcare, not just "industry"• Prepare for adverse events before they happen – have a plan and community support• Continuous learning is non-negotiable throughout your career• Build a network of colleagues across specialties for collaboration and supportThroughout it all, Julie remains focused on her core mission: ensuring every practitioner has the knowledge, skills, and support network needed to provide safe, beautiful, and meaningful results.Connect with Julie:• Jubilant Head and Breakfast: https://www.jubilantheadandbreakfast.com/• Julie’s Patreon: https://www.patreon.com/Juvedermjulie/about? • Disappearing Act Aesthetic Medicine: https://lovedisappearingact.com/• Follow her on IG for her upcoming training events: https://www.instagram.com/jubilant.julie/

In one of our most powerful episodes yet, host Dr. Tiphany Hall sits down with Shawn Thursby-Palmer, FNP, MSN founder of the two-location med spa Beyond The Needle, for a raw conversation about second chances, redemption, and what it truly means to serve others in the aesthetics industry.Shawn's journey is nothing short of extraordinary. Born and raised in Banning, California, to a police chief father and mayor pro tem mother, his early life seemed destined for success. But coming out in the early 90s led him down a devastating path that included drugs, addiction and homelessness in the streets of West Hollywood. What happened next defies every statistic about recovery and addiction, and its proof that Shawn was always made for more. Against all odds, Shawn pulled himself out of the darkness, rebuilt his life from scratch, and fought his way to graduating at the top of his nursing school and nurse practitioner programs. Today, he operates two thriving med spas in California while traveling 4-8 times per month as one of the country's most sought-after injection trainers.But Shawn's story isn't just about personal triumph—it's about how lived experience shapes the way we serve others. His approach to patient care, team building, and industry education stems directly from his understanding of what it means to need a second chance, empathy, and care – not just a great aesthetic result. What You'll Learn in This Episode:The Phoenix Rises: How Shawn transformed from dealer to top-of-class nurse practitioner through sheer willpower and determinationBuilding Beyond the Needle: The philosophy behind his med spa name and why every patient gets treated like family, complete with hugs and genuine careAffordable Education Mission: Why Shawn offers free shadowing and responds to 100+ daily messages from providers seeking guidance, breaking the industry norm of expensive mentorshipSmart Business Scaling: His methodical approach to adding locations and services, including why he waited two years to offer weight loss after extensively researching the fieldTeam Culture Secrets: The three non-negotiables in his practice (no gossiping, no politics, no negative energy) and how he creates specialists within his teamPatient Safety Philosophy: Why he assess every patient’s mental state before beginning treatment with a few self-love questions, why he’s okay to wait when adding new services, and how patient safety guides every decisionKey Takeaways:Shawn's candid discussion reveals the stark contrast between providers who enter aesthetics for quick money versus patient care and the risk of overpaying for subpar training when you're new. Perhaps most importantly, Shawn demonstrates that success in aesthetics isn't just about clinical skills—it's about emotional intelligence, genuine care, and creating an environment where both patients and team members feel valued and supported.The Bigger Picture:This episode tackles some of the industry's most pressing issues: the influx of new providers seeking quick entry into aesthetics, the prohibitive cost of quality education, and the need for experienced practitioners to mentor the next generation. Shawn's approach of giving back through affordable training and open-door mentorship offers a blueprint for how established providers can help elevate the entire industry.His story also highlights the therapeutic nature of aesthetic treatments—patients often come seeking more than just physical enhancement, and providers must be prepared to offer emotional support alongside clinical expertise.Connect with Shawn:• Instagram: @shawnthursbypalmer• Med Spa: @beyondtheneedlemedspa• Locations: Banning, CA and Studio City, CA• Training: Follow his travel schedule on IG for hands-on education opportunitiesNote: This episode contains mature themes including addiction and recovery. Listener discretion advised.

