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Free To Lead
Free To Lead
Author: Will Steel
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© Copyright 2025 Will Steel
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Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose is the premier podcast for visionary business leaders who are shaping the future. This show is dedicated to showcasing the journeys of business owners and executives from various industries who are making significant impacts in their fields.
Hosted by Will Steel, one of the world’s most highly regarded transformational leaders, the podcast delves into the stories of visionary business owners and leaders who are not only driven by their passion but also inspired by their purpose.
Think you'd be a great guest on the show? Apply at https://podcast.willsteel.com/podcast-guest-application.
Hosted by Will Steel, one of the world’s most highly regarded transformational leaders, the podcast delves into the stories of visionary business owners and leaders who are not only driven by their passion but also inspired by their purpose.
Think you'd be a great guest on the show? Apply at https://podcast.willsteel.com/podcast-guest-application.
57 Episodes
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In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and Creator of The Eye Drink, Dr. Roger Wu. Roger explains how blue light damages the eye’s macula and how reduced blinking leads to dry eyes.
He introduces The Eye Drink, his science-backed beverage combining lutein, zeaxanthin, vegan omega-3, and coconut water to protect eye health and boost hydration. Roger shares clinical results, distribution plans, and the challenges of changing habits, aiming to make The Eye Drink a household name for eye wellness.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Roger's work HERE.
Connect with Roger on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and CEO at PlatypusOS, and Founder at Qebot, Matthew White. Matthew shares his journey from healthcare to launching startups in digital marketing and AI.
He discusses PlatypusOS, an AI-powered browser that automates business workflows across multiple apps, acting as a personal assistant. Matthew explores how AI is evolving from simple content creation to intelligent automation, the importance of user feedback, and the challenges of building innovative tech. Matthew also invites listeners to join PlatypusOS and shares insights on entrepreneurship and product development.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Matthew's work HERE and HERE.
Connect with Matthew on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Global Credibility Expert, Mitchell Levy. Mitchell explores how credibility goes beyond branding, emphasizing trust, clarity of purpose, and authentic relationships.
Mitchell shares insights on building credibility, leveraging LinkedIn for business development, and the importance of coachability in executive coaching. He highlights practical frameworks for self-discovery and choosing the right coach, offering actionable advice for leaders seeking to clarify their purpose and enhance their impact.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Mitchell's work HERE.
Connect with Mitchell on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder at Live Traders, Anmol Singh. Anmol shares insights on trading psychology, risk management, and building resilience.
He explores leadership, the importance of accountability, and fostering independence within teams. Anmol also introduces his mastermind community, emphasizing holistic personal development alongside financial success.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Anmol's work HERE.
Connect with Anmol on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and Content Director of Retoro Capital Investments, Emma Powell. After her husband’s unexpected layoff, Emma took charge of their financial future, overcoming challenges and learning to raise capital for real estate deals.
She discusses the emotional and practical aspects of building wealth, the importance of mindset, and her commitment to helping others achieve financial independence. Emma’s story highlights resilience, adaptability, and the power of strategic thinking in creating lasting financial security.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Emma's work HERE.
Connect with Emma on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Owner and Co-Founder of F9 Productions, Lance Cayko. Lance shares his journey from working on a farm to leading a successful design-build firm, emphasizing the importance of passion, trust, and effective communication in architecture.
He discusses industry challenges, the value of responsive customer service, and lessons learned from entrepreneurship. Lance highlights his commitment to empowering others, fostering leadership, and building strong client relationships, offering valuable insights for aspiring architects and entrepreneurs.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Lance's work HERE.
Connect with Lance on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and CEO of Cash is Clear, David Safeer. David explains the crucial difference between accounting and cash flow, highlighting common pitfalls that can undermine small businesses.
He discusses practical strategies for optimizing cash flow, the challenges of educating business owners and financial professionals, and his own journey in growing his advisory business.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about David's work HERE.
Connect with David on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the PR Executive, Founder, and CEO of ZavoMedia PR Group, Liana Zavo. Liana shares her inspiring journey from college dropout and single mother to leading a global, women-led PR agency.
She discusses the importance of storytelling, personal branding, and strategic networking in building authority, especially for women. Liana also offers practical advice on book promotion and leadership, emphasizing authenticity and empowerment.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Liana's work HERE.
Connect with Liana on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and CEO of Clearfork Academy, Austin Davis. Austin shares his journey from divinity studies to counseling, inspired by witnessing adults struggle with unresolved childhood trauma.
He discusses the challenges of balancing leadership and therapy, the importance of trust and delegation, and how his upbringing shaped his approach. He discusses his dedication to helping teens, the growth of Clearfork Academy, and practical leadership insights for building impactful organizations.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Austin's work HERE.
Connect with Austin on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Thought Leader Launch Trainer, Mentor, and Publisher of Same Page Publishing, Aurora Winter. Aurora shares expert advice on writing, publishing, and marketing books, emphasizing the importance of strategic planning, correct categorization, and effective communication.
She introduces her "Spoken Author Method" for developing content and highlights the role of metadata, reviews, and proactive marketing. Listeners gain actionable tips on crafting compelling messages, building credibility, and ensuring their books reach the right audience.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Aurora's work HERE and HERE.
