GLF Podcast

Chicago is a brutally competitive market, and yet… Jonathan Merel survived the odds and built a colossal family law practice with 23 attorneys spanning three offices. In today’s episode of the GLF podcast, Sasha Berson and Jonathan explore how the latter went from maxing out credit cards in 2009 to leading a multimillion-dollar firm powered by the right culture and relentless marketing.📰 About Jonathan Merel:Jonathan Merel is the founder and managing partner of Merel Family Law, ranked among Chicago’s top 5 family law firms. What began in 2009 as a two-person operation has grown into a powerhouse with 23 attorneys, 40+ team members, and three offices across the city. He is living proof of what happens when you build a reputation on culture, client service, and relentless marketing.👉 Sasha and Jonathan explore:— Why culture and hiring the right people are the backbone of your growth.— The client-generating tactics that still work: community events, sponsorships, and grassroots visibility.— Why reputation and reviews matter more than any ad campaign.— How shifting from lawyer to CEO will transform the way you run your firm.👉 Main Takeaways from the Episode:— Audit your firm’s culture: question if your current team reflects the values you want to scale.— Start building visibility today: sponsor one local event or attend a networking group.— Treat marketing as a non-negotiable investment. Even a small budget compounds.— Shift into CEO mode by delegating one task this week so you can work on the business, not just in it.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Jonathan Merel:• Website: https://merelfamilylaw.com/• LinkedIn: https://www.linkedin.com/in/jonathanmerel📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his law firm from old-school “grin and grip” networking to a modern marketing machine that doubled revenue, and captured 4% of their entire market.📰 About Morris Lilienthal:Morris is a partner at Martinson & Beason, a Huntsville-based firm founded in 1937. Over the last 17 years, he’s spearheaded the firm’s marketing evolution — building a database of 10,000+ clients, racking up 500+ Google reviews, hosting his own podcast, The Mo Show Live, while mastering both grassroots and digital strategies.👉 Sasha and Morris explore:— Why staying “top-of-mind” beats top-of-Google— How 10,000 football magnets turned into endless referrals— The #1 rule that freed Morris from perfectionism with video marketing— Why lawyers can’t rely on one channel (and what to do instead)👉 Main Takeaways from the Episode:— Don’t wait for perfect: 80% done > 0% published— Build systems early, from client lists to repurposing content— Stay visible everywhere: social media, community events, email, and even physical mailers— Diversify your marketing: if one channel dries up, you’re sunkIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Morris Lilienthal:• Website: https://www.martinsonandbeason.com/attorneys/morris-h-lilienthal/• LinkedIn: https://www.linkedin.com/in/alabamacaraccidentattorney/📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition.📰 About Ron Latz:Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of LegalFenix, he helps law firms scale from $3M to $10M+ in revenue by acting as their vendor-neutral CMO. Unlike most consultants, Ron doesn’t “sell” SEO, PPC, or websites — instead, he gives firms the clarity they need to invest wisely and grow consistently.👉 Sasha and Ron explore:— Why today’s client journey is more complex than ever— How to avoid “shiny object syndrome” in your marketing— The comeback of newsletters (and why they beat algorithms)— How small firms can beat big-budget “Goliaths” locally— What GEO and AI search mean for the future of leads👉 Main Takeaways from the Episode:— Audit your marketing spend: cut one channel that isn’t producing ROI.— Build your referral circle: add 3 local pros (therapist, realtor, CPA) to your network this month.— Launch or revive a newsletter (email or print) to stay top of mind without fighting algorithms.— Test your AI visibility: see if ChatGPT or Gemini recommends your firmIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Ron Latz:• Website: https://legalfenix.com/• LinkedIn: https://www.linkedin.com/in/ronlatz📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms.📰 About Tim Semelroth:Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A board-certified truck accident lawyer and lifelong trial advocate, Tim turned three “lucky strikes” into game-changing opportunities — streamlining his marketing, building systems, and scaling through acquisitions.👉 Sasha and Tim explore:— The three “lucky strikes” that shaped Tim’s career and firm growth— How hiring a full-time marketing director became a major turning point — The acquisitions and systems that helped RSH Legal scale past $10M— How trial lawyers can balance case work with building a business👉 Main Takeaways from the Episode:— Stop doing all your own marketing. Identify one task that you can delegate this week.