For the Love of Marketing

Step into the captivating world of advertising psychology in our latest podcast episode, featuring Sarah Clarke, a brilliant strategist and the Strategy Director at UM. Join us as we unravel the secrets behind leveraging psychology in marketing and discover how it influences every aspect of the field. From consumer behavior to persuasive messaging, this conversation is a treasure trove of insights that will revolutionize your advertising strategies. Don't miss out on this enlightening episode that explores the intersection of psychology and marketing.

Welcome to an eye-opening episode of our podcast, where we dive deep into the world of attribution modeling, marketing analytics, and the ever-evolving landscape of data-driven insights.🎉 Our guest, Gabriel Hughes, a seasoned attribution expert with over 30 years of experience and a PhD in the field, takes us on a captivating journey of understanding the power and implications of attribution modeling. We also explore the impact of changes to cookies and analytics platforms, including the revolutionary GA4. Tune in to gain valuable insights, industry expertise, and actionable strategies to elevate your marketing game.

Welcome to the ultimate TikTok masterclass! 🎉 In this captivating podcast episode, join me and renowned TikTok expert Olly Hudson as we unravel the secrets to skyrocketing your presence on the world's hottest social media platform. 🚀 From decoding viral trends to optimizing your content strategy, we leave no stone unturned in our quest to help you master TikTok like a pro. 🎯🔥

In this episode, I am back with Clair Heaviside, Co-Founder & Creative Director of Serotonin.🎙️ Clair shares her insights on the importance of brand guidelines and personal branding, and how they can help your business grow. She also offers advice on how to create a strong brand identity and maintain it over time. If you're looking to improve your brand visibility and create a strong personal brand, then this episode of the For The Love of Marketing podcast is worth listening to! Thanks for joining us, and we hope you enjoy the show! #branding #brandstrategy #brandbuilding #podcast #marketingpodcast

In this episode of the For The Love of Marketing podcast, I speak with marketing expert Kate Cox, who's the Chief Marketing Officer at Brightbid. Kate discusses the benefits of AI in marketing, and shares some of her best practices. If you're interested in AI in marketing, or just want to learn more about Kate Cox, then this episode is for you! In this interview, Kate shares her insights and experiences in marketing, and discusses the benefits of AI in marketing. Tune in to hear what she has to say!

In this episode of "For the love of marketing podcast," we sit down with Progress Oberiko, content creator focused on self-development and social issues. We delve into the world of Gen Z, exploring their unique mindset, values, and behaviors, and discuss how brands can effectively market to this important demographic. We also look at some challenges and advice for international students. From social media trends to emerging technologies, we covered a lot and Progress has some great advice for students and brands alike.

In this episode of the For the Love of Marketing podcast, I’m chatting with Mucahit Mihci, an email marketing expert and direct response marketer. In this episode, we discuss email marketing automation, basics of email marketing, and how email marketing can help your business grow. Tune in to learn more about email marketing and how it can help your business!

In this episode, I unlock the secrets of brand strategy with Clair Heaviside, Co-Founder & Creative Director of Serotonin. From the basics of defining your brand to aligning it with your business strategy, we cover it all. 🎙️ Thanks for joining us, and we hope you enjoy the show! #branding #brandstrategy #brandbuilding #podcast #marketingpodcast

In this episode, social selling expert Michelle Louw talks about how to sell using social media. She covers different social media platforms, how to use them for selling, and tips for increasing sales. If you're looking to learn more about social selling, then this episode is for you! Michelle Louw is a leading authority on social selling, and she shares her tips and tricks in this episode. If you're interested in selling using social media, then this is a great episode to watch! Thanks for joining us, and we hope you enjoy the show! #socialselling #socialmedia #socialmediaexpert #podcast #marketingpodcast

In this episode of the "For The Love of Marketing" podcast, I chat with Lauren Erasmus, a LinkedIn Advocate who helps small businesses get the most out of LinkedIn. In this episode, Lauren discusses how LinkedIn can be used to drive leads and sales for small businesses. She also shares some tips for building your LinkedIn profile and promoting your business on LinkedIn. If you're interested in learning more about using LinkedIn to drive leads and sales, then this episode is for you! Thanks for joining us, and we hope you enjoy the show! #linkedin #linkedintips #socialmediaexpert #podcast #marketingpodcast

In this episode of "For The Love of Marketing" Podcast, I interview Matt Cross. Matt looks after Growth Marketing at Knotch and helps businesses discover and optimise their customer journeys. In this episode, we discuss the importance of customer journey discovery and how to optimise it for your business. We also discuss the importance of customer feedback and how to use it to improve your business. If you're interested in learning more about customer journey and how to leverage it for your business, be sure to listen to this episode! It's packed with valuable information that will help you improve your overall marketing strategies. Thanks for joining us, and we hope you enjoy the show!

In this episode, I talk with Matt Essam, founder of the Creative Life, a fantastic business that helps creative agencies to ultimately deliver growth and stay free from the day to day grind of their business so they can focus their time more on the creative side.  In this episode, Matt shares his insights on how to build a successful services business and how to focus on the right things for massive business growth.  If you're interested in starting or growing a services business, then this episode is definitely for you. Matt and I shares some great insights on how to build a successful services business, and he offers some great tips for marketing your business. Tune in to learn how to grow your business on your favorite show, for the love of marketing!  #podcast #marketing #growbusiness #servicebusiness #businessgrowth

In this 4th episode of Season 2 of For The Love of Marketing #podcast, I am back once again with Jon Mowat, a specialist video marketer. In this episode, Jon and I discuss how to build a successful video strategy. Video marketing is one of the most powerful ways to reach your target market and grow your business. In this episode, Jon Mowat shares how to build a successful video strategy. This episode will teach you everything you need to know about building a successful video marketing strategy and reaching your target market. Thanks for joining us, and we hope you enjoy the show!

In this episode, we're talking all things podcasting with Neal Veglio, aka Podknows Neal. We cover topics like how to start a podcast, how to script your episodes, how to market your podcast, and much more!  If you're looking to start a podcast, or already have one, then this is the episode for you! Tune in to learn everything you need to know to get started in the world of podcasting, and start making your voice heard!

In this 2nd episode of Season 2 of For The Love of Marketing #podcast, I sit down with Jon Mowat, a fantastic author, consultant and MD of Hurricane, a specialist video marketing agency.  Today, we are gonna dive into the psychology of video marketing, editing and how to create a compelling video that's gonna resonate with people.  If you're interested in video marketing, then this episode is for you! Tune in to find out everything you need to know about the art and science of video marketing. Thanks for listening!