Global Ambitions

<p>Welcome to Global Ambitions. Your 15-minute window into the minds of localization and international go-to-market experts. Discover how they respond to their biggest challenges. </p>

Automation Meets AI: Atlassian's Localization Evolution

Reconnecting with Melanie Heighway, Head of Internationalization at Atlassian, offers a fascinating glimpse into how localization teams can adapt and thrive during periods of rapid technological change. Four years after her first appearance in Global Ambitions, Melanie reveals how her team now leverages automation and AI to manage the localization of 30+ products across 20+ languages while maintaining quality standards with a lean team.

04-30
13:18

Solutions Architects: Breaking Down Complexity

Solutions Architects play a critical role in breaking down complex problems in the language services industry, requiring a multidisciplinary approach that goes far beyond traditional localization practices. Listen to our conversation with Erik Vogt, Solutions and Innovations Director at Argos Multilingual who shares his reflections after The Solutions Architect Roundtable.

03-19
16:01

Transforming Challenges into Localization Success

How do you tackle managing an overflowing workload with limited resources? Discover the art of balancing productivity and working smarter with Petra Mesic, the Teamhead Localization at Puma. She reveals how her team crafts product copies for thousands of items across seasons and the strategic shift toward prioritizing high-impact markets.

01-28
14:56

Navigating Crypto Markets Through Localization

Ever wondered how a one-person localization team can drive the success of Europe's leading crypto exchange? Meet Emma Wallerstein, Bitvavo's Localization Manager, who shares her journey in a world where localization is not just an afterthought but a key player in market expansion.

12-04
13:44

Exploring AI's Role in Modern Language Solutions

How do you decide whether to trust the outputs of artificial intelligence in a world where AI is a "black box"? Join us as Eric Vogt, the new Solutions and Innovations Director at Argos Multilingual, unravels this conundrum. Eric shares how he's paving the way for innovative processes that enhance value both for clients and internally through AI, including code generation and the potential introduction of new service lines.

11-05
14:31

Revolutionizing Terminology Management and Strategic Branding

Unlock the secrets of effective terminology management with Adobe's Senior Linguistic Quality Manager, Amy Grace O'Brien. Amy reveals the journey of making terminology an integral resource and the collaborative efforts required to establish it as a gold standard tool for both internal teams and external partners.

10-22
13:28

Adapting Localization Strategies to Market Changes

How can executive support from day one transform your localization efforts? Join us as we chat with Diana Georgieva, Senior Manager of Content Localization at Pleo, who walks us through her journey of building a robust localization team, emphasizing the critical importance of early hiring and nurturing strong stakeholder relationships.

07-16
15:35

The Art and Science of Spotify's Localization

Join us for an enlightening conversation with Jennifer Vela-Valido, Spotify's Localization Quality Program Manager, as she reveals the secrets behind their evolved localization quality program. From the challenges of rapid language expansion to the refinement of style guides in collaboration with language specialists and marketing teams, Jennifer details her journey in bridging the gap between vendors, stakeholders, and local market reviewers to ensure a unified and culturally appropriate ton...

06-13
13:37

Localization as a Cornerstone for Global Business Success

Unlock the full potential of your localization team with insights from International Expansion & Growth Advisor, Kevin O'Donnell. If you've ever wondered how to transform your team from a background player into a strategic revenue powerhouse, this episode is your treasure map.

04-25
15:24

Highlighting 3 Localization Pros [Special Episode]

In this special episode, Antoine Rey talks to some great talent in the localization industry who are open to new positions. Carla Pinna LinkedIn Mercedes Krimme LinkedIn Zuzanna Jaszczak LinkedIn

01-09
13:58

Facing the Future: AI and Global Hiring Ethics

Unlock the potential of AI in global hiring with our guest, Matt Burney, Senior Strategic Advisor at Indeed. Throughout the episode, we ponder on AI's future and the pressing necessity for its responsible use.

12-19
15:40

Breaking Mental Health Stigma in the Workplace

Our guest, Laura DeCook, the founder of LDC Wellbeing, shares some compelling insights into mental health education at work. Not only does she stress the importance of setting up a mental health team but also underscores the need to break the stigma around mental health, encouraging everyone to seek help when needed.

11-15
15:20

The Art of Creating Inclusive Software with Aileen Hackett

Unlock the secret to creating inclusive software with Aileen Hackett, the Director of Product Management for Accessibility at ServiceNow. This enlightening conversation with Aileen promises to shed light on her daily work and her dedication to creating software that takes into account the diverse needs of users.

10-17
16:08

From Freelance to LSP: A Strategic Approach

What does it take to navigate the language services industry? Ilona Pedersen, Localization Manager at Monta, offers a fascinating account of her journey from a freelance to an LSP model. Join us as she shares her insights on the competitive nature of this industry and emphasizes the importance of being prepared for change.

09-26
15:35

Innovative Approaches to Global Expansion

Get set for an insightful journey into the realm of global expansion with the Chief Growth Officer at Rebrandly, Nataly Kelly. Promising to equip you with the tools you need to take your business to the next level, Nataly demystifies her innovative MARACA Model that forms the basis of her forthcoming book. This ingenious framework, focusing on market availability, real-time analytics, and customer addressability, offers a robust and analytical means to identify the best markets to infiltrate....

09-12
15:20

Taking a Summer Break and Preparing for Season 4 of Global Ambitions

We're taking a bit of a summer sabbatical. But don't worry, as the heat dies down and autumn sets in, we'll be back with Season 4 of Global Ambitions this September. We promise to bring new voices, fresh perspectives, and enlightening insights that will surely fuel your inner fire and stoke your ambitions. While we're gone, we encourage you to revisit our past episodes. They're a treasure trove of knowledge, experiences, and wisdom you may have missed. We can't wait to connect with you...

08-08
02:36

Tapping into the Power of Localized Data

Get ready for an enlightening journey into the intricate world of localization and data measurement with Giulia Tarditi, Head of Global Experience at Qualtrics. Julia shares the two types of data they monitor - operational and stakeholder-related, and how they've linked these metrics to their overall business strategy.

07-25
15:38

In-context Software Localization

In today's episode, we chatted with Henk Boxma, the CEO and founder of Rigi.io, who elaborates on how providing an interactive visual context can simplify software localization.

07-11
12:32

Optimizing Content at Microsoft

Soeren Eberhardt of Microsoft joins us to share how he and his team optimize global content.

06-27
14:28

Talent Highlight [Special Episode]

In this special episode, Antoine Rey talks to some great talent in the localization industry that are open to new positions. María José Salmerón Ibáñez LinkedIn mjsesalm@gmail.com Stacey Cho LinkedIn staceymkcho@gmail.com Malachy Moran LinkedIn malmoran@gmail.com Eda Ergun Binen LinkedIn ergunneda@gmail.com Gloria Camino LinkedIn gloriabroadbent@btinternet.com

06-06
26:58

Recommend Channels