— Audit your caseload: if trial work is putting marketing on the back burner, it’s time to hire or outsource.— Build systems that run without you (from intake to marketing) so your firm isn’t capped by your personal bandwidth.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Tim Semelroth:• Website: https://www.fightingforfairness.com/• LinkedIn: linkedin.com/in/timsemelroth📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Failure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan discuss how he rebuilt everything, scaling to 25 employees, raking in millions, while allowing him to work three days a week.📰 About Jordan Ostroff:Jordan Ostroff is the brilliant founder of Driven Law and author of Love Your Law Firm. A former prosecutor turned business owner, Jordan knows firsthand what it feels like to be crushed by a law firm that’s successful on the outside but chaotic on the inside. After a breaking point when his wife became pregnant, he rebuilt everything. Today, he works three days a week and successfully runs a multi-million-dollar practice.👉 Sasha and Jordan explore:— Why staying miserable is the true definition of failure.— The “bullseye org chart” mistake that made Jordan the bottleneck for everything.— How cutting $130K in marketing spend made his firm more profitable.— Key systems and delegation shifts that create freedom and profit.👉 Main Takeaways from the Episode:If every problem lands on your desk, start by listing recurring tasks and delegating them.Look at your marketing budget with a critical eye; if dollars don’t tie directly to signed cases, cut the spend.Decide how many hours you actually want to work, then build the systems and staff to make that schedule possible.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Jordan Ostroff:• Website: https://www.jordanostroff.com/• LinkedIn: https://www.linkedin.com/in/jordan-ostroff/• Jordan’s Book: https://www.amazon.com/Love-Your-Law-Firm-Roadmap/dp/B0CZLPJ8TH📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

A remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys in under 7 years… while serving in the National Guard, raising a family of three, and running a successful home building business.📰 About John Cannon:John Cannon is the founder of Cannon & Associates, a thriving Oklahoma City law firm specializing in criminal defense and family law. In just 7 years, John scaled his practice to 15 attorneys and 800+ cases with the right systems, while staying true to his mission of faith, family, and country.👉 Sasha and John explore:— How John built a 15-attorney, 30-staff firm in under 7 years while also serving in the National Guard.— Why “shiny object syndrome” almost derailed his firm, and how hyper-focus became the key to growth.— How the Cannon & Associates’ website generates 20K–40K monthly visitors through free, useful content.— Why AI and video are the “next wave” for law firm marketing, and how to stay ahead of the curve.👉 Main Takeaways from the Episode:— Don’t chase every practice area: get really good at one thing before adding the second or third.— Content compounds: write, record, and publish useful content consistently (it will snowball into cases!)— Invest in your staff with clear roles and responsibilities. It’s the most profitable “marketing investment” you’ll ever make.— Use AI today: spend at least 8 hours testing how chatbots rank firms in your niche and adjust your strategy to match.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with John Cannon:• Website: https://jpcannonlawfirm.com/• LinkedIn: https://www.linkedin.com/in/legal-cannon📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

What if you could handle 50% more cases without hiring? In this episode, Sasha Berson chats with Manny Griffiths, co-founder of Hona, a game-changing communication tool for busy law firms. Most attorneys waste 2-3 hours a day on status calls, emails, and repetitive updates. Manny reveals how smart firms are clawing back nearly 10 weeks a year with Hona.📰 About Manny GriffithsManny Griffiths is the co-founder and CEO of Hona, a game-changing legal tool. After nearly a decade in legal tech, he grew tired of watching attorneys burn hours on mind-numbing client updates. He built Hona, a brilliant tool that streamlines client communications, saving firms up to 400 hours while redefining their profits (and sanity).👉 Sasha and Manny explore:— How lawyers and staff lose 2–3 hours every day on repetitive client updates.— The shocking thing that causes 44% of negative law firm reviews (are you guilty of this?).— How Hona helps firms handle up to 50% more cases without adding headcount.— How automating communication boosts referrals and client satisfaction.👉 Main Takeaways from the Episode:— Audit how much time your team really spends on client communication; chances are it’s higher than you think!— Remember, the most unhappy clients complain about communication, not results, so fix that first.— Streamline repetitive updates with tech tools, so your staff can focus on higher-value work while clients still feel cared for.— Use the time you free up (8 hours a week, per staff member) to either take on more cases or enjoy the downtime.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Manny Griffiths:• Website: https://www.hona.com/• LinkedIn: https://www.linkedin.com/in/manny-griffiths📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook:https://www.facebook.com/growlaw • Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

