GVR Podcasts

Marketing yourself has always been a critical part of being a REALTOR®, but the most effective vehicles, tools, and techniques shift with the times. So how have social media, AI, and personal branding changed the marketing game for Realtors today, and what should you be doing to stay on top of your marketing efforts?On this episode of the Critical Path podcast, host Jesse Lalime gets into the finer points of effective digital marketing with Constant Contact Senior Director of Vertical Integration Stephanie Alfonso. Learn more about Constant ContactWant to learn more about our partnership with Constant Contact and our member discount? Check out the Constant Contact page in the Business Tools section of our member website.

Real estate never stands still.New technology, government policies, global events, and changing consumer expectations all play a role in shaping the profession. And as the landscape changes, so do the needs and behaviours of the home buyers and sellers you serve.So, how do you prepare not just for the challenges you’re facing today, but for what comes next?In the latest episode of The Critical Path, host Jesse Lalime sits down with Ashley Smith to explore how AI is changing search, visibility, and the way REALTORS® connect with consumers. Together, they discuss why adapting to change matters more than ever and what you can do today to stay ahead.You can find the Google presentation Ashley mentioned in the podcast here.

Today’s homes are evolving rapidly behind the walls. Energy efficiency, electrification, indoor air quality, climate resilience, and smart technology are increasingly influencing how homes perform and what they cost to own. As REALTORS®, what should you understand about new home technologies, and what can you help your clients look for when evaluating a home?In the latest episode of the Critical Path, host Jesse Lalime speaks with Sprucehill Homes founder Erik Jensen in a wide-ranging conversation that covers some of the latest in new home building tech, key considerations when undertaking renovations and upgrades, and how Realtors can best advise their clients. 

If a client asked you today if their title is still valid because of what they’ve heard about the Cowichan case decision, would you know how to respond?On the latest episode of the Critical Path, we welcome two lawyers from DLA Piper, Wally Braul and Josh Jantzi, for a deep dive into the Cowichan case.What have the courts actually decided? What remains to be determined? When will we have more answers?Please note this episode was recorded just hours before the Supreme Court of Canada’s May 28, 2026 decision declining to hear an appeal in the Wolastoqey Nation case. This episode also runs longer than usual to allow for a fuller discussion. 

For many REALTORS®, real estate is more than a job. It’s a business, a lifestyle, and often a seven-days-a-week commitment.That kind of pace can be rewarding. But it can also make it difficult to prioritize something that underpins everything else we do: our health.Accessing timely, coordinated healthcare can also be a challenge for self-employed professionals who don’t have access to traditional workplace benefits. That’s why Greater Vancouver REALTORS® (GVR) has partnered with Advica Health to offer members a new option designed with busy professionals in mind.In the latest episode of The Critical Path, host Mark Moldowan sits down with Kevin Brady, founder of Advica Health, to talk about this new program and what it could mean for your well-being.