Deep Dive with Pauline Linton, Head of Brand Communications and Advocacy at Adobe APACI delve into some of the critical elements of marketing a B2B brand, particularly what it takes to build a brand with communications and advocacy. The fundamentals are the same as direct to consumer, you still need creativity, a good understanding of your target audience and a plan to reach and convert. With many marketing technology solutions out there fighting in a growing and competitive landscape how do ...
Deep dive with Lisa Vitaris, CMO of AmaysimIf you feel like you’ve reached a level of experience and capability in your role be it at the executive C suite or as a junior marketer, or maybe you have received positive feedback from team members and leaders on your capabilities. Perhaps you’ve started thinking, it's time to put my hand up for more. The first answer should be Yes. I can do this. To find out more, visit Future Fit Marketing
Deep Dive with Ben Carnegie, Executive Search and Recruitment consultant specialising in MarketingMarketing professionals have mostly found the job market a little easier these past couple of years with skilled labour shortages and businesses increasing their workforce to meet demand, it has been a clear candidate market. But given significant layoffs particularly in technology, migration opening up, has the pendulum swung now back to employers? I wanted to uncover what has changed in th...
Deep Dive with Alex Crompton, Founder of Headway Coaching AustraliaThere are foundational skills you build in marketing that can apply to many facets of life and career adjacencies. Research - understanding motivations and pain points, positioning and key messaging, setting goals, testing and learning just to name a few. Marketers spend much of the time figuring out the “why, what and how” of the business they represent and then influencing consumers to take action. But how can you apply...
Deep Dive with Bev Bury Director of Operations, Marketing and Recruitment for The University of AdelaideYou have the foundations of a good marketing plan, aligned to the business strategy, but your ability to deliver on outcomes to that plan, relies on a certain team dynamic and inertia to thrive. So how do you go about building a strong culture in your marketing team and aligning that to your marketing plan to deliver on business outcomes? I interview Bev Bury, Director of Marketing Ope...
Deep Dive with Satya Upadhyaya, Martech practitioner, capabilities and operations leaderThe art and science of marketing can’t happen without the right data and technology foundations in place. Investment in (time, resources and money) setting up and maintaining an optimal marketing technology stack will help you drive better outcomes from measurement and attribution to mapping a connected view of your customer. To help uncover some of the opportunities and pitfalls to marketing operatio...
Deep Dive with Michelle Thang, Senior Loyalty & Lifecycle Propositions Manager at WooliesXNo matter the size of your business, as you scale, it's important to build a plan to manage your customer data and structure it in the right way so you can make that data actionable for marketing with the right protection considerations. In this episode we deep dive into approaches for building compelling and personalised customer experiences and communications with data. I speak to Michelle Tha...
I’ve heard many frustrations both from client side and agencies. Brands find that agencies don’t have the same commitment to delivering on the needs of the business, miss deadlines, go over budget, don’t “get” the customer or the nuances of the brand. Agencies don’t always get the transparency of the business metrics, feel siloed, and are not really part of the team so how can they be expected to deliver in the same way as an inhouse team.So how can we bridge the gap? What is the secret sauce...
Deep Dive with Michelle Champ. CFO HireupIt’s a pretty tumultuous time for businesses right now with rising inflation and interest rates, staff shortages, recruitment and hiring costs skyrocketing. It seems every week we are hearing about hiring freezes and redundancies, particularly across technology and scale up businesses. Typically in tough times, before anything else, marketing budgets tend to be the first to get cut. Yet marketing leaders are still expected to drive growth in the b...
Deep Dive with Brent Hill, CEO of Tourism FijiIf you’ve reached the heights of marketing leadership, what’s next? Can marketers make good CEOs? These days marketing leaders are significantly more data literate. That, balanced with creativity and generally a good amount of emotional intelligence, marketers are sometimes underestimated and can make excellent CEOs. One person who has taken the leap is Brent Hill, CEO of Tourism Fiji who speaks candidly about his role and the challenges on ...
Deep dive with Kara Glamore, Vice President, Carnival Cruise LinesThere are plenty of stories of brands who have suffered serious brand reputation issues and significant business impacts from external factors and backlash from tone deaf companies who have just not read the sign of the times with their own activities. Brand reputation is built over years but depending the strength of what has been built, it can be destroyed very quickly and can take years to rebuild.How a brand owns their chal...
Deep Dive with James Greaney, Chief Data Officer CHEP NetworkIn business these days a good level of data literacy is an expectation not a nice to have. Traditional and purist roles like the brand marketer have diminished with more companies skewing roles to growth, performance and customer marketing. Given the pressure on marketing these days to deliver both short and long term results, lets be honest much shorter than longer! Have agency partnerships evolved to better support marketing ...
We compare marketing for startups, scale ups and established businesses and what it takes to succeed. Deep Dive with David Low, Head of Growth at HnryMany employees tend to stick with a similar category or type of business throughout their careers. Perhaps there is a hesitation to dive into something unfamiliar, perhaps there is a lack of confidence that you’ll be great trying a different path. Or quite simply that you just love the category that you are in. If you are considering a chan...
A sure fire way for you to start successfully in any new job begins by taking ownership of your onboarding journey and setting expectations for your first 100 days in your new role. The first hundred days signifies the beginning of a new US president’s term in office and it marks a time for a performance evaluation. How has he performed and what has he been able to achieve so far. First impressions and expectation setting are critical to success.So you’ve gone through a gruelling intervi...
The Future Fit marketing podcast is brought to you by me, Amanda Behre. During my career, I wished there was a better roadmap to help navigate business, office politics and how to best maximise marketing impact. We’ll talk about topics that you don’t normally read about in marketing literature that tell you more about the “what” but not “how” of marketing in the real world. You’ll hear great conversations with leaders and up and comers who intercept with marketing and have been testing and le...