Discover
Forward One Podcast
Forward One Podcast
Author: Paul Mark Morris & Josh Spitzen
Subscribed: 39Played: 71Subscribe
Share
© 2025 Paul Mark Morris & Josh Spitzen
Description
Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time.
Hosted by Paul Mark Morris, New York Times best-selling author and CEO of Keller Williams Forward Living, and Josh Spitzen, CEO of Keller Williams Beverly Hills, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights.
If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.
Stay ahead. Stay Forward.
Hosted by Paul Mark Morris, New York Times best-selling author and CEO of Keller Williams Forward Living, and Josh Spitzen, CEO of Keller Williams Beverly Hills, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights.
If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.
Stay ahead. Stay Forward.
28 Episodes
Reverse
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with identical twins John and Gabe Dilworth—developers and builders who are redefining what it means to live in a “healthy home.” We dive into how most houses are built with toxic materials, poor ventilation, and outdated systems that can literally make you sick—and how to fix it. From indoor air quality to fire-resistant design, this conversation will change the way you think about where you live.John & Gabe DilworthInstagram: https://www.instagram.com/dilworthbrothers/Website: https://dilworthbrothers.comMore from Paul & JoshPaul: https://www.instagram.com/paulmarkmorris/Josh: https://www.instagram.com/spitzenjosh/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcastPresented by Forward One Real Estatehttps://www.forwardone.comInstagram: https://www.instagram.com/forwardonerealestate/00:00:00 Meet the Dilworth Twins00:05:20 Transition to Healthy Homes00:06:20 Indoor Air Quality and ERV Systems00:10:43 Retrofitting Homes for Health00:30:48 VOC Concerns and Building Materials00:44:25 Healthy Home Construction: Foundation Essentials00:46:55 Framing and Vapor Barriers00:48:52 Advanced Waterproofing Techniques00:53:38 Subflooring and Moisture Resistance00:58:18 HVAC Systems and Air Quality01:12:48 Fireplaces: A Health Hazard?01:15:58 Conclusion and Final Thoughts
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. Today we sit down with luxury real estate powerhouse Tatiana Derovanessian, founder of Dream Living LA, whose story is all about resilience, reinvention, and relentless drive. Tatiana went from producing multimillion-dollar ad campaigns for global brands like Apple and Virgin to building one of the most respected names in Los Angeles luxury real estate. In this conversation, we dive into how she rebuilt from zero, turned rejection into fuel, and crafted a brand defined by mastery, confidence, and purpose. If you’ve ever wondered how to reinvent yourself and rise to the top of your field, this one’s for you.Timestamps00:00:00 Introduction and Welcome00:01:55 Tatiana's Background in Entertainment00:10:17 Transition to Real Estate00:12:07 Challenges in Real Estate00:19:39 First Development Deal00:33:09 Competitive Listing Appointments00:38:23 Handling Unrealistic Pricing Expectations00:39:50 The Reality of Real Estate TV Shows00:40:26 The Importance of Proper Pricing00:41:48 Effective Presentation Strategies00:45:13 Listening to Clients' Needs00:49:39 Leveraging Media and Marketing00:54:20 Overcoming Challenges and Building Confidence01:02:46 Networking and Social Knocking
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Eddie Fallah — a Beverly Hills agent whose story is all about persistence, focus, and leading with value. Eddie shares how showing up for 62 straight days opened the door to his first big break, how he built his career without any connections, and why giving first is the fastest way to win in real estate. We dive into what it really means to earn trust, create lasting relationships, and stay indispensable in the most competitive market in the world.Timestamps00:00:00 Introduction and Welcome00:02:11 Persistence Pays Off00:05:28 Learning Through Experience00:13:11 Building a Personal Brand00:15:06 Transition to Luxury Rentals00:23:55 Becoming a Developer's Agent00:36:27 Understanding Client Needs00:37:15 Navigating Legal Changes for Developers00:38:12 Cold Calling and Market Pulse00:40:22 Building Long-Term Relationships00:47:20 The Importance of Mutual Benefit01:04:50 Rapid Fire Round01:09:25 Creating Authentic Confidence
