Forward One Podcast

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Kevin Stirdivant — a powerhouse in the business who went from rock bottom to leading one of the most dynamic brokerages in the country. Kevin opens up about the discipline that fueled his rise, the door-knocking grind that built his foundation, and the mindset shift that pushed him to pursue a billion dollars in listings. We dig into his story of resilience, authenticity, and focus, uncovering lessons that any realtor, entrepreneur, or investor can apply to their own journey.Connect with the Forward One Team!Paul:https://www.instagram.com/paulmarkmorris/Josh:https://www.instagram.com/spitzenjosh/Kevin:https://www.instagram.com/kevion/Timestamps00:00:00 Introduction and Welcome00:01:29 Current Market and Achievements00:03:44 Setting and Achieving Big Goals00:07:22 Personal Struggles and Turning Points00:09:13 Building a Successful Real Estate Firm00:20:18 Daily Routines and Work Ethic00:22:53 Balancing Authenticity and Success00:45:54 Setting Ambitious Goals00:46:26 Adapting to Challenges00:47:19 Achieving the Impossible00:48:21 The Power of Mindset00:51:14 Balancing Work and Family00:55:04 Commitment and Consistency01:05:26 Marketing and Branding Strategies01:12:12 Overcoming Objections and Closing Deals

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with David Kramer, one of the most accomplished luxury real estate brokers in the country, to uncover the strategies and mindset that have powered his rise from early struggles to closing record-breaking deals. We dive into how he built a niche in trust and high-liability sales, why mastering the fundamentals matters more than chasing shortcuts, and what it really takes to earn clients’ trust at the highest level. If you want a behind-the-scenes look at how elite agents create lasting success in an ever-changing market, this conversation delivers.Connect with the Forward One Team on Instagram!Paul:https://www.instagram.com/paulmarkmorris/Josh:https://www.instagram.com/spitzenjosh/David:https://www.instagram.com/davidkramerre/Timestamps00:00:00 Introduction and Background00:05:09 Early Career and First Big Deal00:10:25 Learning from Challenges and Setbacks00:15:33 Understanding Different Aspects of Real Estate00:20:47 Building Trust and Relationships00:25:30 Working with Trust Sales00:30:27 Negotiation Strategies00:35:59 Dealing with Sophisticated Clients00:41:27 Managing Emotions in Real Estate00:46:03 Professional Growth and Development00:51:00 Creating Value for Clients00:56:43 Building a Successful Business01:02:15 Daily Business Practices01:07:23 Industry Role Models01:12:43 Final Thoughts and Rapid Fire Questions

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Merse Kallow to unpack what it really takes to break into one of the toughest markets in the world and build a business around persistence, discipline, and strategy. We explore how off-market opportunities can transform your deal flow, why developer clients can be both the easiest and most challenging to work with, and the overlooked mindset shifts that separate consistent closers from agents who burn out. We’re also joined by realtor Andrew Whaley, a rising star on Merse’s team who has built a reputation as a high performer through relentless cold calling and quality conversations. Together, we break down how Merse’s team built \$50 million in sales volume by staying focused on their lane, creating value in ways other agents overlook, and mastering the art of resilience. If you’ve ever wondered how to build lasting relationships with developers, turn cold calls into meaningful business, or elevate your own consistency in the face of rejection, this episode delivers the blueprint.Connect with the Forward One Team!Paul:https://www.instagram.com/paulmarkmorris/Josh:https://www.instagram.com/spitzenjosh/Merse:https://www.instagram.com/merse_kollo/Andrew:https://www.instagram.com/ajwhaleyy/Timestamps00:00:00 Intro00:00:31 Moving from Hungary to U.S.00:03:27 Learning English & high school struggles00:06:06 First real estate job in LA00:08:39 First deals & 50/50 split00:12:30 Proving yourself before asking00:15:19 Mistakes & persistence00:16:45 Willingness to try new things00:20:00 Building a small focused team00:21:50 Working with developers00:25:18 $50M sales volume & deal flow00:27:39 Getting developer clients00:32:18 Loyalty, value, and resale listings00:36:53 Finding deals & buy box00:47:45 Example deal breakdown00:56:19 Team culture & junior agents01:00:15 Andrew’s background & joining the team01:06:29 Cold calling mindset & quality conversations01:08:39 Positive work environment & fit01:11:32 Andrew’s recent deals01:16:34 How Andrew cold calls sellers01:24:13 Roleplay call example01:24:33 F1RE Round

