Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Episode #264.About Megan Yelaney:Megan Yelaney is a business mentor, podcaster, and speaker whose passion truly lies in helping women build businesses that allow them to thrive in their marriages as much as their bank. She is an expert in unique framework development, something that makes her clients stand out in their niche by being their 100% authentic selves. Meg is also a wife, fur mom to her mini Goldendoodle Luna, actress, and singer, and a die-hard Harry Potter fan. She truly hopes to help as many women as possible build wealth for themselves and their families in a way that lights them up every single day.Connect with Megan YelaneyWebsiteInstagramFacebookMastering Sales Through StorytellingFavorite Quotes"The beginning of the remodel was realizing something's gotta give. I just need space to make a plan. And I'm so glad I did it.” - Megan Yelaney“Everyone goes through creative ruts. It's just part of it. It's because you're probably exhausted and you need space to let all the downloads come.” - Megan Yelaney“It's not about the money. It's about what the money can bring you and the ripple effect it has on other people. It just really came full circle for me and I feel so much happier in this model than I did before. “ - Megan YelaneyIn This Episode You’ll Learn:Building your business model around a deeper purpose that fuels what’s important in your lifeIndicators to watch out for that says it’s time for a business remodelGoing through an audit of what your business actually needs to avoid burnout, anxiety or even the perils of over-remodelingThe mindset shift of prioritizing natural talents over ego in doing your business remodel without sacrificing your revenue streamRemodeling your business to create an impact and ripple effect on othersLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #263.About Alessandra Caprice:Alessandra Caprice is an Energetic Business Mastery Coach who has founded a unique combination of business strategy and breathwork in her Money Breathwork method. She is a former private practice psychotherapist who, after 3 years as an online business strategist for mentors, coaches, changemakers, and healers, realized there was something missing from the business growth and development sector.She believes that in order to advance in business and actually sustain big money months, own their bigness, and make more money, women need to heal their limiting beliefs and money traumas and take off their, what she calls, Armors of Smallness™ while simultaneously expanding into what is possible. She is paving the way for the use of breathwork as a business expansion tool, being one of the first to do so.She grew her online coaching business to multi-6-figures while having children (3 active kids under 6 and currently pregnant with their fourth) with her husband and prioritizing family life. They currently live in Arizona, and they travel as often as they can.Connect with Alessandra CapriceWebsiteFacebook PageFacebook GroupInstagramLinkedinFavorite Quotes"I believe our thoughts are coded by our bodies. So if our bodies are telling us our thoughts, and we're dropping into our bodies, we have a new awareness of even deeper thoughts."  - Alessandra Caprice"I want to show up. I want to be on the big stage. But then there's that part of me that needs healing, softness, love, and it needs to heal the things that maybe kept me smaller than I could have been. It really honors all parts of you." - Alessandra Caprice"Grief is something that we just heal and get over. We hold it, and then we can move and expand. This modality really gives you that opportunity to hold life, to heal the things you need to heal, to function." - Alessandra Caprice"We feel safe in being small and not being seen or being at the level where we are at because that's ‘safe’ and getting bigger is ‘unsafe.’ It's scary, but being bigger is going to activate you. It's going to be exciting." - Alessandra CapriceIn This Episode You’ll Learn:The basics of breathwork and how it helps in overcoming limiting beliefs and boosting growth and expansionWhy breathwork is transformational and how money is the product of this deep transformationDefining “bigness” vs the armors of “smallness”The context and conceptualization of "Money Breathwork"How to heal traumas without getting stuckJournaling, meditation, and breathwork and how they differSteps to take when you want to engage in breathworkLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #262.About Kimberly Crossland:Kimberly Crossland is the founder of Roadpreneur and Cruisin' + Campfires, two companies designed to keep families together and living in freedom through travel and entrepreneurship. The goal of both businesses is to inspire meaningful change through the power of a strategic, thoughtful approach to life and business. In her free time, you can find her looking for a new adventure together with her two boys.Connect with Kimberly CrosslandInstagramFacebookWebsiteFavorite Quotes"Time freedom, being disconnected from your phone, and not sacrificing life for work is something I want to build." - Jaclyn Mellone"Disappointment usually stems from missed expectations. Shift those expectations and establish that clear communication that allows us to be on the same page and have those healthy boundaries."  - Jaclyn Mellone"If you can have an approach where you set up your business to do things like batch blogging, you can now plan one day a month to write all this. As a result, having recurring revenue is critical. But limit when and how you're showing up." - Kimberly Crossland"A lot of times, what we don't realize is that the recurring revenue concept can be translated in a way that it's more of a funnel concept, and that requires you to really adopt the customer journey map and really understand what that customer journey looks like."  - Kimberly CrosslandIn This Episode You’ll Learn:Time freedom as a core desire for entrepreneursSetting up recurring and diversifying revenue Automating and systematizing your business while you’re on the roadChoosing platforms that align with your business’ values and goalsSystems to build your lifestyle businessHow streamlining processes can make life easierModels to strengthen business stabilityLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #261.About Heidi DeCoux:Heidi is a serial entrepreneur who’s built four businesses to high-six-figure status with 50%+ profit margins, sold three of them, one of which was a 7-figure exit, appeared in magazines and websites like Forbes, and is the author of an Amazon best-selling book on marketing. She’s become known as "The Optimizer" because she’s passionate about helping entrepreneurs optimize their businesses and lives.She combined her passion for optimization with her marketing and business skills to launch her newest company, Alchemized Teams, which is designed to help small businesses increase revenue and profit margins by transforming their teams and leveraging AI.Connect with Heidi DeCouxWebsiteFacebookTwitter InstagramFavorite Quotes“When you have a role open in your company, you post it in several places and you've got an online vetting funnel. So, you get a lot of candidates that are good quality candidates and you can be matched with the right person.” - Heidi DeCoux“We tend to like people that are like us. Those are not necessarily our best employees. In fact, oftentimes they're not— because we don't actually need another us. We need somebody that compliments us and that brings other things to the table. We already have our energy and bring our magic. We need people to bring THEIR magic. And so it's about two puzzle pieces that look very different. They're shaped very differently, but they sink in together.” - Heidi DeCoux“You need to go with a set of questions and a set of assessments that are really right for your small business, for what your business is, and for the type of people that you're hiring.” - Heidi DeCoux“You want to keep the interview a little more informal and conversational, so you can really get to know each other on a personal level.” - Heidi DeCoux“If this is not a new role that you're hiring for, if you've had somebody in this role in the past, even if they did work out and they left on good terms, you still wanna assess what wasn't perfect.” - Heidi DeCouxIn This Episode You’ll Learn:How technology can either make or break small businesses Importance of a user manual in establishing the compatibility of the applicant to the companyHow transparency plays a vital role in the interview processBeing clear on what your deal breakers and non-negotiables are What it entails to personally know your job candidate Mentioned on the Show:Alchemized TeamsLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #260.Molly Keyser:Molly’s first business was a photography studio. It was a massive success, and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2 million-per-year business, and people started asking her how she did that. Today, Molly helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even more people by sharing their knowledge with the world! Molly currently lives in New Mexico with her husband Aaron and dog Franklin. You can often find them camping in the mountains, road-tripping the southwest, or traveling Europe.Connect with Molly KeyserWebsiteFacebookTiktok InstagramYoutubeFavorite Quotes“I didn't invent paid challenges. I've heard a lot of other creators talking about it, so I definitely don't take credit for the invention or anything, but it just really makes a lot of sense. Essentially, what you're doing is using the fact that when people pay attention, they pay attention, which does work.” - Molly Keyser“If the videos are easy to consume and the homework is easy to do, then, they're more likely to do the challenge. When they actually do the challenge, they're going to get results, be happy, and they're going to end up