Glow Journal

In episode 126 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Yours Only, Ashli Templer.We obviously talk a lot on this podcast about identifying a gap for a product and developing out of a really genuine need, and I think the Yours Only story is probably one of the best examples of that that we’ve covered across all 6 seasons.Ash grew up, in her words, “not being able to eat any cake at birthday parties.” She’s always had many, many food allergies, and things were only heightened in her 20s when she was diagnosed with both Hashimoto’s and a salicylate intolerance. It was following prolonged exposure to mould that Ash’s health was at its worst, and for an extended period there were only 7 foods she could consume. After having to overhaul every single element of her daily routine, she realised that there were only very few skin and haircare brands that she could use- and none that she particularly wanted to use.Ash launched Yours Only in 2020, a skin and haircare line for dramatic skin, and has cultivated one of the most incredible communities I’ve ever seen online. Ash started her founder journey with a wish to change lives and, as you’ll hear here, I really believe that’s exactly what she’s done.In this conversation, Ashli shares how she rebuilt after losing her entire inventory in an arson attack, why she uses her customers as models, and the serendipitous story behind how she found her manufacturer.Read more at glowjournal.comFollow Yours Only on Instagram @yoursonlyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 125 of the Glow Journal podcast, host Gemma Dimond talks to the founder of IKKARI, Adrian Norris.I have thought Adrian Norris to be one of the most interesting brand founders in the country for many, many years now, since he co founded fashion house Aje in 2008, and I have loved watching him enter the beauty space upon founding skincare and wellness brand IKKARI last year.There’s so much about this brand and Adrian’s story that I love but one thing in particular that I found so interesting, and I think you will too, is Adrian’s passion for retail. It’s been a while since I’ve had a founder on who can talk to the retail experience the way that Adrian can, given that Aje and Aje Athletica currently have 48 standalone stores. One of the reasons Adrian is so passionate about the experience of bricks and mortar retail is because he is so, so customer focused, which is something he talked a lot about in this conversation. The other reason that touchpoint is important, and a factor that just blew my mind when I first heard about the brand ahead of its launch last year, was that IKKARI launched with 72 SKUs. That’s 72 individual products and 5 plus years of development, which I find so interesting at a time when we’re seeing so many brands launch with a singular hero. In this conversation, Adrian shares how his first ever business plan was written up out of boredom, whether Aje and IKKARI have any mystery investors, and, of course, exactly WHY he chose to launch a brand with 72 SKUs. Read more at glowjournal.comFollow IKKARI on Instagram @ikkari.australia.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 124 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Hairification, Jordan Mylius.You’ve heard of Hairification- from a distribution standpoint, they’re the fastest growing haircare brand in Australia having launched into 840 Coles stores in 2023 (that’s 840 retail locations from day one) and, as of last month, hitting the shelves of all 470 Priceline stores. Quick maths- Hairification is available in over 1300 retail locations in less than a year post launch. Jordan has entered the beauty founder space with a really interesting skill set and perspective. He bought a tanning and beauty salon when he was 21, more or less on a whim, and fell in love with the transformative power of beauty. From there he’s spent about 15 years in the beauty industry, having been poached by Tuscan Tan for his sales skills and spending over 7 years helping to grow Bondi Sands into the best selling fake tan brand in the world. I’m always fascinated by how a beauty brand tackles new customer conversion in such a saturated market, and I find that education piece particularly interesting when a brand launches into grocery, a space where most shoppers are purchasing habitually. Jordan’s approach to customer conversion is clearly working- despite that already eye watering number of retail locations here in Australia, this year will see the brand’s expansion into the global retail market. In this conversation, Jordan shares how he identified a gap in the market and saw an opportunity, why his focus was accessibility as opposed to the luxury beauty sector, and his advice on hiring and why you often do have to start slow and scrappy. Read more at glowjournal.comFollow Hairification on Instagram @hairification_haircare.