"Are How and Where are You Preparing Value Ahead of Time?"Providing Value Ahead of Time allows you to: Create AwarenessShare Head-Turning Content that appeals to your Ideal ProspectLearn from Feedback - Audience EngagementCreate Familiarity with your AudienceDemonstrate knowledge or expertiseEstablish Trust Lead your ideal prospect through your process. Newbie - Provide information to people new to your product or serviceSkills - Help your prospect level up their skills with your product or serviceVeteran - Introduce original concepts to those who are experienced with your product or serviceOther Aspects - Describe different aspects of your product or serviceLife Milestones - Describe how your product or service can be used during different milestones.What not to do - Describe why someone would not get the same results without your product or service - which could be a disaster! My Favorites! Brooke Castillo - The Life Coach School - Training Profitable Life-Changing Coaches with The ModelTim Ferriss - has a huge following over 400 Million downloads of his podcast! Local - Salem Oregon Lucy Escobar - John Maxwell Leadership CoachMarcano Roofing - Kevin Marcano - Roofing & Air Ventilation specialist
It's like calling their name in a crowded room. Or a child's voice on a playground calling "Mommy!". The right person instinctively turns their head. Melody Campbell describes an example of using Donald Miller's SB7 Worksheet using the seven simple elements of a great story where your customer is the hero and you are the guide. This can be applied to the big picture of how you guide your customer to the success or solution they are seeking, as well as directed and multiple milestones on your customer's heroic journey to success. Your marketing message needs to speak to a specific customer avatar and address a specific problem or goal. If you're speaking to everyone about all that you can do then chances are no one is listening about anything. GET SPECIFiC. This episode will teach you how to engage a tribe of prospects who will volunteer to become your customer. Connect with Melody Campbell on LinkedIn - www.linkedin.com/in/melodycampbell Facebook - www.facebook.com/smbizguru1Twitter - www.twitter.com/smbizguruInstagram - www.instagram.com/smbizguru
In a sentence - The best thing we can all do is create content that speaks to the problems for which your highly targeted audience is seeking a solution. There are five fundamental metrics (things that can be counted, quantified and are scaleable) that are key to your business growth. In this episode Melody Campbell, The Small Business Guru describes the 5 fundamental metrics and how to use them to create relevant content. Our ideal prospects are “digitally connected, social engaged, mobile attached, and video hungry.” (from LinkedIn with Sales Navigator Training by Vengresso – use coupon code TSBG100). Your business growth is dependant upon how well you use social selling to engage your buyers. Those that effectively use social selling to build a quality reputation will lead the market. Connect with Melody Campbell on LinkedIn - www.linkedin.com/in/melodycampbell Facebook - www.facebook.com/smbizguru1Twitter - www.twitter.com/smbizguruInstagram - www.instagram.com/smbizguru
There is a simple formula that works to start a business and to scale it for growth. This formula works for every business at any stage. Melody Campbell, The Small Business Guru - Your Guide to Get More Business - gives the overview for the "Solve for X" formula for growing your business. Following weeks we'll discuss each variable in the equation that creates long term, exponential growth for any business.
In this episode we'll discuss; The top 4 things that every sales professional or entrepreneur should know about updating their LinkedIn Profile for effective social sellingHow you can “spice up” the Contact Info section with "calls to action" to draw prospects into a warm relationshipThe ingredients of the “secret sauce” for engaging your connections for effective social sellingThe best way to position oneself as an influencer or thought leaderLinkedIn Free or Premium? Why?The key features of Sales Navigator that you will benefit from when using LinkedIn for better prospecting and social selling Taking Action - Next Steps Connect with Angela on LinkedIn! https://www.linkedin.com/in/angeladunz/ Download The Ultimate Guide to LinkedIn Profiles for Sales Professionals https://hubs.ly/H0fbwkv0 Follow Vengresso's Social Selling Podcast - https://vengreso.com/podcast (one of my favorites!) Set up a 30-minute Initial Consultation https://vengreso.com/our-team/angela-dunz When you connect with Angela on LinkedIn personalize your request and let her know that you heard her on the Get More Business Show and what you liked best about this episode!
The Year Is Halfway Over…Do YOU Need To Step It Up and Crush It In The Third Quarter? If you do, you’re about to learn some powerful ideas for achieving your goals, inspiring excellence and CREATING RADICAL RESULTS—FAST! We’re all staring down the barrel of the same reality…the FIRST HALF of the year is now complete and your results speak for themselves. You’ve had SIX FULL MONTHS to showcase your stuff…how did you perform? …did you knock it out of the park? …are you on pace for a record year? …are you even close? My guest today believes that the importance of how you execute the third quarter cannot be overstated. He will explain that expecting to get better results from the same old behavior will only succeed in perpetuating your current situation, and why it will never get you to a higher level of performance. I hope you have a pen and paper nearby, as we’ll be discussing… …the secret to rapidly and significantly increase your performance.…how to make progress by large jumps instead of small increments.…how to super-charge your career and dramatically increase your earning power.…how to make a huge dent in the world and rip the lid off of any past performance.…AND, how to finish the year strong! Get started on your next 100 Day Challenge Here and Finish Strong!
Host, Melody Campbell, The Small Business Guru, discusses the fundamental best practices using the tools of Internet Marketing to generate leads for local business. Many local businesses have invested in a website and have social media pages for their business but they lack an understanding of how to connect their online properties not just technically but strategically to turn traffic and followers into leads. In this episode, Melody describes an overview of the Online Presence Audit that she provides at no cost for local business owners. This audit looks at the top five factors that influence how the business is represented online and how the business stands out among its competitors. If you're a business owner who is looking to increase leads from traffic and wants to turn followers into new business then this episode will provide you with a plain language overview of the basic factors you must have in place to improve ROI. Click here to access the show notes
Today, Host Melody Campbell, will present a mix bag of interesting information. She'll talk about her latest adventure in acadamia with her Masters Degree in Internet Marketing. Listen as she describes her systematic approach to small business marketing.
Today, Host Melody Campbell, will present a mix bag of interesting information. She'll talk about her latest adventure in acadamia with her Masters Degree in Internet Marketing. Listen as she describes her systematic approach to small business marketing. Mid-way through the show Melody will welcome her guest Kimberly Foss. Today we're talking about Wealth Management with Kimberly Foss. Kimberly Foss CFP®, CPWA®, the founder and president of Empyrion Wealth Management Inc., has spent three decades helping others make wise investment choices. Through her guidance, her clients have grown their wealth with significant above-the-market returns. The accomplished wealth manager is also a popular speaker and the author of the New York Times bestselling book, Wealthy by Design: A 5-Step Plan for Financial Security. If you enjoy the show please share it with a friend. Stop by and visit our Facebook page and Melody's blog.
Listen as I interview Scott Addis on his new book, SUMMIT: Reach Your Peak And Elevate Your Customers’ Experience. In this book Scott compares a businessperson’s journey to success to an ascent up a mountain. Learn How developing business skills and cultivating business relationships similar to climbing a mountainTo spot important performance indicators in personal developmentEnhance Customer ExperienceDefinition for work-life balance - How to achieve it and why it's important to your bottom line profit Melody Campbell, The Small Business Guru, is the host of the Get More Business Show. The show all about small business marketing and improving your bottom line. SPONSOR: Save 10% on all your printing use the discount code GURU10
Harvey McKay said in his book Swim With The Sharks Without Being Eaten Alive: "Something you know about your customer may be more important than anything you know about your product" Today we're going to talk about the 11 Essential Rules for Direct Marketing that should be a part of all your marketing practices to Get More Business. We're going to talk about the one MUST HAVE business tool that your business will not survive without over the next 3 - 5 years. Melody Campbell, The Small Business Guru and host of the Get More Business Show is a 20 year veteran of small business ownership and consulting. Melody has a Bachelors Degree in Management and is working on her Masters in Internet Marketing. She likes to solve at least one problem every morning before breakfast - even without coffee! Visit our sponsor - Print Place and use the GURU10 discount code for a 10% discount storewide on all your printing. Resources TDS Blog - Fickle Customers are Wired and DangerousCommonsense Direct and Digital Marketing - Drayton BirdR-Cubed - Jon Epstein
Today we're going to cover some basics for postcard marketing tips. Direct Mail is still very effective marketing for the small business owner. Since all of your competition has dived into digital marketing your post card will have an opportunity to stand out and be different. Postcard Marketing provides the opportunity for small business owners to capture new and returning customers with a strong call to action. As I've discussed on this show in prior episodes, small changes - just 10% increase in leads, converstions and transactions can DOUBLE your profits. Visit this episode sponsor Get a 10% Discount off your printing with discount code GURU10 Melody Campbell, host of the Get More Business Show, aka The Small Business Guru, educating small business owners to increase revenue and profits.
Have you hit a plateau in your financial growth even though you have a much bigger vision to accomplish? There’s a secret abundance code lying dormant inside each of us. Melanie Benson Strick, calls it your MoneyDNA.In this interview we’ll cover: The cost of focusing only on strategy when you need to reboot your mindset (and how to known when you need each.)The six MoneyDNA Blueprints and how to identify which one is currently running your success programming.How your seemingly innocent thoughts can be unconsciously sabotaging your ability to generate higher levels of success (and banish the cycle of chasing clients or leads.)What to do to identify and break an unhealthy pattern that is causing you to hit your income ceiling prematurely. Melanie Benson Strick, known as America’s Leading Small Business Optimizer, has a gift for guiding fast-paced, overwhelmed, driven entrepreneurs to thrive in their small business. With over 13 years mentoring thought leaders and big thinking entrepreneurs, Melanie is a liberator – uncovering costly breakdowns and de-railers while re-energizing profits– ultimately freeing the entrepreneur to do more of what they do best. Free Webinar: The Missing Link: How to Recode Your MoneyDNA for Automatic Success www.money-dna.com/webinar Melody Campbell, host of the Get More Business Show, also know as The Small Business Guru works with small business owners to Save, Upgrade and Grow their business.
We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our business challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. David Burkus is assistant professor of management at the College of Business at Oral Roberts University, where he teaches courses on creativity, innovation, entrepreneurship, and organizational behavior. He is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. David is a fellow of the Royal Society for the Arts and was named an “Expert-in-Residence” by Creative Oklahoma. He is an advisor to several start-ups, and serves as Chief Strategy Officer of Vast Learning Systems, a web-based creativity learning and assessment company. Melody Campbell, host of the Get More Business Show, also know as The Small Business Guru works with small business owners to Save, Upgrade and Grow their business. Put this book in your Kindle Library.
Studies show that it's much more expensive to generate new business than it is to increase business with existing customers. In fact, if you follow the advice of today's guest, he'll tell you about tried and true strategies for increasing the lifetime value of your clients. Jim Palmer is an expert at client retention, In his book, Stick Like Glue, How to create an everlasting bond with your customers so they spend more, stay longer and refer more. He is the go-to resource for maximizing the profitability of customer relationships. You can learn more about Jim at http://www.thenewsletterguru.com/. Melody Campbell, host of the Get More Business Show, also know as The Small Business Guru works with small business owners to save, upgrade and grow their business. Put this book in your Kindle Library.
Customers today are picky, fickle, vocal, and “all about me” vain. They are also empowered and wired. Like it or not, the internet has tipped the balance of power and forever changed the way customers and organizations interact. A single snarky video or damning review gone viral can bring down an entire company. This book provides a tested formula for transforming today’s edgy customers into eager partners. At one point this was the #1 best-selling book on customer service on Amazon.com Chip Bell, author and keynote speaker, helps organizations build relationships that last. Melody Campbell, aka The Small Business Guru and host of the Get More Business Show, helping business owners to save money, upgrade and grow their business. Put this book in your Kindle Library.
Welcome to Episode #193 of the Get More Business Show! Jay Richards, author of the NY Time's best selling INFILTRATED, believes the public needs to know about the dirty little secret of these so-called “reforms” established to supposedly prevent another meltdown that have set us up for a future crisis that could actually dwarf the previous one! Richards will share with us what we can do to help prevent another financial meltdown: The latest financial regulations—what every consumer and business person needs to know The Dodd-Frank Reform Act—how it targets the wrong people and problems Elizabeth Warren and the Consumer Financial Protection Bureau—what they’re really up to Consumer credit and debt—why we need to stop blaming the banks The war against free enterprise—what you can do to fight back Jay W. Richards, PhD, is coauthor of the New York Times bestseller Indivisible and author of Money, Greed, and God, which won a Templeton Enterprise Award. He is the Distinguished Fellow at the Institute for Faith, Work & Economics, and a Senior Fellow at the Discovery Institute. I need your help! Click here to take this SUPER SHORT listener survey. Thank you to our sponsors:Small Businesses Accept Credit CardsNorthwest School of Business
60 to 80% of all new jobs come from small businesses - When it's time to hire employees this can make or break the business. The younger members of the workforce are a unique group. They’re looking for more than just jobs; they want relationships with their bosses, and with their colleagues. They are used to working at their own pace, and they don’t like rigid schedules or long hours. Finally, when they are assigned a project, there is a crucial question they must ask before they are ready to approach the task at hand: Why? This new breed of employee has drastically changed today’s working environment. “The modern manager deals with a very different world from the one managers faced just a generation ago,” Kingsley says, “The pace of change in the workplace is staggering. Technological advances in communication, production, delivery, and service cause small business owners to run harder just to keep the pace. If we’re not four steps ahead, we’re falling behind.” Kingsley's book, "Inspired People Produce Results" was written to help small business owners inspire modern employees to surprising levels of success, with everyone involved actually enjoying the process. In his book, "Inspired People Produce Results," Kingsley teaches leaders the nine fundamental characteristics that they must practice in order to inspire their teams toward success. Bestselling author and inspired speaker, Jeremy Kingsley, is a regular contributor to FoxBusiness.com and one of the most popular speakers in the country. Host, Melody Campbell, also known as The Small Business Guru, and the founder of the Northwest School of Small Business.
Listeners Favorite Guest! Today I'm playing an episode that has been the all time listener favorite. Alli Worthington connects smart people and big ideas. Alli says: Make a "stop doing" listMulti-tasking is a myth - and lowers your IQStart "batching" your workStop wasting time & energy dreading activities She's an entrepreneur, humanitarian, business coach, wife and mom to 5 sons. She is a founder of the BlissDom Conferences and Blissful Media Group. Her focus is on helping online entrepreneurs build and grow their businesses. Melody Campbell, host of the Get More Business Show and chief business strategist at The Small Business Guru Blog.
Standing out from the pack is more important than ever if you want to thrive in your business. Here's a novel concept - how about getting paid to just be You? Our guest teaches business owners how to tap into their strengths and use them to their advantage. T.A.G. The Intersection of Talent and Genius is the go-to spot for market positioning advice that works. You can visit Nancy there by going to www.TalentAndGenius.com You can download free trainings, get great tips from her videos, plus learn how to work directly with her. Nancy Marmolejo, is a longtime marketing strategist and business coach. For over a decade she’s been teaching entrepreneurs how to tap into their strengths so they can attract more clients, opportunities, and get paid what they’re worth. From social media strategies to market positioning, Nancy’s expertise has been featured in over 100 media outlets including Smart Money, Redbook, Hispanic Business, Latina Magazine, Orange Coast Magazine, The Orange County Register, Arizona Republic, and many more.
Laura Haidet
I would love to listen to this episode, but it doesn't play 😔