GLF Podcast

Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart acquisitions, she’s turned her PI firm into an eight-figure machine. If you're serious about growth, this is the one to listen to.📰 About Dana Brooks:Dana is managing partner at Fasig Brooks, a fast-growing personal injury firm based in Florida and expanding across the Southeast. She’s taken the firm from modest beginnings to an eight-figure powerhouse, not by luck, but by design. Dana’s approach combines grit, marketing savvy, and a deep understanding of law firm economics.👉 Sasha and Dana explore:– Why rainmaking is the easiest part of running a PI law firm, and how to get good at it.– What caused her firm to double four times since 2008.– The biggest mistakes lawyers make when trying to scale, and how to avoid them.– How she spots the right firms to acquire and turn around.– Why consistency in client experience is critical if you want to build a real brand.– The power of women in plaintiff law, and why she’s betting big on them.👉 Main Takeaways from the Episode:– Treat your law firm like a business, not just a practice; that mindset shift is what allowed Dana to scale four times over.– Vet your people, law firm partnerships, and acquisitions carefully. Trust your gut, but back it up with data.– Avoid ego-driven expansion. Focus on markets where you can win, with real boots on the ground and community credibility.– Build systems that create consistent experiences, don’t let each lawyer run their own “mini-firm” inside your firm.– Delegate trial work if it’s not your superpower. Double down on what you do best, and let others shine where they’re strongest.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Dana Brooks:• Website: https://fasigbrooks.com/ • LinkedIn: https://www.linkedin.com/in/dana-brooks-a8616817/  📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Every law firm owner  will leave the business one day. The only question is whether that happens by design or by default.In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law firm owners not just grow their businesses, but engineer them to be sellable, scalable, and far less stressful.📰 About Brian Zapf:Brian is a former investment banker turned fractional CFO for law firms, and he’s obsessed with one thing: helping you make your law firm profitable, sellable, and operationally independent from you. His firm works with boutique law firms doing $1M to $20M in revenue and gets them to the point of $1M+ in annual profit, without the owner having to work 60-hour weeks.👉 Sasha and Brian explore:– Why over 80% of law firm owners never sell their business, they just shut it down– What the other 20% do differently to walk away with real money– How to spot and fix “profit leaks” in your firm (especially payroll)– Why hitting $1M in profit is very different than hitting $1M in revenue– How to shift from being the chief doer to being a real business owner– What marketing investment really looks like when you want to grow fast👉 Main Takeaways from the Episode:– Start planning your exit now, waiting costs you options and money.– Build systems and processes so the firm runs without you.– Empower your team to lead, buyers want a business, not a one-man show.– Clean up your financials, messy books kill deals.– Treat your law firm like an asset, not just a paycheck.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ ❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Brian Zapf:• Website: https://www.flight.financial/ • LinkedIn: https://www.linkedin.com/in/bdzapf/ 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage.📰 About Jason Craver:Jason’s been in the legal marketing world for over a decade. He’s been running legal directory strategy for Attorney at Law Magazine for the past 6+ years, and he’s studied the entire landscape, from Avvo’s fall from grace to the rise of Justia, Super Lawyers, and FindLaw. The guy knows the legal SEO game inside and out, and he doesn’t sugarcoat what works today.👉 Sasha and Jason explore:– The biggest shifts in directory SEO since Google started prioritizing local results.– Why measuring ROI on directories is tricky, and what not to do.– Which directories are worth your time and money, and which are dead weight.– How to build a smart, layered digital marketing strategy that includes directories as one of the pillars.– Why so many lawyers miss the mark by expecting directories to deliver direct leads.👉 Main Takeaways from the Episode:– Use legal directories to boost your SEO, not as your main lead source. Treat them as authority builders, not magic lead funnels.– Track ROI the right way, look for improvements in search rankings, not just calls or form fills.– Focus on the 3-4 directories that dominate Page 1 in your market (like Justia, Super Lawyers, FindLaw). Skip the rest.– Build your law firm referral network early, use that cash flow to fund smarter long-term marketing plays like SEO and directories.– Audit your directory listings twice a year, make sure info is up-to-date and your profile is fully optimized.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ ❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Jason Craver:• Website: https://attorneyatlawmagazine.com/author/jcraver • LinkedIn: https://www.linkedin.com/in/jason-craver-564279107  📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the GLF Podcast, Elise shares with Sasha how she went from no marketing plan to running a multimillion-dollar family law firm with a team and culture people actually love.