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Gaming for good

Author: Salesforce.org

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Forget everything you think you know about gamers. It’s time to step away from tired old stereotypes that games are only for kids or reclusive basement dwellers. After all, the gaming industry is now worth around £137 billion – it’s bigger than TV and Hollywood.


Gaming is an immersive and interactive pastime, with a huge audience of people of all ages and backgrounds. And a growing number of charities are using online games and streams to engage with prospective supporters, build online communities, and drive donations.


For nonprofits who are new to this rapidly growing channel, it can be difficult to understand just exactly where to start which is why we’re excited to introduce our new documentary-style podcast ‘Gaming for Good’ where we speak to leaders and influencers in the industry including War Child UK who have won the most ‘Innovative Fundraising Strategy’ award from the Institute of Fundraising two years running for their gaming campaigns and have raised over £700,000 in donations for their efforts.


Hosted on Acast. See acast.com/privacy for more information.

9 Episodes
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The IRL Gaming events playbook

The IRL Gaming events playbook

2021-09-0116:00

So much of our series is focused on gaming online for obvious reasons. In our fourth episode of season two, we want to help you understand the world of IRL or in real life meetups in the gaming world, there are lots of different types, big festivals like PAX and TwitchCon gaming. We'll give you a playbook for the different ways your charity or not-for-profit can get involved in IRL events for good.Guests include:Laura Stringer - PAXRyan Hartman - PAXPaul Ference - Cookie Brigade Hosted on Acast. See acast.com/privacy for more information.
The E Sports playbook

The E Sports playbook

2021-08-0219:09

This is a season of playbooks giving you the tools and tips you'll need to navigate this brave new world. In episode three of season two, we're delving into the exciting world of E Sports. We'll give you a playbook for the different ways your charity or not-for-profit can use E Sports for good.Guests include:Will Attwood - UbisoftLiam Shattocks AKA Qualdog - E Sports PlayerBrad Tenenholtz - Corporate E Sports Association Hosted on Acast. See acast.com/privacy for more information.
The software bundle playbook

The software bundle playbook

2021-07-0115:54

This is a season of playbooks giving you the tools and tips you'll need to navigate this brave new world. In our second episode of season two, we're looking at another way that game developers and charities can collaborate using software bundles.Guests include:Sally Ward - Whale and Dolphin ConservationJames Schall - Ex Sega, now at SecretMode Games Hosted on Acast. See acast.com/privacy for more information.
The DLC playbook

The DLC playbook

2021-06-0121:12

This is a season of playbooks giving you the tools and tips you'll need to navigate this brave new world. In this first episode of season two, we hear about DLC’s, from the point of inception to delivery. We’ll explore this more of a ‘heavier lift’ for charities, and hear from people that have had success using DLC’s for fundraising. We'll give you a playbook for the different ways your charity or not-for-profit can use DLCs for good.Guests include:Christian Rouffaer - International Committee of the Red CrossJoris Christiaan Johannes van't Land - Bohemia Interactive - Arma ⅔James Schall - Ex Sega, now at SecretMode Games Hosted on Acast. See acast.com/privacy for more information.
Demystifying the streaming community

Demystifying the streaming community

2021-02-1036:09

In episode 4, we talk to the streamers themselves and learn what motivates them to raise money for charities. Tune in for best practice advice on how you can engage in a meaningful way in order to raise funds for your cause. Hosted on Acast. See acast.com/privacy for more information.
Learning through play

Learning through play

2020-09-1536:41

In this bonus episode we’re going to take you on a journey to explore many ways in which we learn through playing - unexpected ways - and how video games and a playful approach to learning are being used in more classrooms everywhere. Hosted on Acast. See acast.com/privacy for more information.
Nonprofits taking the leap into gaming

Nonprofits taking the leap into gaming

2020-09-0938:42

In episode 3 we showcase stories from trailblazing nonprofits on their journey to launching a Gaming for Good initiative. Featuring Norwegian Refugee Council, Women Win, and No Kid Hungry – hear different perspectives from gaining stakeholder buy-in, planning the first campaign, to integrating gaming into their fundraising and awareness strategy. Hosted on Acast. See acast.com/privacy for more information.
Gamers rally to fundraise for nonprofits during COVID-19

Gamers rally to fundraise for nonprofits during COVID-19

2020-05-0141:41

Coronavirus is affecting our lives in almost every single way, and charities have had to face the prospect of fundraising entirely online. The gaming community has rallied around the nonprofit community and gaming for good has gone into overdrive. We check in with episode 1 guests Child’s Play and hear from organisations at the forefront of gaming fundraising such as Tiltify and streaming platform Twitch. Hosted on Acast. See acast.com/privacy for more information.
Trailblazers of Gaming For Good

Trailblazers of Gaming For Good

2019-09-1540:02

We launch the Gaming For Good limited series with tales from the pioneers of the space, including War Child UK, Child’s Play and Desert Bus For Hope. With over a decade of experience engaging and raising funds with the gaming community, War Child UK and Child’s play look back at their respective journeys and share advice with the nonprofit community. Hosted on Acast. See acast.com/privacy for more information.
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