A must-hear AI story for the ages! Travis Easton, attorney-turned-founder of AI Demand Pro, cut demand letter prep from 3 days to just 10 minutes, and doubled his firm’s revenue. In this GLF Podcast episode, Travis reveals how his AI-powered system generates emotionally compelling demand letters that read like a “John Grisham novel”. Catch Travis’ fascinating insights today. 👉 Sasha and Travis explore:— The exact moment Travis realized demand writing was crushing his firm’s growth.— How AI Demand Pro reduced 3-day demand letter prep to just 27 minutes.— Why AI now writes more persuasive pain-and-suffering sections than most associates.— How one attorney used AI to produce 50 demands in a month… solo!— The real reason law firms will lose profitability if they don’t automate in 2025.👉 Main takeaways from the episode:— Pinpoint where your demand process is leaking time, money, and top talent.— Calculate how much revenue you’re losing by sticking with manual drafting.— Run one real case through an AI tool like AI Demand Pro and compare results.— Shift your team’s focus from repeatable work to growth tasks like case management.— Turn your best demand letter into a scalable template for automation.📰 About Travis Easton:Travis Easton is Co-Managing Partner at Easton & Easton, LLP and the Founder of AI Demand Pro. With over a decade in personal injury law, he built AI Demand Pro to streamline demand letter creation, helping firms cut prep time from days to minutes. AI Demand Pro helped double his own firm’s revenue without increasing headcount.📞 Connect with Travis Easton:• Website: https://www.demandpro.ai/• LinkedIn: https://www.linkedin.com/in/travis-easton-19111154/📞 Connect with Sasha Berson:• LinkedIn:  https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/• YouTube: https://www.youtube.com/@growlaw• Facebook: https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

What if your money could grow, stay liquid, and pay you interest… at the same time? In this eye-opening GLF Podcast, M.C. Laubscher, CEO of Producers Wealth, breaks down the exact financial system ultra-wealthy families have used for 170+ years. Discover a smart way to multiply your cash, without losing control of your capital. And no, you don’t need millions to start!👉 Sasha and M.C. unpack:— How the “family banking” system works and why it beats the S&P.— Discover the strategy the Rockefellers use (and you can, too).— How M.C. turned life insurance into a cash-flowing investment engine.— The strategy used to buy real estate without using the bank’s money.— Why most financial advice is built to keep you average.👉 Main takeaways from the episode:— Stop giving your best capital to Wall Street.— Learn how to earn 6% tax-free, while borrowing at 5% to scale your firm.— Turn your life insurance into a profit center for your law firm.— Build a financial engine that compounds forever, and pays your family back.📰 About M.C. Laubscher:M.C. Laubscher is the CEO of Producers Wealth and creator of the Cashflow Ninja podcast. He helps business owners build “family banks” using high-cash-value life insurance, unlocking tax-free growth, control, and generational wealth. With 20+ years of experience, he’s helped 500+ families escape the Wall Street casino and create financial systems that compound for life. 📞 Connect with M.C. Laubscher:• Website: https://producerswealth.com/• LinkedIn: https://www.linkedin.com/in/mclaubscher/📞 Connect with Sasha Berson:• LinkedIn:  https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/• YouTube: https://www.youtube.com/@growlaw• Facebook: https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

What does it take to 4X your law firm’s revenue in just three years? Join Sasha Berson as he speaks with Keith Dyer, founder of LEXGRO, who helped one firm scale from $3M to $12M with bold marketing, smart budgeting, and a full-funnel strategy. Keith breaks down the biggest growth mistakes law firms make, and how to turn your spend into a consistent caseload.👉 Sasha and Keith explore:— How much it took to grow one law firm from $3M to $12M in under three years— Why digital marketing alone won’t scale your firm— How to avoid “traffic hijacking” when your brand isn’t visible enough— Why most firms succumb to “shiny object” syndrome instead of mastering the basics— How to see huge revenue gains with focused, full-funnel marketing👉 Main takeaways from the episode:— Set aside 20–30% of your revenue specifically for marketing to unlock predictable law firm growth— Run regular audits to spot when your digital strategy is plateauing, and shift your budget to higher-performing channels— Protect your lead flow by building a strong digital footprint so competitors can't hijack your traffic— Refine your messaging to speak directly to your niche; use their language, pain points, and goals to boost conversions📰 About Keith Dyer:Keith Dyer is President and Fractional Chief Marketing Officer at LEXGRO, specializing in rapid law firm growth. With over 30 years of experience driving major revenue wins, Keith helps firms scale by investing 20–30% of revenue into full-funnel marketing, building brand equity, and executing strategies that move the needle.📞 Connect with Keith Dyer:• Website: https://lexgro.com/• LinkedIn: https://www.linkedin.com/in/keithdyercmo📞 Connect with Sasha Berson:• LinkedIn:  https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/• YouTube: https://www.youtube.com/@growlaw• Facebook: https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Are you a burned-out law firm owner, minutes away from calling it quits? You’re not alone. Join Sasha Berson as he speaks with Allison Johs, founder of Legal Ease Consulting, who knows that struggle firsthand. After making partner at a fast-growing firm in her early 30s, she quit with no backup plan… just intense burnout. In this episode, Allison shares how she rebuilt her career to help law firm owners like you reclaim control, delegate smarter, and focus on the work that truly fulfills you.👉 Sasha and Allison explore:— Why Allison transitioned from law firm partner to consultant— Why productivity isn’t about doing more; it’s about doing what you excel at— How to delegate without losing control (even if it didn’t work the first time)— Why most burnout comes from doing $40 tasks when your time is worth $300+— How to use LinkedIn to build a referral pipeline that actually works👉 Main takeaways from the episode:— Recognize early signs of burnout and understand what causes it in law firm owners— Delegate effectively and confidently, even if you’ve failed at it in the past— Stop wasting time on low-value tasks and focus on high-impact legal work— Build systems that give you more freedom without sacrificing quality or control— Use LinkedIn intentionally to generate referrals and build relationships📰 About Allison Johs:Allison Johs is the founder of Legal Ease Consulting and a former law firm partner who turned burnout into a blueprint for success. She now helps solo and small firm lawyers run smoother, smarter practices, helping lawyers boost profits and focus on the high-impact work that fulfills them. Her expertise spans practice management, productivity strategy, and LinkedIn-driven business development. 📞 Connect with Allison Johs:• Website: https://www.lawyermeltdown.com/• LinkedIn: https://www.linkedin.com/in/allisoncjohslegalease📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/• YouTube: https://www.youtube.com/@growlaw• Facebook: https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

The inspiring story of how Daniel Scola left a cushy corporate job, turned down a role at Johnson & Johnson, and built one of the biggest IP law firms in the game… from his home office! In this GLF Podcast episode, Daniel breaks down how he landed his first client in 2 weeks and went on to make $1.4M in his first year. If you’re a law firm owner, this is a masterclass in sales, risk, and relationships. Don’t miss it.👉 Sasha and Daniel explore:– How Daniel transitioned from engineering to intellectual property law.– Why emotional intelligence is more valuable than legal brilliance.– The top sales skills law school never taught you.– How to build trust fast, and land high-value clients (without chasing).– The power of risk-taking, mentorship, and relationship-driven growth.👉 Main Takeaways from the Episode:– Call one client, contact, or referral partner directly. Real relationships are built using your real voice.– Ask prospects what they need and truly listen before you jump in to pitch.– Reach out to someone who can mentor you or offer to guide someone in the early years of their journey.– Identify one bold move you’ve been avoiding in your practice and take the first step toward doing it today.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/.📰 About Daniel Scola:Daniel Scola is the Senior Managing Partner at Hoffmann & Baron, LLP, where he leads a powerhouse team of IP attorneys. With over 34 years of experience, he’s built one of the largest IP law practices in New Jersey. A former corporate counsel and chemical engineer, Daniel’s approach combines technical expertise with client-focused growth.📞 Connect with Daniel Scola:• Website: https://www.hbiplaw.com/  • LinkedIn: https://www.linkedin.com/in/danielscola/ 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart acquisitions, she’s turned her PI firm into an eight-figure machine. If you're serious about growth, this is the one to listen to.📰 About Dana Brooks:Dana is managing partner at Fasig Brooks, a fast-growing personal injury firm based in Florida and expanding across the Southeast. She’s taken the firm from modest beginnings to an eight-figure powerhouse, not by luck, but by design. Dana’s approach combines grit, marketing savvy, and a deep understanding of law firm economics.👉 Sasha and Dana explore:– Why rainmaking is the easiest part of running a PI law firm, and how to get good at it.– What caused her firm to double four times since 2008.– The biggest mistakes lawyers make when trying to scale, and how to avoid them.– How she spots the right firms to acquire and turn around.– Why consistency in client experience is critical if you want to build a real brand.– The power of women in plaintiff law, and why she’s betting big on them.👉 Main Takeaways from the Episode:– Treat your law firm like a business, not just a practice; that mindset shift is what allowed Dana to scale four times over.– Vet your people, law firm partnerships, and acquisitions carefully. Trust your gut, but back it up with data.– Avoid ego-driven expansion. Focus on markets where you can win, with real boots on the ground and community credibility.– Build systems that create consistent experiences, don’t let each lawyer run their own “mini-firm” inside your firm.– Delegate trial work if it’s not your superpower. Double down on what you do best, and let others shine where they’re strongest.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Dana Brooks:• Website: https://fasigbrooks.com/ • LinkedIn: https://www.linkedin.com/in/dana-brooks-a8616817/  📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Every law firm owner  will leave the business one day. The only question is whether that happens by design or by default.In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law firm owners not just grow their businesses, but engineer them to be sellable, scalable, and far less stressful.📰 About Brian Zapf:Brian is a former investment banker turned fractional CFO for law firms, and he’s obsessed with one thing: helping you make your law firm profitable, sellable, and operationally independent from you. His firm works with boutique law firms doing $1M to $20M in revenue and gets them to the point of $1M+ in annual profit, without the owner having to work 60-hour weeks.👉 Sasha and Brian explore:– Why over 80% of law firm owners never sell their business, they just shut it down– What the other 20% do differently to walk away with real money– How to spot and fix “profit leaks” in your firm (especially payroll)– Why hitting $1M in profit is very different than hitting $1M in revenue– How to shift from being the chief doer to being a real business owner– What marketing investment really looks like when you want to grow fast👉 Main Takeaways from the Episode:– Start planning your exit now, waiting costs you options and money.– Build systems and processes so the firm runs without you.– Empower your team to lead, buyers want a business, not a one-man show.– Clean up your financials, messy books kill deals.– Treat your law firm like an asset, not just a paycheck.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ ❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Brian Zapf:• Website: https://www.flight.financial/ • LinkedIn: https://www.linkedin.com/in/bdzapf/ 📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage.📰 About Jason Craver:Jason’s been in the legal marketing world for over a decade. He’s been running legal directory strategy for Attorney at Law Magazine for the past 6+ years, and he’s studied the entire landscape, from Avvo’s fall from grace to the rise of Justia, Super Lawyers, and FindLaw. The guy knows the legal SEO game inside and out, and he doesn’t sugarcoat what works today.👉 Sasha and Jason explore:– The biggest shifts in directory SEO since Google started prioritizing local results.– Why measuring ROI on directories is tricky, and what not to do.– Which directories are worth your time and money, and which are dead weight.– How to build a smart, layered digital marketing strategy that includes directories as one of the pillars.– Why so many lawyers miss the mark by expecting directories to deliver direct leads.👉 Main Takeaways from the Episode:– Use legal directories to boost your SEO, not as your main lead source. Treat them as authority builders, not magic lead funnels.– Track ROI the right way, look for improvements in search rankings, not just calls or form fills.– Focus on the 3-4 directories that dominate Page 1 in your market (like Justia, Super Lawyers, FindLaw). Skip the rest.– Build your law firm referral network early, use that cash flow to fund smarter long-term marketing plays like SEO and directories.– Audit your directory listings twice a year, make sure info is up-to-date and your profile is fully optimized.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ ❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Jason Craver:• Website: https://attorneyatlawmagazine.com/author/jcraver • LinkedIn: https://www.linkedin.com/in/jason-craver-564279107  📞 Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw• Facebook:https://www.facebook.com/growlaw• Email: info@growlaw.co• Phone: (312) 854-7724#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights