Claim OwnershipGet The Gig
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The "Get the Gig" podcast is a deep dive into social media and marketing for DIY musicians.
34 Episodes
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I know, it's super boring, but it's important. I wanted to share some of what I've learned in the tax world. I'm not a tax expert, but I hope it will help you with your taxes as you continue to purse your musical career.
Key Takeaways:- Get comfortable with a W9 form.- Set aside 20-25% for taxes (maybe more, maybe less, depending on your area).- $600 is when you need to start paying taxes.- If you didn't set aside money this year, the IRS may let you do payments one time, so you can catch up for next year.
If you missed "Get the Gig: A Night For Musicians," now is your chance to hear from some giants of the DIY music industry. On the panel we had:
Brendon Anthony, Director of the Texas Music OfficeCarl Finch, Brave ComboMcKenzie Smith, MIDLAKE BANDDanielle Longueville, Oaktopia & Class ActionEllie Gonzalez, The Denton Vibe w/ Diva Girl Ellie & Lost Poet LoungeVictor Gann, Endorsed Artist at Ernie Ball & Owner of Evia Music
Want more press coverage? On this episode, hear from Lucinda Breeding, Features Editor for the Denton Record-Chronicle, on best practices for press coverage.
This was my opening presentation at the "Get the Gig" book launch!
Licensing can be a confusing and complicated world. Victor Gann has made his career playing music for television networks such as ESPN and ghost performing on major albums. On this episode, Victor shares some insights on what steps artists need to take to make money through licensing, as well as some best practices for bands.
On this episode, I had the opportunity to talk with a true titan of DIY music, Jon Christopher Davis! Jon gave some incredible advice on how he became the accomplished musician he is today.
The Greater Denton Arts Council hosted a social media and PR panel. My fellow panelists were: Josh Berthume (Swash Labs), Mindy Arendt (Something Shiny) and artist Mancini, moderated by Andy Odom (Santander Consumer USA).
On episode 1 of the "Get the Gig" podcast, we interviewed an amazing musician and social media hustler, Jessie Frye! Find more about Jessie Frye at JessieFrye.com, Spotify, & @jessiefryemusic.
I get asked all of the time what I am looking for when I book an artist. Truthfully, I want to see them play live somewhere first, but if I can't I have been known to book artists that have a really good live action video.
When it comes to email, it is best to keep it short and sweet.
Crowds need time to discover shows and then work them into their schedules. So, how much time do you need in order to effectively promote?
I measure all of my marketing efforts against the 4% rule. Did 4% of the people I invited show up? What often happens is musicians measure against 50% to 90%, and when 5% show up they get discouraged when they should be celebrating.
In the beginning, it is easy to get discouraged when promoting your shows. The amount of work and energy you put into promo just doesn't yeild a good crowd return, at first. But the promo isn't just for the crowds, it's also for the venues. You want them to know that when they work with you they are going to be seen by more eyes. Even if the crowds do not come to the show, you got the venue's brand in front of more people on social media, posters, etc. Sometimes, it's not about drawing a big crowd, it's about showing the venue you are a serious artist.
This is a constant debate among artists. "Should I play more or am I oversaturating?" The answer is not one size fits all, it depends on where you are in your musical career.
Having a PA System can really set you apart when seeking gigs in restaurants and other non-traditional music venues.
We've all heard artists say "it's hard to get people to leave the house, buy tickets, and go to shows," but data is showing that there is still hope.
Music is powerful. Music pulls us out of our deepest valleys and accompanies us on top of our highest mountains. The experience you create for people, as a musician, is unbelievably valuable.
You cannot force inspiration, but sometimes our best work comes when we set aside time for creativity.
If you are not already, you need to be on Facebook. Facebook is the number one place venues go to decide if they want to book an artist.
The performance onstage is only a small part of music marketing. There is so much work that needs to be done offstage as well. However, just because it's not onstage doesn't mean that it's not also art.
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