In an industry where trust and transformation go hand in hand, few voices resonate as strongly as English Black, PA-C. This week on For The Record, host Tiphany Hall sits down with English, the powerhouse founder of The Curated Aesthetic, to unpack her inspiring journey from the ER to entrepreneurship—and the lessons she’s learned along the way.English brings a unique perspective: a medical provider with deep clinical expertise, a practice owner who understands the business grind, and a mentor passionate about elevating the next generation of injectors. From her early days in emergency medicine and dermatology to building a thriving Aesthetic practice, English shares candid insights into the challenges, opportunities, and mindset shifts that define success in this fast-evolving field.Inside This Episode:- The Patient Empowerment Playbook: Why thorough consultations, active listening, and emotional intelligence are the ultimate differentiators for injectors.- Confidence Through Credentials: How to build credibility with educated, high-powered patients who expect nothing less than excellence.- Social Media with Purpose: English’s approach to creating content that educates without misleading, inspires without polarizing, and maintains professional integrity.- Future of Aesthetics: From wellness integration to evolving patient expectations, English shares her perspective on where the industry is heading.Looking Forward: Curated Confidence and The Empowered InjectorEnglish is channeling her passion for empowerment into exciting new ventures. She's launching Curated Confidence, a podcast dedicated to supporting both patients and providers, alongside The Empowered Injector, a comprehensive training program designed to elevate the entire industry.These initiatives reflect English's commitment to continuous learning and her belief that the future of esthetics lies in:• Integrating wellness and functional medicine with traditional treatments• Empowering providers to make confident, informed treatment decisions• Creating supportive communities within the industry• Maintaining focus on both aesthetic and emotional well-beingDM English the word READY for more information about The Empowered Injector!The Bigger PictureThis episode illuminates the evolving landscape of medical aesthetics, where emotional intelligence is becoming as important as clinical expertise. English's approach demonstrates that the most successful practitioners are those who view themselves as partners in their patients' confidence journeys, not just providers of treatments. English reminds us that at the heart of aesthetics is a human connection: empowering patients to feel confident, safe, and seen. For providers, it’s a call to lead with integrity, master the consult, and commit to continuous Whether you’re a solo injector just starting out, a practice owner juggling growth, or a seasoned provider rethinking how to connect with your patients, this episode is packed with actionable strategies and perspective-shifting wisdom.Step into this powerful conversation and discover how you can curate confidence not just in your patients, but in yourself and your practice. And catch English at Aesthetic Next 7.0 for two talks including a complimentary workshop!Connect with English:Follow her on Instagram: https://www.instagram.com/theenglishaesthetic/Follow The Curated Aesthetic on IG: https://www.instagram.com/thecuratedaesthetic_nc/

Join host Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record & Conference Director at Aesthetic Next, along with Senior Events Manager Macy Robinson and Strategic Partnerships Manager Kristin Ortiz for an in-depth preview of Aesthetic Next 7.0. This year's theme, Seven Wonders of Aesthetics, celebrates global beauty standards from around the world while delivering the industry's most comprehensive educational experience with 113 CMEs across multiple tracks.This Year's Global ThemeAesthetic Next 7.0 explores beauty standards around the world with globally inspired experiences throughout the event. Attendees will discover what makes each region unique while enjoying educational and photo activations and various panels set against an international backdrop.Workshop SpotlightsThere are so many workshops, masterclasses, bootcamps and meetups this year- literally something for everyone! The group identified a few must-attend workshops to put on your list: • Facial Anatomy Cadaver Lab offsite with Drs. David Saadat & Alexander Rivkin• HRT Workshop with Certification through Yoo Academy with Lexi Yoo, FNP-C• RUMA Method Functional Medicine workshop with Shelby Miller, DNP, FNP-C• Vampire Series & Certification with Dr. Joelle Lieman International Faculty ShowcaseDr. Kate Goldie makes her highly anticipated debut from the UK, bringing award-winning injection techniques and scientific approaches that have revolutionized facial aesthetics. Her master class promises to spark curiosity with theoretical yet practical methods that attendees have been requesting for years. Rick O'Neill returns as the digital marketing guru from the UK, offering insights on SEO optimization and common marketing mistakes that practices make daily.Evening Events That Create Magic Thursday: Exhibit Hall Block Party Sponsored by Evolus - featuring DJ, giant yard games, drinks, gievaways and live graffiti artist Friday: The Nexties Awards Sponsored by Benev with Glow Around the Globe theme in jewel tones, including red carpet, charity raffle for Sparkle Aesthetics Cancer Care Packages, dinner, awards show and entertainmentSaturday: Olympus Unplugged Sponsored by Prollenium- annual wrap party with an elevated Grecian theme by the pool- think sophisticated toga party!More from AN 7.0• Aesthetician Track is now the Skincare Track – anyone can attend with an interest in skincare!