The Mindset That Built a $300M Real Estate EmpireWelcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Jeff Biebuyck — a former rock musician turned powerhouse real estate leader who built a $300 million team grounded in mindset, innovation, and culture. Jeff shares how he uses AI to streamline his business, empower his agents, and create a team culture built on trust, accountability, and growth. We dive into his philosophy on leadership, failure, and the habits that drive long-term success in real estate and beyond.Timestamps00:00:00 Welcome and Introduction00:00:59 Innovative Marketing Strategies00:02:29 Navigating Challenges and Failures00:08:01 The Power of Mindset and Visualization00:25:21 AI and Team Management00:30:25 Starting in Real Estate: Challenges and Skills00:31:11 Full-Time Commitment and Training00:34:09 AI Tools and Lead Management00:37:54 Building a Collaborative Culture01:00:37 The Pursuit of Passive Income01:01:48 Lessons from the 2008 Market Crash01:04:49 Building Wealth and Dream Budgets01:09:56 The Importance of Gratitude and Legacy01:13:18 Health, Wellness, and Final Thoughts
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Santiago Arana, one of the most successful agents in Beverly Hills, to uncover how he went from waiting tables to selling some of the world’s most luxurious homes. Santiago shares the pivotal mindset shifts, daily disciplines, and relentless drive that took him from humble beginnings in Bolivia to closing over $600 million in sales. If you’ve ever wondered what it really takes to break through in real estate—or in life—you won’t want to miss the lessons and inspiration in this conversation.Connect with the Forward One team!Paul:https://www.instagram.com/paulmarkmorris/Josh:https://www.instagram.com/spitzenjosh/Santiago:https://www.instagram.com/santiagoarana/Timestamps00:00:00 Introduction and Welcoming Santiago Arana00:01:12 Life in Santa Barbara00:06:00 Starting in the Restaurant Industry00:17:16 Transition to Real Estate00:19:54 Challenges and Breakthroughs in Real Estate00:22:36 Mentorship and Learning00:34:59 Mindset and Personal Growth00:37:25 Creating Opportunities Through Alignment00:38:48 Energy and Vibration in Business00:40:20 Secrets to Success: Discipline and Consistency00:42:36 Self-Awareness and Authenticity00:44:21 Manifestation and Action00:50:47 Real Estate Development Insights00:59:38 Handling Client Expectations
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. Today we’re joined by identical twin brothers Jonathon and Gabe Dilworth, developers and builders who are changing the way people think about what it means to live in a “healthy home.” Together we dive into how most houses—even multimillion-dollar builds—are still constructed with toxic materials, poor air quality, and hidden risks that impact your health and comfort. The Dilworth brothers break down the three pillars of a healthy home, why air quality is often overlooked, and the simple changes that can make your home safer, more comfortable, and more energy-efficient. If you’ve ever wondered what’s really going on inside your walls—or how to future-proof your home for your health—this is a conversation you won’t want to miss.Timestamp00:00:00 Introduction and Welcome00:02:49 Gabe's Construction Career00:05:09 Transition to Healthy Homes00:06:21 Indoor Air Quality and ERV Systems00:12:43 Retrofitting Homes for Health00:20:39 Fire Resistance and VOC Concerns00:49:56 Healthy Home Features: Sealing and Waterproofing00:52:11 Cost and Benefits of Advanced Waterproofing00:53:38 Understanding OSB and Moisture-Resistant Materials00:58:18 Mechanical, Electrical, and Plumbing Systems01:12:39 The Importance of Proper Insulation01:14:49 Finishing Touches: Drywall and Flooring01:24:03 Fireplaces and HVAC Systems
