Let’s play ball – with a new player: technology! Baseball is the only major sport where no clock rules the day, giving it the mathematical potential for a single game to last “forever.
The buzz: “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be" (Wayne Gretzky]. Coaching the fastest game on ice is tough! Where to turn for help? Technology.
The buzz: “The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD…Nonsense. Enter long form content marketing. (Josh Steimle, forbes.com).
The buzz: “Three Phases, Two Hearts, One Passion.” This phrase describes the extreme Olympic “equestrian triathlon” sport of Eventing (discovereventing.
The buzz: “Analytics is making basketball a more beautiful game” (Timo Elliott for Uber Tech). The National Basketball Association (NBA) is one of the most technologically-driven leagues in sports, reaching a global audience.
The buzz: "Cirque du Soleil is known for amazing acrobatics and incredible performers on stage, but the technical gymnastics behind-the-scenes are just as impressive" (Starla Sampaco, www.geekwire.com).
The buzz: “Sailing is such a variable sport. There could be no wind, or there could be 25 knots. You never know what you’re going to get” (Hannah Mills). Competitive sailing is no simple task.
The buzz: "Winning isn't everything, but wanting to win is" (Vince Lombardi). Welcome to our new series about SAP’s sponsorship-specific sports stories from the NHL, NBA, Extreme Sailing, WTA, and more.