• Hands-on courses return with CORE, Vampire Series, Hyperdilute CaHa course, and Thread Mastery course • Interactive Treatment Center (Whisper Suites) for 1:1 time with Exhibitors & Sponsors for treatments and consults• 113 CME Credits for attendees!!!!!!• Up to 6 months virtual viewing included with every ticket• Several incredible panels in every track- from longevity to training, controversies to M&A and lip techniques, we’ve got it all!Practical Planning TipsGet the Aesthetic Next app featuring an integrated community platform where solo attendees can connect, plan meetups, and coordinate wardrobes. Daily attire ranges from business casual to scrubs (Figs sponsors this year's faculty uniforms), but comfortable walking shoes are essential given the hotel's size. For evening events, checkout out our Pinterest board here: https://www.pinterest.com/aestheticnext/Maximizing Your InvestmentPlanning is critical at Aesthetic Next. The sheer volume of content requires decisions about session attendance, networking opportunities, and evening events. Teams should coordinate coverage across different tracks and plan post-conference debriefings to share knowledge effectively. As the ladies say, get the app and start planning! Getting Your TicketsGroup discounts are available for up to 10 attendees, with larger groups eligible for custom pricing. Current promotions include BOGO offers and the exclusive FTR150 discount code for $150 off registration. Learn More & Register: https://Aestheticnext.comFollow Us on IG: https://www.instagram.com/aesthetic_next/

In this powerhouse episode of For The Record, we welcome back expert consultant, Jessica Hunter, CEO of Hunter Consulting Services and Head of Aesthetic Consulting at Aesthetic Brokers. With over a decade of experience helping practices transform from burnout to buyout-ready, Jessica offers a no-nonsense roadmap for owners who want to build a business that works—with or without them.As private equity interest surges and the industry shifts with trends like GLP-1s and functional medicine, Jessica is helping practice owners get their houses in order. Whether you're looking to sell in five years or simply want to stop drowning in day-to-day chaos, her message is clear: build a strong foundation so you have options—no matter what the future holds.What You'll Learn in This Episode* The Real State of Aesthetic PracticesMost owners are overworked and underpaid, stuck in outdated models that no longer work. Jessica shares why the strategies from a decade ago aren’t cutting it—and what to do instead.* Diversify Like a ProIt’s not about offering everything; it’s about packaging services across different platforms, price points, and demographics to create sustainable, recurring revenue that can weather any storm.* End Key Person DependencyJessica explains why no owner should generate more than 50% of the practice’s revenue. She breaks down how to cross-train your team, reduce risk, and build loyalty through care teams instead of cults of personality.* Operational Efficiency = FreedomTired of manual processes and reactive management? Jessica makes the case for technology as the secret weapon—automating workflows, communications, and systems so you can finally step back.* Compensation Plans That Actually Work“Fair, not equal” is the mantra. Jessica shares her proven strategies for performance-based pay that keeps margins healthy (stay under 25% of revenue) while still rewarding your top talent.* Why Discounting is a TrapFlash sales and promo events may boost revenue short-term but often lead to long-term margin erosion. Learn why cost-based pricing and strategic value-building are smarter, more sustainable plays.*The Emotional Side of OwnershipJessica doesn’t sugarcoat the mental toll of owning a practice. From burnout to decision fatigue, she encourages owners to get the help they need—because delegation isn’t optional, it’s survival.And the best part? Once the operational chaos is cleaned up and profitability returns, most of her clients don’t want to sell anymore. They fall in love with their business again—and that’s the real goal.What’s Next for Jessica?Catch Jessica live at Aesthetic Next 7.0, where she’ll dig even deeper into compensation structures, provider strategy, and what today’s buyers are really looking for in your business.Get in Touch with Jessica:Instagram: @hunterconsulting_Website: https://hunterconsultingservice.com/ & https://aestheticbrokers.com/

From champagne breakfasts to billion-dollar brainstorms, Miami’s own Limor Weinberg, ARNP—aka Beautie Bae— doesn’t just keep up with the speed of aesthetics, she sets it. In this episode she joins Dr. Tiphany Hall to unpack two decades of lessons learned on her journey from aesthetician to celebrity injector, serial entrepreneur and undeniable queen of lips.Discover how & why Limor started Fillers Anonymous, a cult-favorite merchandise brand for injectors , and how she transitioned from a successful injector to an influential trainer and businesswoman. She opens up about her unique approach to building businesses, emphasizing the importance of taking a "leap of faith" and not overthinking ideas. Limor candidly discusses overcoming imposter syndrome and the surprising success of her "Lip Recipes" guide, which has sold over 500 copies.A significant part of the conversation revolves around Limor's recent strategic move: partnering with SkinSpirit after years of owning her own clinic. She reveals how this transition has freed her up from administrative burdens, allowing her to focus on her passions like mentoring and other entrepreneurial ventures. Limor also tackles the "influencer" stigma in the industry, explaining her perspective on using influence to genuinely help others.The episode delves into practical advice for aspiring and current aesthetics professionals, covering topics such as:• The evolution of "Get Basal": Limor explains her comprehensive training platform, Get Basal (getbasal.com), which offers manuals like "Lip Recipes," a neurotoxin course, consent forms, and a growing beauty community.• Leveraging AI in practice: Limor shares her top recommendations for using AI to optimize charting, marketing, and operational flow, including tools like Blaze and NotebookLM.• The importance of boundaries and delegation: Learn why hiring an assistant or practice manager is crucial for scaling a business and maintaining personal well-being.• Starting small and strategic growth: Limor stresses the significance of understanding your business's financial numbers and conducting market research before investing heavily.• Navigating industry competitiveness: Both Tiphany and Limor emphasize focusing on your core values and patient experience rather than getting caught up in comparisons.Whether you're a new med spa owner, seasoned injector, or entrepreneur looking to diversify your income streams, this episode delivers practical strategies for building sustainable success in the aesthetics industry.Follow Limor on IG/TikTok: @beautie.baeShop merch: fillersanonymous.comTraining & mentorship: getbasal.com

What happens when "missteps" become milestones? In this electrifying episode, host Dr. Tiphany Hall sits down with Roni Bolton, APRN, DCNP—dermatology-certified nurse practitioner, laser trailblazer, and triple-threat CEO—to unpack how she turned clinical missteps into a career-defining empire.From launching her first practice to bring a device to market, and lending her expertise to a national laser brand, Roni’s journey is anything but ordinary. She didn’t set out to become “the laser queen"—but when patients with complex cases and darker skin tones came her way, she owned the challenge and created a space no one else dared to occupy. Today, she’s redefining the rules of laser education, treatment, and tech innovation.Why You’ll Want to Tune In:Discover how Roni built her medical clinic, training platform, skincare line, and more by mastering what others avoid.Learn why treating patients with compassion became her secret brand weapon.Hear how she turned tattoo removal and laser hair removal into business pillar and a lifelong mission.Uncover the truth about laser safety, device training gaps, and why “16 hours is just the beginning.”Key Highlight from Roni:Laser Expertise: From being the go-to for "untreatable" cases to pioneering triple-wavelength tech with Cervello Laser.Training Transformation: Roni's Precise Aesthetics flips the script on standard device training with rigorous, science-based education.Purpose-Driven Care: Through her nonprofit, she offers free tattoo removal for formerly incarcerated individuals.Clinical Street Cred: Despite leading multiple companies, she still sees patients weekly—proving that clinical excellence drives innovation.What You’ll Learn:-Why laser hair removal is a clinical necessity—not just a cosmetic perk.-How underserved patient populations shaped Roni’s clinical focus.-The business upside of offering what everyone else overlooks.-Why most laser burns are preventable—and why no one’s talking about them.Roni's Industry Wake-Up Call:Laser injuries are more common than vascular occlusions, yet practitioners often receive minimal training. Roni's mission? To fix the industry's blind spot by demanding higher standards in laser education, especially for skin of color.Catch Roni at Aesthetic Next 7.0 as she brings lasers to the forefront, sharing protocols, tech, and insights you won’t find anywhere else.Follow the Empire:Instagram: Nurse Roni's IG: https://www.instagram.com/nurseronib/?hl=enPSRx Body & Skin: https://www.instagram.com/psrxbodyandskin/?hl=enCervello Lasers: https://www.instagram.com/cervello.usa/?hl=en

Branding genius, global speaker, and Managing Partner of Aesthetic Altitude, Adam Haroun joins us this week on FTR to talk all things luxury branding and attracting affluent clientele. He’s the go-to for practices ready to elevate from every day to elite, and today, he’s sharing his playbook with us!Adam started as an aesthetic patient—then used his luxury marketing background to revolutionize how the aesthetic market is positioned. His goal? Raise the industry standard. “We’re selling medicine. Let’s stop sounding like Spirit Airlines.”As Adam explains, the language, the exact words, you use set the tone for how your medical aesthetic practice is perceived. Avoid words like Free, discount, Med Spa, and instead use word like Complimentary, preferred pricing, medical aesthetics clinic. Brand elevation starts with better vocabulary. Even small word changes shift perception.Adam’s 3 C’s of Brand Power1. Consistency – In visuals and experience2. Clarity – Know who you are & communicate it3. Constancy – Show up as a unified brand across all channels (not just Instagram)Adam Specializes in What Luxury Clients WantThey buy with emotion, justify with logic. They want a story, not a price tag. Make them feel seen, valued, and certain they’re in expert hands. According to Adam, “There’s no neutral touchpoint. Every detail either builds or breaks your brand.”Adam provided us with so many brilliant points throughout the episode, but here are some of our favorites: - Attracting Affluent Clients- How to Train Your Team- Referrals That Work-Rethinking Memberships- Use AI Strategically - Funnel Strategy for High-End ClientsAs Adam shares, if your pricing, experience, and brand don’t match—you're losing the right clients. Upscale patients want confidence, expertise, and a seamless experience. Build a brand that speaks to them.Connect with AdamAdam speaks across the country at conferences and for various brands and manufacturers. Don’t miss the chance to see him if he comes near you!Find him online: 📲 https://www.instagram.com/adamlovesbranding/?hl=en🌐 https://aestheticaltitude.com

