Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset

What If You Started This Weekend? Here's HowWhat if you stopped waiting and just started? This weekend?I know you're scared. I know you don't feel ready.But here's the truth: You'll never feel 100% ready.The first step isn't clarity. It's commitment.Commit to yourself that you're done waiting. Done overthinking. Done letting fear decide.Then comes clarity.In this episode, I'm showing you exactly how to take your first step this weekend:35 minutes this weekend: Watch my free training on how to test if your idea is a winner 1 hour next week: Test your idea with 5 real people 2 hours the week after: Start buildingSmall steps. Real momentum. Actual progress.Because here's what I know: People who wait years always say "I wish I'd started sooner."Don't let that be you.Six months from now, you won't be wishing you'd started.You'll be someone who DID.Text FREEDOM to 55444 for the free training.Make the commitment. Get clarity. Take action.This weekend. Let's go.Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.Connect with me on FacebookConnect with me on InstagramBiz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and...

You're working so hard. Putting in the hours. Showing up every day.But something's not clicking yet.And you're wondering: Am I doing this right? Is my idea even good? How much longer until this actually WORKS?Friend, I've been exactly where you are.And here's what I wish someone had told me from day one:You don't need to figure this out through years of trial and error.You don't need to learn from a dozen different experts and try to piece together the puzzle yourself.You don't need to keep pivoting every time something feels hard.What you need is the COMPLETE framework. All the pieces. Connected. From the start.That's what I'm giving you today.The 4 things that work TOGETHER to build a real online business:ONE problem you solve (the deeper transformation that keeps you interested)ONE human you transform (specific enough that they feel SEEN)ONE product ladder (so they keep buying from you, not just once)ONE platform (master it before you try to be everywhere)But here's the most important part - the thing I'm saving for the end:It's not a strategy. It's a piece of ADVICE that will either make or break everything else.And if I could go back and tell myself just ONE thing? This would be it.Because here's the truth:Most people don't fail because their idea was bad.They fail because they never gave it enough TIME to work.They quit three months before the breakthrough. Six months before real traction. Right before everything was about to click.Don't be that person.In this episode, you'll learn:How to pick the ONE problem that lights YOU up (not just what sounds profitable)Why getting specific about your ONE human actually attracts MORE of the right peopleThe product ladder strategy that turns one-time buyers into lifetime customersHow to choose your platform based on where your energy meets your audienceThe one mindset shift that separates people who make it from people who quitAnd the big one: How long you actually need to commit before you pivot (this will surprise you)Plus, I'm giving you access to a free workshop where I'll show you how to VALIDATE your idea before you spend a year building it.Because you don't have to guess if your idea is good. You can KNOW.Text FREEDOM to 55444 to get the free workshop.Listen, I know you're tired. I know you're wondering if this is ever going to work.But you're closer than you think.You don't need a new idea. You don't need a new strategy.You need the complete framework. And the patience to work it.That's what this episode gives you.Hit play. Take notes. And let's build this thing the RIGHT way.You've got this. I believe in you.Now let's get to work.

What if having a great day isn't about everything going perfectly?What if it's not about your calendar being light or life handing you zero problems?What if a great day is something you can CREATE - no matter what chaos comes your way?That's exactly what my guest Susanne Biro is here to teach you today.Her definition of freedom stopped me in my tracks:"True freedom is an inner state. It's freedom from the self-doubt, anxiety, and deep-seated fears that limit our potential. It's escaping the endless chase for external validation so you can lead with authenticity and enjoy the success you've already created."Here's the truth Susanne has learned after 24 years as an executive coach:Life is hard. The bigger your success, the MORE problems come.So don't wait for the problems to end. They won't.Instead, focus on what you CAN control.The Daily Disciplines FrameworkSusanne shares her 5-7 daily disciplines that put her in the best possible state:Sleep 7-8 hours5-minute morning practice (set an intention + write down exciting thoughts)1 hour of exerciseEat whole foods (one ingredient - know what's in it)Bake in something fun every dayThe kicker? When she has really bad days, it's because she's done NONE of these things.And that's okay. The purpose of knowing your daily disciplines is that you know how to get back on track.The Morning Practice That Changes Everything5 minutes. That's it.Write down an intention for who you want to BE todayWrite all the exciting thoughts you could choose to think about the dayDo this for ONE MONTH and see what changes.It can feel phony at first. Do it anyway.Susanne's Story of RebuildingYears ago, a business partner stole her work. She went from six figures to ZERO overnight. Two kids. Had to rebuild everything.So she found ONE WIN every day.Sometimes it was: "When I picked my kids up from school, they're alive."She gave 90% of her internal attention to that ONE win.My StoryI shared something vulnerable in this episode. When we moved to Idaho and I became a stay-at-home mom (my dream), I fell into the deepest depression of my life.My practice: "Just for today, I will find ONE thing to be okay with."It took every ounce of energy. It felt fake and dumb.But I kept doing it. Every day got MICRO brighter.I pulled myself out. One thing at a time.The Truth About Negative ThinkingIt's an addiction.The more you think a thought, the more you'll think it. Your brain literally grows neurons down that highway.Einstein said: "If we knew the power of one negative thought, we would never think it."The Thought Replacement ExerciseWhen you feel bad:Write down what you've been thinkingAsk: How do these thoughts make me feel?Write alternative thoughts you could chooseAsk: How would someone I admire think about this?You're giving your brain CHOICES.The Fear ConversationWe dive deep into how fear drives our lives:Why we don't speak up in meetingsWhy we're afraid to ask questionsHow negative thinking becomes a habitWhy the Instagram "six figures in 90 days" is all liesSusanne's advice? Try to do NOTHING from fear.Chase the fear down. It usually ends at something absurd like "I'll be homeless and unloved."Then ask: What if it goes RIGHT?One Final Truth:You can't serve others by worrying about your own failures.If ONE person gets ONE thing from this conversation, it's a success.So ask yourself: What are MY daily disciplines? What makes a great day for ME?Then do those things. As often as you...

You've been hearing me say this:If you don't have an email list, you don't have a business.But here's what nobody talks about:Not all lead magnets are created equal.You could create a beautiful PDF guide, upload it, add a signup form, and get... crickets.Or worse - you get signups, but months later those people are thinking "Who is this? How did they get my email?" and hitting delete.Zero connection. Zero conversions. Zero business.So what's the difference between a lead magnet that builds your list and one that builds your BUSINESS?That's what we're breaking down today.Here's what I've learned:PDFs might convert... eventually. Maybe after someone follows you for years.But a workshop where you connect face-to-face? Where they get to ask YOU questions? Where they feel SEEN?That converts in weeks, not years.The lead magnets that convert fastest do one of two things:Make it feel CUSTOM (like quizzes - but they're expensive and time-consuming)Build REAL RELATIONSHIPS (workshops, communities, face-to-face connection)Here's the truth:People can consume your content and still think "This is great... but will it work for ME?"That doubt gap is always there.But when you're ON a call with them? When you can address their specific situation?That doubt gap closes immediately.And they don't just buy once. They stay. They come back. They refer friends.That's the difference between a transaction and a relationship.In this episode, I'm breaking down:Why most lead magnets fail to convertThe two types of lead magnets that actually workWhy workshops are my highest-converting strategy right nowHow to give massive value without giving away the farmThe follow-up strategy that turns leads into buyersWant to see this in action?Join me Wednesday for my free workshop: How to Build a Profitable Course in a Crowded Market. You'll watch this strategy unfold in real-time.Register free: bizinaboxsolutions.com/coursesWednesday, 8:30 AM PacificSee you there.Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.Book your demo: https://bizinaboxsolutions.com/Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary

Let me ask you something:Are you building a business on rented land?Here's what I mean by that.Most people launch a course like this:Build the courseCreate a sales pageRun Facebook ads to cold trafficHope for salesAnd sure, you might make money. You might even make GOOD money.But what happens when the ads stop working?What happens when your ad account gets shut down? When Meta changes the algorithm? When you can't afford to keep paying for ads?Your business stops. Immediately.Because you don't own the relationship. You're just renting access to an audience through a platform.And friend, that's not a business. That's a transaction.Here's what's missing:You don't know what your customers are struggling with.You don't know what questions they're asking.You don't know what keeps them up at night.You're just... selling. Hoping something sticks.I'm going to tell you something that might be controversial:It's time to do online business differently.Gone are the days of building businesses without connection. People are STARVING for human connection right now.Between AI and the flood of information hitting us daily, we're desperate for real relationships.And that's your competitive advantage.In this episode, I'm pulling back the curtain on what I'm doing RIGHT NOW:That free workshop I keep talking about? It's not just a workshop. It's my lead magnet. It's my relationship-building strategy. It's how I'm building a business on solid ground instead of rented land.Here's what happens when you build WITH your audience instead of just selling TO them:✅ You actually KNOW them - no more guessing at pain points or creating offers in a vacuum✅ Your offers get better - because you're building based on real feedback, not assumptions✅ You build loyalty - people don't buy once and disappear. They stick around. They buy again. They refer friends.✅ Your marketing gets easier - your audience literally tells you what words to use✅ Your business becomes STABLE - it's not dependent on ads, algorithms, or platforms that could disappear tomorrowThe difference between a transaction and a relationship:I've had people tell me they bought a course from an ad, started it, then completely forgot who that person was. They're getting emails and thinking "Who is this? What did I sign up for?"The course creator made money. But they lost a customer for life.That's not going to happen when you build relationships first.Here's the foundation every online business needs:An audience that KNOWS you. Trusts you. Feels seen by you.Not just email addresses. Real people who remember who you are and why they signed up.And I'm about to show you exactly how to build it.In this episode, I break down:Why the "ads to cold traffic" model is dying (and what's replacing it)The 4-step relationship-building strategy I'm using RIGHT NOWHow to give massive value without overwhelming peopleWhy smaller operations have a competitive advantage over the big namesThe questions I ask after every workshop that tell me exactly what to create nextHere's what one person said after my last workshop:"I can't believe you gave away all that information."And you know what? I'm not holding back. Because when you provide real value, people pay attention. They trust you. They WANT more from...

JOING ME ON WEDNESDAY'S WORKSHOP - https://bizinaboxsolutions.com/coursesAre you stuck because you solve MORE than one problem?You're multi-passionate. You have multiple skills. And everyone's telling you to "pick ONE thing" - but which one?Here's an example scenario:Maybe you're a photographer who could:Train a team to work for you (scale through delegation)Teach other photographers to build businesses (scale through courses)Two problems. Two avatars. Which do you choose?Most people say: "Follow your passion."I'm saying: Follow the profit.Here's the framework:Question 1: Which problem will people pay MORE to solve?Young students learning photography? They'll pay $100-200.Established photographers burnt out and needing to scale? They'll pay $1,000+ because they have the capital and the transformation is bigger.Question 2: Which creates less work for YOU?Building a team means:Managing schedulesChecking workDealing with turnoverConstant questionsBuilding a course means:They buy itThey implement itYou make money with less ongoing workThe truth nobody tells you:Training a team solves your capacity problem but creates MORE work initially. It doesn't solve your TIME problem.My recommendation:Solve your financial problem first. Then solve your passion problem.Go after the higher-ticket problem. The one where people will pay more.Why?Because when you have cash flow:You can be pickier about clientsYou can raise pricesYou can take time off without worryYou have FREEDOM to build your passion project laterOnce you've solved your income problem, build the second course from a place of abundance, not desperation.The bottom line:If you solve two problems, choose the one that:People will pay MORE forCreates the most cash flowGives you time freedomYour passion project can wait. Your financial freedom can't.Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.https://www.speakpipe.com/FreedomEntrepreneurBiz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.Book your demo: https://bizinaboxsolutions.com/Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After...

Friend, if you're looking to build scalable income - income that grows while your time investment decreases - listen up.Because I'm about to tell you what nobody else is saying about building an online business.Here's what everyone gets wrong:They think: "I'll just build a course, run some ads, and make money!"And sure, you probably will make some money. But you know what you won't have? A sustainable business.The truth nobody tells you:Building a course is the EASY part. YouTube can show you how to upload videos to a platform. That's not rocket science.The hard part?Marketing itMaking it transformationalMaking it PROFITABLEMaking it SUSTAINABLEMost people are teaching you ONE PIECE of the puzzle. They say:"I'll teach you to build a course!" (but not how to sell it)"I'll teach you to podcast!" (but not how to make it profitable)"I'll teach you Facebook ads!" (but not how to build a real business)I'm giving you the WHOLE system.The 4 pillars you actually need:Pillar 1: STRATEGY (Business Foundation)76% of people will buy from you again after they buy once. So why are you building just ONE course and leaving money on the table?You need a PRODUCT LADDER - a curated system that moves people through a transformation, not just scattered random courses.One human (your avatar) + One problem you solve + One product ladder + One marketing platform = A scalable business.Pillar 2: AUDIENCEIf you don't own your audience, you don't own a business.What happens when Meta goes down? When your ad account gets shut down? When you can't afford to keep paying for ads?Your income stops. Immediately.You need a COMMUNITY. People who keep buying from you. Who keep listening to you. Who aren't dependent on an algorithm showing them your content.Pillar 3: CLARITYMost people start here. I don't. And that's why I struggled for years.Everyone said: "Figure out your WHO first!"But I'm like: How can I know WHO I'm selling to if I don't even know WHAT I'm selling?You need:Your WHO (specific person)The PROBLEM you solveTheir PAIN POINTSBut this comes AFTER you understand the business model. Not before.Pillar 4: VALIDATIONDon't build for 6 months and launch to crickets.I'm giving you the playbook to validate your offer BEFORE you go to market.Test it. Get feedback. Make sure people will actually pay for it. THEN build.Why this matters:You're not looking for side-hustle money. You're looking for lifestyle-producing money. Thousands per month, not hundreds.That doesn't come from "building a course and hoping it works."It comes from having a SYSTEM. A framework. A complete business model.And I'm not talking about "passive income" (that's a lie, by the way).I'm talking about SCALABLE income - where your revenue grows while your time investment decreases. Where you help many people at once instead of trading hours for dollars.That's the sweet spot.Join me Wednesday for a FREE workshop where I break down all 4 pillars in detail - with checkpoints where you can share YOUR idea, get feedback, and put a real plan in action.This isn't just theory. It's interactive. It's practical. And it's the complete framework nobody else is teaching.Wednesday at 8:30 AM PacificRegister free:

Friend, have you ever found yourself stuck in that "waiting place"?You know the one. Waiting for the right timing. Second-guessing yourself. Paralyzed by fear. Stuck between knowing what you want and actually doing something about it.My guest today, Jeanne Olmor, knows that place intimately. And she's going to show you how to break free.Jeanne's story will blow your mind:At 54, she was a single mom, a coach for 8 years, drowning in debt. All the old strategies—networking, speaking, endless hustle—weren't creating the income she needed.Then one morning, a voice in her head asked: "If not now, when?"She couldn't answer it. Next year? Two years? Six years when she'd be 60 and still broke?So she got out of bed and decided: NOW.What happened next? She got online, learned organic social media marketing, and hit $1 million in 17 months at 92% profit—with no ads, no funnels, barely any branding.But here's what makes Jeanne's story so powerful: It wasn't luck. It wasn't magic. It was a mindset shift.In this episode, Jeanne reveals:The universal disease keeping entrepreneurs stuck: Over-fear. We're all afraid, but when fear paralyzes you from taking action, you're living in anxiety and torture.The two types of people: Those who SAY they want success but won't do what it takes (illegal, immoral, or unethical aside). And those who will do whatever it takes. Which one are you?Why "I'm waiting until..." is a trap: Waiting for more clarity, more money, the right time, perfect conditions—these are excuses dressed up as wisdom.The commitment test: On a scale of 1-10, how committed are you to getting what you want? If you're at a 5, you're neutral. You don't actually want it enough.Her "make lemonade" philosophy: When she paid $10K for a program that didn't deliver, she didn't complain. She asked, "How do I make this work?" That attitude changed everything.The clarity exercise anyone can do: Get a piece of paper. Write two columns: What I DON'T want and What I DO want. Then ask yourself: Do I want this enough to invest? To take action? If not, scratch it off.The WHO, not HOW principle: Stop trying to figure everything out yourself. Time is the one thing you can't get more of. Find the person who knows what you need and collapse time.Why "it's all within you" is nonsense: If everything were within us, we wouldn't need law school or medical school. You need guidance, mentorship, and expertise you don't have.The dating analogy for hiring help: One bad accountant doesn't mean you give up. You keep interviewing until you find the right one. Same with coaches, service providers, everything.Jeanne's non-negotiables as a single mom: She never lowered her standards. No TV babysitting her kids. No skimping on their activities and education. No settling for mediocrity. That mindset translated to her business.The power of "even when I lose, I win": When things go wrong, suspend judgment. Look for the arc of the story. Often what seems like failure is actually redirection.The harsh truth about wanting success: If you're not willing to invest time, money, or energy... if you love talking about your dreams more than executing them... you need to be honest with yourself. Maybe you'd rather just have a job. And that's okay. Just stop torturing yourself with the in-between.My favorite moment:Jeanne said, "The worst place to be is unclear in any part of your life. You've got one foot in, one foot out. That's...

3 Questions to Help You Clarify Your Online Course CallingFriend, the biggest struggle any entrepreneur faces isn't building the business. It's clarifying the calling.You're excited about passive income. Overwhelmed with ideas. But stuck asking: Which direction is right for me?Even people in high-ticket coaching programs get stuck here. They just need validation. Permission to move forward.That's what this episode gives you.Three clarifying questions that create certainty:What do you already know? (Your skills, knowledge, experience - even the boring stuff)Who are you called to help? (The specific person you keep helping or once were)What problem do you see that needs solving? (This reveals the WHO and WHAT skill you need)Here's what makes this hard:99% of my students have totally marketable skills. But they don't see them as marketable because the skill comes naturally or everyone around them has it.So they think: Why does the space need ME?My story:When I left corporate during COVID, I panicked. I needed a paycheck overnight. On a clarity call, I told a coach "I don't even know what I'm good at."I listed things: social media, podcasting, this, that...She looked at me like, "Obviously you have skills."But I couldn't see them.She told me to freelance. Fastest path to a paycheck. She was right. Never looked back.The point?The answer is simpler than you think.Answer these three questions. See where they overlap. That's your framework. Your starting point.And it's OKAY if what you start today looks different in five years. That means you helped enough people to discover a deeper calling.You need a starting point. Not perfection.Want to go deeper? Join my free workshop Wednesday at 8:30 AM Pacific. Small group. I work with you directly. Ask questions. Get clarity.Register: bizinaboxsolutions.com/coursesStop overthinking. Start clarifying.Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.Book your demo: https://bizinaboxsolutions.com/Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business...

We knew it was only a matter of time before AI regulations hit the scene—and now they're here. In this episode, Lindsay Sutherland breaks down the EU AI Act, the world's first major set of regulations for artificial intelligence, and what it means for online course creators and entrepreneurs. From requiring AI chatbots to identify themselves, to labeling AI-generated content, to banning dangerous uses of AI like social scoring—these rules are shaping the future of how we use technology in our businesses. While these regulations may start in the EU, just like GDPR, they'll likely impact US-based entrepreneurs too. Lindsay explores what these changes mean for your online course business, the balance between humanity and AI, and why critical thinking matters more than ever in the age of automation. If you're using AI in your business (or planning to), this is a must-listen episode to stay ahead of what's coming.Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.Book your demo: https://bizinaboxsolutions.com/Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.https://www.speakpipe.com/FreedomEntrepreneurLindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.Connect with me on FacebookConnect with me on a...

Tired of the "get rich quick" hustle mentality around online courses? In this episode, host Lindsay Sutherland reveals why treating course creation as a quick transaction is keeping you stuck—and shares the powerful mindset shift that leads to sustainable income and fulfillment. Through a real-life example of a lighting consultant who almost talked herself out of her expertise, Lindsay shows you how to stop comparing yourself to others in your space and start building a course-based business that truly serves. If you've been thinking your knowledge isn't "worthy" or that the market is too saturated, this episode will change everything. Learn why building a course ladder and focusing on genuine connection (not just transactions) is the key to long-term success with online courses.Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.Book your demo: https://bizinaboxsolutions.com/Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.Connect with me on FacebookConnect with me on InstagramMentioned in this episode:LAUNCH WITH CONFIDENCEText FREEDOM to 55444 to access the free training on "How to Tell If Your Idea Is Profitable"

Friend, here's a question: Can you peek under the hood of your competitor's course to see what they're really offering?No? Then why are you basing your pricing on theirs?If you're building one $100 course and hoping to make money, we need to talk. Because you're leaving thousands on the table.The two traps I see constantly:You price too low because "I'm just starting, I don't have testimonials..."Or you overprice trying to make back all your hours on one sale.Both are wrong. And both are costing you serious money.The real strategy nobody's talking about:Stop thinking "one course." Start thinking "product ladder."Your $100 course should lead to your $500 course, which leads to your $2,000 course.One specific skill → Bundled skills → Complete business transformation.That's how you build a real course business, not just sell a one-off product.In this episode, I break down exactly how to price based on transformation, not fear. How to organize your content into tiers. And why starting simple is the smartest move you can make.Want to go deeper? Join my free workshop Wednesday on building a profitable course framework for 2026.Register: bizinaboxsolutions.com/coursesStop undercharging. Start building strategically.Listen now.Mentioned in this episode:LAUNCH WITH CONFIDENCEText FREEDOM to 55444 to access the free training on "How to Tell If Your Idea Is Profitable"