📰 About Elise Buie:Elise is a family law attorney, entrepreneur, and culture-first leader who tripled her firm’s revenue in just nine months, without a marketing plan. She built Elise Buie Family Law in Seattle into a multimillion-dollar firm known for its heart-led leadership, tight systems, and team culture people don’t want to leave.👉 Sasha and Elise explore:— How kindness and generosity built a seven-figure firm, without a traditional marketing plan.— Why culture was her biggest growth engine, and how she shaped it intentionally.— How she scaled from $1M to $3M in 9 months during a pandemic.— What every law firm owner needs to understand about leadership in times of chaos.— The systems she leaned on and how she built a team that truly owns their roles.👉 Main Takeaways from the Episode:— Lead with kindness and a genuine desire to help, and watch how trust and referrals become your best marketing.— Build your firm’s culture on purpose, not by accident, because that culture is what fuels long-term growth.— Put systems in place early, like EOS, so your firm doesn’t rely on you to function day to day.— Hire people you trust and actually let them lead, so you can get out of the weeds and focus on growth.— Don’t wait for perfect, take messy action, and refine as you go. Elise built a multimillion-dollar firm without a detailed lawyer marketing plan.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ ❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Elise Buie:• Website: https://elisebuiefamilylaw.com/ • LinkedIn: https://www.linkedin.com/in/elise-buie/  📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

On this episode of the GLF Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jurisdiction, case size, or practice area, you’re leaving money on the table.📰 About Gabriel Stiritz:Gabriel is a systems thinker, legal tech founder, and former law firm COO who saw a massive hole in the referral process and built Lexamica to fill it. With Lexamica, law firms are now earning revenue from cases they used to throw away—and doing it without the chaos of spreadsheets, sticky notes, or playing phone tag with other lawyers.👉 Sasha and Gabriel explore:— Why referrals are broken in most law firms, and how to fix them fast— How Lexamica connects the dots and turns declined leads into real dollars— The hidden revenue stream you already have but probably aren’t using— How AI is replacing intake teams faster than most law firms realize— The real-world impact of automation on marketing ROI and case value👉 Main Takeaways from the Episode:— Use a referral platform to monetize rejected leads, especially out-of-state or non-core cases.— Reduce friction in your referral process by automating everything from matching to follow-up.— Build your law firm brand now, before your market is overrun by better-funded competitors.— Use cost savings from automation to double down on client acquisition and stay ahead.— Focus your branding and marketing in a niche where your budget can actually move the needle.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ ❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Gabriel Stiritz:• Website: https://lexamica.com/ • LinkedIn: https://www.linkedin.com/in/gabriel-stiritz/  📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human-centered copy that actually converts.📰 About Mary Blackiston:Mary is a copywriter with a deep focus on conversion. She helps law firms ditch the generic “we fight for you” language and finally sound like real people that clients actually want to call. Her superpower? Making service pages, homepages, and bios sound human, emotional, and persuasive.👉 Sasha and Mary explore:— Why most law firm websites are leaking leads because of bland content— How Mary turns “meh” content into magnetic, high-converting copy— The danger of sounding like every other lawyer online— Real examples of law firm copy that actually books more consults— How to tell if your current content is helping or hurting your business👉 Main Takeaways from the Episode:— Start by auditing your homepage and law firm landing pages to make sure they don’t sound like every other firm.— Eliminate legal jargon and tired phrases like “aggressive advocate” or “we fight for you,” and replace them with clear, emotional language that connects.— Write your website copy the same way you’d talk to a potential client in person – like a human, not a legal textbook.— Shift the focus of your content from your credentials to your clients’ needs by showing empathy and understanding their pain points.— Read your content out loud and ask yourself if it makes you feel anything; if it doesn’t, rewrite it to inspire trust and action.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Mary Blackiston:• Website: http://www.thryvedigitalmarketing.com/• LinkedIn: https://www.linkedin.com/in/marybblackiston/  📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s helped scale nearly a thousand law firms. They break down the exact blueprint, from virtual staffing to backend systems to AI, that law firm owners can follow to explode profitability.📰 About Hamid Kohan:Hamid Kohan is the founder of LegalSoft, MedVirtual, Presence360, Practice.AI, and several other companies that serve the legal and medical industries. His work focuses on helping firms grow through a combination of staffing, systems, and technology. He also co-owns a law firm in California, operating under the state’s non-attorney ownership model.👉 Sasha and Hamid explore:— The surprising reason most $1M law firms never cross $2M in profit.— Why chasing more leads is not the answer (and what to fix instead).— How virtual staffing actually works, and why your skepticism is costing you millions.— The fastest way to scale to $10M in revenue and $2M in personal profit.— What law firm owners must understand about the 50/50 split between front-end and back-end growth.👉 Main Takeaways from the Episode:— Build both your marketing engine and operational backend in tandem, as scaling requires both sides growing together.— Hire virtual staff the smart way. Don’t just “outsource”, integrate them into your workflow to free up your attorneys and boost capacity.— Plug in AI tools to automate intake, records summary, and document drafting.— Shift your mindset from “lawyer with a business” to “business owner who runs a law firm”, then act like a CEO.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Hamid Kohan:• Website: https://www.legalsoft.com/ • LinkedIn: https://www.linkedin.com/in/hamid-kohan-0367276 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Drowning in busy work? You’re not alone. In this episode, Sasha Berson sits down with Lindsey Corbin, founder of Delegate.Legal, to talk about how outsourcing paralegal tasks can help attorneys get their time - and sanity - back.Even if you’re not in trademark or copyright law, what Lindsey shares will open your eyes to how delegation can free you up to grow your firm and enjoy your life.📰 About Lindsey Corbin:Lindsey is the founder of Delegate.Legal, a specialized outsourced paralegal service supporting trademark and copyright lawyers. With a background in private equity legal ops and years of high-level experience, she’s on a mission to help law firm owners build businesses that don’t consume their lives.👉 Sasha and Lindsey explore:— Why your “busy” is costing you real money.— How to delegate without losing quality or control.— The emotional and financial cost of doing work that drains you.— Whether going to law school is worth it – and Lindsey’s candid take.— Why you should design your ideal life first – and say no to everything that’s not that.👉 Main takeaways from the episode:— Stop doing $50/hour work if you want to earn $500/hour, delegate it.— Use outsourced paralegals to free yourself up for higher-value tasks.— Treat your law firm like a business by investing in scalable systems.— Build a team that allows you to focus on what you do best, not what just needs to get done.— Design your ideal life first, then make every business decision in alignment with that vision.— Recognize that not having a JD doesn’t mean you can’t build a wildly successful legal business.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Lindsey Corbin:• Website: https://delegate.legal/lindsey-corbin/  • LinkedIn: https://www.linkedin.com/in/lindsey-corbin/ 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha Berson sits down with Jason Hennessey, the man behind Hennessey Digital, to break down the exact 5-step plan he shares with law firm owners looking to scale fast and smart. No gatekeeping, just clear, tactical advice from someone who’s done it.📰 About Jason Hennessey:Jason Hennessey is the founder of Hennessey Digital, a $22M digital marketing agency that started from scratch and now powers growth for some of the top law firms in the country. He’s a self-taught SEO expert who reverse-engineered Google’s algorithm back in the early 2000s, turned that knowledge into real results, and built an agency that’s helped generate over half a billion dollars in client revenue.👉 Sasha and Jason explore:— The five specific steps Jason gives lawyers who want to grow to $10M in revenue.— Why Jason mentors firms that can’t afford Hennessey Digital, and how that’s become a powerful purpose project.— What most lawyers get wrong about marketing, and what to fix before you pour money into SEO or ads.👉 Main Takeaways from the Episode:— Fix your internal systems before chasing more leads, because if your intake process is broken, more traffic won’t help.— Find a mentor who’s already built what you want to build, and stop wasting time taking advice from people who haven’t walked the same path.— Commit to execution, not just learning, because listening to this podcast is only step one, what actually moves the needle is picking one thing and implementing it this week.— Start building your personal brand right now, by sharing your story, your insights, and your wins, because people want to work with lawyers they know, like, and trust.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Jason Hennessey:• Website: https://www.jasonhennessey.com/ • LinkedIn: https://www.linkedin.com/in/jhennessey/ • Jason’s Book: https://shorturl.at/n0qhC 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law firms are using right now to generate multiple six figures in profit. Just real strategies that move the bottom line.📰 About Nermin Jasani:Nermin is a former Wall Street attorney who launched her own law firm, made every mistake in the book, and then turned that experience into a consulting empire helping small law firms become wildly profitable. She’s sharp, practical, and delivers the truth without fluff.👉 Sasha and Nermin explore:— Why law firm owners unknowingly leave hundreds of thousands on the table.— The 4 specific levers you can pull today to add $100K+ in profit to your firm.— The myth of "do it all yourself", and how hiring the right help creates freedom and money.— Why your intake might be killing your profit, and how you can fix it in a week.— The revenue trap of hourly billing, and what to do instead.— How Nermin helps lawyers shift from “technician mode” into actual business owners.👉 Main Takeaways from the Episode:— Focus on improving backend systems instead of chasing more clients.— Hire the right people who actually increase your bottom line, not just your to-do list.— Step out of technician mode and into CEO mode, and treat your firm like a business.— Audit your intake and law firm billing processes before spending another dime on marketing.— Charge for outcomes, not minutes, and watch your profits scale.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Nermin Jasani:• Website: https://ws-lawyers.com/ • LinkedIn: https://www.linkedin.com/in/nerminjasani/ 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/• YouTube: https://www.youtube.com/@growlaw• Facebook: https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms don’t get chosen, even after spending a fortune on marketing. If you’ve ever wondered why your firm isn’t standing out in a saturated market, this episode will flip the script on everything you thought you knew about branding.📰 About Robert Friedman:Robert is a veteran branding strategist who's worked with entrepreneurs, lawyers, consultants, and service providers for over 25 years. He helps them stop looking and sounding like everyone else, and start getting chosen. His method is all about crafting a brand story that turns your ideal clients into enthusiastic buyers before they even meet you.👉 Sasha and Robert explore:— What most law firm owners get completely wrong about law firm branding.— How a $20,000 branding project helped one client drive $500K in profit per year for 10 years – that’s a 2,500% return.— Why your competitors are being chosen over you, and how to fix it.— What “the brand behind the billboard” actually means.— Real-world examples of firms that transformed their business with nothing but the right narrative.👉 Main Takeaways from the Episode:— Define your brand as the clear answer to "Why should I choose you?" – not just a list of services.— Differentiate your firm by creating a narrative that no competitor can copy.— Connect with your ideal clients by showing them who you are, not just what you do.— Leverage brand clarity to make all your marketing, ads, website, social. work harder and convert better.— Own a powerful, emotional idea that makes your firm memorable and trusted.— Invest in positioning once to create an asset that pays off in client loyalty and profitability for years.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Robert Friedman:• Website: https://www.fearlessbranding.com/ • LinkedIn: https://www.linkedin.com/in/rfriedmanfearlessbranding/ 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/• YouTube: https://www.youtube.com/@growlaw• Facebook: https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 videos, worked with hundreds of attorneys, and helped some of them dominate page one of Google without lifting a finger. If you think content creation in the AI era is dead, think again.📰 About David Arato:David is the founder of Lexicon Content Development, a legal-focused content creation agency. He’s been in the trenches for over a decade and has helped attorneys nationwide rank on page one of Google, boost conversions, and scale their practices, all without becoming full-time influencers.👉 Sasha and David explore:— How David scaled from solo freelancer to 7-figure agency without investors.— What works right now in the age of ChatGPT (and what doesn’t).— The simplest, most effective video setup for attorneys on a budget.— How AI can support your content, but not replace strategy or voice.👉 Main Takeaways from the Episode:— Create hyper-targeted video content that answers your ideal client’s specific questions.— Systematize your production process so you can consistently publish without burning out.— Leverage AI for drafts and ideation, but own the strategy and human touch.— Repurpose every video into blogs, shorts, and social clips to 10x your reach.— Focus on quality over quantity; 300 views from the right people beats 30,000 from strangers.— Be the best answer online so prospects already trust you before they ever call.— Track performance and double down on what’s converting viewers into leads.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with David Arato:• Website: https://www.lexiconlegalcontent.com/ • LinkedIn: https://www.linkedin.com/in/davidarato/ 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this mind-blowing episode, Sasha sits down with Jeff Hampton, and this guy figured out how to turn a tiny YouTube audience into a serious revenue stream. We’re talking $40,000-$50,000 a month from a channel with just 5,500 subscribers. No, that’s not a typo.📰 About Jeff Hampton:Jeff is a criminal defense attorney and asset protection expert for short-term rental owners. He’s also the founder of YouTube Rainmakers, a coaching business helping lawyers and other professionals turn video content into lead machines.👉 Sasha and Jeff explore:— How Jeff consistently books 3-4 consults a week just from YouTube.— Why 300 views from the right audience are more valuable than 30,000 random ones.— The power of ultra-niche content, like legal protection for Airbnb hosts.— How he built multiple businesses while self-managing five short-term rental properties.— What it means to be the “media director” of your own firm, and why it’s the CEO’s job.— How Jeff systematized and delegated everything else in his firm so he could focus on media.— His full-funnel repurposing strategy that amplifies every video across multiple platforms.👉 Main Takeaways from the Episode:— Target your ideal client avatar with every video instead of chasing vanity metrics.— Use YouTube to build trust before the first call; it sells for you 24/7.— Create ultra-specific content that speaks directly to one problem and dominates that niche.— Document your processes (SOPs, dashboards, KPIs) to delegate and scale.— Own your law firm’s social media strategy, lead the marketing, and don’t outsource your voice.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Jeff Hampton:• Website: https://www.criminalattorneyfortworth.com/ • LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218/ • YouTube: https://www.youtube.com/channel/UCG5k60JCWv0lG7Y0JEDOAVQ 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/• YouTube: https://www.youtube.com/@growlaw• Facebook: https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this powerhouse episode, Sasha sits down with Josh Nelson, a guy who might just be the most business-savvy law firm owner you've never heard of. Josh runs a wildly successful estate planning and probate firm that brings in just under $12 million a year, and he built it from scratch with a business mindset that’s rare in this industry.📰 About Josh Nelson:Josh is the CEO of Nelson Elder Care Law, a high-volume estate planning law firm that helps over 150 families every month. He’s scaled the business beyond himself by building a leadership team, ditching billable hours, and focusing on real business metrics, things like cost per acquisition, average case value, and conversion rate.👉 Sasha and Josh explore:— Why hiring more lawyers won’t scale your firm and what to do instead— The real cost of the acquisition trap at $1M/month revenue and how Josh is solving it— How to structure a team that runs without you, and frees you to lead— The surprising trick that keeps their clients’ loved ones safe in nursing homes— His no-BS roadmap to replicate this model from scratch in any market👉 Main Takeaways from the Episode:— Stop doing everything yourself – delegate, automate, and focus on leadership.— Build your marketing engine before you hire a big team, revenue first, then scale.— Hire A-players and pay them well, it’s cheaper than constantly replacing people.— Track only the law firm KPIs that actually move the needle, like booked consults per day.— Invest in mentors or coaches who are 10 steps ahead of you, shortcut your growth.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Josh Nelson:• Website: https://nelsoneldercarelaw.com/ • LinkedIn: https://www.linkedin.com/in/joshuanelsonjd/ 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/• YouTube: https://www.youtube.com/@growlaw• Facebook: https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

In this episode, Sasha sits down with Emily Hirsekorn, a former attorney turned career coach who’s helping lawyers build careers that actually align with their values. Emily spent years in legal practice and administration before realizing the path she was on wasn’t sustainable, so she pivoted. And now she helps other lawyers do the same, without blowing it all up.📰 About Emily Hirsekorn:Emily is a certified career coach who works primarily with attorneys and law students to help them find clarity, build confidence, and pursue fulfilling legal careers without the burnout. She’s the founder of Emily Hirsekorn Coaching and is a leadership coach for the Florida Justice Association.👉 Sasha and Emily explore:— Why burnout is rampant in the legal profession and how to recognize it early.— How to craft a legal career that aligns with your values instead of draining your energy.— The silent crisis of identity so many lawyers face when they realize law isn’t what they thought it would be.— What law firm leaders can do to retain top talent and avoid losing great people to poor culture.— The communication gap between tough-minded firm owners and their emotionally intelligent team members.👉 Main Takeaways from the Episode:— Build a law firm culture that goes beyond just being a “good employer”,  today’s talent expects more.— Redesign your legal career to align with your personal values instead of settling for burnout.— Improve internal communication by having honest conversations with your team regularly.— Prioritize flexibility and emotional intelligence in your leadership style to retain top performers.— Invest in leadership development so your managers actually know how to manage people, not just cases.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Emily Hirsekorn:• Website: http://hirsekorncoaching.com/ • LinkedIn: https://www.linkedin.com/in/emilyhirsekorn/ 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/• YouTube: https://www.youtube.com/@growlaw• Facebook: https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights