Claim OwnershipFree: The Future of a Radical Price Podcast
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Description
Chris Anderson, The New York Times best-selling author of "The Long Tail", heralds the future of business in "Free". In this podcast, you can download all sixteen chapters of the unabridged audiobook narrated by Chris himself. Each episode is a separate chapter of the book and all are available instantly -- and free of charge!
21 Episodes
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The past and future of a radical price.
Gillette and the makers of Jell-O realized that giving away one thing can create demand for another; a realization which gave birth to a powerful twentieth century marketing tool.
What is FREE? A breakdown of the four different types of FREE and their real world examples.
How we got from the basic concept of zero to a capitalist society where value is derived from abundance and scarcity.
Why do people think "free" means diminished quality in one instance, and not in another?
Processing power, digital storage, and bandwidth are all getting too cheap to meter and far more rapidly than at any other point in human history.
MITs Tech Model Railroad Club, Stewart Brand and the most important–and misunderstood–sentence of the Internet economy.
Two case studies, which demonstrate how Free makes life easier for newcomers than for incumbents.
For Google, Free is not just an interim step on the way to a business model; it is core to its product philosophy.
How the new media model involves figuring out the paid "penguin" in your otherwise free business.
The various, complicated factors which make it difficult to pin a value onto the country-sized economy of Free.
Today, we are building the most competitive market the world has ever one, one where the marginal cost of products and services is close to zero.
How the "attention economy" and the "reputation economy" are becoming more like real economies every day.
Embracing waste in an age where the cost of many of our most important commodities has fallen to zero.
What China and Brazil can teach us about how knockoffs and pirated products feed the real economy.
Economically, abundance is the driver of innovation and growth. But psychologically, scarcity is all that we really understand.
The fourteen most frequently heard objections to the notion of an economy based on Free, with an example of each, and my response.
What is Free's future in the face of a weakened economy?
Ten principles of abundance thinking
Four freemium models considered
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