Future Future

What big ideas in technology and design can build better, more human experiences? In Future Future, Phnam and Mardis Bagley, Creative Directors at Nonfiction, talk about what the future looks like and how we can get there. Nonfiction is a San Francisco-based creative studio turning science fiction into reality for a better future. Our team of industrial designers, business strategists, architects, engineers, and more create innovative products, places, and systems for clients around the world, from Fortune 500 companies to VC firms to governments to funded startups. Led by Phnam and Mardis Bagley, Nonfiction is on a mission to demystify creative fields through informative videos, podcasts, and public speaking events, where they talk about the future of everything from a designer’s perspective.

Designing for the Planet

Planet Earth is beautiful, but she's suffering. We're polluting ecosystems. Displacing people because of climate change. And we're seeing species disappearing every day at alarming rates. This needs to stop. In this episode of Future Future, hosts Phnam and Mardis Bagley cover the myths and misconceptions around the word, "sustainability," and instead advocate for regeneration. Then, they'll share how good design can influence major positive change.This podcast is brought to you by Nonfiction, a design firm based in San Francisco, USA. To learn more about what we do, visit us at www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing#design #cradletocradle #circulardesign

06-22
07:13

Future of Humans

It is estimated that by 2058 the Earth will have 10 billion people on it. How will those humans survive and thrive? This latest episode of Future Future, starring futurists Mardis Bagley and Phnam Bagley, talks about what behaviors, activities, and technologies keep people healthy today, and what transformative technologies scientists and technologists are developing to turn us into superhumans in the near future. This podcast is brought to you by Nonfiction, a design firm based in San Francisco, USA. To learn more about what we do, visit us at www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing#transformativetechnology #humanbody #healthcare #futureofhealthcare #healthandwellness #CRISPR #prosthetics

04-13
09:43

Thriving Humans

Life today can often feel daunting. How can we find balance? One way is to identify our life's purpose and trigger a cycle of abundance.In this episode of Future Future, hosts Mardis Bagley and Phnam Bagley emphasize the importance of abundance and resilience mindsets. They explain that these mindsets help individuals thrive, and how they in turn enable collective societies to thrive. Practices like ikigai and using transformative technologies can help people get there. Learn more by watching this latest episode.This podcast is brought to you by Nonfiction, a design firm based in San Francisco, USA. To learn more about what we do, visit us at www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

03-27
06:32

Design for Disability

Most people might think design for disability equals medical devices that do the job. But it's so much more than that. Today's great innovators are thinking differently about who to design for, and what they actually need: dignity, taste, look, motivation, even pride. Designing for disability is a process that involves human-centered design research, material science, machine learning and AI, and so much more. And it actually benefits all of us. Find out what we mean in this latest episode of Future Future with hosts Phnam Bagley and Mardis Bagley.This podcast is brought to you by Nonfiction, a design firm based in San Francisco, USA. To learn more about what we do, visit us at www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

03-02
08:05

Air, Water, & Food

We need air, water, and food to survive. Unfortunately, the 7+ billion people on this planet today don't have access to these essentials. In this episode, hosts Phnam and Mardis Bagley share how good design, how good science, and how good technology working together can help us create of a future where we can all breathe, eat, and drink water safely. They talk about how humans have survived in the past, what we're seeing in the present, and how near-future innovations are going to transform how we live on Earth and beyond. This podcast is brought to you by Nonfiction, a design firm based in San Francisco, USA. To learn more about what we do, visit us at www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

02-03
07:47

Design for Humanity

Pre-historic humans designed the sewing needle to survive the elements, and started planting crops to feed their growing tribes. Today, we have customized transformative technology to help us perform better, like the Oura Ring and Fitbit. And soon, we'll have AI and machine learning powered technology to help us become even healthier and happier. In this episode of Future Future, hosts Phnam and Mardis Bagley talk about the past, present, and future of designing for humanity. They'll share how Nonfiction is working to solve problems having to do with longevity, health, wellness, comfort, and equality, and how important it is to make sure designed innovations are accessible to all.This podcast is brought to you by Nonfiction, a design firm based in San Francisco, USA. To learn more about what we do, visit us at www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

