Generational Movement

In this episode, show host Scott McCorvie and National Director of Resident Programming at Five Star Senior Living, Scott Smith, discuss the current and future state of enagement and programming in senior living. Scott Smith can be reached at ssmith14@5ssl.com and Scott McCorvie at media@generationalmovement.com. 

In this episode, Scott McCorvie discusses the importance of technology in senior living, but also the need for the technology platforms to integrate and work together. Scott McCorvie can be contacted at media@generationalmovement.com. 

In this episode, active adult expert Nikki Jo Olsen joins the Generational Movement to discuss the highly-coveted active adult / baby boomer segement, and how to target your marketing, engagement, and operational platform to meet the wants and desires of this new generation. Nikki Jo Olsen can be contacted at nikkijoolsen@gmail.com and show host Scott McCorvie at media@generationalmovement.com. 

In this episode, show host Scott McCorvie and Deborah Howard, CEO of Senior Living SMART discuss why lead generation is so critical in senior living operations. We discuss the various types of leads in senior living, the best ways to source new leads in senior living, and so much more. Be sure to visit Generational Movement for the video version of this segment and additional senior living improvement content. 

In this episode, host Scott McCorvie discusses how to create a dynamic senior living website in the new era of senior living. Learn about the five core areas needed to reach the new demand pool: image, information, interaction, engagement, and action. 

In this episode, Scott McCorvie disucsses one of the most critical pieces of technology in senior living - the CRM, or Customer Relationship Management system. Learn why this technology is so important in senior living, along with best practices to implement this technology within your operating platform to quickly increase occupancy, lower monthly expenses, and improve the overall health, vitality, reputation, and financial performance of any senior living community. 

In this episode, show host Scott McCorvie discusses the launch of the Generational Movement.