In this week’s episode, we sit down with Monica Walls, founder of Keca's Usna, a lipstick brand rooted in empowerment and authenticity. Monica’s story is one of courage and reinvention—leaving behind a corporate HR career in Silicon Valley to pursue a long-held dream of creating a beauty brand that inspires confidence. She shares how her brand was born, the lessons learned in building a business from the ground up, and what it really takes to bring a product to life in a competitive industry. From navigating challenges in production and marketing to building a community of real women who represent her brand, Monica’s journey is a reminder that success often starts with taking a leap of faith. If you’ve ever thought about making a change or chasing a dream that’s been on your mind for years, this episode will give you the motivation to start. Let’s dive in!
Going viral might feel like the dream, but here’s the truth: it doesn’t automatically mean more sales. In fact, chasing likes and follower counts can distract you from the real work of growing your business. This week, Beth and Kristi dig into the myth of virality and share why true success comes from consistency and genuine connections. They talk about the “quiet scrollers” who may never comment or like your posts but still reach out when they’re ready to work with you. They highlight how nurturing relationships, showing up with value, and staying authentic will do more for your bottom line than any viral moment ever could. If you’ve ever felt the pressure to blow up on social media, this is your reminder that you don’t need thousands of followers to build a thriving business, you just need the right ones. Let’s dive in!
In this episode, we sit down with Christy Kimbrel, owner of Walk Your Plans Minnesota. Walk Your Plans gives people the chance to literally walk through their floor plans at full scale, helping homeowners and builders catch potential issues, make adjustments, and feel confident before construction begins. Christy shares what inspired her to bring this franchise to Minnesota, how it’s changing the building process for both clients and contractors, and why seeing your future home in real life, before it’s built, can make all the difference. Let’s dive in!
Thinking about buying a home but waiting for the “perfect moment”? In this episode, we break down why now might actually be your moment. Despite what most people assume, the market, especially here in the Midwest, is full of opportunities for buyers who know where to look. Winter doesn’t slow everything down; it simply means sellers are more motivated and competition is lighter. Plus, unlike the frenzy of the past few years, buyers now have room to breathe. Inspections are back on the table, negotiations are stronger, and prices are appreciating at a much more reasonable pace. On top of that, sellers are getting creative with incentives from closing cost credits to interest rate buy-downs all to make deals more attractive. If you’ve been sitting on the sidelines, this episode will give you the confidence and insight you need to jump in smart.
Summer’s over—now what? This week, we’re sharing five simple strategies to shake off the post-summer slump and get your business back in gear. From reconnecting with your database and strengthening your brand to tightening up your pipeline and finances, we’ll walk you through practical ways to refocus, rebuild momentum, and finish the year strong. Tune in for tips that are easy to implement, proven to work, and perfect for setting yourself up for a record-breaking 2026! Let's dive in!
This week we’re celebrating Beth Petersen Randall’s birthday with an episode full of laughter, reflection, and inspiration! Beth opens up about her career shift from Keller Williams to EXP Realty, the pressure of living up to expectations, and the freedom that comes with following your own path. She shares why living clutter-free matters for both your space and your mind, plus how she’s learning to embrace balance and the present moment. And of course we add some birthday fun with trivia and plenty of laughs. Pull up a chair, grab a drink, (or coffee) and join the celebration. Let's dive in!
For years, Kristi and Ryan dreamed of building a life on Minnesota’s North Shore. In this episode, they share the real story of turning that vision into reality—the setbacks, the small wins, and the moments of courage that made all the difference. From the nerves of walking into a local bank to the steep learning curve of building in a remote place, their journey has been anything but simple. But through it all, they’ve found community, resilience, and a deeper sense of purpose in creating a life they truly love. This is more than a story about building a home—it’s about chasing a dream, facing the unknown, and discovering what’s possible when you lean into both the challenges and the support around you. Let's dive in!
Selling in the fall of 2025 comes with its own mix of challenges and opportunities. Interest rates may be hovering around 6.5%, but buyers are still cautious—so how do you set yourself up for success? In this episode, we dig into the strategies that matter right now: boosting curb appeal with simple updates, pricing your home to spark interest (and even multiple offers), and marketing your neighborhood’s lifestyle to stand out in a competitive market. We also share how to handle buyer hesitations, use feedback to your advantage, and offer creative incentives that seal the deal. Whether you’re thinking of listing soon or just curious about the shifting market, this episode will give you the tools and confidence to sell smart this season. Let’s dive in!
This week we’re diving into the fall 2025 Twin Cities real estate market—and it’s not as simple as the headlines make it sound. Are homes really sitting unsold, or is this just the usual seasonal slowdown? We’ll break down what’s actually happening with interest rates (spoiler: they’re the lowest they’ve been all year), why buyers are hesitating despite a flood of online searches, and what a 25% bump in inventory really means for both sides of the market. If you’re selling, we’ll talk about realistic expectations, smart pricing, and how to stand out in a crowded field. If you’re buying, you’ll hear why this market might finally give you a little leverage. Real estate is always about more than numbers—it’s about psychology, strategy, and timing. Tune in for a fresh take on today’s market and some practical insights to help you make your next move with confidence. Let's dive in!
This week on the podcast Beth and Kristi tackle one of those topics pretty much everyone tiptoes around: money. They start with a hilarious story about a book that almost caused a rift in their friendship, then dive into why conversations about money can feel so uncomfortable and how our mindset shapes those feelings. They share personal stories, practical ways to shift from scarcity to abundance, and how You Are a Badass at Making Money by Jen Sincero helped them rethink their approach to money. From changing the narrative to bringing intention and clarity into financial choices. If you’re ready to feel a little less stressed, a little more empowered, and maybe even laugh a bit while doing it, this episode is for you. Let’s dive in! Energizing Morning Mindset for Abundance and Prosperity https://insighttimer.com/tracylynn/guided-meditations/energizing-morning-mindset-for-abundance-and-prosperity
Thinking about buying a home in 2025? The sooner you start getting ready, the better your chances are of landing the right place. In this episode, we share three game-changing steps to kickstart your journey; finding the right people to have in your corner, building a savings plan that covers more than just the down payment, and getting crystal clear on your must-haves in a home. We’ll also cover a few easy-to-miss pitfalls that can slow you down, from big career moves to co-signing loans. If you’re ready to stop dreaming and start preparing, this one’s for you. Let’s dive in!
Let’s be honest—losing a client sucks. Especially when you’ve put time, energy, and heart into building that relationship, only to find out they’ve closed a deal with another agent. It’s one of those gut-check moments in real estate that can leave you questioning everything. In this episode, we’re getting real about what it feels like to lose a client and how to deal with the emotional fallout. We’ve been there, and we know how easy it is to take it personally. But instead of spiraling, we’re talking about how to use those tough experiences as fuel for growth. We dive into why clients move on, what we can (and can’t) control, and how to stay top-of-mind so it doesn’t happen again. We also get into the uncomfortable truth: if you’re not checking in, someone else probably is. This industry doesn’t wait around. We share personal stories, lessons learned the hard way, and some honest reflections on how to turn a “no” into a better “next time.” Whether you’re brand new or a seasoned pro, this is a conversation every agent needs to hear. Let’s dive in!
In this special birthday episode, we take a step back from business and get a little more personal with Kristi. She shares what’s been on her mind lately, like why deep friendships matter more than ever, how her idea of success has shifted over time, and what it looks like to build a life that feels right instead of just checking boxes. We talk about the pressure to be “on,” the trap of comparison, and how freeing it can be knowing what actually matters. It’s a thoughtful, honest conversation about growth, boundaries, and celebrating the parts of life that don’t always get loud applause, but mean the most. Let’s dive in!
This week we are excited to welcome back, Jennifer Butcher from Go Mortgage, a seasoned expert with over 24 years of experience helping people build wealth through real estate. We dive into the often-overlooked financial and emotional costs of renting and why it might be sabotaging your long-term financial goals. Jennifer breaks down the true cost of renting (think $120K over five years with zero return) and sheds light on the wealth-building power of homeownership. We also bust common myths about buying a home, including the idea that you need 20% down or perfect credit. From down payment assistance programs to real-life client success stories, this episode will give you the clarity and confidence to take your next step. If you’ve been renting and feeling stuck, uncertain, or overwhelmed, this conversation is a must-listen. Let’s dive in! Connect with Jennifer: Follow her on Instagram at @jenniferbutchermortgage Listen to her podcast: $he Talks Money – available on Apple Podcasts here
Is it still success if no one claps for it? In this episode, we’re rethinking what achievement really looks like. beyond the big launches, viral posts, and six-figure milestones. Because sometimes, the most meaningful wins happen offstage: a slow morning, a weekend without notifications, a moment of connection that didn’t need to be shared. Kristi opens up about the pull toward a more peaceful, intentional life, and the tension that comes with it in a culture that rewards loudness. If you’ve ever felt out of step with the hustle narrative or wondered if your quieter life counts, this episode is for you. Let’s redefine what success means, one quiet win at a time.
This week, Kristi and Beth are rounding up their favorite finds for the season, from everyday essentials to a few just-for-fun indulgences that make summer feel like summer. They’re talking Birkenstocks (of course), bug spray that actually works, sunless tanners that deliver the glow without the damage, and the tinted moisturizers they’re reaching for on repeat. You’ll also hear about the best iced lattes in town, creative classes they’re loving, and a few standout apps and podcasts to keep your days inspired and organized. Whether you're soaking up the sun or just trying to keep the bugs away, this episode is your laid-back guide to a better summer—with plenty of laughs and real-life recs along the way. Let’s dive in!
Have you ever dreamed of owning a cabin in the woods or maybe a cozy lakeside retreat? Whether you spent the Fourth of July at someone else’s cabin or you’re just starting to imagine your own, this episode is your guide to turning that dream into something real. We break down what it really takes to own a cabin, from deciding how you’ll use it (personal oasis or rental income stream?) to exploring creative financing strategies like HELOCs, local banks, and even rent-to-own models. Plus, we dive into how to make your property pay for itself—and why thinking outside the box (hello, barndominiums!) can lead to surprising possibilities. If you've been waiting for a sign to start your cabin journey, this is it. Let’s make your getaway goals more than a daydream.
In the rush of summer plans and endless to-do lists, it’s easy to lose sight of what really matters. In this episode, we explore the power of saying no and how doing less can actually bring more joy, peace, and meaning to your season. As the days grow longer, so do our commitments. From family outings to work obligations, the pressure to “make the most” of summer can leave us drained. But what if the key to a fulfilling summer is actually about setting boundaries and protecting your time? Join us as we dive into intentional living, the difference between harmony and balance, and why every yes is also a no to something else. Through honest reflections and practical insights, we’ll help you create space for the moments that truly matter. Whether it’s a quiet morning to yourself or an unhurried sunset with loved ones, this episode is your reminder: it’s okay to say no and essential to say yes to what feeds your soul. Let’s dive in!
In this inspiring episode, we sit down with wealth manager Erika Greeny, who shares her personal journey into finance which was sparked by her daughter’s battle with leukemia—and how it led to her mission of empowering women to take charge of their financial futures. Erika unpacks the myths that hold women back from financial independence, the importance of normalizing money conversations, and practical steps anyone can take to build financial confidence. From saving tips to raising financially savvy daughters, this episode is packed with insights to help women feel more secure, prepared, and powerful. Tune in to learn how you can start your journey to financial empowerment today. Let’s dive in!
This week, we explore the trust recession, a growing skepticism among consumers toward brands, marketing tactics, and social media. As AI takes hold, inauthentic messaging becomes more obvious (and off-putting), small business owners are facing a major shift: flashy branding no longer works, and trust has become the most valuable currency. We unpack what the trust recession really means, why it’s happening, and how you can adapt by leaning into authenticity, clarity, and genuine connection. From simplifying your message to showing up consistently and using storytelling to build real relationships, we cover actionable strategies to help you cut through the noise and build trust that lasts. If you're ready to stop performing and start connecting, this episode is for you. Let’s dive in!