DiscoverGo-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs
Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Author: Jaclyn Mellone, Online Marketing Strategy for Freelancers, Experts, Personal Brands, Entrepreneurs, and Consultants

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<html> Stop waiting for momentum, start creating it!
Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority.

This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode."

If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you!

Want my free 30-Days of Authority Building Action Plan? </html>

230 Episodes
Episode # 179. What if you used the numbers behind your marketing efforts to make better business decisions? This is one area that can be challenging for business owners because when we think of marketing, we don’t always think about systems. Natasha Vorompiova is a metrics whisperer who loves to know all the numbers behind marketing and use those to drive decisions! Wish you could systemize and simplify your marketing efforts? Listen now to learn more about optimizing marketing in your business and connecting intuition with numbers to figure out what’s next.In This Episode You’ll Learn:Why looking at the numbers behind marketing can make all the differenceThe key to building a customer journey that converts your audienceHow to systematize marketing so your team is on the same pageWhat numbers you can use to track your Marketing ROI How to connect your intuition with your numbers When to change and optimize your marketing system Favorite Quotes:“I remember giving up on so many amazing ideas because I just couldn't scale them. The reason I couldn't scale them was because I couldn’t see how my numbers could guide me to what I actually needed to do.”“I know that numbers are not fun for everybody. But it stops being tracking numbers for number’s sake, and becomes this guiding light. I really love relying on my intuition when it comes to coming up with ideas. Numbers become that indicator of ‘Okay, is this working? Is this not working?’ I get to test different ideas using numbers. To me, this is the best combination of intuition and numbers.”“When something doesn't work, the very first step is to actually step back and realistically look at, ‘Okay, what numbers do I need to be working with for them to actually work?’ If I don't know what that looks like I can ask somebody who has a similar business model.”More about Natasha:Natasha Vorompiova is the founder of Systemsrock and metrics whisper, who deeply loves analytics and numbers. She uses her dark magic to help her clients do the impossible: turn the giant, confusing, and expensive scramble of marketing funnels into a streamlined ROI-producing machine.As a result of their work together, Natasha’s clients begin seeing how their marketing is driving sales so they can sell more and grow their businesses in an intentional, predictable way.Find Natasha:WebsiteFacebook
Episode # 178. When you’ve got your business going and money coming in, sometimes it’s hard to see the money blocks still holding you back from abundant success. To shine a light on your money personality and its effect on your business, wealth and abundance coach Emily King has joined us today. Emily and I dig into all things money, savings, taxes and more in this episode. Listen in now to reframe the way you think about money in your business!In This Episode You’ll Learn:How to find the hidden money blocks that are holding you backWhat your money personality is and how it affects your successThe key to working with your money archetypeHow to make savings more fun and less about deprivationFun strategies to take dismantle your money blocks Tricks to reframe taxes, unexpected bills and more!Favorite Quotes:“It was taking away the judgment on what I could and couldn't have, and realizing that in spending money and having fun with it, that was actually getting me into an abundant, feel-good energy with money.”“In the moment, it's not the most fun thing to be told, ‘Hey, we told you your tax bill was $10,000, but it’s actually $20,000. Surprise!’ Have your moment to be like, this sucks. But then, on the flip side of that, have that moment be like, ‘Okay, what else could this mean? Besides, I now have money to give out, this means I did better than I thought! This means that my business took off.’”More about Emily:Emily King is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. Since 2015 she’s worked with 100’s of women to help them create a loving relationship with money so they can massively increase their income and impact. Armed with an MBA and certifications as an NLP practitioner, timeline therapist and Pilates instructor (yes--all those things!), Emily brings the perfect mix of manifesting-woo and business chops to the table to help women across the world live their best ‘Rich Woman’ lives - a life of financial freedom, fulfillment and fun.Click here to access Emily's Manifesting Meditation Bundles.Find Emily:WebsiteInstagram FacebookPinterest