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with luxury powerhouse Paul Daftarian to unpack what it really takes to dominate in one of the most competitive markets in the country. We talk about the mental discipline required to win listings before walking through the door, how to build a six-star service experience that clients can’t stop talking about, and why your calendar—not your market—determines your income. Paul shares insights that challenge the status quo, from redefining how agents should treat their databases to the strategic reason behind “burning the boats.” If you’re serious about playing at a higher level, this conversation will sharpen your focus and reframe how you approach success in this business.Connect with the Forward One team on Instagram!@paulmarkmorris@spitzenjosh@pauldaftarianTimestamps00:00:00 Intro00:01:00 Early Mortgage00:04:00 Missed Exit00:07:00 Signal vs Noise00:10:00 Burn the Boats00:14:00 Confidence Wins00:18:00 Calendar Wins00:23:00 Team Building00:28:00 Six-Star Service00:33:00 Listing Tactics00:41:00 Luxury Strategy00:48:00 Set Boundaries00:54:00 F1RE Round

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.In this episode, we sit down with Andrew Flachner, co-founder of RealScout, to explore what it really takes to build a product that realtors actually want—and keep using. We dig into why most tech companies get it wrong when trying to serve agents, and how Andrew’s obsession with solving real pain points led to one of the highest retention rates in the industry. You’ll hear why building a database isn’t just a tech play—it’s a long-term wealth strategy for agents. We also talk candidly about the moment RealScout stopped trying to be everything and chose a single lane, and how that decision changed everything.If you’re trying to scale your real estate business, make smarter hiring decisions, or stay ahead of AI-driven shifts in the industry, this conversation is packed with the kind of practical insight and strategic clarity you won’t hear anywhere else.Follow Andrew on Instagram!https://www.instagram.com/aflachner/Timestamps00:00:00 Intro00:01:15 Starting as an Agent00:03:00 100K Users00:04:55 Fixing Churn00:07:05 Database Gold00:10:00 One Thing Focus00:12:45 Revenue Goals00:15:40 Hire When It Hurts00:18:30 High Retention00:24:30 Network Effect00:29:15 Seller Tools00:32:10 Not a CRM00:40:00 Beating Zillow00:44:45 AI Roadmap00:57:30 F1RE Round

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with architect John Umbanhowar to uncover what most realtors and developers get wrong about design—and why that’s costing them real money. We talk about how great architecture isn't just aesthetic; it’s strategic, and it can significantly increase property value when done right. John shares how to vet design professionals, what to look for during due diligence, and how to navigate tricky permitting challenges that can derail a deal. We also dig into the misunderstood dynamics between realtors, clients, and architects—plus how to position yourself as the connector who adds real value. Whether you're flipping, representing, or developing, this conversation will give you sharper tools to make smarter, more profitable decisions.Follow John on Instagram!https://www.instagram.com/huumarchitects/More of John's work:https://huum.com/fire-resilient-architecture-for-california-homeowners/https://huum.com/wp-content/uploads/2025/04/250401_huumfireresilience.pdfTimestamps00:00:00 Intro00:01:44 Path to Design00:04:22 Clients & Realtors00:07:07 Scope of Work00:08:31 Permit Hurdles00:12:53 Realtor Value00:16:16 Due Diligence00:20:24 Picking Architects00:26:17 Design Ethos00:29:27 Space & Feel00:33:42 Vetting Pros00:36:46 Fees & Value00:44:05 ROI on Design00:51:34 Climate Ready00:57:34 F1RE Round

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with top realtor, Chase Campen, to unpack what it truly takes to move from a comfortable corporate career into a thriving real estate business while building a reputation that leads to consistent deals. We explore why understanding your personal process can be more powerful than chasing wins, how to generate leads in any market, and the surprising ways door knocking and local newsletters still outperform expensive ad spends when done with strategy. If you're looking to sharpen your edge in real estate while growing a business that actually serves your life, this episode will give you clear, actionable insights you can start applying today.Timestamps00:00:00 Intro00:01:44 Getting started in real estate00:03:15 Boca & Weather00:04:32 Why Real Estate00:05:59 People Skillset00:13:46 Deal Hurdles00:17:35 Process Beats Win00:25:33 Lead Gen 10100:30:13 Social vs Prospect00:33:46 Door Knocking00:37:32 Service Networking00:45:02 Newsletter Play00:52:15 Event Marketing01:02:13 Tools & CRM01:07:31 F1RE Round

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Gregory Eubank to unpack the pivotal choices that transformed his path—from buying his first duplex to becoming a standout listing agent with a sharp edge on pricing strategy and follow-up. We talk about what actually moves the needle when it comes to converting leads, building client trust, and creating long-term momentum in your real estate career. Gregory shares hard-earned lessons from navigating a foreclosure, changing markets, and betting on himself with no safety net. If you're serious about mastering the art of follow-up, handling price objections, or knowing when to make the leap to full-time, this conversation is loaded with perspective you won’t hear anywhere else.Timestamps00:00:00 Intro00:01:15 First Duplex00:04:58 Landlord Lessons00:10:36 Foreclosure Story00:14:57 Target Trial00:24:57 Move to LA00:29:30 Hershey Sales00:31:50 Getting Licensed00:34:15 Full-Time Leap00:36:04 Open House Guide00:50:27 Follow-Up Mastery01:05:30 Listing Strategy01:22:15 Price Objections01:31:55 Ambition01:39:38 F1RE Round

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Mina Wan—one of the most strategic, forward-thinking agents we’ve met—who shares how she built a thriving real estate business by mastering YouTube, targeting investors, and turning a pandemic pivot into a high-volume operation. We unpack how she developed “Mina the Block” as a brand that sells, why her SEO tactics actually move the needle, and what most agents get wrong about content marketing. If you’re serious about scaling smart and standing out, this one’s packed with insights you won’t want to miss.Timestamps00:00:00 Intro & Mina’s Pivot00:02:40 Starting Her Brand00:04:15 Leaving Her 9-to-500:07:05 First YouTube Leads00:10:05 New Strategy00:12:45 Investor Focus00:17:25 $48M Cash Offer00:20:05 Deal Falls Apart00:27:55 Early Sales Boom00:30:05 Views vs Clients00:33:20 SEO & Growth00:42:40 Team Structure00:51:40 Agent Advice00:55:00 Vision & Content00:56:50 F1RE Round

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Amit Lalji to explore how he turned a rock-bottom moment into real estate success. From surviving gang territory to building a business with celebrity clients, Amit shares the mindset shifts and habits that changed everything. This one’s all about grit, growth, and the real strategies that move the needle.Timestamps00:00:00 Intro00:00:55 Family Roots & Early Life00:03:40 Navigating Gang Territory00:06:41 Troubled School Years & India00:10:34 Discipline & Studies in India00:13:02 Exile to New Zealand00:14:13 Turning 1800:20:49 Rock Bottom & Finding Purpose00:24:59 Vision Board to Real Estate00:29:05 Door-Knocking Hustle00:35:19 First Wins & Momentum00:38:29 Balancing Business & Family00:54:04 Landing Serena Williams00:55:19 F1RE Round

Welcome back to F1REcast, hosted by Paul Mark Morris of Forward One Real Estate. In this episode, I sit down with Tiffany Chin—one of the most consistent, calm, and quietly powerful agents I know. We explore how she’s built a thriving business not by chasing trends or hype, but by mastering systems, staying steady in unpredictable markets, and building real relationships. You’ll hear how her psychology background gives her a unique edge in negotiations and client care, and why her approach to networking, newsletters, and niche marketing creates results most agents only dream of. Tiffany shares the practical mindset shifts that helped her grow through tough market conditions, and some of her most effective—but often overlooked—strategies for staying top of mind with clients year after year. If you're serious about growing a business with staying power, this one is worth your time.Timestamps00:00:00 Intro00:01:25 Tiffany’s Calm Sales Approach00:03:12 Conflict Resolution Formula00:07:34 Gradual Growth & Pandemic Spike00:10:07 Navigating a Weird Market00:12:08 From Psychology Degree to Real Estate00:16:06 Joining a Team & Early Years00:20:01 Networking & Building Database00:27:20 Consistent Newsletter Strategy00:33:18 Masterclasses & Event Marketing00:40:55 Referral Systems & Sapphire Group00:46:09 Social Media Presence00:57:31 Rapid-Fire Personal Questions01:04:14 Mentor Advice & Work–Life Balance01:05:48 Final Thoughts & Inspiration

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Jeanet Salazar and Julio Martinez, a powerhouse duo whose relentless discipline and systems-based approach to real estate are producing serious results—even in a market most agents are struggling to navigate. You’ll hear how Jeanet built early momentum with ten transactions in her first quarter, how they handle distressed leads at scale, and why their obsession with follow-up and reputation has turned into a lead-generation machine. Julio also shares his personal transformation from Panda Express manager to a sharp prospector with hundreds of calls under his belt—proof that you can create massive leverage with nothing but your phone and the right mindset. If you’ve been relying too much on inbound or feel unsure how to scale consistent outbound, this episode will challenge your thinking and give you a concrete look at what top-tier execution really looks like.Timestamps00:00:00 Intro00:01:00 Jeanet’s Disney Job & Seeking Opportunity00:04:30 Transition to Real Estate & First Home00:08:15 10 Sales in First Quarter00:12:45 Client Communication Secrets00:15:30 Current Business Stats & Market Shift00:18:00 Distressed Property Focus & Lead Breakdown00:22:00 Leveraging Referrals & Reviews00:31:45 Expired Listings Playbook00:38:00 ADU & Value‑Add Strategies00:44:00 Flip Case Study: Long Beach00:54:35 Julio’s Prospecting Journey01:17:35 Excellence in Details01:31:35 F1RE Round

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, I sit down with Craig White of Sotheby’s International Realty to unpack the mindset and strategies that transformed him from a career in tech into one of LA’s most trusted names in real estate. Craig shares how a single conversation about a $100K salary sparked a complete career pivot—and how he leveraged mentorship, open house strategy, and grit to close his first deal during one of the worst markets in history. You’ll hear how Craig identified his “superpower” and built a reputation that ultimately earned him Rookie of the Year. We talk candidly about failures, leadership lessons, guerrilla marketing techniques, and the importance of listening closely to the market. If you’ve ever wondered how to thrive through uncertainty, double down on your strengths, or transition into leadership without losing your edge, this one’s for you.Timestamps00:00:00 Intro00:00:57 From Tech to Real Estate00:02:54 The $100K Barometer Talk00:04:36 Spotting Weak Open Houses00:05:47 Getting Licensed & Mentorship00:09:24 First Open House Strategy00:12:03 Closing His First Deal00:15:02 First Listing During 2008 Crash00:18:31 Rookie of the Year Reflections00:24:21 Discovering His Superpower00:38:35 Moving Into Leadership Roles00:50:12 Lessons Learned & Return to Sales00:57:29 Guerrilla Marketing Tactics01:03:23 Balancing Commercial vs Residential01:14:04 F1RE Round 

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we’re joined by Markus Canter—luxury agent, architectural specialist, and true thought leader in the real estate space. We go far beyond sales tactics to explore how mindset, gratitude, and authenticity directly impact success in this industry. Markus shares the philosophy that built his career—from his transition out of the film and design world to building one of the top teams in Beverly Hills. If you’ve ever wondered how to attract high-level clients, lead with purpose, or turn your personal strengths into real estate superpowers, this conversation delivers. We also unpack how to handle overpriced listings, how to stay ready for the “wave” of opportunity, and why global property ownership is becoming the next American Dream.  If you're looking to level up in real estate—not just in skill but in presence and purpose—this episode will stay with you.Timestamps00:00:00 Intro00:02:30 Practicing Daily Gratitude00:05:30 Gratitude’s Role in Real Estate00:10:00 Markus’ Career Shift00:15:30 Mindset & Law of Attraction00:20:30 Spotting Market Opportunities00:27:00 Buying vs. Waiting Debate00:33:00 The Power of Unique LA Properties00:40:00 Pricing Strategy & Seller Expectations00:46:30 Relationship‑Driven Business00:52:30 Authenticity & Superpowers00:58:30 Work‑Life Balance & Parenting01:03:30 Affirmations for Success01:06:30 F1RE Round

Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with Adam Brawer—a former Hollywood producer who made a bold leap into real estate and built a luxury business from scratch. Adam shares how he turned massive setbacks into momentum, and how mindset, marketing, and authenticity drive his success today. You’ll hear how he wins multimillion-dollar listings, what his 60% open-rate newsletter looks like, and why 50 real conversations a week keep his referral engine thriving. This one is packed with high-level insights and practical takeaways you can put to work right now.Timestamps00:00:00 Intro00:01:30 Brooklyn Roots & Agency Beginnings00:03:30 Hollywood Setbacks & MeToo Fallout00:06:00 Building Resilience Through Adversity00:11:00 Iceland Epiphany—Choosing Real Estate00:17:00 First Listings & Chain‑Reaction Success00:19:50 Market Boom to 2022 Slowdown00:22:00 Coaching & Luxury Breakthrough00:28:30 Betting on Myself at Compass00:31:30 Producer Skills in Property Sales00:39:00 Relationship‑First Service Philosophy00:49:30 Systems, Newsletter & 50 Conversations01:10:00 Scaling Up—Six Listings & Team Growth01:21:00 Quantum Mindset & $50M Listing01:26:55 F1RE Round

Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we sit down with Jeff Yarbrough to explore what it truly takes to not just survive, but thrive through major market shifts. Jeff shares the real strategies that helped him grow his business by 50% during the Great Recession—while most others were struggling to stay afloat. We talk about the systems behind building a resilient real estate team, the power of embracing accountability, and why creating a culture of equal opportunity leads to unequal and exceptional results. You'll hear the surprising mindset shift that fueled Jeff’s recruiting success, the leadership structure that retains top talent, and why focusing on net value over splits is crucial if you want lasting success. If you're serious about leveling up your business, expanding your influence, and positioning yourself to win in any market, this conversation is packed with the insights you need.Timestamps00:00:00 Intro00:01:35 Building a Business Mindset00:02:45 Thriving Through the Great Recession00:04:55 Turning Crisis into Opportunity00:07:11 Leadership & Team Expansion00:10:36 Coaching Agents for Success00:12:25 Accountability Systems That Work00:13:55 Structuring Leadership & Splits00:17:54 Rewarding High Performers00:19:41 Recruitment Goals for 202400:22:22 Keeping Top Talent00:25:40 Culture of Equal Splits00:29:49 Luxury Service & Client Events00:32:07 F1RE Round

Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode of Radical Wealth Plan, brought to you by Entrepreneur Media, I sit down with Michael Koshet—a powerhouse in commercial multifamily real estate with over a billion dollars in transactions under his belt. What makes this conversation essential for anyone serious about building wealth is Michael’s no-nonsense approach to scaling a real estate business, cultivating grit, and narrowing your focus to unlock massive returns.We talk about how to identify and seize opportunities most people overlook, the mindset shift that turns cold calls into a thriving deal pipeline, and why choosing a niche isn’t limiting—it’s the gateway to becoming a true expert. Michael also shares how he reinvests half of every commission and why deal flow without discipline leads nowhere. Whether you're an agent, investor, or entrepreneur, this episode delivers rare access to the systems, psychology, and standards behind elite performance in high-stakes real estate. If you're serious about building lasting wealth, this is one you’ll want to hear.Timestamps00:00:00 Introduction & Early Career Beginnings00:00:16 Mentorship & First Cold Calls00:03:38 Overcoming Cold Call Rejection00:05:44 Embracing the Performer Mindset00:12:00 Developing a Winning Routine00:14:04 Personal Challenges & Motivation00:19:29 Transition to Commercial Real Estate00:25:38 Building a Powerful Database & Leveraging Tools00:35:25 Working with Select Buyer Groups00:39:17 Reinvesting Earnings & Building Wealth00:42:24 Balancing Business & Personal Life01:01:12 Leveraging Partnerships & Trusted Networks01:04:32 Mastering Cold Calling Strategies01:11:28 Focusing on Your Niche & Consistency01:27:06 Wrap-Up & Final Thoughts

Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. On this episode of Radical Wealth Plan, brought to you by Entrepreneur Media, we’re sitting down with Craig Strong—a standout in Los Angeles real estate with a reputation built not just on sales, but on relentless grit, community investment, and long-term brand strategy. If you've ever wondered how to build a business so rooted in trust that referrals become automatic, or how to transition from chasing deals to becoming the go-to person in your market, this conversation is essential. We unpack what it really means to create a local brand moat, why authenticity trumps aggressive selling, and how working “on the edges” compounds into long-term success. You'll also hear surprising perspectives on marketing tactics that no longer work, how Craig built authority without relying on cold calls, and why floor time—yes, floor time—was once a secret weapon. Whether you’re building a real estate business or scaling your personal brand, this episode will challenge assumptions and sharpen your strategy.Timestamps:00:00:00 Introduction & Guest Welcome00:01:03 From Family Business to Real Estate00:03:11 First Deals & Building Confidence00:05:00 Floor Time & Networking00:08:59 Marketing Innovations & Branding00:13:23 Embracing Technology & Community00:16:02 Establishing a Local Presence00:20:00 Building Trust & Client Relationships00:25:00 Authenticity, Success & Mentorship00:34:01 Evolving Marketing Strategies00:40:00 Overcoming Challenges & Resilience00:46:14 Local Expertise & Listing Preparation00:55:00 Navigating Market Changes & Financing01:12:53 F1RE Round

Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, I sit down with Tim Gavin—pro skateboarder turned powerhouse real estate entrepreneur—for one of the most honest and insightful conversations we've had yet. Tim shares how he went from skating the streets of LA to building a $120 million global footwear brand, and eventually becoming one of the most trusted names in Southern California real estate. What makes this episode powerful isn’t just the story—it's the mindset behind it. We explore how fear, insecurity, and even desperation can be transformed into fuel for success. Tim reveals the exact strategy that helped him close $27 million in sales during his first year as an agent, and why authenticity and grit still outperform marketing tricks. If you're looking to elevate your business, break into higher price points, or simply understand what it really takes to build trust and long-term value in any industry, this episode will challenge your thinking and sharpen your approach.Timestamps00:00:00 Introduction00:00:29 Tim Gavin00:03:44 Turning Pro00:05:48 Why Tim Walked Away From Skateboarding00:07:57 The Power of Fear00:09:16 Closing $27M in Year One00:10:00 The First Deal00:12:27 Skateboarding Grit00:19:49 Building and Selling a $120M Footwear Brand00:27:36 Discovering Real Estate Through Social Media00:32:38 The Text Message Strategy That Got Tim His First Deals00:35:54 Reframing Insecurity as Fuel for Growth00:38:09 The Art of the Deal00:46:50 Why Tim’s Next Goal Is $100M in Sales00:53:27 Breaking Into High-End Luxury Real Estate00:58:10 Gratitude, Passion, and the Long Game01:00:59 F1RE Round

Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, we sit down with one of the biggest names in luxury real estate, Gary Gold. If you don’t already know Gary, he’s the guy behind some of the most iconic deals in real estate history, including the $100 million sale of the Playboy Mansion. But what makes this conversation so valuable is how open Gary is about his journey—how he went from struggling to get a $3 million listing to closing deals at $150 million.  We talk about recognizing game-changing opportunities, leveraging sales to build momentum, and positioning yourself for the high-end market. Gary shares how he used Zillow in ways most agents never even considered, why open houses are more powerful than ever, and how marketing paired with real relationships can set you apart. This is a deep dive into strategy, mindset, and the practical steps that separate top agents from everyone else. If you’re looking for real, actionable advice from someone who’s mastered the game, this episode is for you.Timestamps00:00:00 Introduction  00:01:03 Welcome Gary Gold  00:02:35 Selling the Playboy Mansion and Other Iconic Sales  00:04:21 Breaking Into the Luxury Real Estate Market  00:07:12 Reinventing Yourself in Real Estate  00:10:59 The Power of Online Lead Generation  00:15:00 The Importance of Ground Game vs. Air Game in Marketing  00:19:06 Recognizing and Seizing Game-Changing Opportunities  00:25:00 Winning the Playboy Mansion Listing  00:32:43 Strategies for Closing High-End Sales  00:40:15 How Buyers and Sellers Determine Market Value  00:45:55 Educating Clients and Managing Expectations  00:52:12 Building a Brand and Leveraging Marketing  01:00:00 The Power of Providing Value and Building Relationships  01:10:43 Lessons from the Evolution of Real Estate Technology  01:20:00 The Future of Real Estate and the Role of Agents  01:30:28 Mindset, Abundance, and Overcoming Challenges  01:45:43 The Value of Open Houses and Client Engagement  02:00:00 Final Thoughts and Closing Remarks