Today's guest on the Geniuses Of Copywriting Podcast is Mike Pavlish. Mike is an A-List direct response copywriter of long form sales letters and video sales letters that have sold over $558 million worth of nutritional supplements and health products. His copywriting has been praised by Stefan Georgi, Justin Goff, Chris Haddad, Gary Bencivenga, Bob Bly and other legends. Mike Pavlish’s clients include the most successful health supplement companies in the world including Agora, Organixx, Healthy Directions, Phytage Labs, Truegenics, Al Sears MD, Relaxium, Revealed Films, Healthy Back Institute, Upwellness, Wholetones, Meaningful Beauty and many smaller entrepreneurs who sell supplements online. To learn more about Mike go to https://www.mikepavlish.com
The Geniuses Of Copywriting podcast is BACK with one of the best marketers and copywriters I know - marketing legend Todd Brown. Todd is the brains behind some of the smartest campaigns I've seen, and the creator of the E5 method for creating high-converting offers. On this episode: - How Todd went from a job at a health club, to creating killer campaigns for 7, 8 and 9-figure clients - Why marketing and selling are NOT the same thing - and how to create marketing so good, it makes selling superfluous - The origins of the E5 method, it's roots with some of the biggest legends in marketing history, and how Todd refined it into a framework that thousands of smart marketers are implementing and ejoying incredible results Todd also takes us through the entire E5 method overview from start to finish - so if you're struggling to come up with a campaign that works, or if you want to improve your current results, THIS is the episode to listen to over and over. Get Todd's brand new book the E5 Method for FREE at https://www.E5MethodBook.com Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting
On this week’s Geniuses Of Copywriting podcast we have Everte Farnell, a persuasionist who’s been quietly making bank for himself and his clients for years. This week we discuss: - Local marketing secrets - like the 5 page sales letter that put $100K PROFIT in Everte’s local business - The ‘Influential Writing’ secret that Everte uses to make his copy 10 to 12 times more powerful - Dan Kennedy stories galore! It wasn’t just because they know each other that copywriting legend Dan Kennedy has praised Everte, written about him in his books, and called him a “highly skilled direct response copywriter”. He’s a legend of the game and spills his secrets in this episode. Full episode & resources at https://GeniusesOfCopywriting.com/everte-farnell
This week on the Geniuses Of Copywriting podcast we have Chris Wright who I specifically went after when I heard he's a master of converting cold traffic... the toughest gig in copywriting! On this episode: - The thrilling story of conquest and triumph behind winning offers like Lift Factor and BioHarmony - Chris's big secret of rising quickly to the top of the copywriting world (And yeah it's something you've heard before.. but have you DONE it?) - Secrets of making copy work on cold traffic - do you have enough proof? Good enough story? Good enough order form? It all adds up... When I first saw the BioHarmony sales letter I thought the writer had to be Stefan Georgi, it was that good. If you haven't heard of Chris before... you will soon enough. Full episode & resources at https://GeniusesOfCopywriting.com/chris-wright
This week on the Geniuses Of Copywriting podcast we have web designer-to-the-gurus (back in the day, purveyor of righteous memes, King Of Online Dating and eCom copywriting genius: Dave Miz. On this episode: Dave's early "pivot" to Warrior Forum web design that landed clients like Armand Morin and Frank Kern How Dave took the only thing he was actually good at - meeting girls - launched it as an info product to a list of 1788, and made $33K in a day The 'Cadence' trap so many copywriters fall into... how to bring the surprise and mystique back into your emails Dave left a 6-figure Wall St job to become an entrepreneur, got busy and has crushed it ever since. He is now the wizard behind the marketing campaigns of his clients and is somebody we can all learn from. Full episode & resources at https://GeniusesOfCopywriting.com/dave-miz
This week on the Geniuses Of Copywriting podcast we have one of the most genius marketers I know, Nik Thakorlal, creator of the amazing LeadsHook quiz platform. On this episode: How Nik went from a career in high finance (zzzzz) to sharing the stage (and the Vodka bars) with Bond Halbert, John Carlton, Trevor ToeCracker Crook and other marketing legends Wisdom and insights collected on what's working online now, after reviewing 3,000 funnels The secret to surveys and quizzes that allow you to do your market research on the fly so you can launch NOW and refine later At ToeCracker's event in Poland Nik was one of the most insightful and informative speakers there, with a depth of knowledge of marketing and copywriting that puts most so-called 'gurus' in the shade. And his powerful LeadsHook software customizes your funnel like regular quiz platforms... but in a far more powerful and unique way that can scale your marketing up to 10,000 leads a day or more. Full episode & resources at https://GeniusesOfCopywriting.com/NikThakorlal
This week on the Geniuses Of Copywriting podcast, we have Australia's #1 Facebook marketer and world class expert Ben Simkin. On this week's episode: - How Ben jumped on Facebook ads in 2009 and has generated over $1.45B in sales for his clients solely through FB - FB ad compliance - what you can and can't write in ad copy and how traditional direct response copywriting will get you banned - You'll be amazed at how much data FB has on each user - and how easy it is to use that data in your ads Ben is a VIP top 2% of advertisers in the world and was labeled 'The world's #1 Facebook marketer' by the Huffington Post. He's spent over $30M on FB ads over the past decade, so he knows what converts and what doesn't. Full episode & resources at https://GeniusesOfCopywriting.com/ben-simkin
Today on the Geniuses Of Copywriting podcast we have a man who refused to even come on the show until he actually retired from online business - Ed Dale. In this blockbuster episode: - How a younger, more naive Ed went from innocent seminar attendee to hanging out on Gary Halbert's boat & partnering with Frank Kern - The future of copywriting predicted: What kind of copywriters will be around in 5 years and how to survive the coming purge - How copywriting in the internet IS different than 30 years ago (Hint: It's not "Short millennial attention spans" Ed is a legend of the game and a natural persuader with a lifetime of marketing and copywriting experience to offer. This is one not to miss! For more information, visit: https://www.GeniusesOfCopywriting.com/
This week on the Geniuses Of Copywriting podcast we have one of the true legend of copywriting with is - Dr Harlan Kilstein. Harlan is the owner of multiple 7-figure businesses, offers crushing it on cold traffic and huge Facebook groups that pay off in spades - as well as being a genuine A-List copywriter. We discuss: - How Harlan's taught Chris Haddad to write such powerful, devastatingyl effective sales letters - The story behind Harlan's first sales letter - which made an 18yo kid $250K on its first day (And got his paypal account shut down in the process) - Harlan's go-to copy technique - the Therapeutic Metaphor - how to use it and why it's so powerful Harlan's list of clients includes Frank Kern, Rich Schefren, Mindvalley, Ed Dale, Stephen Pierce and many more - plus all the A-List copywriters he's coached to the top of the game. This is a rare insight into the mind of one of the world's top persuaders and successful entrepreneurs. Visit www.geniusesofcopywriting.com for more information!
Today on the Geniuses Of Copywriting Podcast: Former Agora heavyweight and financial copywriting genius Jake Hoffman. Here's some of the secrets he drops for anyone interested in financial copy: How to get 'in' with big financial direct response companies who can pay you a fortune and make you a copywriting rock star The YUGE opportunity that exists with financial copywriting in today's market (the big dogs are all STARVED of good copywriters!) How to align your copy with what the market wants - this is something that templates cannot teach you Jake has a ton of winning campaigns under his belt and he's just getting started. If you're interested in writing in the lucrative financial niche, this is the episode to listen to. Full episode & resources at https://GeniusesOfCopywriting.com/jake-hoffberg
On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long. We discuss: The secret she used to get open rates of around 50% over a sequence of 30 emails for a dental practice How to break through the clutter of advertising messages and your inbox with 6 billion unread emails Storytelling secrets learned from 25 years in the trenches writing emails that sell to more niches than you can poke a stick at Sue is an entertaining storyteller and has more marketing and copywriting knowledge than most other copywriters put together. She could live anywhere - so she chose Paris, France and makes her clients millions from there. Full episode & resources at https://GeniusesOfCopywriting.com/sue-rice
Today's episode of the Geniuses Of Copywriting podcast is very special as we have with us copywriting royalty, Bond Halbert. Aside from his famous father Gary, Bond is an amazing copywriter creating huge winners for himself and his clients. On this episode we discuss: - How Gary Halbert was able to write record breaking winners in multiple unrelated niches, a near impossible feat for any mere mortal writer - The four books you must read to become a great copywriter - and yes, one of them is the first book ever written on the subject of copy editing - The Halbert Copywriting Method Part III - The true path to copywriting greatness - what books to read, courses to buy, how to research, everything you need to know - Is hand copy of ads & sales letters still relevant? Listen to what this copywriting student did that wowed his mentor - Gary's highest earning proteges all swear by the same technique - A little-known and even less-used strategy newbie copywriters can use to land high paying copy projects even if you don't have a track record - The secret research strategies used by world class copywriters to create home run winners more often than anybody else - How top copywriters get paid the REAL big bucks with different kinds of deals which are never taught in copywriting books Bond is one of the best teachers of copywriting around, a fun travel buddy and a genius of copywriting in his own right. This was one of the most value packed episodes to date, so check it out now. Full episode & resources at https://www.facebook.com/groups/GeniusesOfCopywriting/
Today on the Geniuses Of Copywriting podcast we have underground copywriter and Agora control beater - Million Dollar Mike Morgan. In this episode: - How Mike turned a failed launch into a $100k payday with 1 email - Mike's habit of writing 7-figure promos for his clients on their first project - How any good writer can work with Agora and leverage their huge credibility Mike has testimonials and endorsements from John Carlton, David Deutsch, David Garfinkel, Mark Joyner, Michel Fortin, Pauline Longdon and many other big names in the industry. Mike doesn't seek the limelight - he is a working copywriter, so make sure you absorb every word of wisdom he drops in this episode. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
This is a BIG week on the Geniuses Of Copywriting podcast as we hear from Big Jason Henderson on his journey to the top of the copywriting world. Here's a small sample of the gold nuggets he drops: - Deliverability secrets learned from sending over 1 Billion emails - How Big Jason makes sure his emails land in your inbox every time - The #1 thing you must know if you're starting out building a list - and it's not your subject line - The 'Star Wars Episode IV' storytelling secret that is the key to writing emails that get opened, get read, get clicks, and get sales Jason has been writing since 1996, generated over $750 million just from emails, and has written copy for the likes of Mindvalley, Caleb O'Dowd and John Carlton. Find out more about him at https://beminsiders.com or follow him on Facebook for copywriting tips. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
Today on the Geniuses Of Copywriting podcast we have webinar guru Joel Erway, who's one of the biggest names in webinar marketing and copywriting. On this week's show: - Joel's unique 'mini webinar' model that takes many clients to 6 or 7 figures a month without writing a long-ass webinar - The one crucial thing Joel does within the first 5-10 minutes of a webinar (And it's NOT telling his story or showing testimonials) - Joel's 'Tesla' business model that exposes the flawed idea that you gotta sell a low priced book, then a tripwire, and so on Joel's known as 'The Webinar Guy' thanks to these outrageous results and his awesome podcast 'Sold With Webinars', but he does webinars in such a different way from everybody else, you'll be amazed at the results. Joel's site is at https://NewWayToLaunch.com and his podcast is at SoldWithWebinars.com, both highly recommended. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
This week on the Geniuses Of Copywriting podcast we welcome a true legend of the game - Carl Galletti. One of the OG gurus I learnt from when I started writing copy in 2003. On today's episode we discuss: - The copywriting principles to be found in classics from people like Hopkins, Webb, Ogilvy, that modern books simply can't match - How a productivity secret (and an editing technique) from Jerry Seinfeld can transform your copywriting career - How to learn different modes of writing - copy, fiction etc - and what to study in order to master each one (This will seem super simple to many but you might kick yourself when you realize you're not doing it already) Carl is a long time coach who's mentored may of today's best copywriters all the way to the top, and the breakthroughs he shares in this episode are well worth taking notes on. Carl's links: carlgalleti.com scienticadvertising.com copycoach.com
This week's episode of the Geniuses Of Copywriting podcast has another very special guest: World class copywriter Chris Haddad. Chris has been at the top of the copy game for many years, and is now becoming even more famous for a women's dating offer that's doing hundreds of sales a day on cold traffic. On this episode we discuss: - Chris's rollercoaster ride through winning campaigns, health challenges and becoming one of the world's top copywriters - How Chris came up with the all-powerful opening line of his winning offer that taps right into the heart of the reader - And how Chris wrote a sales letter that makes ZERO benefit promises in the first 5 or 10 minutes - the complete opposite of 'conventional wisdom' in copywriting but the proof is in the cash stacking up in Chris's bank account Chris Haddad is a master emotional storyteller and a copywriter who's putting his own offers out there and making big profits. You would need deep pockets to get him to write your sales letter, next best thing is to take plenty of notes during this podcast. To see Chris's affiliate programs and info about all his offers, go to affiliates.hewillworshipyou.com and digitalromanceaffiliates.com. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned. On this wild ride, we discuss: How Drayton got trained by the copywriter the Don Draper character was based on The weird things Drayton has done to make money, including selling fake paintings in Australia while living under a false name How Drayton's copywriting skills allowed him to travel the world with various women and then sold his agency to David Ogilvy David Ogilvy said that nobody knows more about direct marketing than Drayton Bird, and after sharing the stage in Europe and this podcast episode, there's no doubt it's true. Drayton's book is on Amazon or you can go to https://youdidwhat.co.uk and https://draytonbird.com. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
The Geniuses Of Copywriting Podcast is back with a vengeance in 2020 - and we've got none other than direct marketing legend Brian Kurtz on the show today, dropping gold nuggets like: The surprisingly simple way Boardroom made a Billion dollars, $39 at a time How Brian landed a bona fide legend of marketing - Gene Schwartz - as a mentor The legendary lineup of rockstar copywriters Brian & his team assembled, and the incredible results they were able to bring in over the years If you've never heard of Brian Kurtz, go back to copywriting preschool. Boardroom and all the legends you'll hear about on this episode literally pioneered many of the direct response strategies we rely on today. Get Brian's amazing book at https://overdeliverbook.com, and subscribe to his list now at https://briankurtz.com. Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/
This week on the Geniuses Of Copywriting podcast, our special guest is Gary Halbert protege and one of the best marketers around, Caleb O'Dowd. In this episode, we discuss: - The 'Edison Principle' of how Caleb literally tormented Gary into taking him on as an apprentice - The surprisingly simple thing he learned from Gary that has made him millions of dollars over the last few years - Caleb's KLT strategy that virtually guarantees higher conversion rates and big $$$ in any campaign it's used on Caleb is such an incredible persuader he filled a bunch of seats at Trevor Crook's Poland event where I shared the stage with Caleb, his presentation was FIRE and he held nothing back on this show. Resources & transcript through GeniusesOfCopywriting.com/caleb-odowd