Welcome back to the Forward One Podcast, hosted by Josh Spitzen and Joey Sacavitch of Forward One Real Estate. Today, we sit down with Jose Prats, the entrepreneur behind Character Homes, whose journey from running a bike shop to building a $50M real estate business is nothing short of inspiring. In this conversation, we dig into how Jose turned his passion for architecture into a thriving niche, the lessons he learned flipping homes, and how social media now drives 80% of his business. If you’ve ever wondered how authenticity, hard work, and vision can transform a career, this episode is packed with insights you won’t want to miss.Connect with the Forward One Team!Josh:https://www.instagram.com/spitzenjosh/Joey:https://www.instagram.com/joeysnacks/Jose:https://www.instagram.com/thejoseprats/Timestamps00:00:00 Introduction and Welcome00:01:25 Character Homes and Architectural Passion00:04:10 First Flip Experience and Lessons Learned00:11:09 Building a Real Estate Career00:20:12 Social Media Strategy and Impact00:25:29 Content Creation and Authentic Branding00:32:56 The Power of Social Media in Real Estate00:33:48 Content Strategy: Video vs. Carousel00:34:17 Insights from Meta and Trial Reels00:36:04 Engagement and Tracking Success00:39:05 The Future of Character Homes00:40:55 Marketing Unique and High-Value Properties00:42:48 Leveraging YouTube for Real Estate00:56:21 Rapid Fire Round: Personal Insights
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Kevin Stirdivant — a powerhouse in the business who went from rock bottom to leading one of the most dynamic brokerages in the country. Kevin opens up about the discipline that fueled his rise, the door-knocking grind that built his foundation, and the mindset shift that pushed him to pursue a billion dollars in listings. We dig into his story of resilience, authenticity, and focus, uncovering lessons that any realtor, entrepreneur, or investor can apply to their own journey.Connect with the Forward One Team!Paul:https://www.instagram.com/paulmarkmorris/Josh:https://www.instagram.com/spitzenjosh/Kevin:https://www.instagram.com/kevion/Timestamps00:00:00 Introduction and Welcome00:01:29 Current Market and Achievements00:03:44 Setting and Achieving Big Goals00:07:22 Personal Struggles and Turning Points00:09:13 Building a Successful Real Estate Firm00:20:18 Daily Routines and Work Ethic00:22:53 Balancing Authenticity and Success00:45:54 Setting Ambitious Goals00:46:26 Adapting to Challenges00:47:19 Achieving the Impossible00:48:21 The Power of Mindset00:51:14 Balancing Work and Family00:55:04 Commitment and Consistency01:05:26 Marketing and Branding Strategies01:12:12 Overcoming Objections and Closing Deals
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with David Kramer, one of the most accomplished luxury real estate brokers in the country, to uncover the strategies and mindset that have powered his rise from early struggles to closing record-breaking deals. We dive into how he built a niche in trust and high-liability sales, why mastering the fundamentals matters more than chasing shortcuts, and what it really takes to earn clients’ trust at the highest level. If you want a behind-the-scenes look at how elite agents create lasting success in an ever-changing market, this conversation delivers.Connect with the Forward One Team on Instagram!Paul:https://www.instagram.com/paulmarkmorris/Josh:https://www.instagram.com/spitzenjosh/David:https://www.instagram.com/davidkramerre/Timestamps00:00:00 Introduction and Background00:05:09 Early Career and First Big Deal00:10:25 Learning from Challenges and Setbacks00:15:33 Understanding Different Aspects of Real Estate00:20:47 Building Trust and Relationships00:25:30 Working with Trust Sales00:30:27 Negotiation Strategies00:35:59 Dealing with Sophisticated Clients00:41:27 Managing Emotions in Real Estate00:46:03 Professional Growth and Development00:51:00 Creating Value for Clients00:56:43 Building a Successful Business01:02:15 Daily Business Practices01:07:23 Industry Role Models01:12:43 Final Thoughts and Rapid Fire Questions
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Merse Kallow to unpack what it really takes to break into one of the toughest markets in the world and build a business around persistence, discipline, and strategy. We explore how off-market opportunities can transform your deal flow, why developer clients can be both the easiest and most challenging to work with, and the overlooked mindset shifts that separate consistent closers from agents who burn out. We’re also joined by realtor Andrew Whaley, a rising star on Merse’s team who has built a reputation as a high performer through relentless cold calling and quality conversations. Together, we break down how Merse’s team built \$50 million in sales volume by staying focused on their lane, creating value in ways other agents overlook, and mastering the art of resilience. If you’ve ever wondered how to build lasting relationships with developers, turn cold calls into meaningful business, or elevate your own consistency in the face of rejection, this episode delivers the blueprint.Connect with the Forward One Team!Paul:https://www.instagram.com/paulmarkmorris/Josh:https://www.instagram.com/spitzenjosh/Merse:https://www.instagram.com/merse_kollo/Andrew:https://www.instagram.com/ajwhaleyy/Timestamps00:00:00 Intro00:00:31 Moving from Hungary to U.S.00:03:27 Learning English & high school struggles00:06:06 First real estate job in LA00:08:39 First deals & 50/50 split00:12:30 Proving yourself before asking00:15:19 Mistakes & persistence00:16:45 Willingness to try new things00:20:00 Building a small focused team00:21:50 Working with developers00:25:18 $50M sales volume & deal flow00:27:39 Getting developer clients00:32:18 Loyalty, value, and resale listings00:36:53 Finding deals & buy box00:47:45 Example deal breakdown00:56:19 Team culture & junior agents01:00:15 Andrew’s background & joining the team01:06:29 Cold calling mindset & quality conversations01:08:39 Positive work environment & fit01:11:32 Andrew’s recent deals01:16:34 How Andrew cold calls sellers01:24:13 Roleplay call example01:24:33 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with luxury powerhouse Paul Daftarian to unpack what it really takes to dominate in one of the most competitive markets in the country. We talk about the mental discipline required to win listings before walking through the door, how to build a six-star service experience that clients can’t stop talking about, and why your calendar—not your market—determines your income. Paul shares insights that challenge the status quo, from redefining how agents should treat their databases to the strategic reason behind “burning the boats.” If you’re serious about playing at a higher level, this conversation will sharpen your focus and reframe how you approach success in this business.Connect with the Forward One team on Instagram!@paulmarkmorris@spitzenjosh@pauldaftarianTimestamps00:00:00 Intro00:01:00 Early Mortgage00:04:00 Missed Exit00:07:00 Signal vs Noise00:10:00 Burn the Boats00:14:00 Confidence Wins00:18:00 Calendar Wins00:23:00 Team Building00:28:00 Six-Star Service00:33:00 Listing Tactics00:41:00 Luxury Strategy00:48:00 Set Boundaries00:54:00 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.In this episode, we sit down with Andrew Flachner, co-founder of RealScout, to explore what it really takes to build a product that realtors actually want—and keep using. We dig into why most tech companies get it wrong when trying to serve agents, and how Andrew’s obsession with solving real pain points led to one of the highest retention rates in the industry. You’ll hear why building a database isn’t just a tech play—it’s a long-term wealth strategy for agents. We also talk candidly about the moment RealScout stopped trying to be everything and chose a single lane, and how that decision changed everything.If you’re trying to scale your real estate business, make smarter hiring decisions, or stay ahead of AI-driven shifts in the industry, this conversation is packed with the kind of practical insight and strategic clarity you won’t hear anywhere else.Follow Andrew on Instagram!https://www.instagram.com/aflachner/Timestamps00:00:00 Intro00:01:15 Starting as an Agent00:03:00 100K Users00:04:55 Fixing Churn00:07:05 Database Gold00:10:00 One Thing Focus00:12:45 Revenue Goals00:15:40 Hire When It Hurts00:18:30 High Retention00:24:30 Network Effect00:29:15 Seller Tools00:32:10 Not a CRM00:40:00 Beating Zillow00:44:45 AI Roadmap00:57:30 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with architect John Umbanhowar to uncover what most realtors and developers get wrong about design—and why that’s costing them real money. We talk about how great architecture isn't just aesthetic; it’s strategic, and it can significantly increase property value when done right. John shares how to vet design professionals, what to look for during due diligence, and how to navigate tricky permitting challenges that can derail a deal. We also dig into the misunderstood dynamics between realtors, clients, and architects—plus how to position yourself as the connector who adds real value. Whether you're flipping, representing, or developing, this conversation will give you sharper tools to make