GBA Podcast

12 Days of GBA – Day 2: GBA Conferences Summary Tiffany Vorhies and Ryan White present a year-end series highlighting their favorite GBA resources, counting down from Day 12 to Day 1. GBA's conferences are where the magic happens—Ryan and Tiffany share why these events are annual highlights. Spring Conference features the Business Snapshot for industry pulse-checks, legendary keynote speakers (Jim Abbott, Rob Samuels, John Acuff), and the invaluable round tables where 6-10 peers tackle real challenges with practical solutions across experience levels. Amazing locations include Phoenix (2026) and Vancouver BC (2027). The Stay and Play tradition caps each conference with memorable adventures—from St. Augustine boat tours to exploring new cities. Fall Leadership Summit focuses on committee work and shaping industry future. Bottom line: connections, content, inspiration, and fun. Links Register for 2026 Spring Conference in Phoenix, Arizona (https://www.geoprofessional.org/event/annual-conference-april-23-25-2026-phoenix-az/) Check out the GBA Event Calendar (https://www.geoprofessional.org/events-calendar/) Past GBA Events (https://www.geoprofessional.org/past-gba-events/) Join a GBA Committee (https://www.geoprofessional.org/join-a-committee/) Join the GBA Mailing List (https://www.geoprofessional.org/join-the-gba-mailing-list/) Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tiffany Vorhies (https://www.linkedin.com/in/tiffanyvorhies/) – Principal, Vice President/SME (https://www.sme-usa.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

12 Days of GBA – Day 3: Business Briefs Summary Tiffany Vorhies and Ryan White present a year-end series highlighting their favorite GBA resources, counting down from Day 12 to Day 1. GBA's Business Briefs deliver short, focused reads on timely topics—free for members. Ryan and Tiffany highlight three standouts: Crystal Ball Workshop 2025 (co-authored by Tiffany and Matt Van Rensler (https://www.linkedin.com/in/mattvanrensler/)) covering AI guardrails, innovation culture, data hygiene, and pricing strategies; Utilizing Artificial Intelligence examining five insurance policies (cyber, general liability, professional liability, D&O, EPLI) and their AI-related coverage gaps; and Beyond gINT, a practical comparison table of geotechnical data management software that Ryan used to evaluate gINT replacements. These briefs provide actionable insights—from talking with your insurance broker to selecting the right technology. Stay updated through GBA's NewsLog, where new Business Briefs are always highlighted. Links Download GBA's Business Briefs (https://members.geoprofessional.org/store/ListProducts.aspx?catid=988651) Crystal Ball Workshop 2025: Addressing Shrinking Workforce, Demand for Services (https://members.geoprofessional.org/store/viewproduct.aspx?id=26371221) Utilizing Artificial Intelligence: Is Your Firm Adequately Insured? (https://members.geoprofessional.org/store/viewproduct.aspx?id=26323425) Navigating New Horizons: Beyond gINT New Era in Geotechnical Data Management (https://members.geoprofessional.org/store/viewproduct.aspx?id=24860502) Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tiffany Vorhies (https://www.linkedin.com/in/tiffanyvorhies/) – Principal, Vice President/SME (https://www.sme-usa.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

12 Days of GBA – Day 4: GBA Podcast Summary Tiffany Vorhies and Ryan White present a year-end series highlighting their favorite GBA resources, counting down from Day 12 to Day 1. Born from Emerging Leaders Class 4 during COVID, the GBA podcast has evolved into a powerful member benefit amplifier. While episodes are free to the public, GBA members unlock the real value—downloadable resources, best practices, contract clauses, and tools referenced in each episode. Ryan and Tiffany explore how the podcast supports different learning styles when paired with downloadable documents, making lunch-and-learns more effective. Featured series include Encore Performances with keynote speakers, GeoHeroes interviews, DEI discussions, and Case Histories. What's next for the podcast -- expanded video content and a geotechnical startup series. Links Visit GBApodcast.com (https://www.gbapodcast.com/) December First Word with Executive Director, Joel Carson (https://www.gbapodcast.com/fw2512) GeoHeroes Interview with Matt Moler (https://www.gbapodcast.com/gh20) Management Best Practices: Professional Goal Setting (https://www.gbapodcast.com/mbp02) Leadership Lounge: How to Communicate Like a Hostage Negotiator, with Dan Oblinger (https://www.gbapodcast.com/ll01) Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tiffany Vorhies (https://www.linkedin.com/in/tiffanyvorhies/) – Principal, Vice President/SME (https://www.sme-usa.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

12 Days of GBA – Day 5: Peer Review Summary Tiffany Vorhies and Ryan White present a year-end series highlighting their favorite GBA resources, counting down from Day 12 to Day 1. GBA's Peer Review—named by Engineering News Record as one of 125 most innovative developments in 125 years—provides structured, confidential assessment of firm management practices. Tiffany deep-dives into the process, explaining the nine core components: business management, facilities/technical resources, HR, professional development, project management, financial management, marketing/sales, electronic resources, and image/culture. Firms choose onsite or virtual reviews, supported by staff and client surveys. Many insurers offset costs. Recommended cadence: every 4-5 years. The process includes oral feedback plus written reports—actionable improvement tools without grades or certification. Special thanks to David Sauls (https://www.linkedin.com/in/davidsaulspe/) and Bob Rabeler (https://www.linkedin.com/in/robert-rabeler-5aa39215/). Linkshttps://www.linkedin.com/in/davidsaulspe/) GBA Peer Review Webpage (https://www.geoprofessional.org/peer-review/) Should Your Firm Have a Focused Peer Review? (https://members.geoprofessional.org/store/viewproduct.aspx?id=23993559) GAI Consultant's Peer Review Experience (https://members.geoprofessional.org/store/viewproduct.aspx?id=23961114) The Benefits of a Peer Review by Jeff Jaros, President & CEO, NTH Consultants, Ltd. (https://www.geoprofessional.org/news/benefits-of-a-gba-peer-review/) GBA Peer Reviews Improve Geoprofessional Firms (https://www.geoprofessional.org/news/gba-peer-reviews-improve-geoprofessional-firms/) Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tiffany Vorhies (https://www.linkedin.com/in/tiffanyvorhies/) – Principal, Vice President/SME (https://www.sme-usa.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

12 Days of GBA – Day 6: Taboo Words Summary Tiffany Vorhies and Ryan White present a year-end series highlighting their favorite GBA resources, counting down from Day 12 to Day 1. GBA's Taboo Words document gets its own spotlight because words in your report matter as much as the work itself. Tiffany shares how this resource shaped her writing since 2006. The eight risky words aren't "evil," but opposing counsel can broaden your intent in claims. Ryan and Tiffany deep-dive on "inspect" versus "observe," explaining how legal interpretation can imply authority you never accepted. The takeaway isn't to never use these words, but to choose deliberately and define scope clearly. Simple exercise: highlight these words in a report, rewrite two sentences, instantly level up your team's risk management. Links Best Practices: Taboo Words (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23921823) Taboo Words * Certify * Defend * Determine * Inspect * Monitor * Represent * Safety * Supervise Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tiffany Vorhies (https://www.linkedin.com/in/tiffanyvorhies/) – Principal, Vice President/SME (https://www.sme-usa.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

12 Days of GBA – Day 7: Best Practices Summary Tiffany Vorhies and Ryan White present a year-end series highlighting their favorite GBA resources, counting down from Day 12 to Day 1. GBA's best practices (or "monographs") are short, focused guides that save you from learning lessons the hard way. Tiffany highlights Change Order Management—emphasizing early communication to prevent client surprises—and Straight Talk About Profitability, which reveals that labor utilization matters more than just raising rates. Ryan counters with non-financial favorites: Avoiding Absolutes (one "always" can haunt you forever), Taboo Words, Mentoring Programs, Software Validation, and Documentation practices. Through a lightning round, they showcase resources covering Go/No-Go decisions, insurance basics, e-communication, depositions, and presentations. The takeaway: Pick one best practice your firm already pays for and actually use it this week. Small changes, big payoff. Links Find all of GBA's Best Practices Documents Here (https://members.geoprofessional.org/store/ListProducts.aspx?catid=985846&ftr=) Change Order Management (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23917434) Straight Talk About Profitability (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23915166) Avoiding Absolutes (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23914200) Taboo Words (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23921823) Establishing a Mentoring Program in Your Firm (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23916363) Interviewing the Right Way (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23908719) Software Validation (https://members.geoprofessional.org/store/viewproduct.aspx?id=23915670) Email, Instant Messaging, Texting, and Other Forms of Electronic Communication (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23921571) Project-Records Retention (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23917497) Go/No-Go Checklist (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23921403) Professional Liability Insurance Basics (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23917686) Presentation Fundamentals (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23921928) Deposition Do's and Don'ts for Fact Witnesses (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23922012) Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tiffany Vorhies (https://www.linkedin.com/in/tiffanyvorhies/) – Principal, Vice President/SME (https://www.sme-usa.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

12 Days of GBA – Day 8: Risk Management Resources Summary Tiffany Vorhies and Ryan White present a year-end series highlighting their favorite GBA resources, counting down from Day 12 to Day 1. Risk management is GBA's "love language"—woven into nearly everything they publish. Ryan and Tiffany break down their "greatest hits playlist" across three tracks: contracts and legal risk (featuring the Contract Reference Guide and Third Party Reliance resources), reports and client education (including important information insert sheets and confirmation-dependent recommendations), and training with peer learning (like the "Avoiding Absolutes" best practice). Each track includes Monday-morning actionable takeaways—from standardizing contract language to attaching client education documents to building repeatable communication habits. These resources aren't just defensive; they improve margins, reduce rework, and strengthen client relationships. Start small: pick one resource and make it standard practice. Links Contract Reference Guide (https://members.geoprofessional.org/store/viewproduct.aspx?id=23944230) Guide to Third Party Reliance (https://www.geoprofessional.org/news/guide-to-third-party-reliance-updated/) Important Information About Comet Services - Quality Assurance (https://members.geoprofessional.org/store/viewproduct.aspx?ID=25620723) Important Information About This Geotechnical Report (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23928564) Important Information About This Geoenvironmental Report (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23928879) Important Information About This Tailings Storage Facility (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23935221) Important Information About This Geoenvironmental Services Proposal (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23935431) Important Information About Quality Assurance (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23935830) Important Information About CoMET Quality Assurance Proposal (https://members.geoprofessional.org/store/viewproduct.aspx?ID=23935914) Important Information About This Geotechnical Proposal (https://members.geoprofessional.org/store/viewproduct.aspx?ID=25546194) Guide to the In-House Review of Geoprofessional Reports (https://members.geoprofessional.org/store/viewproduct.aspx?id=23949396) Best Practice: "Avoiding Absolutes" (https://members.geoprofessional.org/store/viewproduct.aspx?id=23914200) Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tiffany Vorhies (https://www.linkedin.com/in/tiffanyvorhies/) – Principal, Vice President/SME (https://www.sme-usa.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

12 Days of GBA – Day 9: Leadership Training Summary Tiffany Vorhies and Ryan White present a year-end series highlighting their favorite GBA resources, counting down from Day 12 to Day 1. Discover GBA's comprehensive leadership training opportunities that span your entire career journey. Ryan and Tiffany share their personal experiences, including how they met through the Emerging Leaders program—an 18-month cohort experience that launched the GBA podcast. Learn about the Early Professional Class featuring 10 interactive virtual sessions led by adult learning expert Brock Simmons, the Fall Leadership Summit bringing committees together with world-class keynote speakers, and specialized peer groups for CEOs, CFOs, practice leads, and more. From committee leadership roles to annual conference keynotes, GBA offers authentic, engaging programs that build lasting professional networks and practical leadership skills. Links Career Continuum (https://www.geoprofessional.org/seminars/) Enroll in one of the 2026 Early Professional Classes (https://www.geoprofessional.org/news/now-enrolling-2026-early-professional-classes/) Emerging Leaders Program - Cohort #6 (https://www.geoprofessional.org/news/announcing-the-gba-emerging-leaders-cohort-6/) 2025 Fall Leadership Summit Wrap-Up and Reflection (https://www.geoprofessional.org/news/gba-fall-leadership-summit-2025-wrap-up-reflections/) Register for GBA's 2026 Annual Conference, April 23-25, 2026, Phoenix, Arizona (https://members.geoprofessional.org/events/EventDetails.aspx?alias=2026Conference) Join a GBA Peer Group (https://www.geoprofessional.org/news/unlock-insights-and-drive-growth-with-gba-peer-groups-now-forming-for-2025/) Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tiffany Vorhies (https://www.linkedin.com/in/tiffanyvorhies/) – Principal, Vice President/SME (https://www.sme-usa.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

12 Days of GBA – Day 10: GBA NewsLog Summary Tiffany Vorhies and Ryan White present a year-end series highlighting their favorite GBA resources, counting down from Day 12 to Day 1. Discover why GBA's NewsLog is your essential biweekly connection to the geoprofessional industry. Ryan and Tiffany break down what makes each edition valuable—from member news ("the tea") covering acquisitions and leadership changes, to handpicked industry headlines on AI adoption and infrastructure trends. You'll learn about featured multimedia content, including the GBA podcast's 24,000+ downloads, plus community features like photo contests and book clubs. Don't miss the special extras: new best practice documents, leadership program opportunities, and exclusive resources. If you're not reading NewsLog, you're missing the tools and insights keeping the profession moving forward. Links Get the GBA Newslog - https://www.geoprofessional.org/newslog/ See what the GBA NewsLog is all about (https://youtu.be/UCeZ2s-EvI8?si=vF0SP6UImxEqNr8a) See how the GBA NewsLog can save your project (https://youtu.be/kRpNFFmIFbE?si=SMQIFIS-_xHTcSgc) Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tiffany Vorhies (https://www.linkedin.com/in/tiffanyvorhies/) – Principal, Vice President/SME (https://www.sme-usa.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

12 Days of GBA – Day 11: GBA Committees Summary Tiffany Vorhies and Ryan White present a year-end series highlighting their favorite GBA resources, counting down from Day 12 to Day 1. Discover why GBA committees are the essential lifeblood of the association in this engaging episode featuring clips from committee leaders across the organization. Ryan and Tiffany explore how committees bring members together—from newcomers to 30-year veterans—to collaborate, solve shared challenges, and create valuable resources for the profession. Hear directly from most of the committee chairs from Multimedia Delivery, Business Practices, Legal Affairs, BizTech, Environmental, CoMET, Geotech, Inclusion Advancement, Peer Review, and Emerging Issues & Trends committees. Whether you're interested in technical content, business practices, or forward-thinking initiatives, there's a committee waiting to help you grow your network and give back meaningfully to geoprofessionals. GBA Committees Business Practices, chair Matt Van Rensler, PE, MB (https://www.linkedin.com/in/mattvanrensler/) Business Technology, chair John Norwood, PE (https://www.linkedin.com/in/john-s-norwood-pe-70119741/) Construction Materials Engineering and Testing (CoMET), chair Bryce Moore (https://www.linkedin.com/in/bryce-moore-8a44635a/) Emerging Issues and Trends, chair Helen Pappas, CHMM, ENV SP (https://www.linkedin.com/in/helen-pappas-chmm-env-sp-2a75a22b/) Environmental Business, vice chair Dan Grandishar, PE (https://www.linkedin.com/in/daniel-gradishar-p-e-b0914/) Geotechnical Business, chair Blake Cotton (https://www.linkedin.com/in/blake-cotton-b692951a/) Inclusion Advancement, chair Rob Howard, PE (https://www.linkedin.com/in/robert-howard-p-e-147b1527/) Legal Affairs, chair Aaron Mann (https://www.linkedin.com/in/aaronjmann/) Multimedia Delivery, chair Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) Peer Review, chair David P. Sauls (https://www.linkedin.com/in/davidsaulspe/) Resource Collaboration, chair Chuck Gregory, PE (https://www.linkedin.com/in/chuck-gregory-pe-3ba2b913/) Links Join a GBA Committee (https://www.geoprofessional.org/join-a-committee/) List of Committees, Missions, and Meeting Times (https://www.geoprofessional.org/wp-content/uploads/2025/06/commitee-missions.pdf) Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tiffany Vorhies (https://www.linkedin.com/in/tiffanyvorhies/) – Principal, Vice President/SME (https://www.sme-usa.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

12 Days of GBA – Day 12: Case Histories Summary Tiffany Vorhies and Ryan White present a year-end series highlighting their favorite GBA resources, counting down from Day 12 to Day 1. This debut episode features case histories—one of GBA's most popular offerings. They randomly selected 13 case histories (bonus!), used AI to generate summaries, and shared highlights covering topics from environmental contamination to foundation failures and residential disputes. The case history receiving the most downloads by February 1, 2026 will become a full podcast episode. Each summary provides insights into real-world engineering challenges, risk management, and professional liability lessons valuable for lunch-and-learns or training. Links Visit the following link to access all of GBA’s Case Histories: https://www.geoprofessional.org/gba-case-histories/ (https://www.geoprofessional.org/gba-case-histories/) An account is required to download the individual Case Histories, which are free for GBA Member Firms. Download Case History #44 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23660961) Download Case History #54 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23661381) Download Case History #23 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23618772) Download Case History #73 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23838726) Download Case History #36 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23619360) Download Case History #29 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23619129) Download Case History #25 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23619024) Download Case History #60 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23661570) Download Case History #17 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23618562) Download Case History #11 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23618331) Download Case History #7 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23586264) Download Case History #4 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23585949) Download Case History #65 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23838369) Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tiffany Vorhies (https://www.linkedin.com/in/tiffanyvorhies/) – Principal, Vice President/SME (https://www.sme-usa.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

GBA Case History Series – Case History #65 - Treat a Big Deal Like a Big Deal Summary The city retained the Member Firm only for periodic bay-water-sampling services for its “showcase” brownfields project. Different out-of-town firms performed the Geo and Env services. A construction-contract specification made the Member Firm the city’s environmental inspector radically altering what the Member Firm had proposed. Unaware of this change to the “boilerplate” language, the Member Firm signed the contract and forged ahead. Problems during construction led to a suit that was settled through mediation which included monetary payments by all three consultants. The city paid nothing. Our Hosts: Elizabeth Brown, PE (https://www.linkedin.com/in/elizabeth-brown-365aab50/) - Principal Geotechnical Engineer/JLT Consultants (https://www.jltconsultants.com/) Elizabeth is the Principal Geotechnical Engineer at JLT Consultants in Boise, Idaho. Elizabeth has performed and/or assisted with numerous geotechnical investigations throughout Idaho, Oregon, Washington, and Wyoming managing projects, providing geotechnical design, project quality control, cost and value engineering, and evaluating geotechnical constructability issues. Abi Corbett (https://www.linkedin.com/in/abi-corbett-2870036a/) – Project Consultant/SME. (https://www.sme-usa.com/) Abi is a Project Consultant at SME experienced in managing a variety of steel, concrete, coatings, and nondestructive testing projects. She specializes in managing projects related to DOT fabrication quality assurance reviews but also supports project managers throughout SME’s various service groups. Lessons Learned: * Beware of Contractual “Boilerplate” * Never Assume * Be Professionally Proactive * Beware of Projects That Contractually Exclude Continuity of Service * Be Mindful of Joint-and-Several-Liability Risk * Treat a Big Deal Like a Big Deal Calls-to-action: Download Case History #65 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23838369) Visit the following link to access all of GBA’s Case Histories: https://www.geoprofessional.org/gba-case-histories/ (https://www.geoprofessional.org/gba-case-histories/) An account is required to download the individual Case Histories, which are free for GBA Member Firms. Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Abi Corbett (https://www.linkedin.com/in/abi-corbett-2870036a/) – Project Consultant/SME. (https://www.sme-usa.com/) Elizabeth Brown, PE (https://www.linkedin.com/in/elizabeth-brown-365aab50/) - Principal Geotechnical Engineer/JLT Consultants (https://www.jltconsultants.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

GBA Case History Series – Case History #75 - OSHA Violations—The Risk of Sharing Equipment Summary Member Firm is responsible for observing the construction of drilled shafts for an extension of a shopping center project. The OSHA inspector cited several violations at the jobsite. The Member Firm arranged a hearing with their attorney and reduced the fines. A good attorney can really be your “12th Man”! Our Hosts: Elizabeth Brown, PE (https://www.linkedin.com/in/elizabeth-brown-365aab50/) - Principal Geotechnical Engineer/JLT Consultants (https://www.jltconsultants.com/) Elizabeth is the Principal Geotechnical Engineer at JLT Consultants in Boise, Idaho. Elizabeth has performed and/or assisted with numerous geotechnical investigations throughout Idaho, Oregon, Washington, and Wyoming managing projects, providing geotechnical design, project quality control, cost and value engineering, and evaluating geotechnical constructability issues. Abi Corbett (https://www.linkedin.com/in/abi-corbett-2870036a/) – Project Consultant/SME. (https://www.sme-usa.com/) Abi is a Project Consultant at SME experienced in managing a variety of steel, concrete, coatings, and nondestructive testing projects. She specializes in managing projects related to DOT fabrication quality assurance reviews but also supports project managers throughout SME’s various service groups. Lessons Learned: * Safety Inspectors Have Significant Authority over Site Activities * When in Doubt, Discuss the Appropriateness of Procedures with OSHA * Attorneys Experienced with the Matter in Dispute Are Great Assets * Train Your Field Personnel in Proper Response to Safety Violations * Be Proactive about Safety Calls-to-action: Download Case History #75 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23838894) Visit the following link to access all of GBA’s Case Histories: https://www.geoprofessional.org/gba-case-histories/ (https://www.geoprofessional.org/gba-case-histories/) An account is required to download the individual Case Histories, which are free for GBA Member Firms. Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Abi Corbett (https://www.linkedin.com/in/abi-corbett-2870036a/) – Project Consultant/SME. (https://www.sme-usa.com/) Elizabeth Brown, PE (https://www.linkedin.com/in/elizabeth-brown-365aab50/) - Principal Geotechnical Engineer/JLT Consultants (https://www.jltconsultants.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

GBA Case History Series – Case History #116 - Went Fishing...Caught a Whale Summary A GBA-member firm was hired to evaluate and design the repair of a sheet pile dock at a food processing plant. The owner was pleased with the design but did not have the capital to construct the full repairs and tasked the engineer with devising a temporary solution. In the early morning hours on the first day of mobilization for the project, the dock collapsed and the project immediately shifted from repair to replacement. Daily, it seemed, new problems or concerns arose, and the geotechnical engineer was on-site to make observations, answer questions, and present solutions. Through the extraordinary efforts of the contractor and trust from the owner, the project was completed before the plant’s operating season began and the geotechnical engineer was made to look like a hero. Our Hosts: Elizabeth Brown, PE (https://www.linkedin.com/in/elizabeth-brown-365aab50/) - Principal Geotechnical Engineer/JLT Consultants (https://www.jltconsultants.com/) Elizabeth is the Principal Geotechnical Engineer at JLT Consultants in Boise, Idaho. Elizabeth has performed and/or assisted with numerous geotechnical investigations throughout Idaho, Oregon, Washington, and Wyoming managing projects, providing geotechnical design, project quality control, cost and value engineering, and evaluating geotechnical constructability issues. Abi Corbett (https://www.linkedin.com/in/abi-corbett-2870036a/) – Project Consultant/SME. (https://www.sme-usa.com/) Abi is a Project Consultant at SME experienced in managing a variety of steel, concrete, coatings, and nondestructive testing projects. She specializes in managing projects related to DOT fabrication quality assurance reviews but also supports project managers throughout SME’s various service groups. Lessons Learned: Communicate actively to resolve problems Understand your own intuition Develop strong relationships with client representatives Understand project relationships Calls-to-action: Download Case History #116 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23844606) Visit the following link to access all of GBA’s Case Histories: https://www.geoprofessional.org/gba-case-histories/ (https://www.geoprofessional.org/gba-case-histories/) An account is required to download the individual Case Histories, which are free for GBA Member Firms. Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Abi Corbett (https://www.linkedin.com/in/abi-corbett-2870036a/) – Project Consultant/SME. (https://www.sme-usa.com/) Elizabeth Brown, PE (https://www.linkedin.com/in/elizabeth-brown-365aab50/) - Principal Geotechnical Engineer/JLT Consultants (https://www.jltconsultants.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

Summary On the first of each month, GBA Executive Director Joel Carson provides an inside look at the latest GBA member resources, events, and news. These short and information-packed videos will make you and your firm smarter, stronger, and more successful! Links to resources referenced in this video: 2025 Fall Leadership Summit Wrap-Up & Reflections (https://members.geoprofessional.org/events/EventDetails.aspx?id=1911419) Woodward L. Vogt Project Excellence Award (https://www.geoprofessional.org/news/your-project-a-standout-enter-the-2026-woodward-l-vogt-project-excellence-award/) GBA Emerging Leaders Cohort #6 (https://www.geoprofessional.org/news/announcing-the-gba-emerging-leaders-cohort-6/) Creative Retention Initiatives for Geoprofessional Firms (https://www.geoprofessional.org/news/more-than-a-party-creative-retention-initiatives-for-geoprofessional-firms/) State of the Workplace Survey (https://www.surveymonkey.com/r/GBAWorkplaceSurvey) 2026 Annual Conference Info and Registration (https://members.geoprofessional.org/events/EventDetails.aspx?id=1940325)

GBA Case History Series – Case History #82 - Practice, In Small Claims Court, Makes Perfect? Think About It Summary A GBA member firm conducted a Phase I and Phase II study for the developer AND later did work directly for a former tenant of the same site. After things got even more complicated, the member firm decided to try small claims court for a resolution (where they had already been for at least 60 different projects). This practice did NOT make perfect. Our Hosts: Elizabeth Brown, PE (https://www.linkedin.com/in/elizabeth-brown-365aab50/) - Principal Geotechnical Engineer/JLT Consultants (https://www.jltconsultants.com/) Elizabeth is the Principal Geotechnical Engineer at JLT Consultants in Boise, Idaho. Elizabeth has performed and/or assisted with numerous geotechnical investigations throughout Idaho, Oregon, Washington, and Wyoming managing projects, providing geotechnical design, project quality control, cost and value engineering, and evaluating geotechnical constructability issues. Tim Rodriguez (https://www.linkedin.com/in/tim-rodriguez-8812784a/) – COO/BSK Associates (https://www.bskassociates.com/) Tim is the Chief Operating Officer of Geoprofessional Services at BSK Associates, an employee-owned engineering firm. With over 30 years in materials testing and inspection, he oversees six Northern California offices and chairs BSK's Board of Directors. Tim is Past-President of the California Council of Testing and Inspection Agencies. Lessons Learned: Perform a Go/No-Go Analysis Project Risk Often Is Inversely Proportional to Project Size, Complexity, and Fee Avoid Litigation When You Reasonably Can Follow Policies That Work Do Not Give up Leverage When Dollars Are at Issue Understand the Cost of “Your Day in Court” If You Cannot Quell Your Emotions, Rely on Someone Who Can Learn the Lessons of History Calls-to-action: Download Case History #82 (https://members.geoprofessional.org/store/viewproduct.aspx?id=23839482) Visit the following link to access all of GBA’s Case Histories: https://www.geoprofessional.org/gba-case-histories/ (https://www.geoprofessional.org/gba-case-histories/) An account is required to download the individual Case Histories, which are free for GBA Member Firms. Visit the GBA Website at https://www.geoprofessional.org (https://www.geoprofessional.org) for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com (https://www.gbapodcast.com) for future Podcast Episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Tim Rodriguez (https://www.linkedin.com/in/tim-rodriguez-8812784a/) – COO/BSK Associates (https://www.bskassociates.com/) Elizabeth Brown, PE (https://www.linkedin.com/in/elizabeth-brown-365aab50/) - Principal Geotechnical Engineer/JLT Consultants (https://www.jltconsultants.com/) Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex Companies, LLC (https://www.apexcos.com/)

GeoHeroes - Ryan White About This Episode In this episode Guy Marcozzi (https://www.linkedin.com/in/guy-marcozzi-b12744a/) interviews Ryan White (https://www.linkedin.com/in/ryankwhite/), PE, GE, F.ASCE, principal geotechnical engineer at Apex (https://apexcos.com), chair of the GBA Multimedia Delivery Committee, and GeoHeroes podcast producer, from accidentally discovering geotechnical engineering through misunderstandings about what different engineers actually do, to losing his job in the 2008 crisis, Ryan's unconventional path reveals how setbacks often become catalysts for growth. Now leading a thriving team, he shares hard-won insights on transitioning from technical expert to strategic leader, why doing what others won't do creates opportunity, and how the profession is evolving into a technology-driven future. Plus: his surprisingly competitive approach to giant pumpkin racing (https://www.tualatinoregon.gov/pumpkinregatta). About Our Guest Ryan White (https://www.linkedin.com/in/ryankwhite/), PE, GE, F.ASCE, is a Principal Geotechnical Engineer at Apex in Portland, Oregon. With 28 years of experience in the geoprofessional industry Ryan leads Apex's geotechnical practice in the Pacific Northwest, growing the team to eleven professionals while focusing on strategic client service and integrating technology into traditional engineering practices. Ryan is an active member of GBA and chair of the multimedia delivery committee. In partnership with Guy Marcozzi, Ryan has produced the GeoHeroes podcast series, showcasing the diverse stories and wisdom of geoprofessionals across the country. Our Host Guy Marcozzi (https://www.linkedin.com/in/guy-marcozzi-b12744a/), PE, D.GE, LEED AP BD+C, is a GBA past-president and an experienced CEO, President and Board Member with a demonstrated history of working in the engineering, science and data technology industries and in leadership for various boards of ESOP, non-profit, professional and business organizations. Show Notes Introduction Ryan White, Principal Geotechnical Engineer at Apex (PBS Engineering) in Portland, Oregon Producer of the GeoHeroes podcast Early Life and Education Grew up in Seaside, Oregon (population 5,000) on the Oregon coast Parents were both science teachers, fostered academic mindset Early exposure to technology through mother's work as librarian/media specialist Played multiple sports: football, basketball, baseball, track Performed better academically when busier with sports—learned time management early Side hustles: mowing lawns, backup for paper routes Built balsa wood bridges while recovering from mono—sparked engineering interest Mistakenly thought bridges were mechanical engineering, then switched to structural, but didn't resonate Discovered geotechnical engineering, intuitively clicked Earned bachelor's and master's degrees in civil engineering/geotechnical engineering at Oregon State University Career Path First break: Collapsed lung from sneezing (!) prevented travel, led professor to connect him with startup GeoDesign * Memorable interview: arrived in suit/tie, found engineers in shorts and Birkenstocks throwing things at each other * Worked at GeoDesign 5 years, gained early autonomy managing projects with 3-4 years experience First risk: Left secure job with 2-month-old son to join mentor's 3-person startup company 2008 crisis: Lost job when economy tanked, devastating to ego * Unemployed 2 months—reframed as rare opportunity to read, nap, time with kids * Persistence paid off to get job with Kleinfelder * Worked 3 years at Kleinfelder, then recruited by Arlan Rippe to PBS/Apex * Took over geotechnical group management Leadership Key realization: "Never thought about our business as being a people business. It was a math and science business to me" * Day-to-day now: email management, people management, strategic thinking * "What got you here won't get you there"—had to develop new skills beyond technical expertise * Pride comes from team success, not personal achievements What excites him now: Strategizing to win projects, not executing them; seeing younger staff and friends succeed Biggest frustration: Email—"I'm at the mercy of other people's priorities" * Wishes administrative tasks (AR, invoices) could be streamlined * Focus shifted to long-term strategy and "putting the right chess pieces in the right place" The Geoprofessional Landscape Early exposure removed fear of technology, sees it as "another form of play" Not threatened by AI: "Our jobs aren't going to disappear because of AI" Sees companies morphing into "technology companies that do engineering" vs "engineering companies with Microsoft subscriptions" Fundamentals won't change: "Soil mechanics are what they are" Technology will handle routine work, freeing engineers for client management and strategy Life Advice Do what others won't: "It's a lot less crowded for you when you do those things" Growth through discomfort: "We don't learn much when things are going well" Join committees and leadership positions—"that's where you get the biggest benefit" Pursue people skills and emotional intelligence, not just technical expertise Speed Round Favorite Book: Unreasonable Hospitality by Will Guidara (https://a.co/d/dZd2DdI) Breath by James Nestor (https://a.co/d/8LetkSA) Optimism index: 4 out of 5 (optimist, but "hard for me to give anything a perfect score") Proudest accomplishments: Helping build the geotech group at PBS/Apex; GBA contributions What he'd change: "I wouldn't change anything because the bad things are what got us here"; Consider a career in technology Advice for young professionals: Get involved, don't just attend. Take risks. Just doing the job isn't enough. Do what others won't to gain valuable experience. Volunteer/participate outside your career field. Final Thoughts Encourages following interests and experimenting without fear GBA fanboy: Getting actively involved (not just attending) is key to growth Engineers naturally avoid uncomfortable situations, but "that's when you grow" Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com for future podcast episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex (https://apexcos.com/)

Summary On the first of each month, GBA Executive Director Joel Carson provides an inside look at the latest GBA member resources, events, and news. These short and information-packed videos will make you and your firm smarter, stronger, and more successful! Links to resources referenced in this video: 2026 Annual Conference Info and Registration (https://members.geoprofessional.org/events/EventDetails.aspx?id=1940325) Woodward L. Vogt Project Excellence Award (https://www.geoprofessional.org/news/your-project-a-standout-enter-the-2026-woodward-l-vogt-project-excellence-award/) New Publication: Some General Guidelines for Geotechnical Specifications (https://members.geoprofessional.org/store/viewproduct.aspx?id=26505789) NEWSlog Archive (https://www.geoprofessional.org/newslog/) NEWSlog Signup (https://www.geoprofessional.org/join-the-gba-mailing-list/) GeoHeroes podcast episode with guest Joel Carson (https://www.gbapodcast.com/gh24) GeoHeroes podcast episode with guest Guy Marcozzi (https://www.gbapodcast.com/gh25) 2025 Fall Leadership Summit (https://members.geoprofessional.org/events/EventDetails.aspx?id=1911419)

GeoHeroes - Guy Marcozzi About This Episode In this episode Ryan White (https://www.linkedin.com/in/ryankwhite/), PE, GE, F.ASCE, turns the tables in this interview of GeoHeroes host Guy Marcozzi (https://www.linkedin.com/in/guy-marcozzi-b12744a/), PE, D.GE, LEED AP BD+C, former GBA president, who shares his journey from suburban Delaware kid to geotechnical engineering CEO. Guy reveals the surprising truth behind most successful careers: there was no grand plan. From collecting payments on his childhood paper route to leading Duffield Associates, Inc. as CEO, Guy's path was shaped by persistence, listening, and seizing opportunities as they arose. He reflects on launching the GeoHeroes podcast, what he's learned from interviewing industry legends, and why not having everything figured out might be the best career advice of all. About Our Guest Guy Marcozzi (https://www.linkedin.com/in/guy-marcozzi-b12744a/), PE, D.GE, LEED AP BD+C, is a GBA past-president and an experienced CEO, President and Board Member with a demonstrated history of working in the engineering, science and data technology industries and in leadership for various boards of ESOP, non-profit, professional and business organizations. Our Host Ryan White (https://www.linkedin.com/in/ryankwhite/), PE, GE, F.ASCE, is a principal geotechnical engineer at Apex (https://apexcos.com/) in Portland and the geotechnical engineering group manager. Ryan has over 28 years of geotechnical engineering experience leading groups, teams and managing projects. He has managed projects throughout Oregon, Washington, California, Arizona, New Mexico, Texas, New Jersey, North Carolina and Florida. He has experience with commercial and municipal development, design for low- to mid-rise buildings, bridge foundations, roads, landslide evaluation and stabilization, retaining wall design and construction, solar energy and land development. Ryan is the current chair of GBA's multimedia delivery committee and one of the committee's founding members. Ryan helped develop the GBA Podcast as part of class 4 of the Emerging Leaders. Show Notes Introduction Special "tables turned" episode with Guy Marcozzi being interviewed by podcast producer Ryan White Guy: Retired consulting engineer living in Rehoboth Beach, Delaware Career spanned structural and geotechnical engineering Married to wife Tina for 37 years Three children, all engineers but none in geoprofessions Early Life and Education Grew up in post-war suburban Delaware, 10 miles outside Wilmington Childhood characterized by unstructured outdoor play with kids of all ages One of four children in working-class family Father was contractor, mother stay-at-home mom Could only participate in organized sports within biking distance Paper route at age 12 taught lessons about persistence and collecting payment Started working construction with father's crew at age 14 Good but not great student - performed well in math and science without trying hard First-generation college student Attended University of Delaware (less than 10 miles from home) Never moved far - now lives 82 miles south in Rehoboth Beach Career Path Started career as structural engineer Transitioned to geotechnical engineering Former CEO of Duffield Associates, Inc. Former president of Geoprofessional Business Association (GBA) Admits: "I never really had a plan" Always focused on whatever opportunity was in front of him Leadership Core trait: Reliability - "I've always been the person that wants to do what I say I'm gonna do" Innate driver to complete project assignments and commitments Early career: Very task-driven and outcome-focused Key transition: Understanding "what got you here won't get you there" Realized scaling comes from other people and how you interface with them Development of empathy as leadership superpower: Looking at situations from other people's perspectives Understanding clients have bosses too - they're judged on their hiring decisions If you deliver well, they look good; if you're late or over budget, it's a demerit against them "It was like a social contract - you've honored me by picking us to do this and now it's my obligation to help you be successful" Success formula with clients: No surprises, stay on budget, stay on time Leading teams through empathy: Recognizing people at different life stages (new parents, getting married, going through divorce, relocating) Noticed people getting married were distracted for 6 months leading up - "that was cool, you're getting married, it's a big deal" Early mindset: "I don't care if you get married, you have to get this job done" - admits this wasn't the right approach Better approach: See who you're interacting with and understand where they're coming from Working better as a team leads to scaling and leverage Actively developed these capabilities in last half of career Philosophy: Make your client look good to their boss, and it bodes well for you The Geoprofessional Landscape Current state: Many fundamentals remain unchanged (still driving SPT samplers despite technology advances) Change happens slowly but profession is starting to rapidly change Future vision - Two key areas: Data as a service High-level client consulting: Being the "client psychologist" - understanding real deeper needs beyond immediate requests Providing higher value consultation at strategic level Data sharing challenges Why geoprofessionals are well-suited for this evolution Skills developed in geoprofession translate well Life Advice "Don't get too upset if you don't have the grand plan" Stay focused on what's in front of you Do well at what you're doing Keep your eyes open for other opportunities Take advantage of opportunities as they arise Speed Round Favorite Book: Sapiens by Yuval Noah Harari (https://a.co/d/i5Linzs) Optimism index: 5 out of 5; GBA helps push necessary changes. Caveat: "We need to recognize that change and make it happen" Proudest accomplishments: Structures he designed (as structural engineer) that he can still point to today Success at Duffield Associates/McKim & Creed and bonds with leadership team What he'd change: Would have emphasized people/relationships earlier in career Less outcome-focused, more people-focused from the start Advice for young professionals: Get involved in organizations outside your company throughout your career Learn leadership in volunteer/non-hierarchical settings Build diverse networks for learning (not selling) Don't worry about having a grand plan - focus on what's in front of you and stay open to opportunities Final Thoughts Expresses gratitude to all podcast guests for taking the risk Appreciates that people shared their stories despite uncertainty about how it would be received Selection of season one interviewees "wasn't random" but based on who was available Final message to listeners: Thanks core audience for sticking with the podcast Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com for future podcast episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex (https://apexcos.com/)

GeoHeroes - Joel Carson About This Episode In this episode Guy Marcozzi (https://www.linkedin.com/in/guy-marcozzi-b12744a/) interviews Joel Carson (https://www.linkedin.com/in/joelcarson/), Executive Director of the Geoprofessional Business Association (GBA) (https://www.geoprofessional.org/) about his inspiring journey from driller's helper to industry leader. Joel shares how childhood relocations with his Bechtel engineer father—including walking through BART tunnels under construction—shaped his resilience and adaptability. Discover his unconventional path through 25+ years of consulting, the spontaneous "maybe" that changed his career trajectory, and why he believes geoprofessionals make the world better every single day. Packed with leadership insights, honest reflections on the roads not taken, and a passionate vision for the profession's future, this conversation reveals what it truly means to lead with purpose. About Our Guest Joel Carson (https://www.linkedin.com/in/joelcarson/) is the Executive Director of the Geoprofessional Business Association (GBA) (https://www.geoprofessional.org/), where he has championed business success for geoprofessionals for over a decade. With 25+ years of consulting experience, his career spans from driller's helper to division manager overseeing 20 offices across 10 states at Kleinfelder. Born into an engineering family, Joel developed early appreciation for infrastructure. His entrepreneurial spirit led him to launch new practice areas and manage national accounts. A passionate industry advocate, Joel believes geoprofessionals make the world better every single day through their commitment to human health and safety. Our Host Guy Marcozzi (https://www.linkedin.com/in/guy-marcozzi-b12744a/), PE, D.GE, LEED AP BD+C, is a GBA past-president and an experienced CEO, President and Board Member with a demonstrated history of working in the engineering, science and data technology industries and in leadership for various boards of ESOP, non-profit, professional and business organizations. Show Notes Introduction Joel Carson, Executive Director of the Geoprofessional Business Association (GBA) Has led GBA for 10+ years Previously a geoprofessional consultant for 25+ years Early Life and Education Born in San Francisco, California (mother was fourth-generation San Franciscan) Father worked for Bechtel Corporation on major infrastructure projects Early memory: walking through BART tunnel construction with his father Grew up with five siblings (Wayne, Brad, Jill, Carol, and Mary) Family relocated every 3-4 years to small towns across the U.S. (Rock Springs WY, Crystal City MO, Delta UT) Moving frequently taught him to adapt to new situations and overcome challenges Attended University of Utah, chose civil engineering (initially focused on transportation) Originally wanted to be a city engineer in a small town Career Path First job: found via index card on corkboard at University of Utah engineering department Started as driller's helper on the back of a drill rig (late 1980s, during Underground Storage Tank Act) Progressed through: field work → lab work → project management → national account management Discovered entrepreneurial side: wrote business plan to start environmental practice in Boise office Moved family to Boise, Idaho to launch new department Managed national account for Albertsons across Western U.S. 22+ years with Kleinfelder, progressing through leadership roles: Washington state operations manager (Seattle area) Regional manager (Omaha, Nebraska - 4 states) Division manager (20 offices across 10 states) Needed change every 3-4 years to stay engaged throughout career Told CEO "I want your job" - led to strategic career guidance Spontaneously said "maybe" during board meeting discussion - changed career trajectory Applied for GBA Executive Director role alongside 69 other candidates Leadership Greatest satisfaction came from leading people, not completing projects Views helping others reach their full potential as "the biggest gift" Communication is the most critical competency for geoprofessionals (written and verbal) Used "Endurance: Shackleton's Incredible Voyage" for year-long leadership study with team Key mentor: the person who wrote that first job posting index card Worked together at multiple companies Provided opportunities and support throughout early career The Geoprofessional Landscape Changes Over Time: * Technology dramatically improved efficiency (hand-drawn plans → digital tools) * Manual data collection → remote sensing and automation * AI emerging as potential next disruptor * Industry consolidation from small firms to mega firms Core Competencies (Then and Now): * Communication skills remain most important * Communication doesn't come naturally to many engineers - requires intentional development Future Opportunities: * Climate change (multiple aspects) * Urbanization and population consolidation * Eroding infrastructure (U.S. receives poor grades) * Increasing energy demands Optimism Level: * Highly bullish on the profession * "There will always be a need for the geoprofessions" * Wherever there's soil, rock, water, and air - geoprofessionals are needed Life Advice Core message: Recognize the value and honor of the geoprofessional profession "Every day you go home from work, the world is a little better place because a geoprofessional was working that day" Work directly impacts human health and safety for current and future generations Focus on developing communication skills continuously Embrace discomfort and new challenges Pursue operational experience beyond technical expertise Speed Round Favorite Book: Good to Great by Jim Collins (https://a.co/d/e372U33); Endurance: Shackleton's Incredible Voyage (https://a.co/d/i2DDJD9) Optimism index: 5 out of 5 (extremely optimistic); Geoprofessionals are critical to society and always will be Proudest accomplishments: Leading and developing people to reach their full potential What he'd change: Wondered about starting a consulting firm focused on green building, chose family stability instead Advice for young professionals: Recognize the impacts you have, this is an honorable profession critical to human health and safety; Your daily work makes the world better for current and future generations Final Thoughts Joel expressed gratitude for being part of the GeoHeroes podcast series Called for Season 2 to continue elevating geoprofessionals' stories Emphasized importance of celebrating the people doing geoprofessional work every day Calls-to-action: Visit the GBA Website at https://www.geoprofessional.org for other training resources and reference materials and/or to become a member. Visit https://www.gbapodcast.com for future podcast episodes Contact us at info@geoprofessional.org with any podcast-related questions or comments Subscribe Subscribe to the GBA Podcast https://www.gbapodcast.com/subscribe This episode was produced by the following GBA Members: Ryan White, PE, GE (https://www.linkedin.com/in/ryankwhite/) – Principal Geotechnical Engineer/Apex (https://apexcos.com/)