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Author: CENTER

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Each week, award-winning graphic designer Alex Center and co-host Kevin Batory discuss branding, design, pop culture, and more. New episodes drop every Wednesday.

156 Episodes
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We are stoked to welcome Jen and Amy Hood to the program! They are the Cofounders & Principals of Hoodzpah, a brand identity and type design studio out of Southern California. Hoodzpah creates brand identities that people root for and help legacy brands shine on. The vibes are high as we learn about their background, how they started their studio, how they approach work, and so much more!
www.wicked.com

www.wicked.com

2024-11-1301:00:39

Alex and Kevin are at it again as they break it down this week! They talk about the Prospect Park fire, Mark Wahlberg's Municipal Gym, the A&W Rebrand, Nike NYC Marathon OOH, a Wicked mistake, Grillo's Pickle Toothpaste, Sega Emojam, and more!
Today, we are stoked to welcome Mike Perry to the show! Mike is the Founder and Chief Creative Officer of TAVERN, a Brooklyn-based creative agency with a focus on food, beverage, cannabis & hospitality brands. We discuss his career journey, starting at NBC Sports in Philadelphia, getting into spirits and beverage design, and taking a quick detour at TikTok before starting his studio. Mike teaches us about Tavern’s philosophy of creating timeless brands driven by modern heritage, gives us ...
Alex and Kevin at in the stu talking about this week’s hottest stories. They recap Creative Boom’s Top 25 Most Popular Design Studios, their Halloweens, the Dwayne Wade statue, Lebron and Bronny, a new New York Organ Donor campaign, Vlassic Pickle Balls, V8 x Grillos, Liquid Death Soda Flavors, Gold Fish rebrands to Chilean Sea Bass, Kate Spade x M&M, Doritos Super Bowl Comercial Contest, and more!
FOR THE MOUNTAIN DUDES

FOR THE MOUNTAIN DUDES

2024-10-2349:56

This week Alex and Kevin recap the New York Liberty winning the WNBA Championship, EEEEEEATSCON, Alex in Ohio, The Mets (rip), Moldy Lunchly, Brach’s Candoy Corn Data, Airheads feet spray, Ketchup Sprinkles, the Mountain Dew rebrand, the Kleenex rebrand, and more!
FREAK AND CENTER

FREAK AND CENTER

2024-10-0901:05:22

It’s a total Freak Off as Alex and Kevin get the Baby Oil out and slide through the news and stories they missed while releasing all of the fire guest eps! They talk about their trips to Europe, Alex turning 40, Diddy, The Mets, David Protein Bars, Michelle Obama’s soda brand Plezi, a fire Michigan I voted sticker, bye bye Better Bagel, Capri Sun in Bottles, Pepsi acquiring Siete, PSL SZN round-up, Lunchly, The Chicken Big Mac, and more!
Shy Trutwein and Jasmine Gallagher are the dynamic duo who run After Hours, aka “your favorite studio’s favorite studio.” (true) After Hours is a studio that is based nowhere but everywhere. They live a nomadic lifestyle, travling the world together and working on projects in strategy, identity, design, digital, content, and more. They maneuver and coordinate around various global time zones for their worldwide clients. In this energetic episode, Shy and Jasmine tell us about what it’s like l...
SATURDAY ON A WEDNESDAY! We are stoked to welcome Mackey Saturday to the program! Mackey has designed some of the most iconic brands of all time. Odds are, you’ve seen at least one of his logos today, if not multiple! Mackey is a highly thoughtful and kind individual with an incredible passion and talent for design. He does a lot of things, and he lives life to the fullest. The world would be a better place if there were more people like Mackey Saturday. We hope you enjoy listening to the epi...
This week, we are thrilled to welcome Coss Marte to the show! Coss Marte is an entrepreneur from the Lower East Side of Manhattan. By the age of 19, he was running a multi-million dollar drug dealing operation, which eventually led to his incarceration.While in prison, he experienced a pivotal moment when doctors warned him about his poor health. Determined to change his life, he developed a fitness routine using only his body weight and the confines of his cell. He lost 70 pounds in six...
TRIPLE BOOM!

TRIPLE BOOM!

2024-08-2834:45

BA BA BA BA BRAIN ROT! Alex and Kevin update the listeners about the Rizzler and the Costco Guys, Oasis Live 25 reunion tour, Ludacris drinking glacier water in Alaska, McDonald's Big Arch, Hot Wheels x MSCHF Not Weels, Brand x Sority rush videos, Gap Get Loose, and Angel Reese x Reese’s. ~“These Work Week TikToks From Fall Rush 2024 Will Get You *So* Hype”https://www.hercampus.com/culture/work-week-tiktoks-fall-rush-2024/
A Demure Episode

A Demure Episode

2024-08-2144:17

Alex and Kevin are reunited for a solo, in-studio episode! Alex explains demure to Kevin and they catch up on some of the stuff they missed. They discuss Zuck’s sculpture of his wife, parfum de mayonnaise, Coke x Oreo, Saint West designs a bottle for Prime, Kin Picklesecco, Mario Lopez Wipes for Men, and more!
We are bringing you a sweet and better-for-you podcast this week with the founder and CEO of Behave, Mayssa Chehata! Behave is revolutionizing the candy industry with its healthier, low-sugar products. It’s the first candy on the market that both Mayssa and her diabetic dad can enjoy guilt-free! Aside from the phenomenal macros in the gummies, we discuss our guilty pleasures, do a Mount Rushmore of candy, talk about Domino's stock price, learn about the difficulties of starting a CPG brand, a...
LONG ISLAND IS IN THE BUILDING! Alex and Kevin are thrilled to welcome Emmett Shine to the program! Emmett is a designer and entrepreneur working at the intersection of art and commerce. He is renowned for co-founding Gin Lane, Pattern Brands, and his newest venture, Little Plains, a branding and experience design studio for consumer-centric, tech-enabled startups based out of New York. Over the last ten years, he’s cofounded five companies, launched fifty brands, and been a part of seven suc...
ICED BOYS

ICED BOYS

2024-07-1736:25

The Boys are having a Brat Summer! The two dudes are reunited after Kevin’s vacation in Hawaii and discuss the Nathan’s Famous Hot Dog Eating Contest sans Joey Chestnut, Season 3 of the Bear and their JCrew Collab, Taco Bell Is Opening An Early Retirement Community, Dunkin’ Iced Boys, Field Roast’s Brat Wurst, Heinz x Kate Spade, and more!
Jolene Delisle is the founder & creative director of the branding and creative agency The Working Assembly. Her work has been recognized by the Type Directors Club, Print, D&AD, The One Show, and Fast Company. She has been named to the Forbes Next 1000 entrepreneur list, and Adweek's Creative 100 honoring the most innovative and inspiring individuals. Jolene is passionate about bridging the gap in creativity and tech and invests, advises, and prioritizes founder diversity. In 2022, Jo...
Jesse Reed is the managing partner of Order, a Brooklyn-based design office specializing in brand identity systems for a wide range of clients and industries. In addition to Order, he is the co-founder of Standards Manual, an independent publishing imprint, and Standards, a brand guidelines product. In 2021, he launched Order Type Foundry, an extension of the design office that will release commercial fonts from a new generation of type designers. Jesse is originally from Youngstown, Ohio, an...
100% BEEF DOGS

100% BEEF DOGS

2024-06-2648:47

The fellas are back at it this week with a solo episode! Alex got jorts! Kevin explains mogging, the Rizzler, and Big Justice to Alex. They go on to discuss The Met’s Grimace turn around, Brat, Joey Chestnut x Impossible Foods and his rematch against Kobayashi, Hulk Hogan’s Real American Beer, Trump x Prime, W by Jake Paul, the Adobe lawsuit, and more!
Hello Again

Hello Again

2024-06-1255:50

Alex and Kevin are back at it this week with a solo episode! They try to cover all the stuff they missed and this week's hottest stories. They talk about Throne Sport Coffee, Graza refill cans, The Portal, Dr. Pepper Pucker, Hotogs from Heaven, Snax Bodega, Mets off-field content, Utah Jazz New Uniforms, Molly Baz, Wu-Tang's CREAM soda, Heinz x Kitkat Kitkat'chup, Cara, Mas +, Adobe, and more!
This week, we are thrilled to have Jen Batchelor on the program! Jen is the Creator and Chief Euphorics Officer of Kin Euphorics, a science-backed line of functional beverages designed to enhance mood and reduce cravings. As a third-generation distiller of wildcrafted spirits, her mission is to evolve the 10,000-year-old ritual of social drinking into an act of better being for people and the planet. We have an enlightening conversation about her origin, the inception and early days of Kin, l...
Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Although he has written for most well-known design publications he is most recognized for his writing on the blogs that make up the UnderConsideration online network—particularly Brand New, the popular blog that for nearly 20 years has pr...
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