The Text That Changed EverythingSometimes the most transformative moments begin with a simple text message. For Adrian Nowitzke, CRNA, MSN, APRN, founder of Behold Aesthetics and Wellness Center, that moment came in August 2021 when a friend sent her a message about fellow CRNA, Kelly Hermans, starting Beautiphi Academy. What started as a casual "let's learn how to do Botox" conversation would ultimately lead Adrian to leave her full-time anesthesia career and build a thriving two-location med spa empire in rural Illinois.The Leap of FaithAdrian's journey from CRNA to CEO wasn't just a career change—it was a complete life transformation. In October 2021, she made the terrifying decision to step away from anesthesia to pursue her passion for empowering women through aesthetics. What made this leap even more daunting was her location: Effingham, Illinois, a town of just 12,500 people where she felt completely alone in this new venture.But Adrian had a vision beyond just learning a new skill. As a mother of young children, she wanted to be more present during those crucial junior high and high school years. Her demanding anesthesia schedule simply didn't align with this goal, making the transition to aesthetics not just a career move, but a lifestyle choice.Building Community OrganicallyOne of the most remarkable aspects of Adrian's story is how she leveraged her existing relationships to grow her practice organically. In a small town where everyone knows everyone, she understood that trust was everything. Rather than relying on traditional advertising, Adrian chose authentic connections. She joined local business groups, participated in community events, and built relationships with other business owners. Her approach was simple but powerful: be a genuine member of the community who gives back.Strategic Growth and DelegationFrom the beginning, Adrian understood she couldn't do everything herself. Just six months after starting, she partnered with Aesthetic Record, recognizing that she needed systems and expertise to build a sustainable business. This decision to "identify strengths and weaknesses" and find experts in each field became a cornerstone of her success.Starting with just two days a week while maintaining part-time anesthesia work, she quickly built a client base of 500 people in less than 18 months. When patients were waiting six to eight weeks for appointments, she made another leap of faith: hiring staff and expanding to a three-treatment-room facility.The Power of Events and EducationAdrian's approach to marketing through events is both innovative and deeply personal. Rather than traditional advertising, she creates educational experiences that serve her community while building her business. Her monthly micro-events combine education with relationship building, achieving close rates of 80-90% because attendees are genuinely interested in solutions to their specific concerns.Her annual Beyond Beauty Celebration has grown from a small grand opening to a major community event hosting over 400 people, complete with tents, food trucks, and a VIP after-party for practice members. The key to success lies in planning 6-8 months in advance and creating systems that can be replicated year after year.Looking ForwardAs Adrian prepares to break ground on a custom-built facility in fall 2026, her story continues to evolve. What started as a simple text message has become a testament to the power of taking calculated risks, building genuine relationships, and never stopping the pursuit of growth and learning.Her journey from injecting friends and family to planning a new facility with 15-16 employees represents more than business success—it's a masterclass in entrepreneurship, community building, and the courage to transform not just your own life, but the lives of everyone around you.Learn more about Adrian & Behold:https://beholdu.com/https://www.instagram.com/beholdaesthetics_wellness/

This week on For the Record,we're joined by Brandon James Thompson—a seasoned aesthetic industry powerhouse who’s reshaping what it means to succeed in medical aesthetics. From humble beginnings selling copiers to building two thriving companies, Brandon’s journey is a masterclass in reinvention, resilience, and forward-thinking strategy.In this eye-opening episode, we explore the newest frontiers in aesthetics, where independent reps become trusted consultants, innovation fuels practice growth, and AI transforms patient care from the very first interaction.Inside the Episode:Why Independent Reps Are WinningOnce seen as risky outsiders, 1099 reps are now trusted advisors to modern aesthetic practices—bringing curated product portfolios, personalized strategy, and unmatched hustle. Brandon shares how top-tier W2 talent is shifting to independence and why that’s a massive win for practices seeking flexibility and innovation.Peptides, Portability, and the Power of InnovationWe dive deep into the hottest trends in regenerative medicine, handheld devices that scale with your growth, and non-injectable GLP-1 alternatives like Thinnr. Brandon reveals the criteria he's used to identify quality labs (think: access, price, purity) and how these treatments go far beyond weight loss.How AI Is Quietly Rewriting the ConsultationEnter Ponce.ai, a web-based tool built by a former