Raise of hands: do you get easily distracted? You have intentions set on getting that list checked off…and then, the car doesn’t start or a kid gets sick…or the pipes burst…or you lost track of time scrolling on social media. This past week, I had the kids at home because school hadn’t started back yet from the holiday break. And let’s be honest…no matter how old your kids are (mine are 15, 13 and 10) - they get “bored” easily and getting work done is a pipe dream. We drove back from Florida....
Personal branding and executive presence are terms that have been thrown around together and separately over the past few years. Are these terms mutually exclusive or do they work together and build upon each other? I think they work together…you’ve got to have both in order to stand out amongst your competitors…and there’s a system you can leverage to do this with ease and impact. One thing you need to know is that you are your brand, whether you work for a company or own your own busi...
How many times have you assumed something without asking for facts or clarity? I’ll raise my hand on this one. I’ve assumed that people think my work is boring and like everyone else…and it’s not. I’ve assumed clients have felt a certain way about a project…and in fact - they felt very differently. I’ve assumed that someone understands certain terminology and they don’t. We have all made assumptions about various aspects of our business. We assume that no one is seeing our posts on social med...
Have you ever taken the Meyers Briggs test? Or the Enneagram? How about the Colors test…or for me, I remember the first time I took the DiSC assessment, I was a Regional Vice President of Resource Development for the American Lung Association. I was at a leadership conference and we spent a half day with a facilitator learning about our behavior styles…and I found it fascinating. It helped me to be able to communicate with my team better and make better decisions with the volunteers and donor...
Spending 23+ years in a corporate setting and transitioning to entrepreneurship wasn’t easy. It wasn’t just the scheduling changes that took place. I came from an environment where I had my calendar booked every 30 minutes, sometimes every 15 minutes with a different meeting…to in charge of my own schedule. But, it was for me - much harder to be by myself working and alone every day with no one to collaborate with much less talk to and bounce ideas. Finding my people online was HUGE for me to...
Starting from the beginning is always the best place to start. I have found that in my past professional life and with my clients - when it comes to marketing your business, you want to get the website done and a logo package created and sign up with the luxury magazine to show you’re legit ASAP. I did that. I’ll raise my hand there. I’ve had clients who do that too because they felt they needed to show to the world that they mean business with a $10k website, $5k logo design, and $20k ad pac...
Building a life you can’t wait to wake up for…well, it’s a hard concept for many of us to fully embrace. It’s like…we want it (we want it bad!), but we don’t know how to get it and have it. It can sometimes feel unobtainable, right? I’ll raise my hand on that one! In today’s episode, I’m talking with Erin Gerner, Founder of Powerhouse Lawyers (and the podcast too!), a community empowering women in law through community and connection. If you’re a high achiever and have struggled with ...
The difference between corporate marketing and personal branding and how you do it effectively - meaning your ideal client is going to stop the scroll and actually read what you have to say - it’s from the content you post and the stories you tell. In today’s episode, I talk with Kacy Maxwell - CMO at Provisions Group, based out of Nashville, TN. He’s worked with small to midsized businesses and big nationwide brands, both in B2B & B2C. Kacy shares his top tips and expertis...
> If you’re an up and comer or manage up and comers at your firm, be sure to register for Partner Power Lunch Hour mini-trainings (only 30 minutes!) designed to teach you how to create, connect and cash in on your network. Click HERE to register! > To learn more about how to communicate with others based on personality type, click HERE to grab my FREE cheatsheet. >Connect with me on Instagram @heather_lisle or on LinkedIn @heatherlisleco >Visit my website at www.heatherlisle.c...
When it comes to how we show up online or in the face-to-face world, what we wear…it matters. Since 70-90% of communication is non-verbal, your clients and colleagues are making decisions about whether or not they will take your advice…listen to your recommendations…all the things…based on how you present yourself. In today’s episode, I talk with wardrobe stylist, Elisa Ellis of Turnkey Style, and she gives so many great tips on what you can do to show up with confidence and authority as well...
I work with a lot of executives who work for big companies (and smaller ones too), and one thing that comes up often is not understanding how to build your personal brand if you get a paycheck from a company you don’t own. It sounds daunting. Questions you may have thought of might be, “What do I say so I don’t get in trouble?” or “What should I post on social media in the first place? You’re not alone if you’ve ever felt this way. But, here’s the thing. By NOT getting out there and ...
You can learn how to get anyone to work with you and buy from you consistently. But, you need to have clarity about WHO it is you want working with you…and HOW you need to message yourself in order for those people to not only be attracted to you but so they spend money with you too! Understanding and adapting to different personality types allows you to tailor your approach and build stronger connections with potential customers. When people feel connected to you - they buy on repeat. In tod...
When it comes to sales, I KNOW you likely have a used car salesman as the sales avatar, right?! Here’s the thing. Sales should NOT feel spammy and awful…it should be a natural process. In today’s episode, I talk with the Sales Queen herself, Jillian Murphy, about how you develop content online that organically leads to sales. In other words, don’t you want to have people asking how to work with you versus having to hard sell people? I know you’re saying yes to this! Jillian Murphy is ...
Networking can either be your jam or something you really try to avoid for a variety of reasons. If you’re like a lot of the clients I work with, you likely haven’t been taught HOW to strategically network. Networking isn’t just showing up at an event without a plan. In fact, you can make a bigger bang for your buck and it won’t be as scary if you follow some simple networking “rules.” In today’s episode, I have a fabulous interview with Networking Expert, Sarah Gemmell. She shares her best...
When it comes to confidence in our conversations and how we communicate with others, there’s a way to effectively do this with kindness yet setting boundaries too.This also includes understanding how to infuse warmth (i.e., in your words and nonverbal signals) no matter if you’re negotiating a big business deal or daily conversations with your colleagues and clients. In today’s episode, I am talking with Nancy Medoff, author of #1 best selling book, Unmute Yourself, and sales and leadership c...
We’ve all had to handle tough clients and team members from time to time, right? Managing tough personalities isn’t something any of us enjoy doing, but if you have an understanding of their triggers and what motivates them…it’ll help your conversations and intended results too. In today’s episode, we’re going to be talking about how to have effective conversations with people you don’t like to deal with sometimes (but have to). > To learn more about how to communicate with others based on...
We all tend to communicate with others the way we want people to communicate with us. The problem is - we all communicate very differently. Leading a team requires understanding and the ability to leverage diverse personalities and communication styles. In today's episode, I am joined by one of my favorite people - Tracy O’Malley, an Enneagram expert and leadership coach. We discuss how leaders can navigate the complexities of team dynamics and optimize their leadership approach by implement...
If you want to close more deals and make more money, understanding the art of connection and relationship building with ANY personality type is mission critical. In today’s podcast, we will dive into the four personality types, how to identify them and how to communicate with each. It’s a short episode but packed with a punch! You’ll want to grab your FREE personality cheatsheet HERE. Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of episodes to the feed and, if ...
I’m working with a large accounting firm and was getting ready to present to a group of managing partners about a training series we are piloting. One of the topics was about how to message yourself in the digital space as a professional services provider. I was going over the slide deck with the marketing director from the organization, and she told me that I could probably take out the slide on identifying your ideal client. She said, “we only need to focus on how to write a social ...
Have you ever worked with a client or colleague who absolutely cannot take feedback well? You know the type…. You’re working on a project together and when you give recommendations or thoughts to help improve things…you either hear crickets or see a defensive posture from the other person. It’s SO HARD to work with people who have a hard time receiving feedback, especially when the feedback is necessary to move things forward, sell the thing, seal a deal, etc. When you find you’re worki...