Founder Files

He's on track to turn his marketing agency into a $1 million-a-month business, and he's spending six figures a month on ads to get there. Today's guest is Liam Evans, founder of Unorthodox, a marketing agency that turns ad spend into signed clients for high-ticket service businesses. In this episode, we unpack: 🔥 Why cost-per-lead is a vanity metric, and the only number that actually matters: CAC. 🔥 The low-ticket front-end offer that liquidates 70% of his ad spend. 🔥 The exact funnel economics and product suite he's using to scale to a million a month. 🔥 His creative testing process to constantly find new winning ads. If you want to build an eight-figure business from cold traffic without wrecking your margins, and with a sales process that closes 70% of your lead flow, this episode is for you. Chapters: 0:00 Intro 3:07 Making Ads Work for High-Ticket Offers 13:34 What Makes a Good Market 16:01 Launching Ads & Reading the Data 18:12 Fixing Your Sales Process 23:52 Filtering Leads & Pre-Framing Calls 29:12 Optimising For CAC & LTV 34:41 Low Ticket Front End Offers 40:59 Spending $150K/Month on Ads 48:00 The Road to $1M/Month

Today's guest is an eight-figure entrepreneur who's built and exited multiple eCommerce brands. And yet for him, money was never the goal. In this episode with Jamal Muse, we unpack: 🔥 How he's turned what he admits is a compulsive need to always be productive into a genuine business advantage, and where he's had to draw the line. 🔥 The daily non-negotiables — prayer, routine, and a strict first hour of the day — that keep him grounded while running a fast-growing business. 🔥 Why he turns down deals when the money doesn't sit right with his values. 🔥 Why he was back at work the day after his last exit, and how he's chasing a legacy that goes far beyond being known as "the eCommerce guy." If you want to see how a high-output founder builds real wealth without losing sight of what actually matters, this episode is for you. Chapters: 0:00 Intro 1:23 Ambition vs. Being Present for Family 5:03 Daily Routine 7:49 The "Productivity Addiction" 11:10 Living a Well-Rounded Life 17:15 How Faith Shapes Every Decision 33:35 Finding Fulfilment 37:41 Life After the Exit 46:46 Why Keep Going?

Most eCom brands aren’t maximizing email. Not because it doesn’t work — but because it’s underbuilt, underutilized, and treated as an afterthought. BN Healthy was doing around $50K/month from email — just ~12% of their revenue. After rebuilding the system, that jumped to over $270K/month, contributing nearly 45% of total online sales. In this video, we break down: 🔥 What their Klaviyo setup looked like before — and the key gaps holding back revenue 🔥 The exact flow structure we implemented to boost site conversion rates 🔥 How we used list growth, segmentation, and “micro-ask” popups to drive 10–15% opt-in rates 🔥 The campaign strategy behind consistent revenue — from educational content to high-converting promos 🔥 And how email + SMS became a major growth engine — adding an extra ~$200K/month If you’re running an eCommerce brand and email isn’t driving at least 30–40% of your revenue — this episode is for you.