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Founded in FoCo Podcast

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Discussions with some of the best and brightest business minds in Fort Collins, around Northern Colorado, and beyond, hosted by Nick Armstong of WTF Marketing. Find more resources for your biz at: FoundedInFoCo.com.
98 Episodes
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In this episode, Kris Monkou (https://thewholebeingcoach.com) shares insights on preventing burnout, building capacity, and establishing boundaries for sustainable success. Discover practical strategies for entrepreneurs and leaders to manage energy, say no effectively, and create systems that support well-being.Takeaways- Rest increases productivity and flow, like professional athletes.- Boundaries are a muscle that can be developed with practice.- Self-awareness is key to recognizing burnout early.- Creating personalized rhythms helps sustain energy.- Saying no is essential for capacity management.Learn more about Kris at: https://thewholebeingcoach.comThe Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠⁠⁠⁠https://wtfmarketing.com⁠⁠⁠⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠⁠⁠⁠https://foundedinfoco.com⁠
Dr. Nereida Perdigon joins Nick Armstrong on the Founded in FoCo podcast to talk about emotional and mental health education, especially in the Latino community. She shares her journey from being a single mom and domestic violence survivor to becoming an entrepreneur and educator. The conversation covers workplace bullying, creating inclusive environments, and what attendees can expect from her bilingual session at Founded in FoCo. Tune in to learn more about her work and insights.The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠⁠⁠⁠https://wtfmarketing.com⁠⁠⁠⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠⁠⁠⁠https://foundedinfoco.com⁠
A great photo is more than just an image—it’s a reflection of your confidence and credibility. Joining Nick on this episode of the Founded in FoCo podcast is Julie Ulstrup, an award-winning Fort Collins portrait photographer, shares how she helps clients see their own brilliance through photography.Julie, a former educator and school counselor, discusses the deep connection between self-perception, business success, and personal growth. She also reveals how her practice in kung fu influences her approach to both photography and entrepreneurship.If you want to build confidence in your brand, career, or personal life, this episode is full of insights on authenticity, self-expression, and personal development.The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠⁠⁠⁠https://wtfmarketing.com⁠⁠⁠⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠⁠⁠⁠https://foundedinfoco.com⁠
Artists are creators—but they’re also business owners. In this episode of the Founded in FoCo podcast, Nick is joined by Meredith Badler from the Colorado Business Committee for the Arts (CBCA). Meredith shares how the arts fuel Colorado’s economy and why legal and business knowledge is essential for creative professionals.Meredith dives into the Colorado Attorneys for the Arts (CAFTA) program, which connects artists with legal support, and previews CBCA’s upcoming Founded in Foco sessions on copyright law and funding strategies. If you're an artist or creative entrepreneur, this episode is packed with insights to help you protect and grow your work.The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠⁠⁠⁠https://wtfmarketing.com⁠⁠⁠⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠⁠⁠⁠https://foundedinfoco.com⁠
If your marketing feels like a grind, you’re doing it wrong. In this episode of the Founded in FoCo podcast, Shannon Hernandez shares how joyful, ethical marketing can transform your business.Shannon, founder of Joyful Business Revolution, breaks down why permission-based marketing and authentic storytelling are the keys to real connections—and real results. She’ll show you how to align your marketing with your values and ditch tactics that feel forced.If you’re a freelancer or business owner looking for a better way to engage your audience, this episode is for you.The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠⁠⁠⁠https://wtfmarketing.com⁠⁠⁠⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠⁠⁠⁠https://foundedinfoco.com⁠
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