Episode #177. It’s time for a PSA on the summer slump, Gals! Tell me, why is a season that’s so full of growth and abundance associated with slow business growth? I’m here to tell you that summer is coming… and it doesn’t have to be bad for your business.I will be the first to raise my hand and say the summer slump was something I believed wholeheartedly for a period of time in my business. Because of that, the slump was a reality in my business for years. Today, I stand behind the fact that it doesn’t have to be that way. Tune in now to find out how to kick your summer slump habits and be abundant this season!In This Episode You’ll Learn:How the idea of a summer slow down trickles down from certain industriesWhat may unintentionally cause you to believe that summers are slowWhy your beliefs about the summer slump lead to the wrong clientsHow to make a conscious decision of what you really want out of summerThe decisions you avoid making that end up leading to a slumpHow to get out of the backseat of your business and intentionally find successFavorite Quotes:“I so wholeheartedly believed that summer was going to be slower that I wasn’t really trying to change anything.”“Recovering from a bad month financially AND emotionally takes work.”“What do you want out of summer?”Discussed on the
Episode # 176. When everyone is giving away information for free, real value comes in transformation. What would it look like to add this kind of offer into your existing business? Destinee Berman is here to chat all about online education and the trends that will define our industry. Destinee helps business owners scale their life’s work with online courses and schools. Could that be your next move? Listen now to find out what’s happening in the online education space and if it could be your next revenue stream.In This Episode You’ll Learn:Signs you might be ready to add another revenue streamWhat it could look like to start your own online school How the online education industry is changingWhat your audience wants from courses and how that’s changingKeys to balancing low-price offers and high-level programs What the future might look like for rising creators and their communitiesFavorite Quotes“If you hit a point where you’ve maxed out your existing business, you can't take on any more one-on-one clients, you can't do any more workshops and you can't do any more keynote speaking, it's time to leverage the content and expertise you have. “People are looking for more community, for more connection. [They want] deeper content versus just feeling like they're lost in the sea of people inside a group program.” “Now we have all the technology to support our growth and our learning. We want to leverage that to create the support and the community, in addition to the content that will get them to the outcome.”More About Destinee:Destinee Berman is a seven-figure launch strategist who specializes in working with offline business owners, entrepreneurs, experts and educators to market and monetize their courses. Her clients benefit from her innovative and modern approach to marketing as well as her 15 years of prior experience running large scale marketing campaigns in Silicon Valley for brands like Twitter, HP and Microsoft. Through her courses, she has taught hundreds of students in 23 countries across the globe. Destinee’s expertise has been featured in media outlets including Business Insider, Forbes, Greatist, Digital Marketer and more. She is also the host of her forthcoming podcast, Make The Shift.Find Destinee:WebsiteInstagram FacebookTwitterYouTube
Episode #175. How do you grow your brand without losing (or outsourcing) your personality? Scaling and evolving your brand can be a tricky transition, especially when new team members become part of your brand. What can simplify this transition? How do you grow a business that’s based on you but not done by just you? Meg Casebolt and I chat about this business brand evolution and what it looks like in our own businesses in this episode of the Go-to Gal podcast.In This Episode You’ll Learn:What happens when you outgrow your personal brandThe business systems that can help with brand transitionsHow to draw a line between you and your brandGrowing a team that works with your personal brandHow to be consistent with your content as your business evolvesPlus, accountability tips and tricks to get things done!Favorite Quotes“My ideas aren't always the best ideas. They are just mine. Having other people going through their processes took me out of being the center of the conversation and more being in the leadership of the conversation.”“For people who are subject matter experts, your team has to learn your voice and your subject matter.” “I was the team member before I was the team leader. That's where the mindset shift came in of going from service provider to CEO and needing to hold the vision more than needing to manage the production.More About Meg:Meg has been helping female business owners create beautiful, search-friendly websites and strategic content for the past 6 years.She is your no-B.S. bestie who makes it super easy for the client’s dream customers to find – and adore! – clients online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)!SEO is her vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish.Her approach is simple: she doesn’t believe in quick-fix formulas that promise the world but break your heart when you realize they don’t work. She believes in cultivating genuine relationships and honoring them with smart strategy and strategic content that adds value. Find Meg:WebsiteFacebookInstagramLinkedInPinterest
Episode #174. There is so much opportunity for selling in Instagram DMs, but at the same time, we've all had those really sleazy, spammy sales attempts in our own inboxes. How do we utilize DMs as a sales tool without coming off the wrong way? Victoria Boyd is the queen of this fascinating tactic and she’s here to share her secrets! Listen now to learn how to get your audience to actually welcome you in their DMs and the keys to pivoting a conversation into a sale.In This Episode You’ll Learn:The secret to selling in Instagram DMs without being sleazyTips to getting welcomed into your audience’s DMs  How to get out of the friendzone and into sales on IGThe secret hack to finding ideal customers to DMWhy voice memos can increase your engagement productivityHow to go for the sale in a natural way all in your DMs!Favorite Quotes“I actually believe it's okay to give away your best stuff on Instagram Stories because it's only there for 24 hours. Give it away, help people, make a difference in their lives and they'll come back to you again and again.” “There's not the pressure of a sales call in your DMs. There's not the professionalism, so to speak. It’s welcoming, warm, and casual.”“Don't be afraid to pivot and pitch. That's where a lot of people drop off. They build amazing rapport, great friendships with their people, but they never actually bring it to business.” More About Victoria‌: Ready to make money in your DMs and make your sales go boom? Victoria Boyd is the marketing strategist and DM selling expert you need if you’re a service-based entrepreneur ready to explode your business.With a Masters in Internet Marketing and over 7 years of digital marketing experience as a social media strategist and manager, she has helped clients at every stage of business scale their online presence. Victoria is also a successful coach and course creator who has multiple online education opportunities under her belt, including the Sell In Your DMs Playbook, Make It Marketable, Services That Sell, and personalized coaching.Her specialty? Helping you craft strategic messaging that speaks directly to your dream clients so you can scale your business and close sales from the comfort of your DMs, without the sleazy tactics. She’ll guide you on how to tie all of your marketing together so you can generate leads, get your brand seen, make sales, and have fun working on your business instead of in it.  Find Victoria‌: WebsiteInstagramFacebook
Episode #173. Have you ever heard someone talk about these amazing business opportunities they created simply by making the ask? I’m thrilled to have Beth Nydick share her incredible experiences creating opportunities and totally going for it — because we don’t talk about this kind of thing enough! Beth is a publicity strategist who helps her clients show up authentically and vulnerably for media features their business can leverage for clients, credibility and cash. Listen now to learn Beth’s strategies for creating opportunities and building success from them.In This Episode You’ll Learn:How to show up as yourself in the media when you are constantly evolvingWhat happens when you completely drop your mask and let people inBeth’s story of asking Jay Leno for a job and how you can make a big ask tooHow an interaction on Clubhouse landed Beth an incredible podcast guestThe quick trick to dealing with embarrassment over rejection How to enroll your audience in your mission and get the support you needFavorite Quotes“What are you creating for yourself in this quarter? How are you feeling? Next quarter, you may show up differently because you're feeling differently about your business or about yourself.”“In my schedule on Mondays and Fridays, I'm literally going onto social media looking for opportunities: opportunities to connect with other people, opportunities to learn and opportunities for me to get exposure for me or my clients.” “When you ask somebody for their advice about what you're trying to create, that's a way of enrolling them in your idea.”More About Beth: Beth Nydick is a speaker, author, podcast host and magnetic business mentor. A big believer in the power of potential to catapult your business forward. Through her mantra of "Making Potential Possible", she co-authored the top-rated cookbook Clean Cocktails: Righteous Recipes for the Modern Mixologist, Beth has a 6th sense for Business and Strategy.Beth shows her clients how to intentionally prepare their business and leverage exposure through collaboration and media so they can make their potential possible, increase credibility, and make their mark on the world. As a result of working with Beth Nydick, her clients confidently appear on TV & Media with a solid business foundation but without years of disappointment and confusion around publicity.Beth has been featured in OPRAH, Parade, Forbes, Inc., Nylon Magazine, Tori Burch, and Better Homes and Gardens plus appearances on The Dr. Oz Show, The Chew and The Tonight Show.Find Beth: WebsiteFacebook Behind the SpotlightInstagram
Episode #172. Could you be a sensitive striver? For those that feel everything deeply, yet still want to make a positive impact on the world, the term ‘sensitive striver’ might just describe you perfectly. To dive into this fascinating personality profile, I’m chatting with Melody Wilding. Melody has coined the term ‘sensitive striver’ and in this conversation, we talk about what it means to run a business with this personality and what you can do to best manage your energy when the world feels overwhelming.  In This Episode You’ll Learn:What it means to be a ‘sensitive striver’ How to manage your energy when running a businessThe surprising science behind empathyWhy ‘good girl’ conditioning leads to a major mindset trap Melody’s repurposing trick for saving energyHow to cultivate your intuition muscleFavorite Quotes“Your empathy is your greatest strength in your business. But if it's unmanaged or unprotected, there can really quickly become a lack of both internal and external boundaries around it.”“If you're not using your time wisely, you're not moving your business ahead. Even during those low-energy days, it’s not beating yourself up, not kind of chucking the whole day away, just because you don't feel great. Making small, incremental progress on things is really crucial to your own well-being.”“We want to check all the boxes and do everything right. Because of that conditioning, we have this all-or-nothing mentality, that there is one right way to do business and we need to figure it out.”  More About Melody:  Melody Wilding, LMSW is an executive coach for smart, sensitive high-achievers and author of Trust Yourself: Stop Overthinking and Channel Your Emotions for Sucess at Work. Recently named one of Business Insider’s Most Innovative Coaches for her groundbreaking work on “Sensitive Strivers”, her clients include CEOs, C-level executives, and managers at top Fortune 500 companies such as Google, HP, Facebook, Netflix, Twitter, IBM, Citibank, JP Morgan, and others. Melody has been featured on The New York Times, The Oprah Magazine, NBC News, and spoken at Stanford University, Walmart, Adweek, Burberry, and more. She’s here to help you break free from self-doubt and imposter syndrome so you can use your sensitivity as the superpower that it is. Melody is a licensed social worker with a Masters's degree from Columbia University and a former researcher at Rutgers University. She is a professor of Human Behavior at Hunter College and is a contributor to Harvard Business Review, Fast Company, Forbes, and Business Insider. Find Melody:WebsiteFacebook
Episode #171. Say hello again to Melissa Houston! In our last conversation on the Go-to Gal podcast, we learned how Melissa grew her business through big publicity. Now, it’s time to dig into her expertise as a CPA and learn how managing your finances can actually be fun. Listen now to find out what it takes to really hit your income goals and the simplified financial steps you can take to get there.In This Episode You’ll Learn:How managing your business finances can actually be funWhat a new business model means for your financial plan Why making seven figures doesn’t look like what you’d expectThe hidden costs behind launching and running a programWhy cash flow management can make or break your businessFavorite Quotes“If you could manage your money to make yourself a lot more money, how can that not be fun?  Let's be a little excited because this is about your money.”“I always get people to set a minimum salary for themselves so that they can live and meet their personal finance expectations. In the good times, you're putting that cash in a reserve. So it'll be there for the bad times, and I'll help you through the harder times when you're pivoting or even if you want to take a summer off. Whatever the case may be, you've got that cash in the company so it can carry you through.”“It's really important to keep your suppliers happy. Whether your supplier is your phone bill, internet, or you're a product-based business, and you're relying on your suppliers to deliver. It's all about having really good, well managed relationships in business. Cash management is a huge part of it.”Discussed on the Show5-Step Biz Finance RoadmapMore About Melissa:  Melissa Houston is a CPA and a Business Finance Coach who has over 20 years of experience helping entrepreneurs with their business finances. Melissa teaches her signature CFO Money Method signature framework through group programs.Melissa is a regular contributor at and is the host of the Think Like a CFO podcast.Find Melissa:LinkedInFacebookTwitterInstagramPinterest
Episode #170. How should we be thinking about social media as algorithms and apps constantly change? Andréa Jones is a social media expert helping passion-led business owners use social media as a tool to grow their business. I could jam about social media with Andréa all day, but instead we got to the nitty-gritty of what you really want to know. How is social media changing? What’s the best way for us to show up? How often does it make sense to talk about the social issues we really care about? Find out all these social media insights and more in this jam-packed episode! In This Episode You’ll Learn: How to show up on social media in a way that fits your businessThe key content piece to understanding engagement Helpful habits to create shareable content every weekWhy you don’t have to stress out about Instagram ReelsHow often you might talk about current events and social issues What Andréa does to set healthy social media boundaries Favorite Quotes"The challenge with social media is that it is so public, we can see what everyone else is doing. As business owners, we start comparing ourselves to other people like, ‘Oh, I should be on Tik Tok now,’ or ‘I should start a clubhouse room,’ or ‘I should create a YouTube series.’” “At the end of the day, the content that goes ‘viral’ or the content that does the best is the content where people go, ‘Oh, I have to share this with my bestie,’ or ‘I have to share this with somebody!’” “There are so many opportunities to just keep doing what you're doing without having to point or dance on Instagram Reels.”Discussed on the About Andréa: Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow.Find Andréa:WebsiteYoutubeLinkedIn InstagramFacebook Twitter The post Increasing Your Social Media Engagement (without the overwhelm) with Andréa Jones appeared first on Jaclyn Mellone || Go-To Gal Podcast.
Episode #169. Sarah Masci helps designers and other service providers pivot to a day rate business model just like she did in her career as a web designer. The fun part is, that while Sarah teaches other entrepreneurs how to shift their business model, she’s been shifting her own. In this episode, Sarah and I talk about why you might consider a day rate business model, the challenges of making any business model switch and what to consider as you move forward with a new plan.In This Episode You’ll Learn:Why you should consider a daily rate business model - especially if you’re sick of projects that take months and months to completeHow Sarah settled on pricing for her day rate without promising a deliverableWhat happens as you shift and rebrand your business modelHow your team might change as your business model changes Favorite Quotes“I can't guarantee we're going to get a website done in a day. But I can guarantee you that I'm going to give you my best effort, and I'm going to get as much done as we can get done. This business model just kind of evolved into not promising a set of deliverables but promising my time.”“Before, I always had stuff to do. Whereas now, when you look at my calendar, it's pretty empty. I use this white space time for thinking ahead and projecting where we’re going to be next year.” “I just have all the ideas and all these things that I want to do. Having somebody on my team who's really good at getting everything systematized and organized on your back end is what's helped me keep moving forward.” Discussed on the Showdayratemagic.comMore About Sarah:  Sarah is the founder Day Rate Mastery™, an online company that teaches creative service providers how to work less, and make more with a streamlined “day rate” business model. Years of running a traditional design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked Sarah's desire to create a better process. Since its inception in 2019, Day Rate Mastery™ has helped thousands of freelancers rediscover joy in their work and the freedom they’d lost along the way.On a more personal note… Sarah is an upstate NY transplant who has called Charlotte, NC home for over 20 years. An outdoorsy 'boy-mom' through and through, she enjoys non-working hours with her husband, their four sons, two dogs, and their backyard flock of chickens. Aside from her family, there's nothing Sarah enjoys more than long summer days, crisp mornings in the mountains, live outdoor music, and hiking with friends. Sarah is grateful for a business that gives her the freedom to enjoy them all.Find Sarah:WebsiteFacebookInstagram
Episode #168. Is your freebie lost among others in a full inbox? Are you still working on a freebie strategy that will actually work? Glenn Allen is here with a ‘Golden Lead Magnet’ strategy to take your freebie from lost to loved. In this episode, we talk about getting traffic and turning that traffic into profit with freebie strategies that work. Listen now and you’ll find out how to put your opt-in on the map of memorable freebies. there.In This Episode You’ll Learn:How to approach building your audience with borrowed trafficThe freebie strategy of aligning content with the topics you’re pitchingWhy you want to open up next level problems for your audienceHow the ‘golden lead magnet’ process will inject engagement into your opt-inThe trick to reworking your current freebies into this show stopping strategyFavorite Quotes“What gets people is you. You’re the personality. That’s your business. Then it makes perfect sense to show that brilliance and get people to see what it's like to learn from you and hear your expertise.”“Getting your name out there is one thing and having a bunch of followers on Instagram is another, but those things don't necessarily equate to having a business.”“Creators and thought leaders need people and content. You need audiences. So they're going to promote you and you're going to promote them. It's very mutually beneficial.”Discussed on the About Glenn:  Glenn Allen is “The Go-To CMO of Digital Course Launches.” As a multi-instrumental musician-turned marketing and business consultant, Glenn coaches online entrepreneurs to scale from five to six-figure businesses and beyond by helping them turn their expertise into digital courses and membership sites. He's the host of the Glenn Allen Show, a YouTube video series about digital marketing, and a podcast on entrepreneurialism called “Unstuck & Unstoppable.” He also works as an unpaid volunteer chef, housekeeper, and chauffeur for three small children who refer to him lovingly as “Dad.”Find Glenn:FacebookInstagram
Episode #167. It’s time for a media mindset pep talk to get you in the right state of mind for publicity and visibility. For me, getting to that next level always comes back to this: you can have the right strategy in place, but if your mindset isn’t aligned with that, you’ll miss opportunities right in front of you. In this episode, I’m sharing mindset strategies I’ve used many times. In fact, I’m sharing one of my favorite exercises to bring students through. And this time, we’re doing it with a big focus on visibility and media. Ready to open your eyes to all the big opportunities out there for your business? Listen now! In This Episode You’ll Learn:The sneaky way your goals might be keeping you from even bigger opportunitiesHow to overcome fears of failure and rejection with one simple exerciseMy favorite mindset strategies to get in the right state of mind for successSmall habits to put yourself in a goal-getting mindset  Favorite Quotes“I wouldn’t have seen it as the opportunity it was if I wasn’t already in a state of mind of, ‘Well, yeah. Of course that’s possible for me.’”“When you start thinking bigger, all of a sudden sending one pitch doesn’t sound all that scary.”“Whenever you’re ready to take a big leap, I find that your beliefs, your thoughts and your feelings are the main three things that you need to uplevel to be able to implement that strategy.”Discussed on the Show
Episode #166.  What are you doing that is outside of your own brand and business? How are you partnering with other brands, publications and news outlets to get your message out there in a bigger way? How are you collaborating with other people who have a similar audience to who you’re talking to that will resonate with your message? Other people's platforms should always be somewhere in your strategy — it’s become a huge part of mine! In this episode, you’ll learn the mindset shifts I’ve made to open myself up to bigger and better publicity opportunities and how you can get started no matter where you’re at! In This Episode You’ll Learn:Why your definition of publicity will spark a big lightbulb momentWhat to do if you feel like you don’t have any ‘sensational stories’ for mediaThey key to thinking about indirect media opportunities How off-topic publicity can actually increase your authority Why media features boost your website if not your businessFavorite Quotes“I'm so grateful for the mentors in my life who showed me that by being more ordinary, I was actually more relatable.”“There are things you can do to start opening up those doors that maybe you feel like someone else has to open for you. But when you start to really think about your own visibility, that’s something you have control over.”“Take this idea that media is something that just happens and start to realize, ‘Oh wait, this is something I can go after intentionally and that doesn't make me a bad person for wanting it.’”Discussed on the
Episode #165. Have you ever met someone who’s stepped into this crazy online business world and landed these amazing opportunities in no time? I have been absolutely blown away by Melissa Houston and all that she’s done with her business and brand in just a year. In this conversation, you’ll learn how Selena Soo and her program, Impacting Millions, sparked a huge publicity transformation in Melissa and the big perspective shifts that helped her get her own column in Forbes. Listen now to find out how to get a big piece of this publicity pie for yourself. In This Episode You’ll Learn:What it took to get Melissa out of her comfort zone and into publicity The perspective shift that will help you get over the rejection of ‘no’How Melissa became a regular contributor for Entrepreneur in just monthsThe simple steps Melissa took to get her own column in ForbesWhy publicity might be the key to keep your business goingFavorite Quotes“You can't change who you are, but you can put that aside for certain things. For introverts, it takes a lot more energy to put forth our extroverted side. I've definitely learned how to do that, put myself out there, ask for opportunities and not fear getting rejected.”“You’ve got to release things. Release the stress of perfection, release the stress of being visible, release all that and good things come.”“It's hard starting a business, and I didn't realize how hard it was going to be. It was those publicity wins that kept me going.”Discussed on the About Melissa:  Melissa Houston is a CPA and a Business Finance Coach who has over 20 years of experience helping entrepreneurs with their business finances. Melissa teaches her signature CFO Money Method signature framework through group programs.Melissa is a regular contributor at and is the host of the Think Like a CFO podcast.Find Melissa:LinkedInFacebookTwitterInstagramPinterest
Episode #164.  Let’s dive into podcast guesting! This episode comes from a special IGTV recording with me and my friend and personal branding expert extraordinaire Phil Pallen. In this conversation, we get into the exciting areas of podcasts and podcast guesting. From how podcast guesting is a super efficient use of your time to perfecting podcast pitches, you’ll learn it all in this episode. In This Episode You’ll Learn:Why podcasting isn’t ‘just another’ to-do for your businessHow being on a podcast can actually save you time creating contentWhere to start with pitching yourself for other podcasts - even if you’re busy!What kind of podcast pitches win attention and how to perfect yoursAnd more podcast guesting Q&A!Favorite Quotes“A podcast can be the domino for all of your goals. Because it's not just content, right? It's an authority platform, so it feels more significant.” “I want you to think of podcasts as stages. If you were asked to speak in an event with 50 of your ideal clients or customers, that's a good opportunity. Now you have an opportunity to do that from your home.” “What better way to see what people are actually interested in around your area of expertise if you’re trying to refine your messaging. Because podcast hosts will ask you questions around your area of expertise. Every time I do an interview, I'm like, ‘Oh, I wouldn't have thought about that.’”Discussed on the Show
Episode #163. It’s time to talk all things media and publicity! I’m thrilled to have Selena Soo on the podcast for a second time and in this episode, we’re diving deep into another direction. Namely, how media helps us develop deep relationships with our audience. From when to jump into media to the unexpected opportunities you’ll find once you put yourself out there, Selena shares tons of fascinating insights on taking your publicity and your business to the next level. In This Episode You’ll Learn:How earning publicity can be a collaborative processWhy Oprah doesn’t want you to wait to start getting mediaThe hidden benefits of media that open up huge opportunitiesHow and why to share your vulnerable story with the worldFavorite Quotes“It's one thing for you to tell everyone, ‘Hey, I'm the best at what I do.’ But if you're the only person saying it, you're not going to be the go-to gal, right? You need other people be like, ‘Oh my gosh, she's the one to go to.’”“The first things that will come up when someone Googles you will be your website and your social media profiles. Immediately after that, it's your publicity.” “Your media doesn't disappear. People can continually find it and you can use those media logos for the lifetime of your business.”Discussed on the ShowPrevious Go-to Gal Interview with Selena SooI was in an emotionally abusive relationship, even as a smart and successful About Selena:  Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message.She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 6 and 7-figure businesses, raving fan bases, and hundreds of thousands of followers.Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.A former New Yorker, Selena now lives by the beach in beautiful Puerto Rico.Find  Selena:Website Facebook
Episode #162. If you don’t want to be sleazy, ‘salesy’, and slimy with your marketing, what is the alternative? In this episode of the Go-to Gal podcast, we’re talking about talking to your customers. Sara Frandina is a conversion copywriter and she joins us today to share her research-oriented approach to writing sales copy with your customers in mind. Listen to learn Sara’s smart approach to copywriting and how you can do it yourself (with or without outside help!). In This Episode You’ll Learn:The one thing you need to do to avoid sleazy bro marketing tacticsWhy you don’t have to create fake scarcity and fake urgency Everything Sara does before writing copy that makes all the magic happenThe curse of the expert and why you need to talk differently to your audience Why the voice of the customer research is everything when it comes to copyWhat this looks like implemented in a real business! Favorite Quotes“I never ever encourage people to use things like false urgency or false scarcity, even though they do work. What we want to learn is where hesitations actually lie and what's going to best address them.” “You're always dropping breadcrumbs, right? Whether you have a very direct call to action or you are mentioning something for the sake of mentioning it, people need to hear it 15 times before they will actually take action.”“We always want to learn where our people are starting from. We're usually not in the business of selling people on the idea that they have a problem. We usually meet people at the problem.” Discussed on the Show About Sara:  Sara Frandina is a conversion copywriter with an insatiable appetite for learning, reading, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication. She's worked with more than 100 clients, from course creators to membership hosts to service providers, and more, since she started in 2013.When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again. Find Sara:Website FacebookInstagramTwitter
Episode #161. Do you ever look at the competitors in your space and think, “HOWWWWW?” How is she charging that? How is she on all these podcasts? How is she on TV?! Well, there’s a little misconception there that might be holding you back.Tune into this episode now and we’ll uncover the false belief that’s clouding your mindset.In This Episode You’ll Learn:The missing link in your marketing that separates you from ‘her’What makes the difference when it comes to raising rates and landing opportunitiesWhy you can be an expert but not achieve the success of other expertsMy step-by-step strategy to overcome this limiting belief!
Episode #160.  Are you ready to get brands to pay you and pay you more than ever before? Or maybe you’re on the other side of things and want to work with creators to promote your offers. While talking to Agnes Kozera about both sides of this equation, I realized you could actually be both an influencer and a brand working with influencers. There are so many opportunities out there! Listen now to learn how to get attention from brands regardless of your download count, how to monetize as a podcaster and what creators really want from the brands they work with.In This Episode You’ll Learn:How Agnes has changed the way creators (and podcasters!) monetizeKeys to getting attention from sponsors even if you don’t have big numbersWhy you might consider getting paid to interview a sponsor on your podcast Who creators want to work with and how you can be a brand they’ll supportWhat trends Agnes predicts we’ll see in podcasting in the upcoming yearsFavorite Quotes“All sizes of creators and podcasters and youtubers can convert for your brand. You shouldn't put all your eggs in one basket and go for the most popular star.”“Podcasting takes authenticity to another level because there's that conversational storytelling aspect."“Podcasting is going to infiltrate a lot of other mediums because audio is already so powerful. When you combine it with these other mediums, whether it's for promotion or driving more listenership to your audio content, it's very special.”More About Agnes:  Agnes Kozera is the co-founder of Podcorn, the self-service marketplace connecting podcasters with advertisers for native sponsorships. Podcorn gives podcasters the creative control to monetize their content with the right brands and enables advertisers to collaborate on organic ads that resonate with listeners, driving business results. Prior to Podcorn, Agnes was a product manager at Google, which in 2016 had acquired FameBit, the company she’d co-founded that became Google’s branded content arm. FameBit was the leading marketplace where brands and YouTube stars collaborated for branded content—it was one of the fastest-growing startups, working with top brands such as Adidas, L'Oreal, Marvel, Office Depot and Dollar Shave Club. Agnes’ first entrepreneurial endeavor was SeasonsBox, a subscription-based service that sent members eco-friendly products each month. Agnes received her B.A. and M.A. from York University. She is based in Los Angeles, CA.Find Agnes:FacebookTwitterWebsite
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