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 123 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Maison Crivelli, Thibaud Crivelli.I’ve made no secret of the fact that fragrance is probably my favourite category to talk about, particularly from a storytelling perspective. Thibaud talks about fragrance in a way that is unlike anything I’ve ever heard before and that is, again, why I’m so fascinated by this category. I love asking people how they either construct a fragrance or brief it into their perfumer, and this particular answer went so far beyond anything I could’ve imagined in that Thibaud actually doesn’t just focus on the scent- his role feels almost more like a director putting an entire scene together. We also had a really interesting chat about how nuanced the wider conversation around raw materials needs to be, which I think is actually true of the need for nuance when we talk about sustainability in general, not just in perfumery. Early on Thibaud told me that since childhood he’s wanted to create a cosmetic brand, and the longer we spoke for the less surprising it was to me that he’d had such clear vision from so early in his life- when you listen to him it becomes very clear that he is a founder who is in this industry because of a deep, deep love of it, which is always my favourite kind of guest.  In this conversation, Thibaud shares why there’s no room for ego in perfumery, how you can tell if a product will be popular within about two days of its launch, and the one emotion that every Maison Crivelli fragrance is linked to- the feeling of surprise. Read more at glowjournal.comFollow Maison Crivelli on Instagram @maisoncrivelli.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 122 of the Glow Journal podcast, host Gemma Dimond talks to the founders of Sunset Daze, Alessia and Marco Angele.What I love about talking to founders at this stage in their brand’s development (for context, Sunset Daze launched their first product, Liquid Rays, in December of 2022) is that all the really tactile bits that come with a launch are still so fresh in their minds- they’re not looking back on their launch through a wistful lens, there’s no revisionist history, the advice they can share feels as current as it is practical. The whole ethos of Sunset Daze is “Feel Good Beauty,” and I felt that tenfold in our chat. These are two founders who are doing this for the love of it, and they’re coming at it from a really interesting spot too (which we spoke about) in that they loved the jobs they were in pre launch, so they weren’t starting something of their own so they could escape where they were at, so rather than the process having this sense of urgency, they could actually take their time with it. In this conversation, Alessia and Marco share their take on staying at your job while building a brand on the side, their thoughts on self funding vs bringing on investors, and the risks of launching with a singular product rather than a full suite. Read more at glowjournal.comFollow Sunset Daze on Instagram @_sunset_daze_.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 121 of the Glow Journal podcast, host Gemma Dimond talks to the founders of Fresh, Lev Glazman and Alina Roytberg.This is one of the best founder stories I’ve heard in over 5 years of hosting this podcast. I don’t want to give anything away, but there’s just so much gold in here- particularly a story Lev towards the start of our chat. I could have sat and listened to Lev and Alina talk for a full day, with ease. It was honestly a joy to just facilitate this conversation.We recorded this towards the end of last year and I wanted to open season 6 with it because it was such a beautiful reminder of why I started this in the first place. I knew Fresh was founded in the 90s, I use a lot of their products, I was aware that a majority stake was sold to LVMH at the turn of the century, but you can’t ever truly get to the heart and soul of a brand without conversations like this. I think it’s that heart that ensures the brand still feels so current, despite the product offering including products that have remained largely unchanged since the brand’s inception in Boston thirty plus years ago. In this conversation, Lev and Alina share the great lengths they’ve gone to for beauty, what that historic LVMH acquisition meant for the brand, and the story behind Fresh’s now iconic oval soaps. Read more at glowjournal.comFollow Fresh on Instagram @freshbeauty.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

We're back- and with a whole new surname!Gemma Dimond (fka Gemma Watts) returns to host Season 6 of the Glow Journal podcast from January 31. Hosted on Acast. See acast.com/privacy for more information.

It’s our final episode for Season 5!I met Dr Rocio Rivera on a La Mer brand trip to Singapore in July and have been trying to get her on the show ever since. I have had a relationship with La Mer for many years now both as consumer and a working relationship, and even I have found it to be a brand with a lot of mystery surrounding it- I’ve known the products work, I’ve seen first hand what they do for the skin, but it wasn’t until I listened to Dr Rivera speak in Singapore that I really understood the depth of research that goes into each product and just how special the story of the brand is, which is why I wanted her to relay all of that to my audience. La Mer was founded in around 1965 after Max Huber spent something like 12 years creating an elixir to heal serious burns he’d suffered in a lab explosion. That elixir is the La Mer miracle broth, which is found in every single La Mer product, and something I learned on the trip is that each new batch of Miracle Broth contains a drop from the previous batch so there really is this rich history woven through each product. What I love about Dr Rivera’s story is how she talks about beauty and what drew her to this particular area of science. She talks about how a pharmacist might only see a patient when they’re in need, likening it to a firefighter- no one is calling the fire department to say “Hi, I’m safe and there’s no fire. How do I keep it this way?” But when you work with the skin there’s this touchpoint, this human element- it’s all about how the science makes you feel. In this conversation, Rocio shares why her role at La Mer really is full circle, why the iconic Creme de La Mer must be applied at a specific temperature, and whether there’s any truth to the rumour that every jar of Creme is individually hand poured. Read more at glowjournal.comFollow La Mer on Instagram @la mer.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 120 of the Glow Journal podcast, host Gemma Watts talks to the co founder of Sunnies Face, Martine Ho.Martine Ho comes from a family of artists and performers, so where many people grow up thinking of creative pursuits as hobbies, Martine knew first hand that a career in the arts is entirely possible if you work for it. Born in Manila but largely raised in LA, Martine grew up passionate about photography and graphic design, and even told her classmates that she wanted to own a beauty brand one day. Martine became what I’d call one of the “original influencers,” sharing her personal style online well before people used social media the way we do today. After being scouted by American Apparel to drive and grow their digital presence, Martine moved back to Manila to exercise her branding skills on a new sunglasses line, Sunnies Studios, a brand she founded alongside a small group of her friends and family. It was during campaign shoots for the brand that Martine realised makeup artists were anglicising the models, so she started mixing lipstick shades on set to ensure they worked on diverse complexions. Naturally, Martine tells the Sunnies Face story better than I do but based on makeup artist demand, the brand launched in 2018 with their iconic Fluffmatte lipstick after sampling between 300 and 350 shades. Fluffmate sold out within about 10 minutes and, today, Sunnies Face sells a lipstick somewhere in the world every 30 seconds. In this conversation, Martine shares what a celebrity endorsement can do for a startup, the challenges of taking the brand global, and the beauty of creating a brand out of necessity. Read more at glowjournal.comFollow Sunnies Face on Instagram @sunniesface.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 119 of the Glow Journal podcast, host Gemma Watts talks to the founder of Lust Minerals, Stacey Hollands.If you’d told a teenage Stacey Hollands that she’d one day be the founder of the country’s biggest mineral makeup brand, I don’t think she’d have doubted you for a second. What she may not have believed, however, was that in a matter of years she’d grow that brand from one that started in a linen cupboard to one worth over $20 million. Stacey is one of those founder who’s always known what she wanted to do, and I really do mean always. She left secondary school as early as she could to study beauty full time, she always wanted to work for herself, and having watched her father own his own businesses her entire life, she was confident that one day she would start one too. Having identified a gap for high performing, full coverage, cost effective mineral makeup, Stacey set to work on developing three foundations- the first products from the brand we now know as Lust Minerals. She HUSTLED. I’m talking cold calls, physically showing up at salons asking them to stock her products, and within a couple of years Lust Minerals was in 82 stockists across the country. She put her own savings into it, $10,000 of her own money, and between January 2019 and June of this year, Lust Minerals made $20 million dollars in sales. In this conversation, Stacey shares the pros and cons of starting as a B2B brand, how research was her therapy, and her refreshing take on the power of feedback. Read more at glowjournal.comFollow Lust Minerals on Instagram @lust__minerals.