Welcome Freedom Seeker! You're staring at this massive course project thinking, "How do I find time to build ALL of this before I can make money?"Here's the secret: You don't.Sell your course first. Then build it module by module while your students go through it.Sounds backwards? It's actually genius.Why drip delivery makes pre-selling work:You're not scrambling. You build Module 1, deliver it, then create Module 2 while students implement Module 1. It's rhythmic, manageable, way less pressure.Your students actually get BETTER results. They're not overwhelmed by 40 videos at once. They absorb content, do the homework, stay accountable because the next module drops next Tuesday.The tool that makes this magical:Drip courses that automatically unlock content at intervals. Plus ringless voicemail – imagine your student finishes Module 3 and gets a personal voice message from you saying, "I just saw you completed Module 3! How's it going?"That's not just a course. That's mentorship.The truth: Most people never launch because they think they need everything perfect first. That's paralyzing.Pre-selling removes that barrier. You make money NOW while building in manageable pieces.Join me Wednesday at 8:30 AM Pacific for my free Clarity on Your Course workshop. I'll show you how to structure, pre-sell, and use drip delivery to make launching actually easy.Register free: bizinaboxsolutions.com/coursesStop waiting. Start selling.Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.Book your demo: https://bizinaboxsolutions.com/Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity,...

Freedom Seeker, I need to tell you something that might sting a little:You could spend six months building a course – mapping curriculum, recording videos, creating workbooks, setting up tech, writing sales pages – and launch it to crickets.No sales. No interest. Just a beautiful course nobody wants.I've watched it happen. And it's heartbreaking.But here's what most people don't know: You can validate your course idea in days or weeks, not months.In this episode, I'm giving you three tests to find out if people will actually pay for what you're planning to create – before you waste time building it.Test #1: The live workshop method that tells you everything through follow-up conversations (this is where the real gold is)Test #2: The ad strategy that costs less than $25 but gives you data on whether strangers will payTest #3: The market research approach for when you already know there's interest but need to figure out how to stand outOne of these tests revealed something shocking to me: What I thought people struggled with wasn't actually what they were struggling with. That discovery alone could have saved me months.The truth? Your audience might be on a completely different bunny trail than you think. And you need to know that before you build.If you're thinking about launching a course in 2026, now's the time to validate your idea – not after you've already built it.Want to go deeper? Join me for a free workshop this Wednesday, January 22nd at 8:30 AM PST. I'll show you how to position your course to stand out, the exact elements you need for profitability, and how to create specific demand angles that actually convert.Register free: bizinaboxsolutions.com/coursesDon't spend months building something nobody wants. Test it first.Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.Book your demo: https://bizinaboxsolutions.com/Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge...

Freedom Seeker, let me ask you something: Have you been told the course market is dead?That you missed the boat? That it's too saturated?I'm going to tell you why that's wrong – but also why it's not as simple as it used to be.Here's what's changed:The pandemic created a gold rush. People were home, had time, had money, and were buying courses like crazy. If you launched something during that time and it sold? That was real.But now the game is different. And if you don't understand what's shifted, you're going to struggle.In this episode, I'm breaking down:Why some courses are absolutely crushing it right now while others are collecting dust. The difference isn't what you think.The three things your course MUST have in 2025 if you want it to sell. Miss even one of these and you're fighting an uphill battle.The secret ingredient that separates courses people ignore from courses people buy without hesitation. (Hint: It has nothing to do with how much content you have.)And what's NOT working anymore – so you can stop wasting time on strategies that died in 2022.The truth?Courses aren't dead. The market just grew up. And that's actually good news if you're willing to do what most people won't.There are people right now searching for exactly what you know. But you need to know how to package it, position it, and put it in front of them the right way.If you're thinking about launching a course – or you have one that's not selling – this episode will give you clarity on what's actually working right now.And if you want to go deeper? I'm hosting a free workshop on January 22nd where I'll help you figure out if your course idea is profitable and how to actually sell it.Register free at bizinaboxsolutions.com/coursesListen to this episode first. Then decide if you're ready to do this right.Mentioned in this episode:LAUNCH WITH CONFIDENCEText FREEDOM to 55444 to access the free training on "How to Tell If Your Idea Is Profitable"