As a Marketing Manager with a focus on CRM, Aadil Ahmed is dedicated to enhancing customer experiences and driving business growth through strategic CRM implementation, training, and process optimization at EIS. On this episode of Fuel Growth, learn the keys to successfully deploying a Customer Relationship Management (CRM) system and driving user adoption. Discover how EIS integrates tools like Sugar Sell, Sugar Market, and Amazon Connect to optimize their sales and marketing operations. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Javier Castillo is the CEO of Empresas ADOC, a leading Central American manufacturer and reseller of footwear and apparel. He has driven the company's expansion and solidified its market presence through strategic innovation and operational excellence. On this episode of Fuel Growth, we dive into the strategies behind Adoc's omnichannel success, the importance of understanding and responding to customer needs, and how the company's commitment to social responsibility changes lives. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Jill Rowley is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales in companies around the world. With an impressive sales track record spanning over 20 years, including pivotal roles at Salesforce, Eloqua, Oracle, and Marketo, and as a valued GTM advisor, she's a powerhouse of innovative sales strategies. On this episode of Fuel Growth, we discover Jill's insights on the evolution of selling techniques, from social selling to digital transformatiom. Plus, we delve into a powerful discussion on the role of women in sales, unpacking the shifts in leadership dynamics and the importance of confidence and support in fostering opportunities. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
As the CEO of sales-i, a leading sales intelligence software company, Paul has dedicated his career to revolutionizing the way businesses approach sales strategies and customer relationships. With an extensive background in technology and a passion for empowering sales professionals, Paul Black has emerged as a trailblazer in the field of sales intelligence. On this episode of Fuel Growth, we delve into the intricacies of sales intelligence, multi-generational companies, the delicate balance between tradition and innovation, and the seismic shifts in sales strategies due to the digital marketplace.Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Jim Ward is the founder and CEO of BrainSell, the growth enablement company helping other companies of all shapes and sizes across North America crush their goals with business consulting and technology solutions since their founding in 1994. On this episode of Fuel Growth, learn the strategies that have driven his company's success for nearly three decades. From the power of a positive work environment to the importance of client-first thinking, Jim's insights are a treasure trove for anyone looking to scale their business. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Andres Obando is the VP of Sales at Coordinadora, the largest logistics and delivery company in Colombia. Andres studied business as an undergraduate at Babson College in Boston and then earned his master's in management at IE Business School in Madrid before returning to Medellin to ultimately run sales for Coordinadora. On this episode of Fuel Growth, discover the intricacies of nurturing a family-run business into one of Colombia’s largest enterprises, the power of a focused strategy, the role of CRM in streamlining operations, and why saying ‘no’ can sometimes lead to success. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Laci Garbs serves as the Vice President of Commercial Operations at Rystad Energy. She has over a decade of experience in the energy industry from sales to asset management, and now within operations wherein she works to ensure the efficiency and effectiveness of the commercial team to meet company goals and revenue targets. On this episode of Fuel Growth, find out how a customer-centric approach to sales is more likely to succeed, and why placing your customers’ needs first should be top of mind for any sales rep. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Scott Hebert is the Chief Revenue Officer of SYSPRO Americas. With over 25 years experience in his profession, Scott brings in-depth experience in building successful sales strategies and demonstrates strong management skills along with a commitment to a customer-centric and partner-centric approach. On this episode of Fuel Growth, learn how you can find success by adopting a sales-led culture with insights from a seasoned professional. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Sugata Sanyal is the CEO and founder of ZINFI Technologies, a leader in Unified Channel Management (UCM) that enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. On this episode of Fuel Growth, learn more about acquiring new customers through a channel-led growth strategy, and the role of technology in the channel-led model. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Terese Lam is the Chief People Officer at 6sense, a revenue AI platform for marketing and sales. Terese leads the People Team and is passionate about driving impact through empowering, developing, and challenging people to be the best version of themselves. On this episode of Fuel Growth, learn how to develop a growth mindset while adopting a people-first culture, and how to enable employees to grow in their roles. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
James Norwood is the Chief Strategy Officer at isolved, a human capital management cloud provider focused on helping organizations transform employee experience for a better today and a better tomorrow. On this episode of Fuel Growth, learn what it takes to drive growth through a marketing-led strategy, and how to build a well-oiled engine to provide pipeline to feed and grow your organization. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Rachel Spasser is a Managing Director and CMO for the Accel-KKR Consulting Group, where she leads the operating team and provides oversight in the areas of strategy, sales and marketing, and operations across Accel-KKR’s portfolio companies. On this episode of Fuel Growth, learn the ingredients behind a successful culture of growth, how businesses can put growth at the forefront, and the main pitfalls to avoid when embarking on the journey of growth culture. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Bret Piatt is the CEO of CyberFortress and a career technologist with decades of experience in roles that range from hands-on research and development to executive leadership and board oversight. On this episode of Fuel Growth, learn why putting the customer first is key to growing your business, and Bret’s tips on building customer-centric sales processes in any industry—even in cybersecurity, and how to improve your customer acquisition strategy. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Wes Bush, CEO and founder of ProductLed, wants people to understand that product-led growth does not make other roles obsolete—on the contrary, it positions them to be accelerators for users. On this episode of the Fuel Growth Podcast, Wes shares how “freemium” and “try before you buy” business models work to enhance customer acquisition by having clearly defined steps based on problems you solve for free vs. ones that you choose to paygate. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Andre Yee, Chief Product Officer at Foundry, has transitioned from software engineering to leading multiple companies that have gone public. He believes that creating demand early through product market fit and maintaining a happy customer base creates the conditions for business success. On this episode of the Fuel Growth Podcast, Andre shares his experiences in smaller companies—building, growing, and being acquired—as well as experiences from leading a larger company through an acquisition. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Jordan Peace co-founded a lifestyle benefits company called Fringe. At its inception, the "lifestyle benefits" category did not exist. On this episode of the Fuel Growth Podcast, Jordan shares how through hard work, collaboration, a product-marketing fit, and savvy business decisions, Fringe found a foothold to achieve extraordinary growth via inbound marketing. By placing emphasis on employee wellness and the freedom of choice, the company was able to further develop the lifestyle benefits industry and grow from a team of seven to a team of 62 over the course of just two years. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
CEO and Principal Analyst at Valoir, Rebecca Wettemann, believes that empowering employees is the key for growth. Without happy employees, the organization will lose great talent. On this episode of the Fuel Growth Podcast, Rebecca shares her thoughts on keeping employee engagement high—even in a mostly virtual environment—and using technology to enable continuing mentorship and enjoyable experiences associated with the company. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
CEO and founder of Whale Boss, Ryan Staley, helps organizations build frameworks and processes to define, focus, and execute their sales processes. Sales, even at enterprise levels, is all about balancing processes and relationships to scale. But sometimes, the biggest missed opportunity for sales teams can be a lack of post-close interaction touchpoints that enable referral business. In this episode of Fuel Growth, hear Ryan share the metrics he targets to measure success, how he decreases time-to-sale, and why too many enterprises are jumping over bags of cash to pick up pennies. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Peter Holt, CEO of The Joint Chiropractic, joins us on Fuel Growth to explain how he and his team worked to successfully grow the Joint from a small, single-digit franchise business to a national franchise with over 500 units. From restaurant chains to hardware stores, franchisors face similar challenges as they seek to fuel growth within their companies. Maintaining your franchise market share can be difficult, but it’s possible to iteratively improve your brand by leveraging the massive amounts of data available. So how do you measure the needs and intents of all your customers, franchisees, and consumers and translate that data into decisions that make your brand better? Listen in to find out more about the power of franchising, how Peter has listened to his franchisees and consumers, and why it’s more important than ever to consider the competitive advantages you can exploit in your market. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.
Esben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to drive more product-led growth. Since its creation, Userflow has raised millions of USD in ARR with its 3-person team. On this episode of Fuel Growth, learn how Esben and his team successfully applied a product-led growth strategy to Userflow by focusing on improving user experience (UX) and self-service without growing the team. Get the recap of this episode, or check out the site for more episodes, and information about the Fuel Growth podcast, brought to you by SugarCRM.