GROW Because You Know

Join your hosts Charlene Burke of Search by Burke, and Sheryl Connelly of Marketing Media Management as they review and comment about some of the ways YOU, the online business owner, can achieve success. Online Marketing Pros is a partnership between Charlene and Sheryl. We provide hands-on, face-to-face, bring your laptop with you seminars that focus on learning one online marketing tactic and one social media tactic. Our attendees have included the Director of Marketing for an international special event company,a real estate agent looking to differentiate herself from the competition, a jewelry designer that knows online marketing but wants to make sure she's up to date with what's happening in 2011, an agriculture blogger, a Human Resources strategist, the marketing department for a plumbing company, and more. You name the industry, we teach to it. If you're in the Louisville, KY area we encourage you to check out our seminars on our website. If you're not in the Louisville, KY area and want to bring us to your location, shoot us an email. If you're a Fan and want to keep up with us beyond our radio show, connect with us on our Blog and on our Facebook page.

Join Sheryl and Charlene as they continue the series about The Social Media Marketing Plan. In previous episodes they reviewed the importance of a Social Media Marketing Plan and how 98% of businesses don't use one in their social media efforts - therefore they FAIL! They also talked about the steps involved in creating a plan - steps that ensure social media marketing SUCCESS! As they shared this information, questions from chat and email extended their conversation and today they'll be finishing up the series with the all important, often wondered about: Measuring ROI, Return on Investment and Budgeting. Investment? Budgeting? Isn't social media free? Ahem...well...not really. And that's what today's program will be about. So, whether you have a plan or not, if you have questions please join the conversation by calling in or using the chat room.

Last week we talked about the social media marketing plan and how 98% of businesses using social media platforms are failing to use them correctly - because they don't have a proper plan in place. Businesses that are grasping for inexpensive social media tools to promote with will soon be gasping for revenue. They're bouncing from one platform to the other, then bemoaning their plight of wasted time and no new customers. This week, join Charlene and Sheryl as they give you the rest of the story about a Social Media Marketing Plan.

Businesses are feeling the pressure of using social media to promote because of shrinking marketing budgets and rising advertising expenses. Using Facebook, Twitter, and any one of the other social media platforms seems like the right thing to do. How hard could it be, right? Yet there is one pitfall that nearly 98% off all business owners and marketing directors fall in to. Will you be one of them? Listen in as Charlene and Sheryl discuss what this is and how you can be sure to avoid it.

It's summer, but if you use email marketing to grow your business, now is NOT the time to rest and relax! Join Charlene and Sheryl as they talk about some important elements that you can change, test and optimize in preparation of the holiday shopping season. Charlene and Sheryl use email marketing in their respective businesses, and have clients that use it to communicate with their customers and increase their revenue. Ignoring the value of testing and optimizing elements of an email for a specific campaign will cost you click-thrus and response rates! If you aren't using email marketing in your current efforts, now is a good time to start. If you're in the Louisville area, contact Online Marketing Pros via their website. We can help you learn it by offering a seminar, or do it for you.

Join Charlene Burke and Sheryl Connelly of Online Marketing Pros as they sound off about three of the most dangerous trends facing the industry today in social media management, what it really costs, and how to avoid the pitfalls. The Online Marketing Pros will also explain how to recover if you've mis-stepped.

***SPECIAL SHOW JUST FOR NON-PROFIT ORGANIZATIONS AND CHARITABLE FOUNDATIONS *** Are you a non-profit working on a shoestring or non-existant marketing budget? Is the board or directors looking for more innovative ways to engage current and prospective donors and those your organization serves? Is the PR Committee of your charitible organization struggling to understand how social media fits in to the overall marketing strategy? Join Charlene and Sheryl in welcoming special guest, Katie Chapman, CEO of Fullanthropy, who will discuss the do's and don't's of Cause Marketing.

