Future of Fitness

In this conversation, Eric Malzone sits down with Simon Sollberger and Rich Bayly to explore the future of fitness and wellness. Together, they dive into the integration of technology, AI, and personalized experiences that are reshaping health engagement. From the shift toward smart fitness and consumer-grade experiences to innovative applications in the military, the discussion highlights the transformative potential of AI and augmented reality in creating more engaging and effective health programs. They also stress the importance of partnerships, holistic wellness approaches, and proving ROI to ensure long-term impact in health initiatives. ✨ Key Takeaways Exercise is medicine and should be accessible to all. The shift from dumb fitness to smart fitness is crucial. Consumer-grade experiences are essential for engagement. Understanding user behavior and preferences drives engagement. Planting the seed of motivation is key to behavior change. Holistic health programming supports overall wellness. AI acts as connective tissue across fitness applications. Behavior as currency can incentivize healthy habits. Partnerships are vital for comprehensive wellness offerings. Demonstrating ROI is essential for the sustainability of health programs.   https://www.sportalliance.com/en/perfect-gym/  https://www.withflex.com/  

In this engaging conversation, Sebastien Lagree shares his journey from a young bodybuilding enthusiast to the founder of Lagree Fitness, a revolutionary method that combines elements of Pilates with high-intensity training. He discusses the evolution of his fitness equipment, the unique licensing model that has propelled his business, and the diverse community that has embraced his method. Sebastien emphasizes the importance of innovation, the challenges of global expansion, and his vision for the future of fitness technology. Here are some key takeaways from the conversation: 🏋️ Sebastien's journey into fitness began with bodybuilding at a young age. 💡 He emphasizes the importance of innovation in fitness equipment. 📈 The Lagree method has evolved significantly over the years. 🤝 Licensing offers a flexible business model compared to franchising. 🌍 Sebastien aims to make fitness accessible to everyone. 🤸 The Lagree community has expanded to include diverse demographics. 🤖 He is focused on integrating technology into fitness equipment. 🔧 Sebastien seeks to create customized machines for clients. 🚀 The fitness industry is evolving rapidly, with a growing global presence. ❤️ Sebastien's passion for fitness drives his continuous innovation.   https://www.sportalliance.com/en/perfect-gym/ https://egym.com/int  

In this episode, Eric Malzone sits down with Brian Von Ancken to unpack the evolution of the wellness industry, the challenges founders face, and the transformative power of community. Brian shares lessons from building the Wellness Growth Mastermind—a collective of 200+ founders from leading and emerging brands—highlighting the importance of trust, authenticity, and a value-first approach. Together, they explore industry trends, the role of memorable customer experiences, and how wellness is shaping its future alongside healthcare. 🔑 Takeaways 🌿 The wellness industry is rapidly evolving beyond traditional healthcare. 🤝 Building community thrives on trust and a give-first mentality. ✨ Memorable customer experiences are essential for long-term success. 📚 Education and networking are powerful tools in mastermind groups. 📉 Founders face challenges like shifting consumer behavior and income constraints. 💪 Dedication and hard work are non-negotiable in the wellness space. 💡 A value-first mindset fosters sustainable relationships and growth. 🏥 The future of wellness may increasingly integrate with healthcare systems. 🌎 Community support accelerates both individual and collective progress. 🚀 Consumer interest signals a hopeful turning point for the wellness industry.

In this conversation, Eric Malzone and Jon Ward explore the rapidly evolving fitness industry, highlighting the growing integration of mental and physical health, the value of genuine connections, and the ongoing challenges of leadership and knowledge-sharing. Jon also introduces his initiative, The Assembly, a platform designed to foster collaboration among industry leaders and innovators through a unique networking experience centered on holistic health and wellness. Key Takeaways The fitness industry is experiencing significant maturation and consolidation. Mental health is now recognized as an essential component of overall wellness. Networking should prioritize authentic connections over purely transactional interactions. The Assembly provides a distinctive platform for industry leaders to collaborate. Wellness influencers often face challenges in balancing integrity with monetization. There is a growing demand for more thought leadership in the fitness sector. Consumer behavior in fitness has shifted dramatically in recent years. Building supportive communities is critical for fostering brand loyalty. Innovative solutions are required to meet the evolving needs of consumers. The Assembly aims to break down silos within the health and wellness ecosystem.