02-03
08:26

Design for Impact

Design is powerful. But if you're not designing to positively impact humans and the environment, then you shouldn't be designing.At Nonfiction, we think about systems around the product that we design. Where do the materials come from? How are they being transformed? How do they impact the lives of the people they're designed for? What happens after you throw them away?Season two of Future Future is here, and in this episode you'll hear hosts Mardis and Phnam Bagley talk about how Nonfiction is working to design a world where people and ecosystems thrive. This podcast is brought to you by Nonfiction, a design firm based in San Francisco, USA. To learn more about what we do, visit us at www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

02-03
08:17

What We Do at Nonfiction

"What exactly does Nonfiction do?" is a question we hear often. We merge science, technology, business, art, and design to create solutions that put our clients at the forefront of their industries, from healthcare to aerospace to consumer electronics and more.Why? We believe that science validates magic. That technology creates possibilities. That business should meet people's needs. That art triggers emotion. That design enables connections. And because we are committed to transforming lives for the better, each of our clients must satisfy at least one of the 17 United Nations Sustainable Development Goals.Learn more about what we do and how we make vision come to life in this latest episode of Future Future, hosted by Nonfiction co-founders Phnam and Mardis Bagley.This podcast is brought to you by Nonfiction, a design firm based in San Francisco, USA. To learn more about what we do, visit us at www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

01-27
08:34

The Future of Food

How did we feed humanity's growing population in the early 1900s? How will we feed our growing population in the very near future?Revolutionary technologies like hydroponics will enable us to feed people wherever they are - whether in food deserts, on the Moon, or even on Mars. In this episode of Future Future, hosts Phnam Bagley and Mardis Bagley talk about why, how, and what's next for the future of food.Credits: Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

09-28
03:28

Hydroponics

By 2050, we will be an estimated 10 billion people living on Earth. How will we feed ourselves? How will we keep our air clean?One way we can do this is through hydroponics. Applied solutions like vertical farming enables us to grow delicious, nutritious food and remove toxins from the air while using less soil and space. In New York, people are already experimenting with integrating vertical farms into human-inhabited skyscrapers, so farm-fresh food is just down the hallway!In this episode of Future Future, hosts Phnam Bagley and Mardis Bagley share the basics of hydroponics, and why it matters as we build a future where humans everywhere can thrive.This podcast is brought to you by Nonfiction, a design firm based in San Francisco, USA. To learn more about what we do, visit us at www.nonfiction.design. Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

09-07
06:43

Material Libraries

What is your stuff made out of? When we look at the products around us - consumer electronics, furniture, food containers - it's always that same fifteen materials. It's plastics. Glass. Aluminum. Wood.At Nonfiction, we insist on getting more creative with materials. One of the ways we do that is by accessing a material library. Our headquarters hosts a world-class material library created by Material ConneXion, a New York City based material science company that gathers a lot of materials - and most importantly sustainable materials - from all over the world.Our office features hundreds of materials that you can touch, smell, bend, and read about. Learn about why we have a material library, and how we use it in this latest episode of Future Future hosted by Phnam Bagley and Mardis Bagley.Learn more about our material library here: https://www.nonfiction.design/projects/material-library And, check out all that Material ConneXion has to offer: https://materialconnexion.com/ #materiallibrary #industrialdesign #materialscienceCredits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

07-23
05:42

How Design Can Help

Design can help in all kinds of ways! We work with clients at all kinds of stages, from pre-seed to well-established. Sometimes, they come with an idea, or a technology, or a partially-baked design. Then, we help turn those things into market leading products. At Nonfiction, we are trained to think ​critically from a business perspective, from a design perspective, from a user experience perspective, and all the aspects that make a product a reality. Learn some of the major ways design can help in this latest episode of Future Future, hosted by Phnam Bagley and Mardis Bagley.Check out the projects mentioned in this episode at https://www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

06-16
07:03

Ergonomic Design

Ergonomic design is about design that works for you rather than you working for it. It can help counteract fatigue caused by repeated interactions with construction equipment or even computers.In this episode of #FutureFuture, hosts Phnam and Mardis Bagley share a short history of ergonomic design, why it's important, and how industrial designers today make the right decisions when it comes to ergonomic design. Watch the episode, then check out some of Nonfiction's ergonomically excellent designs at https://www.nonfiction.design. Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing#ergonomicdesign #comfortabledesign #industrialdesign

