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In the book "Get the Gig" Jake Laughlin spends a lot of time on social media and marketing for musicians. However, with the ever-changing nature of social media and marketing, Jake has made available the "Get the Gig" podcast. Stay up-to-date with everything social media and marketing with some of the best in the DIY Music Industry!
39 Episodes
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We this episode, we talk online marketing for artists with Randi Skinner of RS Consulting and Jen & Tony of TB Winds!
It is unfortunate that so many of us have had gigs get cancelled, but while we are all at home, why not use this time to improve our social media and web presence? I will be talking with Mindy Arendt and Ritchy Flo, getting tips for artists that want to improve their social media and web presence.
I put together a formula, a template, that anyone can use to enhance their marketing strategy. This is the formula I use on all of my events when I want to draw large crowds. From poetry readings to PTA meetings, if you want more people at your events, the Successful Event Formula is for you!Formula: MV + (2 Months of U Advertising * 4%) = Large Crowds
I know, it's super boring, but it's important. I wanted to share some of what I've learned in the tax world. I'm not a tax expert, but I hope it will help you with your taxes as you continue to purse your musical career.Key Takeaways:- Get comfortable with a W9 form.- Set aside 20-25% for taxes (maybe more, maybe less, depending on your area).- $600 is when you need to start paying taxes.- If you didn't set aside money this year, the IRS may let you do payments one time, so you can catch up for next year.
Want more press coverage? On this episode, hear from Lucinda Breeding, Features Editor for the Denton Record-Chronicle, on best practices for press coverage.
This was my opening presentation at the "Get the Gig" book launch!
The Greater Denton Arts Council hosted a social media and PR panel. My fellow panelists were: Josh Berthume (Swash Labs), Mindy Arendt (Something Shiny) and artist Mancini, moderated by Andy Odom (Santander Consumer USA).
On episode 1 of the "Get the Gig" podcast, we interviewed an amazing musician and social media hustler, Jessie Frye! Find more about Jessie Frye at JessieFrye.com, Spotify, & @jessiefryemusic.
I get asked all of the time what I am looking for when I book an artist. Truthfully, I want to see them play live somewhere first, but if I can't I have been known to book artists that have a really good live action video.
When it comes to email, it is best to keep it short and sweet.
When promoting shows, we often think we are in the business of one-by-one advertising. However, things begin to really take off when tastemakers start bringing their circles to our shows.
Crowds need time to discover shows and then work them into their schedules. So, how much time do you need in order to effectively promote?
I measure all of my marketing efforts against the 4% rule. Did 4% of the people I invited show up? What often happens is musicians measure against 50% to 90%, and when 5% show up they get discouraged when they should be celebrating.
In the beginning, it is easy to get discouraged when promoting your shows. The amount of work and energy you put into promo just doesn't yeild a good crowd return, at first. But the promo isn't just for the crowds, it's also for the venues. You want them to know that when they work with you they are going to be seen by more eyes. Even if the crowds do not come to the show, you got the venue's brand in front of more people on social media, posters, etc. Sometimes, it's not about drawing a big crowd, it's about showing the venue you are a serious artist.
This is a constant debate among artists. "Should I play more or am I oversaturating?" The answer is not one size fits all, it depends on where you are in your musical career.
Having a PA System can really set you apart when seeking gigs in restaurants and other non-traditional music venues.
We've all heard artists say "it's hard to get people to leave the house, buy tickets, and go to shows," but data is showing that there is still hope.
Why always asking for money from venues, even if you don't need it, is always a good idea.
Music is powerful. Music pulls us out of our deepest valleys and accompanies us on top of our highest mountains. The experience you create for people, as a musician, is unbelievably valuable.
You cannot force inspiration, but sometimes our best work comes when we set aside time for creativity.
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