In this conversation, Eric Malzone interviews Bill Davis, CEO of ABC Fitness, discussing the transformative role of artificial intelligence (AI) in the fitness industry. They explore how ABC Fitness is leveraging AI for operational efficiency, customer engagement, and product development. Bill shares insights on the importance of critical thinking in applying AI, the establishment of AI champions within the organization, and the future of roles in the industry as AI continues to evolve. The discussion highlights the balance between leveraging AI for operational efficiency and enhancing customer experiences, as well as the potential convergence of fitness and health data. 🤖 AI is not just a tool—it’s a transformative force 🧠 Critical thinking is essential for effective AI use 📈 Building AI capabilities at scale is key 👥 AI champions drive successful implementation ⚡ The pace of AI innovation demands adaptation 💬 Operators can leverage AI for stronger customer engagement 🧑‍💻 Entry-level roles may be vulnerable to AI ⚙️ AI boosts operational efficiency in fitness businesses 🔗 Fitness + health data convergence is a future possibility 📊 Personal AI use enhances productivity & decision-making https://egym.com/int  

In this episode, Juliet, Alex, and Eric discuss the latest quarterly reports from leading fitness companies including Garmin, Life Time, Planet Fitness, Peloton, and Xponential. The conversation covers each company's performance, marketing strategies, and trends in the fitness industry. They also explore the reintroduction of the Presidential Fitness Test and its potential impact, examine the viability of longevity clinics, and debate CrossFit's new marketing campaign. The episode concludes with actionable insights for improving local physical education and the evolving landscape of the fitness sector. https://www.podcastcollective.io/ https://egym.com/ https://goteamup.com/  

In this episode, Dr. Stacy Sims dives into the latest advancements in women’s health research, with a special focus on hormonal health, nutrition, and training strategies for women over 45. She breaks down why tracking menstrual cycles is key to understanding hormonal shifts, how restrictive diets can impact overall health, and why supplements like creatine and vitamin D are essential at this stage of life. Dr. Sims also highlights the importance of adapting training around perimenopause, incorporating strength work safely, and maintaining consistency while listening to your body. Beyond personal health, the conversation explores the growing FemTech movement, the push for more inclusive and women-centered research, and how to evaluate scientific claims with a critical lens. This episode offers practical strategies and fresh perspectives on women’s health, performance, and longevity. https://goteamup.com/  https://www.podcastcollective.io/  

In this conversation, Eric Malzone and Justin Tamsett explore the shifting landscape of the fitness industry, emphasizing the growing importance of community, strong leadership, and integrating fitness with healthcare. They discuss how REX Round Tables offers fitness professionals a platform for peer support, problem-solving, and shared learning, as well as the critical role of behavioral change in boosting gym attendance. The discussion also addresses the challenges of an increasingly crowded market, the potential of the industry to improve mental health and strengthen community ties, and the opportunities that come from adopting strategies from other sectors. They highlight how leadership development, technology, and inspiring community stories can shape the future of fitness and drive better health outcomes. Key Takeaways The fitness industry is shifting toward a broader focus on wellness. REX Round Tables provides essential peer support and collaboration for fitness professionals. Learning from other industries can enhance fitness business operations. Strong leadership development is vital for industry growth. Encouraging behavioral change is key to increasing gym attendance. Competition is rising due to the growing number of service providers. Mental health and community connection are integral to fitness. Integrating fitness with healthcare can improve health outcomes. Technology will play a major role in shaping the industry’s future. Positive community stories can inspire and motivate professionals. https://goteamup.com/  https://podcastcollective.io/   https://egym.com/int 

In this episode of The Future of Fitness, host Eric Malzone sits down with Evelyn Webster, CEO of SoulCycle, to explore the shifting dynamics of fitness and wellness in a post-pandemic world and how evolving consumer behavior is shaping the industry’s future. Evelyn shares how SoulCycle is redefining wellness beyond the bike, embracing experiential spending, and strengthening its emotional connection with riders to build lasting loyalty. She dives into the brand’s innovative use of AI and technology to personalize the customer journey—such as matching riders with instructors who play their favorite music, a strategy that has doubled new customer retention. The conversation also highlights SoulCycle’s brand strategy, the importance of investing in talent, expanding into retail beyond apparel, and forming strategic partnerships to reach new audiences. With a strong emphasis on a test-and-learn mindset, Evelyn offers valuable insights on driving growth, enhancing customer experience, and staying relevant in a rapidly changing wellness landscape. https://goteamup.com/  https://podcastcollective.io/   https://egym.com/int 

In this episode of The Future of Fitness, host Eric Malzone welcomes guest Royi Metser, founder and CEO of Avelo, to discuss his journey in creating an innovative running product at Avelo Running. Metser shares his personal motivation rooted in a period of unfitness during the COVID-19 pandemic that led to an obsession with improving running performance. He emphasizes the importance of creating a vertically integrated smart running shoe that combines hardware and software to offer real-time data, injury prevention, and enhanced performance for runners. The conversation delves into the biomechanics of running, the persistent high rate of running-related injuries, and how Avelo’s product aims to address these issues by quantifying biomechanical load and providing personalized coaching. Metser also touches on his entrepreneurial journey, the challenges of balancing hardware and software development, and the excitement surrounding their active Kickstarter campaign. https://goteamup.com/  https://podcastcollective.io/ 

In this conversation, Michael Ramsey, co-founder of Strong Pilates, shares his journey from personal trainer to entrepreneur in the boutique fitness space. He discusses the unique offerings of Strong Pilates, which combines strength training with traditional Pilates and cardio, creating a comprehensive workout experience. Michael highlights the importance of member satisfaction, the franchise model's success, and the brand's rapid expansion. He also addresses industry challenges, the need for innovation, and the significance of building brand equity in a competitive market.     https://goteamup.com/  https://podcastcollective.io/ 

In this conversation, Amber Martinez shares her extensive journey in the fitness industry, emphasizing the critical role of people in business success. She discusses her evolution from a front desk employee to a leader in various capacities, highlighting the importance of culture, operations, and sales integration. Amber provides insights on scaling culture, measuring the impact of people and culture, and establishing standards for accountability. She also addresses the challenges of navigating personality assessments in hiring and the necessity of selling the importance of culture to business leaders. Finally, Amber discusses the implications of AI on company culture and the importance of networking and collaboration in the industry. https://goteamup.com/ https://podcastcollective.io/ https://egym.com/int 

In this special episode of Power Moves, host Eric interviews Tim Green to discuss the latest updates and offerings from Team Up, a leading gym management software. The conversation highlights two major new products: a custom branded app for gyms and enhanced lead management tools. The custom app allows gym owners to create personalized applications with two-way messaging and other customizable features. The upgraded lead management system incorporates AI to streamline operations and improve customer engagement. They also touch on future developments, including resource management tools to help gyms optimize their space for additional revenue streams. Tim provides insights into the resilient gym industry and emphasizes the transformational potential of AI for small business owners.

In this episode, Eric Malzone sits down with Julie Cartwright, President of Pvolve, to dive into the brand’s rapid growth and evolution. Julie shares how Pvolve is redefining fitness through its unique combination of functional movement and resistance-based training. They discuss the company’s expanding franchise footprint, the surge in digital subscriptions, and how the brand stays focused on serving a specific audience. From leadership challenges to the power of community, this conversation offers a behind-the-scenes look at Pvolve’s innovative business model and commitment to a holistic fitness experience. https://goteamup.com/ https://podcastcollective.io/  https://egym.com/int 

In this episode, we sit down with Mike Goscinski from the Health and Fitness Association to explore the dynamic shifts in the fitness industry. Discover how the 2025 consumer report highlights a significant increase in fitness facility visits, with 96 million Americans contributing $59.6 billion to the US economy. Mike shares insights into the growing engagement of Gen Z and Gen Alpha, who now represent 30.8% of fitness members, viewing fitness as an essential part of their lifestyle rather than a luxury. We delve into the diverse options available for physical activity, which are driving increased participation across all demographics. Mike discusses the association's policy advocacy efforts, including the PHIT Act, which aims to redefine fitness as preventive health. Learn about the exciting opportunities on the horizon, such as the upcoming European Congress in Amsterdam, where global advocacy and industry collaboration will take center stage. Join us for an enlightening conversation on how the Health and Fitness Association is shaping the future of fitness and what it means for you.   https://goteamup.com/ https://podcastcollective.io/  https://egym.com/int 

In this episode of the Future of Fitness podcast, Lise Kuecker, CEO and founder of Studio Grow, discusses the evolving landscape of boutique fitness. The conversation covers a wide array of topics, including innovation in the fitness space, the professionalization of boutique fitness, the impact of major acquisitions, and the promising growth of Pilates. Lise also highlights the importance of strategic openings for long-term success and touches on the trend of smaller markets offering more profitable opportunities. Tune in for insights into the future of fitness, industry rebranding, and much more. LINKS- https://goteamup.com/ https://podcastcollective.io/

In this episode, Justin Santamaria discusses the evolution and impact of remote fitness coaching. Starting with his background at Apple and Airbnb, Justin shares how his past experiences in developing cutting-edge communications technology helped shape the foundation of a new approach to personal training. The conversation highlights the integration of human coaching with advanced AI tools, emphasizing the importance of human connection and personalized guidance in fitness. With insights into the potential of AI to revolutionize coaching, Justin explains how technology can scale personal training and make high-quality coaching more accessible. The discussion also explores the implications of AI on various industries, the balance between AI and human elements, and the future possibilities in the fitness domain.   LINKS- https://goteamup.com/  https://podcastcollective.io/

In this episode, Emre Ozgur, CEO and co-founder of Safe Sweat, joins the discussion on the Future of Fitness to introduce his innovative concept of private fitness suites. Based in Vancouver, Safe Sweat offers personalized workout experiences featuring private rooms, customizable environments, and advanced fitness equipment—without the pressure of typical group classes. Emre shares his journey from athlete and fitness operator to entrepreneur, as he builds a new fitness model designed to attract a broader demographic. He also explains the strategic decision to franchise Safe Sweat due to high demand, highlighting the model’s advantages: lower operating costs and an emphasis on mental and physical well-being over conventional fitness metrics. Emre offers insights into the scalability of this approach and its potential to reshape the fitness industry.   LINKS- https://goteamup.com/  https://podcastcollective.io/  

In this conversation, Eric Malzone and Anthony discuss the recent rebranding of Fitt Insider, exploring its evolution from a newsletter to a comprehensive holding company. They delve into the importance of community, mental health, and the challenges facing the fitness industry, including the need for investment and authentic connections. Anthony shares his vision for the future of Fitt Insider, emphasizing the importance of holistic health and the role of media in shaping the industry. The discussion highlights the need for fresh ideas and new voices in fitness, as well as the potential for innovative gym models that foster community and support mental health.     LINKS >> https://goteamup.com/ https://podcastcollective.io/  https://egym.com/int

In this episode, Eric Malzone moderates a powerhouse panel on how artificial intelligence is reshaping the fitness industry. Featuring insights from Taylor Nakamura (Fit19), Spencer Honeyman (Vi), and Florian Sauter (EGYM), this discussion dives deep into real-world AI applications, from retention strategies to personalized training and operational efficiency. Whether you're a multi-location gym operator or a solo fitness entrepreneur, you'll walk away with actionable AI insights to help you drive member retention, increase revenue, and improve your core offerings. 🔑 Key Takeaways: 🤖 AI Beyond the Buzzwords: Understand the distinction between generative AI, predictive analytics, and machine learning—and how each is driving innovation in fitness. 📊 Data-Driven Retention: Learn how top operators are using third-party behavior data and AI to predict churn, prioritize outreach, and boost member retention. 💼 AI for Everyone: Discover how AI is leveling the playing field—empowering even small clubs with tools once exclusive to enterprise-level fitness brands. 🧠 Precision Targeting: See how companies like Vi leverage data to personalize marketing and PT upsells based on real-world consumer behavior. 🧼 Operational Gains: Hear how AI helps manage online reviews and identify service trends to enhance local club operations. 🏋️ Product-Centric Innovation: Explore EGYM’s data-rich approach to improving member outcomes directly on the gym floor through AI-assisted onboarding and assessments. 💡 Getting Started with AI: Advice for fitness operators feeling overwhelmed—how to identify high-impact areas (like retention) and test small-scale implementations before scaling.   LINKS >> https://goteamup.com/ https://podcastcollective.io/  https://egym.com/int