smarter, more profitable decisions.Follow John on Instagram!https://www.instagram.com/huumarchitects/More of John's work:https://huum.com/fire-resilient-architecture-for-california-homeowners/https://huum.com/wp-content/uploads/2025/04/250401_huumfireresilience.pdfTimestamps00:00:00 Intro00:01:44 Path to Design00:04:22 Clients & Realtors00:07:07 Scope of Work00:08:31 Permit Hurdles00:12:53 Realtor Value00:16:16 Due Diligence00:20:24 Picking Architects00:26:17 Design Ethos00:29:27 Space & Feel00:33:42 Vetting Pros00:36:46 Fees & Value00:44:05 ROI on Design00:51:34 Climate Ready00:57:34 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with top realtor, Chase Campen, to unpack what it truly takes to move from a comfortable corporate career into a thriving real estate business while building a reputation that leads to consistent deals. We explore why understanding your personal process can be more powerful than chasing wins, how to generate leads in any market, and the surprising ways door knocking and local newsletters still outperform expensive ad spends when done with strategy. If you're looking to sharpen your edge in real estate while growing a business that actually serves your life, this episode will give you clear, actionable insights you can start applying today.Timestamps00:00:00 Intro00:01:44 Getting started in real estate00:03:15 Boca & Weather00:04:32 Why Real Estate00:05:59 People Skillset00:13:46 Deal Hurdles00:17:35 Process Beats Win00:25:33 Lead Gen 10100:30:13 Social vs Prospect00:33:46 Door Knocking00:37:32 Service Networking00:45:02 Newsletter Play00:52:15 Event Marketing01:02:13 Tools & CRM01:07:31 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Gregory Eubank to unpack the pivotal choices that transformed his path—from buying his first duplex to becoming a standout listing agent with a sharp edge on pricing strategy and follow-up. We talk about what actually moves the needle when it comes to converting leads, building client trust, and creating long-term momentum in your real estate career. Gregory shares hard-earned lessons from navigating a foreclosure, changing markets, and betting on himself with no safety net. If you're serious about mastering the art of follow-up, handling price objections, or knowing when to make the leap to full-time, this conversation is loaded with perspective you won’t hear anywhere else.Timestamps00:00:00 Intro00:01:15 First Duplex00:04:58 Landlord Lessons00:10:36 Foreclosure Story00:14:57 Target Trial00:24:57 Move to LA00:29:30 Hershey Sales00:31:50 Getting Licensed00:34:15 Full-Time Leap00:36:04 Open House Guide00:50:27 Follow-Up Mastery01:05:30 Listing Strategy01:22:15 Price Objections01:31:55 Ambition01:39:38 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Mina Wan—one of the most strategic, forward-thinking agents we’ve met—who shares how she built a thriving real estate business by mastering YouTube, targeting investors, and turning a pandemic pivot into a high-volume operation. We unpack how she developed “Mina the Block” as a brand that sells, why her SEO tactics actually move the needle, and what most agents get wrong about content marketing. If you’re serious about scaling smart and standing out, this one’s packed with insights you won’t want to miss.Timestamps00:00:00 Intro & Mina’s Pivot00:02:40 Starting Her Brand00:04:15 Leaving Her 9-to-500:07:05 First YouTube Leads00:10:05 New Strategy00:12:45 Investor Focus00:17:25 $48M Cash Offer00:20:05 Deal Falls Apart00:27:55 Early Sales Boom00:30:05 Views vs Clients00:33:20 SEO & Growth00:42:40 Team Structure00:51:40 Agent Advice00:55:00 Vision & Content00:56:50 F1RE Round
Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Amit Lalji to explore how he turned a rock-bottom moment into real estate success. From surviving gang territory to building a business with celebrity clients, Amit shares the mindset shifts and habits that changed everything. This one’s all about grit, growth, and the real strategies that move the needle.Timestamps00:00:00 Intro00:00:55 Family Roots & Early Life00:03:40 Navigating Gang Territory00:06:41 Troubled School Years & India00:10:34 Discipline & Studies in India00:13:02 Exile to New Zealand00:14:13 Turning 1800:20:49 Rock Bottom & Finding Purpose00:24:59 Vision Board to Real Estate00:29:05 Door-Knocking Hustle00:35:19 First Wins & Momentum00:38:29 Balancing Business & Family00:54:04 Landing Serena Williams00:55:19 F1RE Round