buying the thing that you're pitching at the end.” - Molly Keyser“I definitely think it's worth the money that people are spending. And ultimately, I also know that because people put that money down, they're more likely to actually do the work.” - Molly Keyser“You will never want to be unfair to people who've already paid, because that never feels good.” - Molly Keyser“If you want handholding, coaching, scripts, templates, keep watching and you can see what is all inside my program.” - Molly KeyserIn This Episode You’ll Learn:Turning passions into one’s own digital products that can generate passive incomeSoftware is one of the hardest businessesDifference of paid challenge vs free challengePrioritizing organic marketing instead of adsAds are expensiveDiscord as great choice for community building or hostingWhat the Course Kickstart Challenge is about Mentioned on the Show:How to Grow an Audience FAST with Molly KeyserLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #259.About Amy Porterfield:Amy Porterfield is an ex-corporate girl turned online marketing expert and CEO of a multimillion-dollar business. During her corporate days, she worked with mega-brands like Harley-Davidson as well as Peak Performance Coach Tony Robbins. After one fateful boardroom meeting and witnessing the lifestyle, financial, and work freedom an online business has to offer, Amy developed her nine-to-five exit plan and never looked back. Through her best-selling courses and top-ranked marketing podcast, Online Marketing Made Easy, Amy has helped hundreds of thousands of entrepreneurs turn in their two weeks’ notice and trade burnout for freedom, income, and impact. Amy’s action-by-action teaching style provides aspiring business owners with the tools they need to bypass overwhelm and build a business they love. Amy empowers women across the globe to take their futures into their own hands and find professional autonomy, independence, achievement, and success far beyond what a corporate glass ceiling would traditionally allow. Connect with Amy PorterfieldWebsiteInstagramTwitter LinkedInYoutubeFavorite Quotes"There are over 7 billion people in this world, and there's room for everybody." – Amy Porterfield "Whatever you create in your business, whatever you teach, whatever you make, whatever you create, you have to have gotten results so that you can teach other people how to get those results." – Amy Porterfield "You don't need to be more; you already have what you need inside you to create this business that you want to create or teach. You just need a 10% edge so you can show people the way." – Amy Porterfield "If you just take action little by little and keep going, you'll find your sweet spot, which can actually help the business explode." – Amy Porterfield "Feeling unworthy or not enough makes you play small and makes you be something in your business you don't want to be." – Amy Porterfield In This Episode You’ll Learn:Amy’s shift from being a corporate girl to an online marketing expert and CEO of a multimillion-dollar businessWhy starting a business is possible for everyoneWriting "Two Weeks Notice," a step-by-step guide to help people transition from being employees to business ownersHow to find your 10% edge in businessBuilding a business allows people to create a lifestyle that suits their needs and desiresWhat successful online business owners have: freedom to work in any way they wantWhat boss traps are and how to get away from it Mentioned on the Show:Two Weeks Notice by Amy PorterfieldLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #258.About Rachel Luna:Rachel Luna is a highly sought-after international speaker, best-selling author, and Certified Master Neuroscience Coach to 6 and 7-figure earning entrepreneurs. Named by Forbes as one of The 11 Most Inspiring Female Entrepreneurs To Follow On Instagram, this former US Marine has a reputation for inspiring confident action and helping her clients double, triple, and quadruple their income.  Her clients often referred to her as their “secret weapon.” Through her top-rated podcast, Permission to Offend - which has listeners in over 90 countries around the world - social media platforms, email list, courses, her live event Confidence Activated, and journaling membership - The Faith Activated Journaling Experience, Rachel is on a mission to help 11 million women step into faith, worth and wealth.If you’re ready to return to your truth, own it, and live fully self-expressed without fear of judgment, rejection, or defamation - so that you can step into your next level of elevation, Rachel Luna is the girl you call.Connect with Rachel LunaWebsiteFacebookFavorite Quotes“The fastest way to build your business is to build your confidence. I can give you all of the strategies from A to Z. But if you don't have the confidence to execute that strategy, it does nothing. ”“Everything looks one way on Instagram, Facebook, and YouTube, but behind the scenes, it's a hot mess. What helped them overcome that hurdle was not continuing to live on someone else’s framework. It was rather them connecting to their truth and aligning with their values.”