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“From Hello, to Yes” is the podcast for sales and marketing professionals needing a space to learn together and stay ahead of the ever changing world of marketing & sales. April Williams, host and President of SalesAmp, has your professional back by asking all the questions you’ve been wrestling with to proven marketing and sales professionals. Together, one conversation at a time, we find a way to close the gap between “hello” and “yes.”
12 Episodes
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In case you missed the memo…virtual sales is here to stay. Which means supporting your sales representatives as they embrace digital sales tools is paramount. In this episode, we chat with Josh Fedie, CEO and Founder of SalesReach and host of the Buyer Enablement Podcast. Listen as he shares how marketing can better support sales, the importance of embracing new technologies and digital strategies, and the market gap that led him to create SalesReach.
Who’s responsible for revenue at your organization? If you didn’t say “everyone,” you might be looking at it the wrong way. In this episode, we hear from Brandi Starr, COO at Tegrita, host of the Revenue Rehab podcast, and best-selling author of two best sellers: From CMO to CRO and The Marketing Maven. Listen as she shares four common challenges every business faces, the danger of working in silos, and how to align your team toward your revenue goals.
Your digital presence is your ONLY presence in the world of virtual sales. That means leaning into social selling is paramount. Listen as Viveka von Rosen, Cofounder of Vengreso and best-selling author of “LinkedIn Marketing: An Hour a Day” and “101 Ways to Rock LinkedIn” teaches us about social selling, sales enablement, and how to enable quality, qualified conversations on LinkedIn.
Virtual selling requires an entirely new skill set. Without strong video skills, salespeople miss on opportunities to connect. This week’s episode features Julie Hansen, Author of Look Me in the Eye: Using Video to Build Relationships with Customers, Partners, and Teams. Listen as she shows us how to apply the proven video techniques used in film, television, and broadcasting, to the practicalities of selling in a virtual world.
These days, we have access to endless data. But how do we make sense of it all? On this week’s episode, Digital Marketing Strategist and Professor, Mary Owusu, shows us how. Listen as Mary explains her “MAGNET Framework,” a 6-step process to taking control of your data and leveraging it to help you grow and connect with your audience.
Is it time we said SEE YA LATER to the positioning statement? Globally recognized positioning consultant and author, April Dunford, says yes, yes it is. Join April (...and April) this week as they talk through the true meaning of positioning, how it differs from messaging and branding, and how to move beyond the old mad-lib style positioning statement we’ve all been using for far too long.
How big of a role does data play in your marketing strategy? This week, Andi Jarvis, Strategy Director at Eximo Marketing, walks us through his data strategy implementation framework and explains the importance of both talking to people and analyzing data in creating a solid marketing strategy. Listen as we chat marketing/sales alignment, b2b sales, and the 7 game-changing questions Jarvis asks every client.
“I believe anybody can be a world-class communicator” says Tim Pollard, CEO and Founder of Oratium. This week, we learn that with the right tools and methodologies, extraordinary communication is not so out of reach. Tune in as we explore how not to overload our prospects with too much information, but instead present them with big ideas in a crisp, clean, and simple way. Plus, learn how to create a communication document your sales team will actually want to use (and share).
How do you go from one content idea to one hundred? How about five hundred? This week, Melanie Diezel, author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and Director of Content at Foundation, helps us learn how to do just that. Listen as Melanie walks us through her simple, systematic process for brainstorming and creating content across multiple formats, focuses, targets, and more.
“Don’t sell them. Help them buy.” This week, Sheevaun Thatcher, the VP of Global Digital Learning and Development at RingCentral, chats with us about all things sales enablement. Tune in as we explore Sheevaun’s four steps to sales enablement, the role of empathy and forgiveness in virtual selling, and how you can best support your sales leaders through this ever-changing game we call sales.
Instead of trying to win the game, change the rules. That’s the advice we hear this week from Rand Fishkin, CEO and Co-Founder of Sparktoro. Together, we explore the way digital platforms have changed and the impact it has on our content, SEO, and social media marketing strategies. Listen as we further define “content,” explore how Sparktoro can help us get to know our audiences, and adjust the ways we measure success to fit our new goals.
What if content was the key to a successful sales strategy? This week Joe Lazauskas, VP at Contently, joins us to discuss the importance of unified stories in building a brand your audience can trust. The secret? It’s all in the long game. Learn how to make content a company-wide play, get your head of sales on board, and keep up with the ever-changing trends.
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