Fullerton Unfiltered

Before you celebrate landing that big account, make sure you know exactly what you're signing. In today's episode, Brian talks about contract red flags, negotiating terms, pricing for risk, and why sometimes the best deal is the one you're willing to walk away from. A timely conversation for anyone bidding snow, commercial maintenance, or larger contract work this season.   Granum Break Records Tour: https://granum.com/break-records-tour-2026/  🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live 🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout  Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates. Subscribe here: https://www.lawntrepreneuracademy.com/ 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/ 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/ MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. Learn more 💼 Business Services Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/ PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/ Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/ 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender https://www.equipmentdefender.com/ NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/ Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/ ISOtunes – Save 10% https://bit.ly/3wzhaI4 Proven Locks https://www.provenlocks.com/ Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani Darwin's Grip https://www.darwinsgrip.com/ Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/ Ballard Inc. https://www.ballard-inc.com/ EarthWay Spreaders https://www.earthway.com/ Rhino Hitch https://www.rhinohitch.com/ SureCan USA https://www.surecanusa.com/ Comfort Trim https://www.comforttrim.com/

Recorded at LAL Live 2025, Mark emphasizes that a company's success is defined by its operational values rather than simple slogans. He argues that while core traits like integrity are essential, intentional culture is built through specific behaviors like transparency, accountability, and ownership. By providing examples from well-known brands like Chick-fil-A, Sedgley illustrates how these values create a distinct customer experience and attract high-quality employees. He encourages business owners to move beyond surface-level traits and operationalize their values through consistent leadership, training, and systems. Granum Break Records Tour: https://granum.com/break-records-tour-2026/  🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live 🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout  Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates. Subscribe here: https://www.lawntrepreneuracademy.com/ 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/ 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/ MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. Learn more 💼 Business Services Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/ PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/ Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/ 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender https://www.equipmentdefender.com/ NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/ Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/ ISOtunes – Save 10% https://bit.ly/3wzhaI4 Proven Locks https://www.provenlocks.com/ Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani Darwin's Grip https://www.darwinsgrip.com/ Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/ Ballard Inc. https://www.ballard-inc.com/ EarthWay Spreaders https://www.earthway.com/ Rhino Hitch https://www.rhinohitch.com/ SureCan USA https://www.surecanusa.com/ Comfort Trim https://www.comforttrim.com/

What happens when the opportunity is bigger than your comfort zone? Today I'm breaking down the process of bidding the largest snow account we've ever tackled, checking and rechecking the numbers, and learning when to trust the math and take the swing. Granum Break Records Tour: https://granum.com/break-records-tour-2026/  🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live 🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout  Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates. Subscribe here: https://www.lawntrepreneuracademy.com/ 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/ 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/ MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. Learn more 💼 Business Services Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/ PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/ Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/ 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender https://www.equipmentdefender.com/ NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/ Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/ ISOtunes – Save 10% https://bit.ly/3wzhaI4 Proven Locks https://www.provenlocks.com/ Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani Darwin's Grip https://www.darwinsgrip.com/ Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/ Ballard Inc. https://www.ballard-inc.com/ EarthWay Spreaders https://www.earthway.com/ Rhino Hitch https://www.rhinohitch.com/ SureCan USA https://www.surecanusa.com/ Comfort Trim https://www.comforttrim.com/

Today we're joined by Chase Ireland, President of Conestoga Contracting Group, for a conversation about business, leadership, growth, and the lessons learned while building a $10M+ company with a team of 50+ people. We discuss Chase's journey, the challenges of scaling, building a great team, landscape and snow operations, and what he's learned along the way. Granum Break Records Tour: https://granum.com/break-records-tour-2026/  September 9, 2026 · 12PM ET · Free Live Webinar with Brian Fullerton (7 things the best landscape companies do before they hire.) 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live 🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout  Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates. Subscribe here: https://www.lawntrepreneuracademy.com/ 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/ 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/ MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. Learn more 💼 Business Services Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/ PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/ Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/ 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender https://www.equipmentdefender.com/ NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/ Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/ ISOtunes – Save 10% https://bit.ly/3wzhaI4 Proven Locks https://www.provenlocks.com/ Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani Darwin's Grip https://www.darwinsgrip.com/ Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/ Ballard Inc. https://www.ballard-inc.com/ EarthWay Spreaders https://www.earthway.com/ Rhino Hitch https://www.rhinohitch.com/ SureCan USA https://www.surecanusa.com/ Comfort Trim https://www.comforttrim.com/

Greenius 2.0 is officially here. I sit down with Josh Roberts, Project Manager at Greenius and Granum/LMN, to discuss what's new, why training and onboarding are becoming more important than ever, and how contractors can finally turn tribal knowledge into repeatable systems. We're also sharing an exciting update and a look at Greenius's next steps. September 9, 2026 · 12PM ET · Free Live Webinar with Brian Fullerton (7 things the best landscape companies do before they hire.) 🚨 Purchase "Lawntrapreneur Academy Live 2026 Tix! (Nov. 7 & 8) 🚨 Tickets on sale now: https://www.lawntrepreneuracademy.com/lawntrepreneur-academy-live 🚜💨 Purchase "The SOP Training" Bundle! 🚜💨 Unlock your lawn care business's true potential: https://www.lawntrepreneuracademy.com/offers/AL7rzf2X/checkout  Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company) https://www.lawntrepreneuracademy.com/ Get Brian's Sales Process (Free Download - Also get's you 10% off SOP Bundle) https://www.lawntrepreneuracademy.com/free-sales-process Book a Granum Demo (use BRIAN25 to save!) https://www.Granum.com/Brian LMN & Coffee https://us06web.zoom.us/j/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card https://www.CoastPay.com/Brian EQUIP 2026 (Oct 20-23 Louisville, KY) Code: Brian to save 50% 🌱 LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. 👉 Join the LINK Membership (Use code LINKTRIAL for a FREE month) https://www.lawntrepreneuracademy.com/store 🔗 Helpful Links & Resources 📬 Free Newsletter Stay up to date with Brian's latest tips and updates. Subscribe here: https://www.lawntrepreneuracademy.com/ 🎥 Follow Brian Online YouTube: Brian's Lawn Maintenance https://www.youtube.com/@BriansLawnMaintenance Instagram: @brianslawnmaintenance https://www.instagram.com/brianslawnmaintenance/ 📘 Resources to Grow Your Business Zero to $100K! – Start a Successful Lawn Care Business https://www.lawntrepreneuracademy.com/ MERCH – Brian's Lawn Maintenance Apparel & Gear https://www.lawntrepreneuracademy.com/store Whole Ball of Wax https://www.lawntrepreneuracademy.com/offers/nA6jUuX2/checkout 🧠 LMN Mastermind Sessions Try LMN Landscape Software — use code BRIAN for special savings. Learn more 💼 Business Services Cycle CPA – Save $200 with code BRIAN https://www.cyclecpa.com/ PostcardMania – Direct Mail Marketing https://www.postcardmania.com/brian Branded Bull – Marketing & Branding Experts https://www.brandedbullinc.com/ Coast Pay – Fuel and Fleet Cards https://coastpay.com/brian/ 🔧 Top Tools & Equipment – Affiliate Partners Use code BRIANS10 to save 10% at the links below. Equipment Defender https://www.equipmentdefender.com/ NinjaVA (Use code Brian100 to save $100) https://www.NinjaVA.com/ Kujo Yardwear (+ Free Shipping) https://www.kujoyardwear.com/ ISOtunes – Save 10% https://bit.ly/3wzhaI4 Proven Locks https://www.provenlocks.com/ Attentive AI – Promo Code Brian50 saves 50% at signup https://attentive.schedulehero.io/meet/janani/book-a-meeting-with-janani Darwin's Grip https://www.darwinsgrip.com/ Plow-Right Snow Markers (BRIANS10 – Save 10%) https://www.plow-right.com/ Ballard Inc. https://www.ballard-inc.com/ EarthWay Spreaders https://www.earthway.com/ Rhino Hitch https://www.rhinohitch.com/ SureCan USA https://www.surecanusa.com/ Comfort Trim https://www.comforttrim.com/