Carissa Reiniger discusses navigating debt, sacrifices, and the power of the small business community. In a candid discussion with From Founder To CEO host Tim Metzner, Reiniger opens up about her harrowing experience and the lessons learned along the way. Carissa Reiniger is a Canadian-born entrepreneur, author, and speaker best known as the Founder and CEO of Silver Lining, a company she started in 2005 with a mission to help small businesses become sustainable and profitable. Carissa began her venture, Silver Lining, at just 22 years old, driven by a desire to support small business owners. Despite her success in creating a platform that has helped over 17,000 businesses, she faced a critical moment in 2008 when financial disaster loomed. Originally from Edmonton, Alberta, she studied psychology at the University of Alberta before opting out of the academic path to build businesses. She is an active member of the global leadership community YPO and an instructor on Udemy. Her insights are frequently featured in outlets like The New York Times, Forbes, and Inc. Magazine. LEARN MORE ABOUT CARISSA REINIGER'S IMPACT The SLAP™ Methodology: With a background in psychology, Reiniger created the Silver Lining Action Plan (SLAP™). This tech-enabled, data-driven growth program uses behavior change science to help small business owners set and hit financial goals. Through this system, her company has worked with over 14,000 small businesses spanning more than 70 countries Economic Justice Advocacy: Reiniger advocates heavily for financial inclusion, structure, and corporate support for local economies. Her initiatives with Impact5X have led to collaborations with major entities, including Google, Intuit, and The White House. Follow FFTC on Instagram @fromfoundertoceo Catch up on past episodes at www.fromfoundertoceo.com Learn more about Carissa Reiniger and her company at www.silversmallbusiness.com