GTM Engineer School

In this fireside chat, Jared Brickman—VP at Insight Partners and AI advisor to 150+ B2B companies—shares hard-won lessons from the frontlines of AI adoption in go-to-market (GTM) teams.We cover:• The biggest misconceptions about AI in sales and marketing• A simple 4-part framework to prioritize AI use cases• Real case studies from companies like 6sense and top SaaS firms• How to scale campaigns, automate inbound, and support deal teams with AI• Why most companies stall out after buying ChatGPT—and how to avoid itWhether you’re a revenue leader, operator, or founder, this conversation will help you move beyond the hype and build AI workflows that actually scale.🎙 Hosted by Jared Waxman (GTM Engineer School)In this fireside chat, Jared Brickman—VP at Insight Partners and AI advisor to 150+ B2B companies—shares hard-won lessons from the frontlines of AI adoption in go-to-market (GTM) teams.We cover:• The biggest misconceptions about AI in sales and marketing• A simple 4-part framework to prioritize AI use cases• Real case studies from companies like 6sense and top SaaS firms• How to scale campaigns, automate inbound, and support deal teams with AI• Why most companies stall out after buying ChatGPT—and how to avoid itWhether you’re a revenue leader, operator, or founder, this conversation will help you move beyond the hype and build AI workflows that actually scale.🎙 Presented by GTM Engineer School#GTM #AI #SalesTech #MarketingAutomation #B2BSaaS