Have you searched for your favorite eatery or retail shop on Facebook only to be disappointed at their presence? Instead of seeing their logo and information, you see random check-ins, a balloon icon or picture that looks something like a suitcase, and random posts asking the page to “help a buddy out” on Farmville. You shake your head in disbelief that they aren’t harnessing the power of social media and make it a point to let them know about their faux-pas the next time you visit. Join Sheryl and Charlene as they discuss how new Facebook pages are being created for Businesses and Places by customers, employees, and competitors, how to identify if you have a rougue page, and what you can do about it.

Competitive Intelligence should be an active part of any effective online marketing plan. Join Online Marketing Pros as they discuss the importance of monitoring the internet for information about your industry and your competitors. People are talking about products you offer. Your industry is alive with discussions about products and services being offered. Research development is alive and well - though sometimes hidden away from prying eyes. There are many tools available for monitoring the internet for mentions, and Online Marketing Pros will leave the decision to you as to which tool you should use. Instead, we'll be discussing the types of information found and ideas about how to react to that information to improve your bottom line!

Do you know what your online image says about you as a professional? Should you be concerned about it? Professional Image Consultant, Aundray Collins, will be on hand to answer all those questions about online image that you have wondered about, but were afraid to ask. Aundráy Collins Image Consulting’s mission is to promote effective behavioral skills; encourage leadership through empowerment; assist others in developing personal style; and to accentuate the positive.

Online marketing is all about pull marketing - having your information available for the searcher to find. Once they're on your website, more marketing occurs with copy, downloads, photos, video, etc. When marketing/selling products, the techniques and tactics are easy to select. But when selling services, a different way of thinking should be used. Join Charlene and Sheryl this morning as they discuss how to market services online. Feel free to join in chat and if you have questions about online marketing please ask them in chat or call in to the guest line. Charlene is CEO of Search by Burke, LLC http://searchbyburke.com. Sheryl is CEO of Marketing Media Managment, LLC http://managemmm.com

We are bombarded with marketing messages each and every day. Whether we are checking email, surfing the internet, or posting a status to our social networks; one company or another is vying for our attention and our money. As a small business owner, it makes you wonder if anyone is REALLY making money online. Google and Facebook make is so very easy to input your credit card information and create an online promotion. Will the hard earned dollars you put into the promotion pay off in the long run? On today's show, Sheryl and Charlene will review the five steps required in creating an effective online marketing plan. Join the Online Marketing Pros and watch your business soar to new hights.

Retail therapy goes both ways! There is nothing that drives an e-commerce site owner crazier than seeing abandoned shopping carts. Trying to figure out why someone has come to their online store, spent thirty minutes to several hours tootling around their establishment, then quite literally dump their stuff and run is frustrating. It’s akin to the manager of Kroger walking out a cold winter’s day to round up all the carts patrons have scattered to the four corners of the parking lot. Join us as we discuss what you can do to cure the common cart abandonment blues.

Today's show is all about using online marketing and social media to promote a product or event. Our special guest today is David Mattingly, founder of BlackWyrm Publishing. Charlene has known David for about a year and through various conversations learned that he uses social media to market his own, and his author's, books and events. Founded in 2003 to produce roleplaying material for Hero Games, Green Ronin and other companies, BlackWyrm Publishing branched out into speculative fiction novellas in 2009. They've published two dozen novels, have over a dozen more in the pipeline and is beginning to branch out into other types of fiction. BlackWyrm has an unusual approach to small press publishing. If the company accepts a manuscript, they pay for printing and marketing costs upfront, then split the profits evenly with the author. BlackWyrm Publishing can be found online at blackwyrm.com.

Online Marketing Pros is pleased to announce the sponsorship of a new phenomenon called the Louisville Write-In. Charlene will be interviewing Sheryl Brennan, founder of the Louisville Write-In and multi-published author, about this fantastic opportunity designed to bring business, hobby, and freelance writers together. Discover more about the Louisville Write-In at http://www.louisvillewritein.com