Lyft tech lead that transforms patient consults with facial scanning, education, and real-time treatment planning. It’s not about replacing providers. It’s about empowering them (and patients) with data and direction before they ever walk through the door. As a board member, Brandon's had a front row seat to how technology like Ponce.ai has transformed the consult for practices, and we've barely scratched the surface!Rethinking Patient FinancingFinancing isn’t just a transaction, it's a marketing tool and a key opportunity for practice growth. Brandon shares his experience with Shalem and Sunbit, two BNPL solutions helping patients say yes, even in uncertain times. He discusses why every practice should rethink their approach to affordability and access with financing (and we agree!).Hiring, Growth, and the Human FactorAs the CEO of a recruiting firm, Brandon still personally vets every candidate they place—not just for skills, but for story. Hear how he screens for grit, integrity, and that ever-elusive “X factor” that drives results in aesthetics.Whether you're a solo injector, a growing med spa, or a seasoned industry vendor, this episode delivers insight on what’s next, and how to be ready for it. Brandon’s philosophy is simple but powerful: the future belongs to those who connect deeply, act boldly, and never stop evolving.Brandon's Contact & Recommended Companies Follow Brandon for more insights on how you can future-proof your practice, your career, and your mindset—because the aesthetic industry isn’t just changing. It’s leveling up.Brandon's LinkedIn: https://www.linkedin.com/in/brandonjamesthompson/Ponce.Ai: https://www.ponce.ai/Thinnr: https://www.getthinnr.com/Centre Research Lab: https://centreresearch.org/XOD: https://xod.life/

Welcome back to For The Record, Season 6! In this deeply insightful episode, host Dr. Tiphany Hall sits down with Katie Martin, PA-C, Vice President of Clinical Operations at Holden Timeless Beauty (HTB), for a conversation that unpacks career reinvention, operational brilliance, and what it truly takes to scale a practice—with integrity and intention.Katie’s journey from night shifts in the ER to leading clinical operations for one of California’s most respected multi-location aesthetic practices isn’t just about pivoting her career focus—it’s a testament to building something bold and beautiful during uncertain times. Together with Dr. Amanda Holden, Katie helped grow HTB during the height of COVID, proving that clarity of vision can outshine even the darkest circumstances.Katie didn’t start out with her sights set on Aesthetics. But after years in emergency medicine—and a realization that she was no longer helping people in the way she’d hoped—she transitioned to aesthetics in search of “happy, healthy medicine.” That transition eventually evolved into a partnership with Dr. Holden, and after an eight-hour meeting in 2020, Katie signed on to help Dr. Holden build HTB full time.Today, the practice spans four locations and is backed by Alpha Aesthetics Partners, a private equity platform that values brand autonomy and education just as much as profitability.Mastering the Business of PeopleKatie offers an unfiltered look at the real challenges of growth: not finances or space—but people. From approving payroll without knowing how, to managing injector schedules and overseeing compliance, her story is one of relentless learning. Her team-building strategy hinges on a rigorous hiring process anchored in HTB’s core values, including a unique “core values interview” that requires candidates to present how they live those values daily.Her motto? “Hire for culture, train for skill.”Transparent Goals & MetricsWhile some in the industry believe that sales metrics don’t belong in medicine, Katie offers a powerful counterpoint: call them goals, not quotas—and make them transparent. From weekly metrics to daily text messages, her team thrives in a culture of shared accountability, friendly competition, and peer mentorship. “When you make it about progress, not punishment, the ick factor disappears,” she explains.Katie shares the importance of KPIs, revenue per hour, and patient conversion as tools to coach injectors and guide clinical training. She describes her elegant consultation strategy that begins with asking patients what they love about their face, a technique that builds trust and ensures holistic treatment plans. Her focus on consistency across providers ensures measurable outcomes and a superior patient experience—one consultation, one injector at a time.The Alpha EffectAs one of the first partners in Alpha Aesthetics Partners, Katie offers a candid look into the world of PE-backed growth. The result? Better pricing power, more educational access, and stability for staff—all while preserving the identity of the HTB brand. With over 150 injectors connected through Alpha’s community and monthly master classes, Katie describes the partnership as “scaling with support, not losing who we are.”Becoming a National SpeakerKatie’s journey to becoming a sought-after KOL wasn’t accidental. She set her sights on Galderma’s GAIN trainer program early on, made her intentions known, and backed it up with dedication—logging over 40 trainings in her first year alone. Her advice for aspiring trainers: “Be kind. Be consistent. And show up prepared.”She’s now also a voice for Alastin and speaks regularly at conferences like Aesthetic Next, where she’ll return in 2025 to moderate panels and speak on compliance, MA-injector synergy, and regenerative medicine. Connect with Katie:Instagram: @katie.the.injectorHolden Timeless Beauty on IG: @holdentimelessbeautySee her live at Aesthetic Next 7.0. Use her discount code Martin75.

We're kicking off Season 6 with Christin Trujillo, the financial guru who's helped countless med spa owners transform their struggling practices into profitable powerhouses. As Senior Financial Consultant and Co-Founding Partner of Maven Financial Partners, Christin has a unique superpower: she can tell you exactly what's happening in your practice just by looking at your numbers—without ever stepping foot inside your doors.In this raw, no-nonsense conversation, Christin reveals the brutal truth about why so many practices are struggling right now. Spoiler alert: it's not just the economy. With double the number of med spas competing for the same patients compared to just a few years ago, the game has completely changed. The days of patients just showing up because you exist are over.But here's the good news—Christin doesn't just diagnose the problems, she provides the best path to a solution. She shares the real story behind why one multi-location practice was down over 1,000 appointments but still managed to increase revenue by 15%. The secret? They stopped chasing appointment volume and started maximizing every single patient who walked through their doors.This episode is packed with the kind of insights that make you want to immediately call your team and implement changes. Christin breaks down why your front desk person (yes, the one doing TikTok dances in the back) shouldn't be your only hope for converting those expensive Google ad leads into paying patients. She explains why rebooking should be as automatic as breathing, and how top-performing practices maintain 80-90% utilization rates while others struggle to fill their schedules.You'll discover the difference between being busy and being profitable, why revenue per hour is the metric that matters most, and how to know when it's time to hire versus when you need to get out of your own way. Christin also tackles the tough conversations about pricing, team compensation, and the leadership skills that separate thriving practices from those barely surviving.Whether you're a new practice owner drowning in the chaos of wearing every hat, or an established practice looking to scale without losing your mind, this episode delivers the roadmap you've been searching for. It's equal parts wake-up call and action plan, delivered with a little tough love that only comes from someone who's "been there, done that" countless times!READ IT! Med Spa Profitability: What the Most Profitable Med Spas are Doing (and How You Can Do it Too)Christin and her co-founder, Jessica Nunn, authored the essential business guide Med Spa Profitability, which you absolutely must read if you are in our industry!Purchase on AmazonReady to start with Maven? Get your Complimentary Profitability Assessment & find out what your practice needs to go to the next level!Maven's Website: Mavenfp.comChristin's Instagram: @christinlangtrujilloChristin's LinkedIn: https://www.linkedin.com/in/christinmlang/

In this milestone 100th episode, we welcome the incomparable Dr. George Baxter-Holder, VP of Talent Development at SkinSpirit and one of aesthetics' most influential voices. Known for his signature bowties and infectious energy, Dr. George is more than just a celebrated industry leader - he's a recipient of multiple industry awards, an ISPAN fellow, Certified Aesthetic Nurse Specialist, accomplished author, and mentor to countless professionals in the field. Throughout this special episode, he shares his wisdom and signature magic on topics ranging from personal growth to industry evolution. Our Favorite Episode Highlights: • George's inspiring path from his early career challenges to becoming a sought-after trainer and thought leader • The evolution of SkinSpirit from a single location to 50 clinics nationwide and how culture and talent development have played a critical role • Crucial insights on maintaining quality and safety standards across a rapidly growing aesthetics organization • Candid discussion about industry challenges, including the "master injector" trend and the need for standardized credentials • The importance of authentic leadership and staying true to yourself while scaling your influence • Vision for the future of medical aesthetics and the role of proper training and education Dr. George’s story serves as both inspiration and blueprint for success in the field, demonstrating how passion, persistence, and authenticity can shape a remarkable career. As he reflects on SkinSpirit's growth from a single location to more than 50 clinics nationwide, Dr. George offers invaluable insights into how maintaining strong culture and talent standards has been crucial to their success. One of the most compelling aspects of our discussion centers on the evolving landscape of aesthetic medicine. Dr. George addresses head-on some of the industry's most pressing challenges, including the controversial "master injector" trend and the critical need for standardized credentials. The episode delves deep into what it means to be an "intrapreneur" in aesthetics - a path that Dr. George advocates as a powerful alternative to private practice ownership. He makes a compelling case for how professionals can build influential, successful careers within larger organizations while maintaining their artistic autonomy and personal brand. A significant portion of our conversation focuses on the critical role of quality and safety standards in scaling aesthetic practices. Dr. George shares practical insights into recruitment, emphasizing the importance of finding providers who are both humble and hungry. He outlines how robust onboarding processes, clear policies, and regular monitoring systems work together to maintain consistent quality across multiple locations. Looking to the future, Dr. George shares his vision for the evolution of medical aesthetics. As the aesthetics industry continues to mature, Dr. George emphasizes the need for standardized training, proper credentialing, and maintaining the highest safety standards. His vision for the future includes creating more structured pathways for new practitioners while preserving the artistry and innovation that makes this field unique. This episode serves not only as a celebration of 100 episodes but as a masterclass in leadership, growth, and maintaining excellence in aesthetic medicine. Learn more about Dr. George: Instagram: https://www.instagram.com/gorgeous_bygeorge/ LinkedIn: https://www.linkedin.com/in/george-baxter-holder-697939a4/ SkinSpirit: https://www.skinspirit.com/

In this episode of For The Record, we dive deep into the world of aesthetic practice management with industry veteran, author, speaker and podcast host, Danielle Cobo. Drawing from her extensive experience at major aesthetic companies and her current role as a consultant, Danielle shares game-changing insights on turning vendor relationships into powerful business partnerships and building teams that drive practice success. The Secret Weapon in Your Practice: Your Sales Rep Remember that sales representative who stops by your practice? They're not just there to sell products – they're potentially your most valuable business consultant. Danielle reveals how these professionals have their fingers on the pulse of what's working across hundreds of practices nationwide. From million-dollar patient events to innovative marketing strategies, your sales rep has seen it all and can bring these insights directly to your practice. But here's the real game-changer: about 90% of a sales rep's job should be helping you sell through inventory, not just selling to you. That means they're invested in your success and can be a powerful ally in growing your practice. As they come back from their National Sales Meetings in Q1, be ready to ask them to share the best practices they’ve heard from their colleagues and how to bring those ideas to your practice. Building Trust and Managing Challenges One of the most valuable frameworks Danielle shared is the LAER approach to patient communications: - Listen to concerns - Acknowledge feelings - Explore solutions - Respond with a plan This approach isn't just for patient interactions – it's a powerful tool for all challenging conversations in your practice. Danielle emphasizes that some of her most loyal customers started as her most frustrated ones, highlighting how proper problem-solving can transform relationships. The Art of Smart Inventory If you've ever felt overwhelmed by the sheer number of products available in aesthetics, you're not alone. Danielle tackles the common misconception that practices need to carry everything. Instead, she advocates for strategic partnerships with key vendors, explaining how this approach not only simplifies inventory management but can lead to better economics and stronger vendor support. Building Your Dream Team Perhaps most importantly, Danielle shares her expertise on building high-performing teams. Her key insight? Hire for character, train for skill. She emphasizes the importance of cultural fit and suggests using tools like DISC assessments to build well-rounded teams. The right team member might not be the most experienced, but they should align with your practice's core values and culture. Next Steps Want to implement these strategies in your practice? Start by scheduling a strategic planning session with your key vendor partners and use the frameworks discussed in this episode to maximize these relationships Ready to Transform Your Practice? Connect with Danielle: Website: daniellecobo.com LinkedIn: ⁠⁠https://www.linkedin.com/in/daniellecobo/⁠⁠ Danielle’s Book: ⁠⁠Unstoppable Grit: Break Through 7 Roadblocks Standing Between You and Achieving Your Goals⁠⁠