05-26
08:08

Color on the Moon

Space has been in the news a lot lately. In 2024, we'll be going back to the Moon for the first time since the 1970s. The Moon is going to be used for mining and as a launching point for an even bigger mission to Mars. But how can lunar miners live happily and healthily on the Moon? We've designed Color on the Moon: high-tech habitats and structures that integrate color psychology to make space more human. Listen to this latest episode of Future Future to learn more about how humans will soon become an interplanetary species. Find out more about us at https://www.nonfiction.design.Credits: Mardis Bagley, HostPhnam Bagley, HostAdrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

05-12
07:57

The Right Questions

At Nonfiction, we've crafted a series of six questions to help us make the right decisions as we design innovative products, services, and environments. In this episode of Future Future, hosts Phnam and Mardis Bagley share what these right questions are, how they define, "good design", and invite you to try this six question methodology out for yourself. Want to see what we've been up to at Nonfiction? Visit us at https://www.nonfiction.design​. Credits: Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing​

04-27
13:43

Fast, Cheap, & High Quality

We get hit up all the time by people who want us to quickly design high quality products for cheap. But realistically, they can't expect to get all three. In this episode of Future Future, hosts Mardis and Phnam Bagley share why companies developing products can't have it all, rookie mistakes they've seen, and how we at Nonfiction help companies look at these three different factors.Thanks for listening! If you'd like to see some of our high quality work, visit us at https://www.nonfiction.design.Credits:Adrienne Cuiffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

04-06
08:36

The Future of Business Class

Business class needs some serious updating. How can airlines transform the business class flight experience to make it more exciting and aligned with how people actually do business today?Nonfiction has redesigned the business class experience with the goal of reinstating pleasure in flight. Networking, connections, privacy, productivity, entertainment, relaxation. We've incorporated the needs of today's business travelers. Tell your airlines to call us.This is an episode of Future Future, a series where hosts Mardis and Phnam Bagley talk about the future of everything.Nonfiction is an award-winning creative studio of designers, architects, strategists, and engineers. From our headquarters in San Francisco, California, we work with clients around the world to turn science fiction into reality for a better future.Find out more about us at https://www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

03-23
06:21

Productive Leadership

Are you a leader by paycheck, or by practice?True leadership shows through behaviors, like micromanaging (don't), delegating (do), being decisive (do), and much more.Watch the latest episode of Future Future, where hosts Mardis and Phnam Bagley share the productive leadership attitudes and behaviors they've picked up on their journey from early career designers to creative directors at Nonfiction.Learn more about Nonfiction at https://www.nonfiction.design.Credits:Adrienne Cuiffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

03-09
03:16

Hyperproductivity

We want to have happy personal lives, AND we want to very productive at work. What we want to do is to do less and achieve more. What if our tasks every day were propelling us towards a goal in life, instead of slowing us down? In this newest episode of Future Future, hosts Mardis Bagley and Phnam Bagley will tell you the hyperproductive attitudes, behaviors, and habits we at Nonfiction adpot to feel personally fulfilled while doing great work, and how you can do it, too.Get to know us and our work at https://www.nonfiction.design.Credits:Adrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

02-23
07:12

The Future of Space

We can't talk about the future of human flourishing without talking about the future of space. That's because much of the technological innovations we enjoy today on Earth were researched and developed in space. In the last twenty years alone, there have been over 6,000 experiments conducted on the International Space Station. In 2024, humans are planning on sending the first woman to the Moon, and in 2030 will have the first crewed mission on the surface of Mars. Now that we know how astronauts can survive, how can we create environments where they can thrive?In this latest episode of Future Future, Phnam Bagley (Creative Director of Nonfiction and an actual Space Architect) and Mardis Bagley (Creative Director of Nonfiction and a Professor specializing in Sustainability) tell you why the future of space is bright, what we can expect, and what we need to do to get there.To see more of Nonfiction's work in space architecture, visit our website at https://www.nonfiction.design. Credits:Mardis Bagley, HostPhnam Bagley, HostAdrienne Ciuffo, ProducerCat Ganson, EditorFifile Nguyen, Marketing

02-09
15:45

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