Founder's Playbook

In this new episode, host Nelson sits down with Darshan Chavan, who went from earning $3/hour to leading a 170-person global team across four countries, while unlocking seven-figure profits. From mindset shifts to recruitment strategy, Darshan shares the exact moves that helped him scale fast, stay lean, and build a business that runs like clockwork.You’ll hear why most founders get stuck hiring the wrong way, how to attract high performers, and why building a personal brand is now essential for pulling in top-tier talent. If you’re serious about scaling with impact, this one’s a masterclass.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/book-a-viral-podcast-demoFollow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastFollow Darshan:https://www.youtube.com/@darshanchavanofficialhttps://www.instagram.com/darshan_chavan1/https://www.facebook.com/darshan.chavan.37625https://www.linkedin.com/in/darshan-chavan1/Timestamps:00:00:00 - Introduction00:03:48 - Darshan's Early Career and Challenges00:05:58 - Personal Development and Goal Setting00:09:04 - The Benefits of Building Remote Teams00:10:18 - Enhancing Client Service with Remote Teams00:13:24 - Common Mistakes in Building Remote Teams00:14:57 - The Importance of Fair Compensation00:18:36 - Building a Strong Personal and Company Brand00:21:13 - Sourcing and Vetting Remote Team Membe00:24:42 - Creating Compelling Job Offers00:25:44 - Assessing Candidates: Hunger and Breadwinner Tests00:28:41 - Key Interview Questions for Remote Candidates00:30:41 - Understanding Candidates' Values and Goals00:34:49 - The Role of Impact and Mission in Employee Engagement00:37:17 - Finding the Right Balance in Compensation00:38:48 - Effective Onboarding for Remote Employees00:42:50 - Keeping Remote Team Members Accountable

In this episode of Founders Playbook, host Nelson welcomes Steve Palise, the founder and owner of Palise Property, who has successfully completed over 2000 property acquisitions, including numerous commercial properties. Steve shares invaluable insights on building a significant portfolio, emphasizing the importance of having an income that supports long-term wealth creation. He discusses the three key ways to grow a property portfolio: capital growth, income to service debt, and cash flow from properties. The conversation also touches on the necessity of nurturing client relationships and maintaining top-of-mind awareness to drive sales. Tune in for practical advice and powerful questions that can help business owners scale to eight figures.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/book-a-viral-podcast-demoFollow Nelson:https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastFollow Steve:Website - paliseproperty.comYouTube - @palisepropertyLinkedIn - Steve PaliseInstagram - @palisepropertyTimestamps:00:00:00 - Introduction00:02:08 - Time and Income: Building an Eight-Figure Property Portfolio00:04:44 - Steps to Achieve an Eight-Figure Property Portfolio00:06:22 - Steve's Journey from Engineering to Property Investment00:07:18 - Starting a Business While Traveling00:09:46 - Importance of SOPs and Systems in Business00:12:20 - Content Creation and Building a Personal Brand00:17:22 - Building Trust and Authority Through Content00:18:06 - Steve's Property Portfolio and Investment Strategy00:20:08 - Residential vs. Commercial Property Investments00:21:44 - Clarity in Personal and Business Goals00:23:21 - Focusing on Your Own Business Journey00:26:17 - Common Mistakes in Commercial Property Investment00:28:32 - Biggest Lies Told by Property Gurus00:32:40 - When Business Owners Should Start Building Wealth00:36:53 - Best Structures for Commercial Property Investment00:39:24 - Biggest Mistakes in Commercial Real Estate Investment

In this episode of Founders Playbook Podcast, host Nelson welcomes the incredible Sarah Anne, known as the queen of groups and communities. They dive into the essential strategies for building and monetizing an online community that attracts your dream clients. Sarah shares valuable insights on the importance of nurturing relationships within your community, emphasizing that business is built one relationship at a time. She discusses the common pitfalls entrepreneurs face when they don’t define their target audience and how to effectively engage with new members to provide immediate value. Tune in to learn how to create a thriving online community that can lead you to a million-dollar success.If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/book-a-viral-podcast-demoFollow Nelson:https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastFollow Sarah:https://www.sarahanne.com.au/https://www.instagram.com/sarahanne0https://www.youtube.com/@sarahannecoachingTimestamps:00:00:00 - Introduction00:01:46 - What It Takes to Build a Million-Dollar Community00:02:54 - Who Benefits from Building a Community?00:04:03 - Common Mistakes in Community Building00:05:33 - Step-by-Step Guide to Starting a Community00:07:45 - Effective Strategies for Growing an Online Community00:13:11 - Nurturing New Members00:16:14 - Timeframe for Building a Successful Community00:19:40 - Customer Journey and Sales Events00:21:00 - Community Growth Metrics00:24:34 - Creating Engagement in Your Community00:30:21 - The Importance of Customer Experience00:31:51 - Balancing Community Growth and Engagement00:39:07 - Value of Relationships in Business00:40:58 - Best and Worst Business Advice

In this episode of the Founders Playbook Podcast, host Nelson welcomes the incredible Richmond Dinh, an eight-figure coach who transitioned from being an optometrist to a leading figure in the coaching industry. Rich shares his journey of generating over $20 million by helping coaches attract clients through the innovative Tiny Challenge model. The discussion dives into the challenges entrepreneurs face, particularly the need for quick payments, and how beginners can successfully launch their coaching practices without extensive resources. Richmond also reveals the key components that make up a million-dollar offer, providing valuable insights for aspiring entrepreneurs looking to scale their businesses. Tune in for actionable strategies and inspiration to elevate your entrepreneurial journey!Follow Nelson:https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastFollow Richmond:https://www.instagram.com/richmonddinh/Timestamps:00:00:00 - Introduction00:01:15 - From Optometrist to Eight-Figure Coach00:04:16 - Understanding the Tiny Challenge00:10:54 - The Power of a Catchy Name00:12:41 - Differences Between Tiny Challenges and Group Challenges00:15:05 - The Fastest Way to Get Paid00:16:44 - The Role of Accountability in Coaching00:22:23 - The Importance of Business Models00:23:29 - Why Five Days for the Tiny Challenge?00:28:31 - Structuring the Tiny Challenge for Success00:32:02 - Scaling the Tiny Challenge Model00:34:24 - The Shadow Seeding Strategy00:40:55 - The Story Behind a $56,000 Watch

In this episode, we welcome Mr. Tas Moulis, founder of QPaint and Painter Coach, who built a $4M painting business while working just one day per week. Tas shares the three tactical pillars that enabled his success, eliminating distractions, mastering sales, and upholding world-class standards, and explains why most business owners stay stuck by trying to be everything to everyone.You’ll learn how to buy back your time by identifying high-leverage activities, why proximity to the right mentors accelerates growth, and how shifting your identity from technician to entrepreneur unlocks scale. Whether you're buried in delivery or ready to step into strategic leadership, this episode delivers the mindset upgrades and operational frameworks to help you delegate smarter, lead stronger, and grow faster.Follow Nelson:https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastFollow Tas Moulis:https://www.paintercoach.com/https://www.instagram.com/paintercoachhttps://www.linkedin.com/company/paintercoach/https://www.facebook.com/paintercoachtasmoulishttps://www.youtube.com/@paintercoachTimestamps:00:00:00 - Introduction00:02:06 - Getting Out of Your Own Way00:03:39 - Eliminating Distractions for Business Growth00:05:36 - Focusing on What Matters: Sales and Marketing00:06:19 - Upholding and Raising Standards00:08:04 - The Role of Leadership in Maintaining Standards00:09:55 - Accountability and Self-Discipline00:14:04 - The Journey from Hard Work to Smart Work00:16:33 - The Moment of Realization: Seeking Help00:18:10 - The Shift in Mindset and Identity00:22:01 - Finding Passion in Helping Others00:24:18 - Proximity to Success: Learning from Others00:28:07 - Becoming the Person You Need to Be00:30:06 - The Power of Self-Talk and Affirmations00:32:14 - Buying Back Your Time as a Business Owner00:33:02 - Identifying High-Value Activities00:37:14 - Avoiding the Trap of Inefficiency00:39:13 - The Hardest Position to Replace: Identity Crisis00:45:39 - The Continuous Learning Journey

In this episode, we welcome Mr. Jeremy Haynes, founder of Megalodon Marketing and the strategist behind 42 businesses that scaled to $1M/months. Jeremy shares the three core pillars that drive million-dollar months, offer, sales & marketing, and A-player talent, and breaks down why most founders plateau due to limiting beliefs, slow problem-solving, and poor team dynamics. You’ll learn how to leverage long-form content to amplify conversions, why selling with trends like AI is a game-changer, and how financial clarity fuels relentless growth. Whether you're stuck at six figures or scaling past seven, this episode delivers the mindset shifts and tactical frameworks to help you move faster, hire smarter, and sell with precision.Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastFollow Jeremy Haynes:www.youtube.com/@JeremyHaynesTrainingdmmguide.com/inner-circlejeremyhaynes.com/bloginstagram.com/jeremyahbigalex10.typeform.com/to/KWUUEHzbTimestamps:00:00:00 - Introduction00:02:03 - Key Factors for Hitting Million-Dollar Months00:03:15 - Pricing Strategies00:05:01 - Sales and Marketing Integration00:07:29 - Attaching to the Grand Narrative00:09:39 - Case Study: E-Commerce to Bitcoin00:10:03 - Case Study: Copywriting and AI00:13:05 - Speed in Solving Problems00:16:27 - The Plateau Effect00:22:06 - Compound Interest and Long-Term Planning00:31:08 - Financial Responsibilities and Unexpected Costs00:35:00 - The Power of Money in Life Decisions00:40:43 - Materializing Dreams and Goals00:42:06 - The Abundance of Money in Circulation

In this episode, we welcome Jay Topp, a marketing strategist and founder of three seven-figure ventures, who shares valuable insights into scaling coaching businesses through self-liquidating funnels and book-based conversions. 🚀He breaks down why traditional freebie funnels fall flat and how to create a book funnel that actually sells. You’ll learn the key metrics behind funnel success, how to avoid upsell mistakes, and why tracking real data beats gut feelings every time. Discover how travel fueled Jay’s focus, creativity, and business growth, and how you can replicate that clarity in your own brand.Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastFollow Jay Topp:https://www.youtube.com/channel/UCzevubxwGHCx7aVbKPTOxjghttps://www.instagram.com/jayt0pp/?hl=enhttps://www.linkedin.com/in/jaytopp/Timestamps:00:00:00 - Introduction00:02:00 - Meet Jay Topp: A World Traveler and Entrepreneur00:03:00 - The Intersection of Travel and Business Success00:06:30 - Understanding Self-Liquidating Funnels00:08:00 - The Importance of Customer Commitment00:10:30 - Breaking Even with Self-Liquidating Funnels00:12:00 - The Power of Book Funnels00:13:30 - Common Mistakes in Book Marketing00:18:00 - The Role of Data in Business Decisions00:20:00 - Real-Life Examples of Funnel Success00:26:00 - The Importance of Testing and Data Analysis00:28:00 - The Art of Asking 'Why?' in Business00:30:00 - The Process of Writing a Book00:32:00 - Crafting the Structure of a Book00:34:00 - Call to Action Strategies in Books00:36:00 - Impact of Best-Selling Author Status on Sales00:40:00 - Finding the Right Marketing Partner

In this episode of the Founders Playbook Podcast, host Nelson welcomes back entrepreneur and podcast partner Lloyd Ross for a deep dive into the concepts of time and money in the business world. They discuss the pitfalls of an over-scheduled life and challenge the notion that "bigger is better" in entrepreneurship. Instead, they advocate for a focus on becoming "time rich" rather than merely busy, emphasizing the importance of leveraging people and systems to create freedom. The conversation touches on the limited role of money in solving all problems and explores whether money truly buys time. Tune in for valuable insights into building a business that prioritizes freedom and purposeful living.Follow Nelson:https://www.instagram.com/creatornelson Follow Lloyd:www.youtube.com/@lloydrosshttps://www.linkedin.com/in/lloyd-james-ross-87818129a/https://www.instagram.com/lloydjamesross/https://www.facebook.com/5stepstomillions/Timestamps: 00:00:00 - Intro00:02:11 - Lloyd's Recent Acquisition00:03:45 - Financial Insights on Laundromats00:05:28 - Key Considerations for Investing00:08:34 - Challenges with Australian Banks00:10:08 - Long-Term Business Strategy00:12:04 - Investment Portfolio Insights00:23:34 - The Scale of Busyness vs. Wealth00:27:02 - Philosophical Moments in Business00:35:27 - The Power of Partnerships00:36:06 - Selecting the Right Business Partners00:40:58 - The Importance of Character Traits

In this episode of Founders Playbook, Nelson chats with agency mentor Cormac Gray, who scaled his marketing agency to six-figure months by 23. They discuss the importance of a strong product, credibility, and avoiding costly team mistakes. Cormac dives into why many agencies get stuck at six figures and how to break through to seven. Follow Nelson:https://www.instagram.com/creatornelson Follow Cormac Gray on socials:https://www.instagram.com/theagencymentor_/https://www.youtube.com/@cormacgrayTimestamps: 00:00:00 - Intro

00:01:59 - Painful Lessons in Scaling an Agency
00:07:01 - Growth vs. Recovery Mode in Business
00:09:22 - Key Measurements for Agency Success
00:10:43 - The Importance of Predictable Client Acquisition
00:11:42 - Navigating the Crazy Growth Phase
00:14:11 - Challenges Faced During Rapid Growth
00:17:01 - Market Changes and Their Impact on Agencies
00:18:38 - Overcoming Difficult Times and Client Churn
00:42:19 - Preparing Your Business for Sale
00:44:20 - Creating a Self-Sufficient Asset

In this episode of the Founders Playbook Podcast, Nelson chats with Dan Lee, a successful entrepreneur and real estate expert, about building an eight-figure agency. Dan shares the challenges, personal struggles, and the importance of finding the right business partner. Tune in for actionable advice on entrepreneurship and business growth!Follow Nelson: https://www.instagram.com/creatornelson Follow Dan Lee on socials: https://www.instagram.com/dan_lee_plum/https://www.youtube.com/@danielleeplum Timestamps: 00:00:00 - Introduction00:02:07 - Unveiling the Real Journey00:03:03 - From Agency to Independence00:04:07 - The Moment of Decision00:10:50 - The Aftermath of Leaving00:12:18 - Exploring New Opportunities00:14:10 - The Push to Start00:24:27 - Choosing the Right Business Partner00:29:55 - First Year Revenue00:32:39 - Growth and Challenges00:38:42 - Facing Adversity00:45:05 - Navigating Client Relationships

In this episode of Founders Playbook, host Nelson speaks with Justin Mastores, elite business advisor and Managing Director of Rees Group. They unpack common tax misconceptions among entrepreneurs, the dangers of DIY tax management, and the essentials of deductions and self-managed funds. Justin shares legal, effective strategies to reduce tax liabilities—making this a must-listen for business owners aiming to stay compliant and financially savvy. Follow Nelson:https://www.instagram.com/creatornelson Work with Justin Mastores:https://www.instagram.com/justinmastores/Follow us on socials:https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcast Timestamps: 00:00:00 - Introduction 00:01:27 - Common Tax Mistakes by Business Owners 00:02:19 - Importance of Professional Advice 00:03:19 - Transitioning from Sole Trader to Company 00:04:40 - The Role of Accounting Software 00:06:01 - Differences in Tax Strategies for Business Sizes 00:07:37 - Legal Ways for Business Owners to Reduce Tax 00:08:50 - Importance of Business Structure for Tax Savings 00:09:59 - Common Tax Deductions: Travel Expenses 00:10:11 - Tax Deductibility of Travel Expenses 00:34:06 - Property Investment and Tax Strategies 00:36:09 - Company Structures for Tax Minimization 00:39:07 - Trusts vs. Companies: Which to Choose? 00:41:12 - Asset Protection through Trusts 00:42:17 - Buying Assets through Company or Trust 00:44:30 - Transferring Assets Between Company and Trust

In this episode, I reveal legal and often free strategies to attract your competitors’ customers in any niche. Inspired by the host’s experience during a local cyclone, we explore how media-driven fear influences consumer behavior. While many businesses shut down due to sensationalized news, the host stayed consistent, gaining a competitive edge. Tune in to learn how to leverage market shifts and customer psychology to outmaneuver your competition.Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction
00:00:21 - Context: Cyclone Experience
00:01:15 - Coffee Shop Story: Opportunity in Adversity
00:03:02 - Lesson 1: Show Up Consistently
00:07:08 - Lesson 2: Build a Better Product
00:09:04 - Lesson 3: Make Decisions Based on Data
00:15:26 - Lesson 4: Provide a Better Experience
00:19:00 - Lesson 5: Identify and Exploit Competitors' Weaknesses

In this episode of Founders Playbook, host Nelson chats with Jeff Coombridge, a nine-figure entrepreneur and managing director of Global Foodcare Group. Jeff shares what it truly takes to build and sustain a successful business for over 15 years, focusing on dedication, overcoming early challenges, and the power of branding. They also discuss the importance of embracing digital content and the rewards and complexities of running a family business. Tune in for valuable insights from Jeff’s entrepreneurial journey!Follow Nelson:https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastTimestamps: 00:00:00 - Introduction 
00:02:05 - Building a Nine-Figure Business
00:03:01 - Transition from Accountant to Entrepreneur
00:05:19 - Starting a Business at 45
00:07:01 - The Entrepreneurial Mindset
00:19:54 - Managing Over 50 Employees
00:20:26 - Entering the Comfort Shoe Industry
00:22:20 - Competitive Advantage in the Market
00:23:56 - Misconceptions About Shoe Sizes
00:25:20 - Strategy of Working with Podiatrists
00:32:35 - Longevity in Business
00:35:21 - Importance of Cash Flow Management
00:36:57 - Credibility with Financial Institutions
00:37:55 - Outsourcing Tax Returns
00:46:46 - Omnipresence and Multi-Dimensional Marketing

In this episode of the Founders Playbook Podcast, Nelson chats with Chris Dufey, CEO of Rainmakers, generating $52M+ annually. They dive into scaling a business, including how Nelson hit a million-dollar run rate in 63 days without ads. Chris shares the mindset and strategies of eight-figure founders, highlighting problem-solving and leadership. Tune in for actionable insights on business growth and success!Follow Nelson:https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastWork with Chris Dufey:https://www.instagram.com/chrisdufey/Timestamps:00:00:00 - Introduction
00:01:03 - Introduction to Chris Dufey
00:02:06 - Personal Growth and Transformation
00:15:10 - The Role of Leadership in Business Success
00:20:10 - Embracing Entrepreneurial Spirit in Team Members
00:25:07 - Can You Create A Players?
00:29:10 - The Chessboard Analogy in Business
00:32:11 - Changing Perspectives and Labels
00:34:24 - Creating an Environment for A Players
00:36:20 - The Role of a Founder and CEO
00:41:44 - The Nature of Problems in Business
00:43:07 - Weekly Routine of a CEO
00:45:51 - Maintaining Partner Confidentiality

In this episode, we welcome Adam Houlahan, a best-selling author and LinkedIn expert, who shares valuable insights into leveraging LinkedIn for professional growth🚀 He shares tips on creating a standout LinkedIn profile, building genuine relationships, and adding value—no pitching required. Learn why visibility in your niche matters more than perfection and how to position yourself as an authority. Don’t miss this game-changing advice!Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastWork with Adam:https://www.instagram.com/adamhoulahan/https://www.linkedin.com/in/adamhoulahan/Timestamps:00:02:08 - LinkedIn as a business tool.00:04:39 - LinkedIn content strategies for founders.00:09:30 - Off-platform connections strategy.00:12:07 - Effective LinkedIn Outreach Strategies.00:16:40-Niche expertise over general knowledge.00:20:43- Quality trumps quantity on LinkedIn.00:27:10- LinkedIn content engagement strategies.00:29:43 - Underrated LinkedIn features.00:32:57- Profile picture authenticity matters.00:36:58 - Referral partners and advocates.00:43:31 -Personal brand vs. business brand.00:45:36 - Personal branding and engagement.00:50:18 - Premium features on LinkedIn.00:57:03 -Growing LinkedIn connections effectively.01:00:58 - The value of a personal brand.01:06:02- Impact on the world.fdfHLmuHEHdhtRWJLSvL

In this episode of the Founders Playbook Podcast, Nelson chats with real estate entrepreneur Jack Henderson, who built a $35M property portfolio by 27. Jack shares how to start with residential investments, transition to commercial properties, and leverage equity for cash flow. He also breaks down effective sales and marketing strategies for scaling wealth and building an eight-figure legacy.Follow Jack:https://www.instagram.com/jackchendersonFollow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 
00:01:28 - Meet Jack Henderson: A Real Estate Entrepreneur
00:02:17 - The Journey to a $35 Million Portfolio
00:03:23 - Rebuilding the Portfolio: Same Strategy
00:04:36 - Staying Focused at a Young Age
00:22:08 - Residential vs. Commercial Investment Properties
00:24:28 - Buying Your Business's Commercial Space
00:26:50 - Trusts vs. Self-Managed Super Funds
00:28:12 - Owner-Occupied vs. Investment Properties
00:30:36 - The Reality of Renting vs. Owning
00:32:14 - Beliefs Surrounding Renting
00:35:33 - Graham Holm's Mortgage Payoff Strategy

In this Founders Playbook episode, host Nelson sits down with luxury watch expert Lewis Butterfield, owner of The Watch Dealers, to explore the world of high-end timepieces. They dive into the iconic Rolex Daytona and the phenomenon of the Rolex waiting list, discussing what makes these watches valuable assets—from exclusivity to unique features like colored dials. Lewis shares expert insights on demand dynamics and tips for aspiring collectors. Don’t miss this engaging look into the allure of luxury watches!Follow Lewis: https://www.instagram.com/gcwatchguy/https://www.instagram.com/thewatchdealersau/Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastTimestamps: 00:00:00 - Introduction
00:00:22 - Elements of a Growing Asset in Watches
00:00:44 - The Reality of the Rolex Waiting List
00:00:54 - Introduction to Lewis Butterfield
00:01:34 - What Makes Luxury Watches Special?
00:03:37 - Luxury Watches and Successful Entrepreneurs
00:15:01 - The Importance of Branding in Watch Value
00:16:59 - Exclusivity and Uniqueness in Luxury Watches
00:20:25 - The Truth Behind the Rolex Waiting List
00:22:24 - The Role of Relationships in Acquiring Watches
00:25:55 - The Importance of Customer Experience
00:32:02 - Handling Customer Expectations and Satisfaction
00:33:55 - Rating a Watch: Real or Fake?


In this episode of the Founders Playbook, Nelson talks with Jeff Anning, founder of Evolve Skateboards. Jeff shares his journey from a lawnmowing business to building a global electric skateboard brand driven by his passion for snowboarding and surfing. He discusses the importance of a strong team, the influence of figures like Casey Neistat, and key insights on growing a successful brand in a competitive industry.Follow Jeff:https://www.instagram.com/jeffanning/https://www.instagram.com/evolveskateboards/following/Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastTimestamps:00:00:00 - Introduction 
00:02:04 - Inspiration Behind Evolve Skateboards
00:05:45 - Early Challenges and First Electric Skateboard
00:06:14 - The Feeling of Riding an Electric Skateboard
00:08:29 - Building a Global Company from Passion
00:12:01 - Transition from Landscaping to Electric Skateboards
00:18:14 - Selling the House to Fund the Business
00:27:09 - Learning from Early Manufacturing Issues
00:31:39 - Importance of Speed in Business
00:34:02 - Strategic Waiting Lists and Customer Demand
00:37:08 - Impact of Boosted Board's Exit from the Market
00:41:37 - Evolve's Reaction to Boosted Board's Exit

In this episode of the Founders Playbook Podcast, host Nelson speaks with Avi Khan, CEO of Ray White AKG, about his journey leading one of Brisbane's fastest-growing real estate firms with over 200 employees. Avi shares insights on entrepreneurship, the importance of investing in growth, effective team management, and handling criticism. Tune in for valuable strategies on building a successful business and developing top talent!Follow Avi Khan:https://www.instagram.com/avikhan/Follow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybook https://www.youtube.com/@foundersplaybookpodcastTimestamps: 00:00:00 - Introduction 
00:00:28 - Managing Employees and Hiring Philosophy
00:01:05 - Guest Introduction: Avi Khan
00:02:26 - Starting a Career in Real Estate
00:04:28 - Transition from Law to Real Estate
00:08:20 - Joining Ray White
00:09:41 - Importance of Competitiveness
00:10:54 - Challenges in Real Estate
00:15:02 - The Lag in Real Estate Success
00:18:05 - Cold Calling Strategy
00:20:22 - Real Estate Sales Cycle
00:22:36 - Making the First Million
00:25:04 - Managing Over 200 Employees
00:40:39 - What Makes a Great Leader

In this episode of the Founders Playbook Podcast, host Nelson welcomes the incredible Hayley Lloyd, a designer, marketer, podcaster, and authority mentor. Hayley shares her journey in building a seven-figure business and her expertise in copywriting. The discussion revolves around the transformative power of words in business, emphasizing how effective communication can elevate your message and attract high-ticket clients. Hayley dives into the importance of asking the right questions, such as how to increase client acquisition and achieve significant sales growth. Listeners will gain valuable insights into crafting compelling sales pages and understanding client needs, making this episode a must-listen for entrepreneurs looking to enhance their communication skills and drive their businesses forward. Tune in for actionable tips and inspiration to elevate your entrepreneurial journey!Follow Hayley:https://www.instagram.com/hayleyjunelloyd/Work With Hayley: https://linktr.ee/hayleyjunelloyd?fbclid=PAZXh0bgNhZW0CMTEAAab4X2lU-rAkaFDrr9Q1tyviy4_nGGQ15hcEvjVxTrQlT0PyTHPreqX0X7Y_aem__5M_NJjxmV8Fj8fH5ag2wQFollow Nelson: https://www.instagram.com/creatornelson Follow us on socials: https://www.instagram.com/foundersplaybookhttps://www.youtube.com/@foundersplaybookpodcastTimestamps00:00:00 - Introduction00:00:14 - Asking Better Questions00:01:53 - Haley Lloyd's Background00:02:07 - Building Copywriting Skills00:03:43 - Transition to Online Coaching00:05:20 - Precision and Psychology in Marketing00:13:27 - Common Copywriting Mistakes00:15:13 - Aspirational vs. Pain Point Marketing00:23:44 - Practical Tips for Generating Conversions00:38:12 - Who Should Aim for Authority?