Welcome back to F1REcast, hosted by Paul Mark Morris of Forward One Real Estate. In this episode, I sit down with Tiffany Chin—one of the most consistent, calm, and quietly powerful agents I know. We explore how she’s built a thriving business not by chasing trends or hype, but by mastering systems, staying steady in unpredictable markets, and building real relationships. You’ll hear how her psychology background gives her a unique edge in negotiations and client care, and why her approach to networking, newsletters, and niche marketing creates results most agents only dream of. Tiffany shares the practical mindset shifts that helped her grow through tough market conditions, and some of her most effective—but often overlooked—strategies for staying top of mind with clients year after year. If you're serious about growing a business with staying power, this one is worth your time.Timestamps00:00:00 Intro00:01:25 Tiffany’s Calm Sales Approach00:03:12 Conflict Resolution Formula00:07:34 Gradual Growth & Pandemic Spike00:10:07 Navigating a Weird Market00:12:08 From Psychology Degree to Real Estate00:16:06 Joining a Team & Early Years00:20:01 Networking & Building Database00:27:20 Consistent Newsletter Strategy00:33:18 Masterclasses & Event Marketing00:40:55 Referral Systems & Sapphire Group00:46:09 Social Media Presence00:57:31 Rapid-Fire Personal Questions01:04:14 Mentor Advice & Work–Life Balance01:05:48 Final Thoughts & Inspiration
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Jeanet Salazar and Julio Martinez, a powerhouse duo whose relentless discipline and systems-based approach to real estate are producing serious results—even in a market most agents are struggling to navigate. You’ll hear how Jeanet built early momentum with ten transactions in her first quarter, how they handle distressed leads at scale, and why their obsession with follow-up and reputation has turned into a lead-generation machine. Julio also shares his personal transformation from Panda Express manager to a sharp prospector with hundreds of calls under his belt—proof that you can create massive leverage with nothing but your phone and the right mindset. If you’ve been relying too much on inbound or feel unsure how to scale consistent outbound, this episode will challenge your thinking and give you a concrete look at what top-tier execution really looks like.Timestamps00:00:00 Intro00:01:00 Jeanet’s Disney Job & Seeking Opportunity00:04:30 Transition to Real Estate & First Home00:08:15 10 Sales in First Quarter00:12:45 Client Communication Secrets00:15:30 Current Business Stats & Market Shift00:18:00 Distressed Property Focus & Lead Breakdown00:22:00 Leveraging Referrals & Reviews00:31:45 Expired Listings Playbook00:38:00 ADU & Value‑Add Strategies00:44:00 Flip Case Study: Long Beach00:54:35 Julio’s Prospecting Journey01:17:35 Excellence in Details01:31:35 F1RE Round
Welcome back to F1REcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, I sit down with Craig White of Sotheby’s International Realty to unpack the mindset and strategies that transformed him from a career in tech into one of LA’s most trusted names in real estate. Craig shares how a single conversation about a $100K salary sparked a complete career pivot—and how he leveraged mentorship, open house strategy, and grit to close his first deal during one of the worst markets in history. You’ll hear how Craig identified his “superpower” and built a reputation that ultimately earned him Rookie of the Year. We talk candidly about failures, leadership lessons, guerrilla marketing techniques, and the importance of listening closely to the market. If you’ve ever wondered how to thrive through uncertainty, double down on your strengths, or transition into leadership without losing your edge, this one’s for you.Timestamps00:00:00 Intro00:00:57 From Tech to Real Estate00:02:54 The $100K Barometer Talk00:04:36 Spotting Weak Open Houses00:05:47 Getting Licensed & Mentorship00:09:24 First Open House Strategy00:12:03 Closing His First Deal00:15:02 First Listing During 2008 Crash00:18:31 Rookie of the Year Reflections00:24:21 Discovering His Superpower00:38:35 Moving Into Leadership Roles00:50:12 Lessons Learned & Return to Sales00:57:29 Guerrilla Marketing Tactics01:03:23 Balancing Commercial vs Residential01:14:04 F1RE Round








