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The Frontier Podcast by explores the ways engineering innovators are using technology to hack growth. We chat with smart, forward-looking industry leaders and developers to discover the latest trends happening now and what might be coming next. If you manage or hire developers, are solving business problems with technology, or write code yourself - welcome to The Frontier. is the top service in the US to find and hire elite freelance developers. Interested in getting in touch? Meet us at

74 Episodes
Ubiquitous platform technologies like Wordpress open up a world of opportunities for entrepreneurs in every conceivable sector, yet even user-friendly tools usually require implementation and customization by qualified developers. In this episode with talk with client, Arian Mirzarafie Ahi, a biologist and e-learning entrepreneur, about the difficulties of finding a great developer as a non-technical founder. Arian talks through the challenges, and the approach he took to overcome them so he could focus on growing his content business.
Yoav Rubin is a Senior Software Engineer at Microsoft working on Azure AI. Previous to that he was a Research Staff Member and Master Inventor at IBM Research. He’s a published author and self described “software guy” with a lot of interesting perspectives on the state of the art in AI.Yoav talks with Ledge about how AI, like other technologies, is being democratized through services like Azure AI such that any developer can take advantage of them. The Azure AI environment allows devs to design experiments, develop them, and move domain of AI from specialized experts to everyone.
Oksana Shmaliy, scientist turned technologist, currently leads IT Strategy and Architecture at Grange Insurance, where she led the DevOps transformation company-wide.In this episode, Oksana and Ledge chat systems thinking, organizational scale, and how creative, multi-dimensional employees make the difference in high performance companies.Oksana gets super-meta, showing us how fractal theory can help us understand complex human organization. Super-fun geeky stuff right here, and you do not want to miss out!
One of the most difficult transitions an organization can make is moving from “how much will that cost?” and “how long with that take?” to “how quickly can we deliver first value?”That’s the essence of Agile transformation, so Ledge sat down with Jeff Despain, Sr. Director Engineering at CHG Healthcare to discuss the company’s relatively rapid and intensive transformation to Agile product teams -- a full 80-person org in just over 9 months.Jeff shares lessons about change management, leadership, and customer-focused value.
Facebook and Google pioneered lookalike audience marketing for B2C. Serial entrepreneur, and engineer-turned AI marketer, Olin Hyde, started Leadcrunch to do the same for B2B marketers, a group of buyers who behave in totally different patterns than consumers.Olin and Ledge discuss how engineers can learn about product-market fit for their ideas, and how SaaS subscription billing might not be the best fit for all businesses to unlock value-based billing. He makes a really convincing argument you won’t want to miss.
David “Gonzo” Gonzalez is the CEO and Co-founder of, a deep learning as a service platform. Ziff’s goal: Reduce the complexity required to profit from AI in an enterprise setting.In this episode, Gonzo and Ledge discuss how to answer the question, “How do I know as a business person if my business model can be enhanced as an AI?”It comes down to prediction, forecasting, and two areas where the profits really lie: automation, and augmentation. In other words, find opportunities to help the “humans in the loop” be faster and more accurate, and you’ll win.
How do you make application changes when you have 120 million active monthly users? Ledge sat down for an amazingly useful chat with James Colgan, Microsoft’s Sr. Product Manager for Outlook Mobile to literally answer that question.  For the last few years he’s been working with the largest, most complicated, and most sophisticated organizations with one goal: super-happy users at super-massive scale.You won’t want to miss how James walks Ledge through the exact process he and his team followed from zero to 120 million active users in just 4 years.
“How does your software development team measure performance?” -- that’s the question Dan Lines and Ori Keren set out to answer with Linear B. Ledge sits down to talk with the duo, each veteran software engineering leaders with global teams and several high profile exits.While planning their solution, Dan and Ori reflected on their experiences working together, specifically targeting the incredible amount of time they spent pulling data and munging reports in order to measure and demonstrate the productivity of their teams.They built their new company to tackle that problem head on, drawing together dozens of data sources into metrics designed to track three pillars: Quality and Value; Activity and Throughput; and Social and Teamwork -- the balance of which achieves a high performance team.
Liz Fong-Jones is a 15-year Site Reliability Engineer. She’s a former Google and current SRE and observability advocate for Liz evangelizes “Building Excellent Systems” that both look out for the people who use the system, and for the people who work on it. In this fascinating episode, she talks with Ledge about wide ranging ethical issues in engineering, and about how it’s a business advantage to say you’re an ethical engineer.
Chris Overton is the VP of Cloud Engineering at open source leader, Elastic, a globally distributed company with engineers in more than 30 countries.Chris and Ledge discuss how supporting remote work is an unparalleled competitive advantage that allows for hiring the very best people, regardless of location. When the entire world is your candidate pool, you’re going to be hard to beat, and commercially available technology now makes that easier than ever.After a full career of remote work, Chris is a wealth of tactical tips including how precise and deliberate communication is job one, and how being a micro-manager is a death knell for your team. Bottom line: if you don’t want to empower and trust you’re going to fail.
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