Claim OwnershipGlowing Potential - Podcast
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So many ideas, so little time. It's hard to know when, what seems like a great idea, enters your head if you should act on it or leave it be. In this episode Emily shares with you the 4-step way that she tries to decide if an idea is worth pursuing.Quick Overview:- What are your priorities?- What would success look like?- Does this success help your priorities- Planning your trial/decision point.Brought to you by: The Marketing Bites E-Blast – click here to catch Glowing Potential’s latest tips and training sessions directly to your inbox.
Webinars have been around awhile now but a lot of us have been nervous to “take the plunge”!If this is you, this is the episode for you. Join Emily as she walks you through 5 top tips of running a successful webinar and gives you 5 software options to try for your healthcare business. To read the full synopsis of this episode head to our podcast page here.Brought to you by: The Marketing Bites E-Blast – click here to catch Glowing Potential’s latest tips and training sessions directly to your inbox. Webinar Software Discussed· Webinar Jam· Webinar Ninja · Go to Webinar · Zoom Basic · Google Hangouts *Links in website notes.
In this episode, Emily explores questions asked recently by a former client. “Should I expect to be paid for these speaking, blogger or brand partnership activities?” and the differences between a brand partnership and consulting. We discuss the different types of "payment" to consider as well as distinct differences between partnering with a business or brand and offering consulting services. This episode is brought to you by: The DIY Marketing Bites E-Blast Sign up here for healthy marketing tips, tricks and trainings >>
Ever wonder how people get conference speaking gigs? Scratching your head about how you even start putting your feelers out there for brand partnerships? Wanting to write a guest blog post for your favourite blogger but have no idea where to start? This episode is for you. We review: - 6 Steps to creating and reaching out to grab these opportunities- Tips for landing conference speaking places, guest blog post spots, and brand partnership dealsThis episode is brought to you by The DIY Marketing Bites E-Blast! Sign up today to get weekly marketing tips for your healthcare business/practice >>Thanks for listening!
Oh me oh my! Another policy? Well... sort of. I'm a big advocate of setting boundaries on social media and a way you can do that is to have a quick and easy policy to refer to. Not something that's 26 pages in length, just 3 quick areas of what you will and won't tolerate as well as what your objectives are. We cover: - The two types of "attacks" on social media- Why you should have a "take it offline" policy- Deciding what you will and won't respond to- Deciding ahead of time what you want to be known for. Sponsored by: Glowing Social: The Social Media 101 Course for Science-Based Nutrition ProfessionalsClick here to find out more >>Doors closing soon, February 27th, 2018 - don’t miss out!
General Data Protection Regulations… wow, what a mouthful. Coming to the EU May 25th, 2018. How will these regulations affect your business and where to even get started? Join Emily as she discusses some learnings for healthcare business owners or freelancers from key articles on the subject. We discuss: Head to our website to read the full set of notes.- What does the GDPR Mean?- Where to start?- Demonstrating compliance. - Privacy Notices- How do I know if I can collect the data?- Data breach - what is it and how to deal with it. Articles Discussed:- Enterprise Nation - What does the GDPR Mean for my business?- ico. - Getting ready for the GDPR- Marketing Week - How marketers should be tackling GDPR implementation Sponsored by: DIY Marketing Bites - Sign up >>The e-blast that puts oomph in your marketing for healthcare professionals.
Concerned, frustrated, worried, deflated about the recent social media changes and predictions for 2018? Have no fear! This episode walks you through 6 reasons why social media is relevant now more than ever and how you can “see the light” as to why your business benefits from it. We discuss: Head to our website to read the full set of notes. 1. Social Media is … FREE! How much more convincing do you need? 2. Social Media is about making real human connections. 3. Market Research - that comes to you!4. The latest research and breaking news in your field. 5. PR Opportunities and Social Proof. 6. Transparency - you’re a human being! Looking to up your social media game?Check out the Social Media 101 Course for Science-Based Nutrition Professionals - Glowing Social >>
Wondering what the social media trends are for 2018 that effect your health business? Join Emily on this short + sweet episode as she talks about ways you can “get in” on the trends and stay on top of social media in 2018. We review: - Live Streaming- Facebook Changes- Instagram Stories- General Social Media Usage Trends- Chatbots Sponsor today: Glowing Social - The Social Media 101 Course for Science-Based Nutrition Professionals Links: - SpoutSocial 2018 Trends - How to Get Started with Chatbots - Social Media Examiner - The State of Social - Buffer + Social Media Week - Entrepreneur - 2018 Social Media Trends
You’re on social media and are wanting to jump onto a new platform or perhaps you feel like you’re spinning your wheels on the platforms you’re already on. Have you given serious some thought as to who and where your audience is as well as why you are on social media? These are questions we must ask ourselves in order to get the most out of our platforms and focus on the ones that are best for our health businesses. Join Emily on this episode as she goes through the 5 steps to choosing a platform that will give you the quality interactions you want with your target audience. We review: - Exploring WHY you’re on social media- The importance of knowing WHO you’re targeting- Ways to find YOUR ideal clients/followers online- Experimenting and testing content and social platformsE-Blast Sign-Up: Sign up for the Marketing Bites E-Blast >>Live Webinar Sign-Up:Sign up for the LIVE Webinar “5 Steps to Picking the ‘Right’ Social Media Platform”>>
Side hustles, social media and partnerships - sound interesting to you? Helen West, co-founder of The Rooted Project joins Emily on the podcast today to discuss key lessons from the business and her career as a dietitian. Everything from how to partner with healthcare professionals to tips for social media (ahem! The Rooted Project won the CN Nutrition Social Media account of the year!) to planning a successful event in healthcare. A fun interview filled with key takeaways for your health business in 2018. Time Stamps: - Helens Journey & The Rooted Project Gets It’s Start [time 00:00]- Partnering with Other Healthcare Professionals [time 06:29]- Social Media Tips & Tricks [time 14:15]- Getting Events Right! [time 27:53]- Side Hustle Advice [time 41:45]Items Discussed: List-making, Helen uses AsanaThe Rooted Project: www.therootedproject.co.uk/Twitter & Instagram: @Rooted_ProjectListening in iTunes?Download the SOCIAL MEDIA & EVENT summary sheets here >>
Erica Julson, RD joins me today on the podcast to discuss her experiences as the "Unconventional RD" and shares ways healthcare professionals can get involved in membership sites as well as tips to build community. We review: - How to validate an idea (such as a membership site!)- How much time Erica spends updating her membership site - What are some membership site platforms? (Thinkific, Teachable, etc.)- How to work with affiliates- Facebook community thoughts- Online business courses for healthcare pro's Erica Julson, RD is a registered dietitian based in California. She runs the Unconventional RD Facebook Group and website. Her dietetics practice can be found at ericajulson.com. Reading this in iTunes?Download Summary Here >>
We all know that the “gold standard” is having some sort of layout to organize our content for the upcoming month(s) - but let’s be real, it’s hard and who has time for that?
Well, if you can create yourself a framework it gets a whole heck of a lot easier.
We review:
Deciding on a template (mentioned: Asana & Trello), Identifying important key dates (mentioned: school holidays UK, and finding awareness days UK), Developing key messages and themes, Scheduling live participation, Content creation & curation.
For December, as a holiday treat, we have a special set of a webinar trainings on Social Media!
To find out more head to https://www.glowingpotential.com/hcpmarketingservices/.
We reviewed: 1. Finding your ideal clients ideal platforms via similar practitioners and businesses AND conversations!2. How to discover what's already working for you and why to build on it. 3. The importance of setting aside time to make and manage social media content. Liked this episode and what to put these into action?Check out the Checklist: "3 Things You Can Do Now To Start Getting the Most Out of Your Social Media Platforms" Reading this in iTunes?Download Checklist here >>
Nervous about getting the word out about your business? Maybe you're just not too sure how to start? Have a listen as we review; how experience builds confidence and what to do if you don't have experience and how to deal with shiny object syndrome. We end with 3 actionable ways to get your healthcare practice/business noticed.
Enjoy!
Choosing a platform to build a website? or looking to change platforms? Big decisions. As a non-techy person you CAN build a website that suits you and your businesses needs. Here are the top 5 answers you must know about building a website.
We cover updating websites, scheduling functions, where to get images from as well as blogging and content - do you really need it? Have a listen!
Not every branding guru is an expert in healthcare branding. Healthcare branding, is an entirely different sort of beast, aiming to engage both the healthcare professional and the consumer (or 'resumer'). According to our special guest, Vince Parry, there is an identity crisis within healthcare branding: "Good marketing is good storytelling. And the healthcare category could use a heavy dose of this advice."
Jump into this episode to listen to us discuss the celebration fallacy, brand strategy in healthcare, the difference between consumer and 'resumer' as well as the importance of logos.
Like the episode? You can check out Vince's new book at bit.ly/IdentityCrisisVince.
Attracting new clients and building brand awareness on any budget. Learn more about experiential marketing and the benefits for your healthcare practice. P.s. as a HCP you're probably really good at experiential marketing! Check out the referenced article from HBR re: Emotional Connection >> https://hbr.org/2016/08/an-emotional-connection-matters-more-than-customer-satisfaction.
Regardless of what stage you are at with Twitter, Social Media is constantly evolving and it can be hard to stay on top of it all. Tune in to hear the low-down on Twitter. Whether you’re beginner or advanced this recording from the live Taking on Twitter webinar will get you learning things about the platform you never even knew existed!
Your ideal client is begging for you to understand them better... well, maybe not but they will be thrilled when you begin to create content and services with them in mind! Buyer personas help you to hone in on exactly what your target market wants and needs. Creating a sheet profiling your ideal client (i.e. buyer persona) takes effort but it's completely worth it in the long run.
Unless you want to run around like a chicken with it's head cut off, getting specific with your healthcare business is crucial. Join Emily as she explores why specificity is a superhero and how you can get specific with your private health practice or freelance gig.
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