“You have to give yourself permission to offend in support of your dreams because the truth is, there are going to be some people who are not offended that you're asking for the sale or that you're pursuing your dreams. They're offended that you even have the dream in the first place.”In This Episode You’ll Learn:What it means to give yourself the permission to offendTaking your confidence to the next level to execute the best business strategies effectivelyWhat it means to connect and align with your own truthWhy success is not exactly what it looks like in social mediaGiving yourself the permission to offend means risking your reputationUnderstanding how tolerant you are to being offendedJournaling as an important daily business practiceThree steps in journaling: right, shift, and script Mentioned on the Show:Permission to Offend: The Compassionate Guide for Living Unfiltered and Unafraid by Rachel LunaLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #257.About Nicole Miller:Nicole Miller helps Agency Owners delegate client work, remove themselves as the bottleneck and step into the CEO role of their agency.Her podcast, Uplevel Your Agency, is the go-to resource for Agency Owners or any Service Provider who's looking to get better at delegating client work, improving operations and leading their company.Nicole brings her experience in managing million-dollar television projects, growing a successful multi-six figure agency herself, and helping dozens of business owners scale with an agency model businesses.When she’s not supporting business owners, you can find Nicole outdoors with her son, Owen, singing and playing piano, flying a plane (yup, she has a pilot’s license), or walking her dog Scout.Connect with Nicole MillerInstagramFacebookLinkedInFavorite Quotes“Go back to the foundations to make management a lot easier. Whether you decide to continue being in the management or you actually want to delegate, it comes back down to the agency foundations that are so important to not just implement once, but to continue to implement as you continue to grow.”“We create a team to have diversity of thought and experience. But they still need guidelines to make sure that they're delivering based on the standards of your company and the quality that you really desire.”“It’s not about doing things all right away or doing it perfectly by any means.  It's more about the small incremental changes that are made versus the big changes that sometimes aren't super sustainable.” In This Episode You’ll Learn:How to help Agency Owners learn to let go and actually delegate client workHow boundaries help great clients from becoming nightmare clientsCreating processes for the art of delegationHow brand strategies and guidelines help businesses thriveCreative vs. process-oriented roles in the agency Why a not-so-perfect system for keeping processes, systems and guidelines still work (or work even better)Love the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #256.About Linda Sidhu:Linda Sidhu is a list-building expert and strategic partner with Interact (the quiz platform), who helps entrepreneurs create irresistible personality quizzes that bring in hundreds of new subscribers on autopilot.As a result of her success as a top-ten pharmaceutical sales rep, Linda designed a framework for personality quizzes that converts views to leads at seventy percent. She also personalizes marketing for her customers, many of whom have grown their email lists by the thousands and have had six-figure course launches.There isn't a better way to grow your email list than with a personality quiz because if you know your client's personality type, you can understand their buying decisions and better serve them as a whole.Linda has been featured in Forbes and on the Cubicle to CEO Podcast with Ellen Yin.Connect with Linda SidhuInstagramFacebookQuiz Creator GroupFavorite Quotes“Personality quizzes are incredible for business owners because they can segment your list based on someone's personality. And what that does for you as an entrepreneur is it helps you better understand your clients and it also helps you communicate with them.”“There's no right or wrong way to do things. As long as you're confident in your offer and your business, that's all that matters, really.”“Once people take a quiz, they're really engaged.”