Connect with Aurora on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder and CEO of The COO Solution, Derek Fredrickson. Derek discusses his journey from Wall Street to becoming a fractional COO and entrepreneur.
Derek shares insights on the importance of operational strategy, team alignment, and the critical role of a second-in-command in supporting visionary leaders. The conversation explores authentic leadership, personal growth, and overcoming challenges in leadership roles, offering practical advice for entrepreneurs seeking to scale their businesses while reclaiming their time and focusing on their core vision.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Derek's work HERE.
Connect with Derek on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Co-Founder of Rainmaker, Colin Hirdman. Colin discusses his journey from college graduate to business founder, sharing how he leverages LinkedIn to help founders, sales executives, and coaches grow their networks and sales.
Colin details his approach to authentic engagement, audience building, and educational content on LinkedIn and offers practical tips for networking and relationship-building. He also reflects on the challenges of scaling his business, his future goals, and his passion for supporting other entrepreneurs, emphasizing the importance of adaptability and genuine connections for business success.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Colin's work HERE.
Connect with Colin on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Author of Raving Referrals, and CEO of HOA.com, Brandon Barnum. Brandon shares his journey from single father to tech entrepreneur, discusses the mission of Raving Referrals to revolutionize referral marketing through AI and community building, and highlights the importance of empowering real estate agents as local leaders.
Brandon explores leadership challenges, effective communication, and fostering team empowerment. He also emphasizes gratitude, recognition, and the value of celebrating achievements, offering insights for leaders aiming to build stronger, more connected communities.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Brandon's work HERE.
Learn more about Brandon's book, Raving Referrals, HERE.
Connect with Brandon on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Partner of Coldwell Bowes, Michele Locke. Michelle shares her journey through the challenges of leadership, personal health struggles, and the importance of authenticity.
She discusses her career pivots, health issues due to stress, and the impact of her professional losses and divorce on her well-being. Emphasizing the need for authenticity and openness about struggles, Michelle reflects on her experiences to inspire others to embrace their true selves and navigate life's challenges with resilience and honesty.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Michele's work HERE.
Connect with Michele on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the CEO of The Legal Podcast Network, Dennis Meador. Dennis discusses his journey into the industry, emphasizing the importance of integrity, mentorship, and the complexities of business partnerships.
He shares personal stories about his early entrepreneurial ventures and the lessons learned from challenging partnerships. Dennis also highlights his innovative work with The Legal Podcast Network, which helps attorneys become local thought leaders and connect with ideal clients through strategic content creation.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Dennis's work HERE.
Connect with Dennis on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the CEO and Founder of Kalicube, Jason Barnard. Jason discusses the importance of managing digital footprints and personal branding for entrepreneurs.
He emphasizes the need for a personal website as a central hub of information to ensure accurate online representation. Jason shares insights on educating AI and search engines about one's professional identity and reflects on his career challenges, highlighting the importance of adaptability and resilience in entrepreneurship.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Jason's work HERE.
Connect with Jason on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder, CEO, and Real Estate Broker of LuXury & Wealth Group, Jacopo Iasiello. Jacopo shares his journey from aspiring soccer player to successful entrepreneur and author. Jacopo discusses overcoming injuries, his transition into business, and his ventures in real estate.
He emphasizes the importance of informed investments, market understanding, and personal well-being. Jacopo also talks about his book "Healthy, Rich, and Happy" and his future projects aimed at creating meaningful living spaces.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Jacopo's work HERE.
Connect with Jacopo on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the CEO of Fueled By Fire, Staci Wallace. Staci shares her journey marked by resilience, purpose, and financial struggles, emphasizing the importance of faith in leadership.
She discusses her upbringing influenced by her family's strong faith and entrepreneurial spirit, and the lessons learned from setbacks in her business journey with her husband. Staci introduces the concept of a "God-sized vision" and highlights the significance of generosity and personal growth.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Staci's work HERE.
Connect with Staci on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the President of The Lilian Raji Agency, Lilian Raji. Lillian shares her entrepreneurial journey, discussing the challenges she faced and the lessons learned.
She emphasizes the importance of perseverance, the role of fear in entrepreneurship, and the significance of finding purpose. Lillian also highlights the impact of self-awareness and intuition in navigating one’s path.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Lilian's work HERE.
Connect with Lilian on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.
In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder of Home Grown Brands, Gregory Vetter. Gregory recounts his transition from selling insurance to founding a successful salad dressing company based on his mother's recipe.
He discusses the challenges he faced, including investor conflicts and the eventual sale of his company. Gregory emphasizes the importance of trusting one's gut instincts in leadership and decision-making. He also talks about his book, "Undressed," which aims to help others avoid similar pitfalls. The episode highlights themes of leadership, innovation, and resilience.
Listeners, please subscribe, engage, and share this show with other business leaders.
Learn more about Gregory's work HERE.
Connect with Gregory on LinkedIn HERE.
Think you'd be a great guest on the show? Apply HERE.