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 118 of the Glow Journal podcast, host Gemma Watts talks to the founder of Tomorrow-Today Beauty, Indianna Roehrich.If you’ve worked in the fashion, beauty, or lifestyle media space in Australian in the last decade, you know the name Indianna Roehrich. Indi started her own social media management agency, Simply Social Management , in 2015 when she was just 22 years old. I first met her a little under 10 years ago and she’s always struck me as being ahead of the curve- the concept of social media management was so new in 2015 that the majority of people still thought it was a fad, but at 22 her gut instinct was so strong and, as we now know, was also absolutely correct. Indi’s curiosity around blue light exposure piqued about 4 years ago, when blue light eyewear hit the mainstream. This prompted her to start looking into what blue light was doing to the skin, and upon discovering just how much it can speed up the photoaging process, she went searching for a solution- and couldn’t find one.This week, following three and a half years of research and development, Indianna launched Tomorrow-Today Beauty with a single, meticulously formulated SKU- the Tech Protect Serum, formulated to both shield AND repair the skin from blue light exposure and designed to look after tomorrow’s face, today.In this conversation, Indianna shares advice to business owners on why it’s worth pushing through the hard parts when your brand is in its infancy, what our devices are actually doing to our skin, and her insider tips on making the algorithms work for you. Read more at glowjournal.comFollow Tomorrow-Today Beauty on Instagram @tomorrowtodaybeauty.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 117 of the Glow Journal podcast, host Gemma Watts talks to the founder of People Haircare, Katherine Ruiz.Katherine never pictured herself starting a beauty brand, but she has always had an interesting relationship with her hair, and that relationship was sort of a visual representation of the relationship she had with herself. Katherine has naturally curly hair but, as so many of us do, wanted hair she didn’t have so she grew up straightening it, slicking it back, whatever she could do to disguise its natural texture. Similarly, she tells me that, at that time, she didn’t really love herself- she was pretending to be totally confident, but didn’t truly feel it until she really started working on that relationship with herself as an adult. Coincidentally or otherwise, it was around this time that she started embracing her curly hair. Katherine founded People Haircare in 2022 out of a wish for haircare for everyone- meaning haircare for each unique hair type, at an accessible price point. The brand is physically accessible too, launching into 800 Coles stores nationally from day 1.In this conversation, Katherine shares how she’s working to convert supermarket customers who have previously shopped habitually, why you shouldn’t wait for the first version of your product to be perfect, and just how important it is to ask for what you want. Read more at glowjournal.comFollow People Haircare on Instagram @peoplehaircare.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 116 of the Glow Journal podcast, host Gemma Watts talks to the co founders of Elemis, Noella Gabriel and Oriele Frank.This is probably the best example of serendipity that we’ve had on the show in the way that Noella, Oriele and their third co-founder Sean Harrington were brought together, each with a complementary skill set, the combination of which was precisely what the brand needed, but also with no real understanding of what they were saying yes to. By no means did the imagine that 34 years later, the brand they co-founded would be stocked in 100 countries.Elemis was founded in 1989, in London, but all of the products and really the ethos overall feel so modern and so current. That combination of science backed formulas and botanical ingredients feels very much like something that would be launched in 2023. In this conversation, Oriele and Noella share just how deeply they’re looking at sustainability and traceability, how they’ve maintained a relevant brand identity 34 years into business, and what they did when the brand’s first ever clinical trial results came back to show the product did absolutely nothing. Read more at glowjournal.comFollow Elemis on Instagram @elemis and @elemis_anz.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 115 of the Glow Journal podcast, host Gemma Watts talks to the founder of Naked Sundays, Samantha Brett.Samantha Brett has always loved beauty but, despite a brief stint as a beauty writer during an internship, she only ever wanted to be a news reporter. Sam worked as hard as she possibly could to achieve the dream she’d held onto since she was 14 years old, and once she got there it was a job she truly never pictured herself walking away from. That was, until, the 2019 to 2020 bushfire season. It was while reporting on those bushfires that she found herself questioning precisely what is was that she wanted from her life.The idea for Naked Sundays came from a few places at once a few months prior. Sam’s husband was complaining about having to reapply his sunscreen while playing golf, meanwhile Sam was watching her television colleagues having cancerous lesions cut from their faces after full days reporting out in the sun with no way to apply sunscreen without ruining their makeup for camera. Sam pitched the idea for an SPF50+ Mist to 25 manufacturers before one finally said yes. She and her husband used money from their mortgage to fund the business, and Naked Sundays launched in January 2021 to a waitlist of over 2000 people. That’s 2000 people before they’d launched a single product. The brand hit a reported $100k in sales within 4 weeks of that launch, the brand launched into Mecca that October and sold out of three months’ worth of stock in 24 hours, and the brand was selling one product per minute by the end of that year. In this conversation, Sam shares how important it is to know the steps it’ll take to reach your dream, rather than expecting it to happen tomorrow, why she waited until September 2021 to leave her television job, and a world exclusive announcement of not one but two new Naked Sundays products. Read more at glowjournal.comFollow Naked Sundays on Instagram @naked_sundays.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 114 of the Glow Journal podcast, host Gemma Watts talks to the co founder and creative director, respectively, of Mr. Smith Hair, David and Freda Rossidis.Freda Rossidis is an industry legend. Freda tells me that being a migrant to Australia, very few of her earliest memories are centred around beauty. She had no idea what she wanted to be when she grew up, she fell into hairdressing, and grew to love it over time. As that passion grew, so too did Freda’s resume, as she directed the hair styling for shows at Australian and New York fashion weeks and worked internationally on shows for Prada, Chanel, Dior and Hermes.Her son, David, subsequently grew up in the salon environment, and found himself working in marketing and product development for a haircare brand following his studies. From there, David developed a balancing shampoo and accompanying conditioner with no real plans to turn those two products into a fully fledged brand. Both David and Freda tell me that, if I’d asked them 8 years ago if they saw themselves working together, it would have been a hard no. However, 2 months after David’s first two products went to market, they were featured in Esquire New York… and then in GQ, Vogue, Harper’s Bazaar, and Wallpaper Magazine. International press led to a truly unexpected surge in consumer demand, so Freda left her business and started working with David full time. That was in 2015. Today, Mr. Smith haircare is available in 12 countries, and what began as 2 products is now a brand with over 40 SKUs.In this conversation, Freda and David share whether or not it’s possible to grow a business at the rate of Mr. Smith and maintain a balanced life, the advice anyone wanting to make it in the world of startups needs to hear, and some surprising stats around hairspray sales in Texas. Read more at glowjournal.comFollow Mr. Smith on Instagram @mrsmithhair.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 113 of the Glow Journal podcast, host Gemma Watts talks to the founder and CEO of Kat Burki Skincare, Kat Burki.Kat had studied Healthcare Law and Health Policy at university and was working happily in the industry, occasionally picking up passion projects in interior design as a creative outlet. Upon completing an interior for her brother-in-law, she decided she wanted to sign off the project with a signature scent. She met with some people who worked in the beauty industry creating hand batches, and they helped her create a candle.The home fragrance became so popular amongst those who had smelled it that it was suggested to Kat they she should create a body lotion with the same scent. This prompted Kat to start looking into formulation science, and the team who had helped Kat create that very first candle went on to become the very first formulators of Kat Burki Skincare. Kat Burki Skincare launched into Henri Bendel in New York City in August 2013 with first-of-its-kind cold pressed skincare. The subsequent four years saw the brand launch into Nordstrom, Bloomingdale’s, Neiman Marcus, and Mecca here in Australia, and in 2023, Kat Burki Skincare is a truly global brand. In this conversation, Kat shares what she had to fight to put extra money towards when her namesake business was in its infancy, how her earliest memories have shaped the brand she runs today, and why you don’t need to say “yes” to everything. Read more at glowjournal.comFollow Kat Burki Skincare on Instagram @katburkiskincare.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 112 of the Glow Journal podcast, host Gemma Watts talks to the founder of ROBE Haircare, Lauren Mackellar. In 5 seasons of this show, Lauren Mackellar is the most inspiring guest I’ve had the joy of sitting down with. Lauren Mackellar was one of Australia’s most in demand hair stylists. In early 2022, following years of intense migraines that she’d chalked up to her work, she took herself to the emergency ward and was diagnosed with a brain tumour. She went into surgery a day and a half later.The tumour was successfully removed, however it was Stage 3 cancer so radiation needed to begin immediately. Throughout chemotherapy, Lauren was told that her hair was unlikely to ever grow back given that she had no hair follicles at this point, let alone hair. Unable to return to hairdressing, Lauren decided to revisit the haircare brand she had began to formulate prior to her diagnosis. She figured she had nothing to lose in trialling her own products on herself and, having sat opposite her to record this a couple of months ago, Lauren now has a thick, healthy head of hair. ROBE Haircare launches this week. Read more at glowjournal.comFollow ROBE on Instagram @robehaircare.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 111 of the Glow Journal podcast, host Gemma Watts talks to the co-founder of Sundae Body, Lizzie Waley. Imagine not just trying to get customers on board with a new brand, but getting them to entirely change the way they’ve done something for their entire life.That is precisely the task Lizzie Waley was faced with on launched Sundae Body. Lizzie had had a conversation with her business partner about how bath time is so fun when you’re a kid, and by adulthood it’s totally lost its magic- likely because, realistically, your only options are a bar of soap or a liquid body wash, neither of which inspire a whole lot of play or joy. Armed with that thought, Lizzie asked a chemist if there were any other mechanisms or mediums that could be explored in the body care space, to which that chemist suggested a foam. Sundae Body took about 18 months to develop, beginning with a can designed to look like whipped cream and ending with a range fruit and dessert scented whipped body foams, formulated to put the fun back into showering- at any age. Lizzie pitched Sundae Body to both Woolworths and Priceline before launch and was picked up by both, meaning Sundae Body had space on over 1200 shelves before they’d launched a single product. In this conversation, Lizzie shares both the pros and cons of self funding a startup, the lessons learned from her first job in a call centre, and why the right distributor was key to securing space with two of the country’s retail giants. Read more at glowjournal.comFollow Sundae Body on Instagram @sundaebody.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 110 of the Glow Journal podcast, host Gemma Watts talks to the CEO and founder of Gem, Georgia Danos. This conversation is essentially a marketing masterclass.One of Georgia’s earliest roles was at Remedy Kombucha. Now, we all know what kombucha is now, but keep in mind this was in 2014, before the brand was even on Instagram, so Georgia’s job wasn’t just to build the brand’s social media presence- she was more or less responsible for bringing the product to mainstream recognition. After helping to launch the brand in the UK, Georgia had well and truly caught what she refers to as “the start up bug,” and this is where her story gets really interesting- rather than identifying a gap for a product and then deciding to launch a brand to fill it, Georgia first decided she wanted to start a business of her own and then identified that gap. Where she landed was the oral care sphere. Given that beauty was and remains so saturated, she found space for a product at the intersection of beauty and health and wanted to develop a product that had a daily, or in this case twice-daily, touchpoint with consumers. Georgia launched Gem, an Australian made, premium, natural oral care brand in March 2020 following four years of product development. The brand has since been picked up by both Mecca and Woolworths stores nationally, has extended its product range to over 30 SKUs, and is launching into Boots in the UK next week. In this conversation, Georgia shares how she and her team manage to educate without fear mongering (no mean feat in this industry), how she got her brand on the shelves at Mecca, Woolworth and Boots, and how she got her product’s entire first run of packaging for free. Read more at glowjournal.comFollow Gem on Instagram @gem.au.Stay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 109 of the Glow Journal podcast, host Gemma Watts talks to the founder of YŌLI and En Gold, Steffanie Ball.Steffanie Ball’s ties to beauty come through YŌLI, a brand centred around “elevated bathing rituals” that was launched in December of last year with a range including luxury towelling (emphasis on the word luxury), a scent range and a dry body brush. You’ve likely heard of Steff’s first business, furniture and homewares brand En Gold, which began as an Instagram account selling vintage furniture and morphed into a furniture brand that celebrates the design and workmanship of century old crafts. What I love most about the story behind both of Steff’s businesses is the ways in which she’s reconnected with her Filipino heritage throughout the business development process. She tells one story in particular about connecting with the original maker of the vintage pieces she was selling on Instagram and how, through En Gold, he and Steff were able to give all of his former workers their jobs back that you will love.In this conversation, Steff shares why the art of ritual is so important to her, why she believes that retail is one of the best industries within which to learn and why she insists her team all spend time in the customer care department, and how an American skateboarder (her now husband of 14 years) proposed after 2 days… Read more at glowjournal.comFollow YŌLI on Instagram @yoli_haus.Follow En Gold on Instagram @en._goldStay up to date with Gemma on Instagram at @gemkwatts and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.