“The amount of research that goes into anything, not just your quiz, is really important for you to have success.”In This Episode You’ll Learn:How personality quizzes bring in quality leads for businessesDISC (Dominant, Influencer, Steady, and Conscentious) as the basis of personality quizzesThree reasons to use personality quizzes for your businessTips in writing personality quizzes that converts salesMistakes to look out for when writing personality quizzesMentioned on the Show:DISC Personality TypeNine Enneagram TypeDiscover Your Personal Quiz-to-Cash StrategyLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #255. About Jordan Schanda King:Jordan Schanda King is a serial entrepreneur and expert on all things scaling and operations. Since first diving into entrepreneurship a decade ago, she has published a book, founded multiple businesses, successfully sold a business, and built a multiple-six-figure agency from scratch in less than a year. Jordan’s agency, Easy Scaling, employs a team of over twenty expert implementers specializing in tech, design, copywriting, and more. Together they help female coaches, agency owners, and service providers scale without burning out so that they can build a sustainable business that they love.Connect with Jordan Schanda KingWebsiteInstagramFacebookFavorite Quotes“The first step for creating an SOP is always figuring out what's the purpose of this SOP.”“SOP isn't usually for you, it's for them. So create it in a way that's gonna be intuitive and easy for them to follow.”“The biggest pitfall that I see with SOPs and systems in general is that people try to make it too complicated if it's not functional, not effective, and not serving its purpose.”In This Episode You’ll Learn:What an agency specializing in strategies and implementations look likeSOPs as a handy implementation tool to your businessWhy SOPs are critical for scaling your businessWhere to write and keep your SOPsChecklists as an approach to build quality controlWorkflow vs SOP: do they differ?Love the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #254.  About Merel Kriegsman:Merel Kriegsman, Women's Wealth Advocate, is dedicated to helping you create millions on your terms and become the wealthiest woman in your lineage.Her insights, based on helping 1000+ female entrepreneurs step into SELF-FUNDED wealth, with countless alumni experiencing (multiple) 7-figure realities after working with her, have been featured in publications like Forbes, Fast Company, Entrepreneur and TEDx.Spot her in the wild harvesting medicinal herbs with her 3 daughters and husband on their biodynamic farm in the Canadian countryside, or in the haystack, reading erotic fiction in a 1920s lace dress and rubber boots.Connect with Merel KriegsmanWebsiteInstagramFacebook PageLinkedInFacebook ProfileFacebook GroupFavorite Quotes“When we create content that speaks to the intellect, it reaches a certain level. But when you create poetry, it just reaches on a much deeper level, and what people say is that they feel like it has deeply moved them. It has stirred something up for them and it ripples.”“It's so deeply ingrained that we only have one chance. That the world's only going to give us one opportunity to succeed. We don't give ourselves second, third, fourth, fifth and sixth chances. [But] for example, Richard Branson, he gave himself a lot of chances. He had some really big failures, but he just keeps going… And that creates internal safety—this sense that it’s not necessary for me to always succeed, to always have a payoff. Because I can try again, I can experiment, I can get better at something.”“It's really important to equip yourself with a toolbox or a medicine cabinet, however you wanna picture it, of things that you know get you into the frame of mind, and not because somebody told you that you had to be in your 10x courage.”In This Episode You’ll Learn:Intersecting creative pursuits with business and wealthHow to strategically use creative content to achieve business goalsWhat 10X courage meansUnderstanding your risk toleranceHow to design your mood to have 10X courageMentioned on the Show:The Human Design SystemHamilton by Lin-Manuel MirandaLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #253.  About Michele Caruana:Michele Caruana, on her main course and coaching platform, helps business owners launch and operate indoor playgrounds or family entertainment centers with more joy and ease through simple and streamlined systems, templates, processes, and training. She is also passionate about sharing her online business processes and marketing strategies with other industry experts looking to launch their own online courses or coaching platforms just as she has done with Profitable Play.Connect with Michele CaruanaWebsiteFacebookFavorite Quotes“It's important to play to your size, use your small size as an advantage, but also be receptive to growth and say, “Okay, my business looks different now and that means that my relationship with my community needs to look a little bit different.” And that's okay. We need to give ourselves permission to grow like that.”“As business owners, a really important takeaway is that it's okay if you put something out there and it doesn't hit the way you expected the first time. But as long as you are receptive to that feedback, as long as it's in a healthy way, and you still have those boundaries, if you listen to what your fans, or your audience, or your subscribers, or customers are saying, and make those changes, you can re-release content, you can pivot, you can change your strategy.”“You are not just putting out content to put out content or creating courses and offers just for the sake of doing it. You need to be really intentional and strategic, and a lot of that comes from seeing what's worked, and more importantly, what hasn't worked for you in the past.”In This Episode You’ll Learn:How Taylor Swift is a marketing mastermindTaylor’s album launches and what you can learn from them as a business ownerEngaging with your business community but also set boundaries the Taylor Swift wayBeing intentional with your merch, offers, sale, promotion, or customer incentivesEaster eggs in the business worldHow to apply Taylor Swift's strategies to your businessMentioned on the Show:Say Yes to the DressLove After LockupLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #252. What's the best way to start off the new year? I keep going back to an exercise I walked through in our Best Quarter Ever workshop and today I’m excited to share it with you here. If you’ve ever found that a vision board doesn’t quite get you to your goals or you just really need an extra boost of inspiration, this one’s for you!In This Episode You’ll Learn:Why a vision board can get you in a state of disconnectThe visualization exercise to get you more in alignment How to manage the negative feelings around your goals A backward way to look at your goals for a big mindset shiftFavorite Quotes“A vision board is all about the things that you want. It’s acknowledging that you’re in a state of want and lack. That resistance is not helping you get there any faster.” “In 2020, my word of the year was ‘No’. I’m very sorry and yes, I have a lot of regrets about that. So I’m not doing anything like that this year, but I'm feeling the good year energy, and I hope you are too.”“What were you feeling after achieving your goals? Were you feeling excited? Were you feeling proud? Did you wonder if it would ever happen again or feel overwhelmed? Sometimes when we have our best month or best quarter ever it brings up negative things too.”Discussed on the ShowGo-To Gal's 200th Episode 🎉Best Quarter Ever Free WorkshopSign up for Best Quarter Ever Love the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #251. Goal planning on your mind? Whatever goal-setting system you use, make sure you aren’t making these mistakes!I’m going to share several goal-setting tips that you can implement whether you’re simply writing goals on a piece of paper or following a step-by-step framework. I’ll also be sharing goal-setting mistakes I’m seeing clients, students, friends, and all of the above make when it comes to dreaming up all the incredible things they want to accomplish. Learn the mindset that’s unknowingly keeping you stuck and the keys to connecting with your goals in a way that makes them happen.Listen now to get excited about setting goals and achieving them and get on the right track for all the amazing things you’re going to bring to life this year!In This Episode You’ll Learn:The big-picture perspective you need to approach goalsWhy you can say goodbye to guilt and go bigger than everHow to open your mind to all the opportunities around youWhy commitment + belief is the spark that makes things happenHow you might get stuck doing business the same as alwaysWhat to do with your goals after you write them downThe key to forming a deeper connection with your goalsHow to tap into the real power of a vision boardFavorite Quotes“Business moves at the speed of your beliefs.”“Why are we so afraid of our hopes? We have been through enough disappointment this year that I feel like we've been working those disappointment muscles and we could handle it.” “If you're not open to certain opportunities, you might miss them because you simply are not aware of them.”“The thing I see the most is people that don't even set the goal because they can't see how to achieve the goal.” “Where I see people struggling with their goals is that they write them down, or they put them in a pretty planner, and then nothing.”“Whatever you're doing, you're in the business of inspiring others.”Discussed on the ShowBest Quarter Ever WorkshopLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #250.  About Fabi Paolini: Fabi Paolini is a Brand Strategist who helps coaches, consultants, and experts position themselves as premium brands that attract high-end clients by upgrading their marketing with magnetic messaging.Fabi is a leading authority on messaging, brand positioning, and premium brand design. She's helped hundreds of entrepreneurs build premium businesses. Fabi has generated over $1.5 Million in the last 3 years working with transformational coaches and consultants from all over the world.As an immigrant from Venezuela, wife, and mom of 3 girls, Fabi values freedom, spirituality, and flow as a way to build a sustainable, aligned business that generates a ripple effect on other people's lives and success.Connect with Fabi PaoliniWebsiteInstagramFacebookTikTokLinkedInFavorite Quotes“Understanding the audience is not just something that you do when you launch your business. This needs to go on forever.”“Instead of focusing so much and communicating on your audience's pain, start leading with what they are here to gain.”“What you need to understand about messaging is that it's everything. It's an ecosystem. It's all of the different pieces of who you are.”In This Episode You’ll Learn:How design and messaging intersectWhy branding should be tailor-fitted to your brand’s personality and messageWhat is messaging and why it's important for your businessThree crucial part of your message: Who you are as a brand, who your audience is, and what do you doYour message as the foundation of everything—marketing, copy, post, emailWhy you should put yourself in your audience’s shoeGoing beyond surface level in your contentLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #249. About Dara Sklar: Dara Sklar is a lifelong entrepreneur. No, really - from selling kisses to her parents at six years old, to becoming self-employed at twenty-six - Dara has been through a lot! You may know her as the Google Guru, with over 3500 students in her wildly popular course "Get Productive with G Suite".And with all that perspective and experience, it's no wonder she loves to help other small business owners get and stay organized so they can run more efficiently, using the Google suite of tools they already know, love, and are (probably already) paying for!She’s also the friend you call for tech help - excited to jump in and show you time-saving tips and hacks that you'll wish you knew sooner.When she's not at her computer, you can find her on the squash court, mountain bike trails or ski hill... or sipping a good glass of wine or craft beer!Connect with Dara SklarWebsiteInstagramFacebookFavorite Quotes“There was no way I could have set my business up right the first time. And so I kind of had to roll with the punches. And then sometimes you get busy and things get messy. So my best piece of advice for people in that scenario is to just actually say, okay, who am I today? What are the needs of my business today?”“One of my favorite things to do is to keep the inbox an action-oriented place. Meaning when there are emails in the inbox, it's because I have to do something with them.”“We need to keep it a little bit of a sacred space and ask: what's the point of our businesses? Are we here to make money? Are we here to serve the world? We're not necessarily here to consume or to read newsletters or whatever. Those can be secondary activities. And so the action-orientedness comes with anything that moves your business forward or serves the people that you're here to serve.” In This Episode You’ll Learn:Common mistakes when using GoogleThe beauty of data and storageHow to get rid of the visual clutter in your digital workspaceUsing your Gmail inbox as a task for project managementTaking ownership of your inbox through labels and archivingHaving an overall business philosophy of what data and systems you need to take away, retain and absorbMentioned on the Show:Top 40 Google Hacks You'll Wish You'd Been Using All AlongLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #248. Feeling a little FOMO this year? Wish things were different (don’t we all!)? I’m here to share with you a twist on gratitude that will have you feeling truly grateful no matter what’s happening at home. Listen now for a mindset makeover that will open your eyes to the opportunities all around you.In This Episode You’ll Learn:A unique perspective on gratitude to focus on this seasonThe huge comparison trap we fall into all too oftenHow to step up your gratitude and dive into new possibilitiesHow to bring an “explorer mindset” to your business and personal lifeFavorite Quotes“In this world we're in now, it's so easy to get caught up in the comparison trap. The grass is always greener through Instagram filters!”“What if we already have everything that we want and we just haven't uncovered it yet?”“Lean into gratitude. Just trust that it's all there and that it's all happening.”Discussed on the ShowChris Winfield on the Go-to Gal podcastLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #247. About Veronica Romney: Veronica Romney is a Dream Team Architect who helps online entrepreneurs build their dream teams and train their rainmaking marketing leaders. She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe. She’s no stranger to the stage and has been in the online marketing world for over 15 years, having been featured in places like Forbes, Inc, HuffPost, ABC News Radio, and more. When she’s not helping her visionary clients scale to 8-figures plus, you can find her wrangling her two-man cubs in the beautiful oak trees of North Carolina.Connect with Veronica RomneyWebsiteInstagramFavorite Quotes“Most of the time we're building still bottom to top because we're all self-funded. So these CEOs start bringing in doers. It's a lot of vendors, contractors, part-timers, assistants. When you start adding all of the knives to your knife set, somebody actually has to put them in a holster. And that's where the CEO will feel the constraint. They’re like ‘I need to go be on stage and not have to worry about what's happening behind the curtain.' And that's where you start to feel the tension. ”“The rainmaker's job is to convert $0 to $1. The rainmaker is not responsible for the product. ”“If it's not our zone of genius, we could outsource it to somebody else. But if you're really serious about entrepreneurship, there are just certain lessons that you can't shortcut and get away from learning. ”In This Episode You’ll Learn:The pain point of building a team around you that you trustKnowing the two separate lanes of a businessWhen to be a customer-centric team, product-centric or revenue-centricWhat a rainmaker’s job isAmbitiously scaling your businessMentioned on the Show:Traction: Get a Grip on Your Business by Gino WickmanLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #246. About Lisa Benavidez: After years of helping coaches and experts take stages and share their message, Lisa was diagnosed with rheumatoid arthritis and forced to completely change her lifestyle. This required her to redefine what success looked like, and it ignited her drive to live a life of purpose.Now she teaches women entrepreneurs how to successfully grow a business they love without sacrificing their values, boundaries, and life goals. Through the power of social media and online visibility opportunities, Lisa helps you discover your impactful message and helps you show up to share it with the people you’re meant to transform.When you combine her leadership, years of experience in the online business world, and her loving compassion to meet you where you are, you’ll find Lisa will be the answer to building the business and life of your dreams!Connect with Lisa BenavidezWebsiteInstagramFacebookFavorite Quotes“If social media and being present online in any capacity drains you, create a system around it so that you're not having to be there every day, but your value is showing up every day so you're continuing to make that impact in sharing your knowledge and your gift.”“Your main content is this one place that you like to show up, that you're gonna give all the goods in one place once a week. Whether this is a podcast, a video kind of series, on Facebook, YouTube or a blog. Depending on your strengths, you can decide what your main content is going to be each week where you’re going to deliver.”“Consistency to me means that your message is consistent over and over and over again, and the amount of time you are showing up is also pretty consistent.”In This Episode, You’ll Learn:What the Visibility Stack System is and how you can use it for your businessUsing a Content topic matrix to optimize content creationHow to not get stuck on the mindset side of implementingPutting out the right offer and messaging to engage your audienceStaying accountable and committed to be consistent with your contentBeing mindful of your energy to create and stay authenticMaking sure your platforms are in alignment with your main content and business goals Mentioned on the Show:Alter Ego by Ted HermanLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

Episode #245.  About Lacy Boggs: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the mastermind behind the "Ace Stone, Marketing Detective" podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.Connect with Lacy BoggsWebsiteInstagramInstagram for Marketing Agency Facebook Favorite Quotes“There are so many more channels and so many more platforms that we are all expected to be on at any given time. And we've gotten into this weird place where marketers are starting to think that more is better, more is better, more is better. But more is not better. Better is better.”“If collaboration brings joy to you, that's where your brainstorm should start. How do you bring that essence and that energy of collaboration to something you want to do?”“Often we think of marketing as a separate silo from the work we do in our business, but it doesn't have to be. Guess what: there's content there that somebody else can help you tease out. Everything is content.”In This Episode You’ll Learn:How increasing visibility doesn’t involve adding more platforms and channelsWhy working from a place of joy when creating content never failsHow to avoid silo-ing your marketing in your businessThe challenges of organic social media traffic (and if it’s even still possible!)How podcasts can be a discovery tool for your businessWhy resonating with your audience is the best path forwardLove the show? Then why don’t you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you’d want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider