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Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
237 Episodes
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Send us Fan Mail A big network does not automatically create great referrals. If networking has become a cycle of collecting business cards, adding LinkedIn connections, and walking into rooms wondering who can send you work, Crystal Williams wants you to change the way you think about it. In Episode 238 of From the Yellow Chair, Crystal talks about shifting from traditional networking to intentional relationship building. The strongest referrals usually do not come from meeting someone once....
Send us Fan Mail Your community should know who you are before they ever need to call. For many home service companies, brand visibility still revolves around advertising, trucks, sponsorship logos, and telling customers why the company is the best. Crystal Williams argues that contractors need something more: real community involvement. Want to build a contractor brand people recognize and trust? Book a call with Lemon Seed Marketing: https://www.lemonseedmarketing.com/contact/ In this episo...
Send us Fan Mail Your Google rating is only one piece of your reputation. Before a homeowner ever searches your company, they may have already heard about you from a neighbor, interacted with one of your employees, seen your trucks around town, watched you support a local organization, or heard how you handled a problem. That is your reputation too. If your company has grown but your brand, customer experience, and marketing are not creating the reputation you want, talk with Lemon Seed Marke...
Send us Fan Mail Before They Call: What Homeowners Look for on Contractor Social Media A homeowner sees your truck, hears your name, or finds you on Google. Then they start investigating. What does your social media tell them? 👉 If your marketing is not showing homeowners why they should trust your company, talk with Lemon Seed: https://www.lemonseedmarketing.com/contact/ In Episode 235 of From the Yellow Chair, Crystal Williams and Emily Fleniken break down the homeowner’s social media chea...
Send us Fan Mail How much money are you spending trying to make an unmemorable brand memorable? If your truck could belong to five other HVAC companies, your social content could carry another contractor’s logo, and your brand relies on “everybody already knows us,” you may have a bigger problem than advertising. Want Lemon Seed to take a look at how your brand is showing up in the market? Book a call: https://www.lemonseedmarketing.com/contact/?utm_source=podcast&utm_medium=organic&...
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