Fully Managed

About Neelesh Rangwani and WishUp: - Website: https://www.wishup.co/ - Social: [https://www.linkedin.com/in/themrhanksmith/](https://www.linkedin.com/in/neeleshrangwani/)  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

About Justin Kramm & Shitshow Creative: - Website: https://shitshowcreative.com/ - Social: https://www.linkedin.com/in/justinkramm/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:The biggest PR campaign successes and failures, and what makes a brand strategy truly effective.Bill shares lessons from campaigns, highlighting how timing, audience alignment, and authenticity determine success.How to navigate influencer marketing and reach the right audience without relying on vanity metrics.Learn why frequency, targeting the right followers, and consistent effort matter more than impressions or one-off posts.Mindset shifts for working with challenger brands versus established brands, and why creativity and authenticity matter.Discover how limited budgets and smaller brand recognition demand resourcefulness, scrappiness, and staying true to your brand voice.About Bill Byrne & Remedy PR: - Website: http://www.remedypr.com/ - Social: https://www.linkedin.com/in/billbyrne/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:Why strong fundamentals matter more than software trends when building a long-lasting creative career.Rotimi discusses the importance of mastering core design principles, problem-solving skills, and creativity over relying solely on tools or trends.How to grow as a designer by embracing feedback, taking risks, and developing a consistent personal process.Learn how to handle critique, anticipate challenges, and prepare for compromises while keeping your creative vision intact.What separates product design from graphic design — and how Rotimi navigated his own pivot toward a more impactful design path.Insights into collaborating with engineers, understanding constraints, and balancing creativity with practical execution in product design.About Rotimi Solola & So Design: - Website: https://www.so-design.co/ - Social: https://www.linkedin.com/in/rotimi-solola-b93a916a/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How to take lessons from corporate life and apply them to building a more agile, authentic agency.Corey shares how his time at Comcast and Campbell Soup taught him structure, strategy, and leadership, skills he later adapted to create a more flexible, people-first culture at BCC Interactive.Why authenticity, empathy, and personality are key to long-lasting client relationships.From building trust with clients to turning conversations into partnerships, Corey explains how being genuine and transparent has helped BCC Interactive stand out in a crowded marketing industry.How Cory plans to grow BCC Interactive with AI innovations and passion projects in the mental health space.Looking ahead, Corey discusses using AI to streamline processes, expand his team, and make an impact by helping therapists and clients connect more easily online. About Cory Young & BCC Interactive:  - Website: https://www.bccinteractive.com/  - Social: https://www.linkedin.com/in/cory-james-young-mba/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How Fully Managed bridges creative and operational excellence to help brands grow internationally — through streamlined workflows, clear communication, and a shared vision between teams.The importance of cultural awareness and trust in global partnerships — as Kazu and Lucas share real experiences adapting strategies to different markets while maintaining authenticity.Why putting people and purpose before profit leads to long-term success — highlighting how empathy, collaboration, and genuine relationships drive sustainable growth.About Kazuo Kubo & Lucas Ribeiro: - Website: http://72andsunny.com/ - Social: https://www.linkedin.com/in/lucasantunesribeiro/ https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177/   Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:1. A Day in the Life of a Creative This video provides a glimpse into the dynamic and varied nature of a creative's day. From brainstorming sessions to pitching ideas and collaborating with directors, the Jesse and Gerardo highlights the excitement and challenges of working on multiple projects at different stages, ensuring that no two days are the same. 2. The Strength of Personal Work Jesse and Gerardo emphasizes that infusing personal experiences into creative projects can significantly enhance their impact. By drawing from their own lives, they create work that resonates more deeply with audiences, as seen in their successful Rona campaign inspired by childhood memories of hockey. 3. The Joys of Working in Advertising The video captures the rewarding aspects of working in advertising, such as the collaborative process, the thrill of seeing ideas come to life, and the opportunity to work with like-minded individuals. Jesse and Gerardo express their appreciation for the creative freedom and the ability to make meaningful connections through their work.About Gerardo Agbuya & Jesse Wilks:- Websites: https://gerardoandjesse.com/ https://www.courageinc.com/ - Social: https://www.linkedin.com/in/gerardoagbuya/ https://www.linkedin.com/in/jessewilks/    Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How to scale a creative agency while keeping authenticity and culture intact.Adam shares how he built Creative Click from the ground up, focusing on genuine collaboration and a strong internal culture rather than chasing rapid, unsustainable growth.The importance of empathy and collaboration in building lasting client relationships.He discusses how truly listening to clients’ needs and maintaining open communication creates trust, leading to long-term partnerships instead of one-off projects.Why understanding brand purpose is essential for creative longevity and impact.Adam explains how defining a brand’s “why” drives consistency and authenticity in every campaign, helping both the agency and clients stay aligned on meaningful goals.About Adam Binder and Creative Click Media: - Website: http://creativeclickmedia.com/ - Social: https://www.linkedin.com/in/adamnbinder/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How humor can humanize brands and make ads more memorable.Bernardo breaks down how the right kind of humor builds connection, makes brands feel approachable, and helps ads stick in people’s minds without trying too hard to be funny.The importance of taking creative risks, and what to do when they don’t land.He shares stories of ad concepts that didn’t hit the mark and explains how testing, timing, and self-awareness can turn misfires into valuable creative lessons.Why being honest and relatable in marketing drives deeper audience trust.Bernardo emphasizes that authenticity outperforms perfection, showing real experiences and genuine emotion makes audiences believe in your message. About Bernardo González and Amazon: - Website: http://bernardogonzalez.net/ - Social: [https://www.linkedin.com/in/bernardo-gonzález-b3568058/](https://www.linkedin.com/in/bernardo-gonz%C3%A1lez-b3568058/)  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How aligning your values with your business strategy builds long-term success.Cody shares how Searchbloom’s success came from staying true to its mission and focusing on impact over profit, proving that integrity-driven decisions lead to lasting growth.Why genuine collaboration and empathy lead to stronger creative partnerships.He discusses how understanding both client and team needs builds trust, fosters creativity, and turns partnerships—like with Penji—into long-term collaborations.The mindset shifts agency owners need to stay adaptable in a changing digital landscape.Cody talks about embracing change, letting go of ego, and continuously learning to keep your agency relevant in an evolving marketing world.About Cody Jensen and Searchbloom: - Website: https://www.searchbloom.com/ - Social: https://www.linkedin.com/in/codycjensen/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How to stay authentic while building a brand that grows with you.AJ shares how he learned to balance creative integrity with growth, emphasizing that authenticity attracts the right audience and opportunities over time.The mindset shifts creators need to overcome burnout and creative blocks.He opens up about hitting creative lows, how taking breaks and redefining success helped him stay motivated, and why rest is part of the creative process.Why community and collaboration are essential for creative longevity.AJ discusses the importance of surrounding yourself with other driven creators, building genuine connections, and how teamwork keeps ideas fresh and sustainable.About AJ Kissh and Parakeet: - Website: https://www.parakeet.io/ - Social: https://www.linkedin.com/in/andrewkissh/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How to build a people-first business that combines creativity, empathy, and strategy.Dhawal shares how Penji’s success comes from putting people before profit — focusing on understanding clients’ needs, supporting the team’s well-being, and designing with empathy at the core of every project.The importance of communication and trust in leading remote, multicultural design teams.He discusses how openness, cultural awareness, and consistent feedback help unite Penji’s globally distributed team, ensuring everyone feels valued and aligned despite physical distance.Insights on scaling a creative service while staying true to your mission and values.Dhawal reflects on Penji’s growth journey, emphasizing how staying rooted in purpose and maintaining quality over quantity allows the brand to expand without losing its identity.About Dhawal Sehgal and Dignitas Digital: - Website: https://dignitas.digital/ - Social: https://www.linkedin.com/in/dhawalsehgal/   Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How to align creative work with business goals for sustainable growth.Daniel explains how agencies can connect design with measurable outcomes, emphasizing that creativity should always serve a strategic purpose and client objectives.The importance of systems and strategy in scaling creative teams.He shares how Penji’s success comes from structured processes and clear communication, allowing creative teams to deliver consistent, high-quality work at scale.Why empathy and communication are key to great client–creative relationships.Daniel highlights how understanding client needs and maintaining transparency helps build trust, reduce revisions, and create stronger long-term partnerships.About Daniel Lofaso and Digital Elevator: - Website: http://thedigitalelevator.com/ - Social: https://www.linkedin.com/in/danielelofaso/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How inclusive leadership and diverse perspectives strengthen creativity and innovation.Jade shares how embracing different backgrounds and lived experiences leads to stronger creative ideas and more authentic work that resonates globally.The mindset shifts needed for modern creative teams to thrive in a changing world.She talks about moving beyond traditional hierarchies, fostering collaboration, and creating spaces where everyone feels safe to contribute their voice.Why authenticity, empathy, and representation are essential to impactful storytelling.Jade explains how true connection in advertising starts with empathy — understanding people first, then crafting stories that reflect their realities with honesty and care.About Jade Tomlin & Huge: - Website: http://www.hugeinc.com/ - Social: https://www.linkedin.com/in/jadetomlin/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How Red Branch Media’s “anti-agency” approach redefines traditional marketing through flexibility, transparency, and collaboration.Patricia shares how their membership-style model replaces rigid contracts with adaptable, trust-based partnerships focused on real results.Why ethical AI integration isn’t just about productivity—but about giving teams time to grow and create with purpose.She explains how AI is used to handle repetitive tasks, allowing her team to focus on creativity, strategy, and a healthier work-life balance.The mindset shift every marketer needs to make to truly connect with people and help clients achieve their dreams.Patricia emphasizes that marketing is about empathy and understanding—helping people feel seen while bringing their goals to life.About Maren Hogan & Red Branch Media: - Website: https://redbranchmedia.com/ - Social: https://www.linkedin.com/in/marenhogan/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How “visibility engineering” aligns SEO, paid, and LLMs to drive pipeline—not just traffic.Sorilbran explains how visibility engineering connects SEO, paid campaigns, and AI-driven search to attract high-intent buyers instead of vanity clicks.Ways to map pain points vs. intent and use them across landing pages, ads, and content.She breaks down how identifying user pain points and matching them with search intent helps tailor messaging across every touchpoint—from keywords to creative.Practical ideas: objections blocks on landing pages, iterative testing with AI, and auditing your mix before spending more on paid.You’ll hear actionable tactics like adding objection sections to pages, using AI for faster A/B tests, and optimizing what’s working before scaling ad spend. About Sorilbran Stone: - Website: https://sorilbran.com/ - Social: https://www.linkedin.com/in/sorilbran/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:Why modern SEO success depends on credibility, trust, and a genuine long-term business strategy.Nate explains how modern SEO success depends on credibility, valuable content, and real business impact — not keyword stuffing or shortcuts.How AI search and large language models are reshaping the way users discover and engage with content.Learn how generative search is changing user behavior, what “GEO” means, and how companies can adapt their strategies to appear in AI-driven results.The key to creating content strategies that align with business growth and revenue, not just rankings.Nate shares how Ten Speed helps clients create data-driven content strategies that directly support pipeline, leads, and sustainable business results.About Nate Turner & Ten Speed: - Website: https://www.tenspeed.io/ - Social: https://www.linkedin.com/in/nateturner1/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:Why creativity is just as important as strategy when building a business.Michael shares how creative problem-solving and innovative thinking often unlock more opportunities than simply following a rigid plan. From his experience, businesses that embrace creativity in their processes and branding are better equipped to stand out and connect with their audience.How to identify and overcome roadblocks that prevent teams from growing.He discusses the common struggles teams face—like communication breakdowns, lack of clarity, or fear of failure—and explains how leaders can shift perspective to turn these roadblocks into stepping stones for growth.Practical advice for entrepreneurs looking to scale sustainably without burning out.Michael emphasizes the importance of pacing yourself, setting realistic goals, and building systems that allow a business to grow without sacrificing mental health or personal balance. He provides actionable insights on how to keep both yourself and your team motivated for the long haul.About Michael McGinty & FP360 Group: - Website: https://fp360group.com/ - Social: https://www.linkedin.com/in/michael-mcginty-fp360/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:How Smith Gifford developed its reputation for “out-of-this-world” creativity.Hank explains that Smith Gifford has always leaned into being bold and different — even describing their ideas as if they “came from another planet.” But what sets them apart is how they pair that wild creativity with a grounded sense of fun and relevance, making sure clients’ brands stand out without losing connection to the audience.Why strategy is just as important as bold ideas in advertising.Creativity alone doesn’t make campaigns successful. Hank emphasizes that every campaign his team creates starts with clear goals and measurable results in mind. The fun ideas come first to capture attention, but strategy ensures those ideas actually move the needle for clients.How AI tools are influencing the way agencies think, create, and deliver.In their discussion, Hank and Shannon touch on the growing role of AI in the industry. Hank shares that while AI is changing how agencies brainstorm and execute creative work, the true value comes from knowing how to use those tools with a human-first approach — making ideas smarter, faster, and more effective.About Hank Smith & Smith Gifford: - Website: https://www.smithgifford.com/ - Social: https://www.linkedin.com/in/themrhanksmith/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:Why social media success requires adapting to platform shifts instead of fighting them.Neal explains that every platform eventually changes its algorithm and features, and businesses that cling to the “old way” quickly fall behind. Instead of resisting, he encourages marketers to embrace these shifts—like the rise of short-form video or LinkedIn’s content focus—as opportunities to reach audiences in new ways.How to create content that resonates with audiences while staying true to your brand.From his perspective, it’s not about chasing trends blindly—it’s about understanding what your audience values and then expressing your brand’s expertise in formats people are engaging with. Neal highlights the importance of consistency, authenticity, and offering real value so that your content builds trust over time.Neal’s perspective on AI, the creator economy, and the future of digital marketing.Neal shares that AI won’t replace marketers but will empower them to be more creative and efficient. He also points out that brands need to think more like creators—because consumers today engage more with personalities and authentic storytelling than with polished, corporate messaging. For him, the future of digital marketing is about combining human creativity with smart use of new technologies.About Neal Schaffer: - Website: https://nealschaffer.com/ - Social: https://www.linkedin.com/in/nealschaffer/  Website: https://penji.co/pricing/Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenjiSubscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast