Goals With Soul

If you’ve ever started a new marketing strategy with a burst of energy (hello, Reels obsession… again), only to abandon it two weeks later with a sigh and a scroll, this one’s for you.In this episode, I’m sharing what finally made marketing feel sustainable for me and for so many of my clients who are done with the hustle but still want to attract high-level, soulmate clients.We’re talking about my unique Marketing Ecosystem, a method that lets your content work harder for you without needing to show up everywhere, every day.I share:Why a one-size-fits-all content strategy will never work for most soulful coaches and healersWhat I learned from my career in advertising that changed how I think about marketing touchpointsHow your energy type (I talk about being a Reflector in Human Design) influences the way you should be showing upWhy the “silver bullet” marketing promises are setting you up to fail and what to do insteadThis episode is your permission slip to stop forcing what isn’t working, and instead build a marketing system that flows with your natural energy… and still gets results.Ready to build your own sustainable marketing ecosystem?If creating a marketing strategy that aligns with your energy and positions you as a trusted authority sounds like exactly what you need, my Marketing Ecosystem 1:1 program might be perfect for you. We'll craft a sustainable approach that showcases your expertise without burning you out.What's included:Your personalised marketing ecosystem strategyPremium marketing assets (media kit, networking bio, podcast pitches)Content repurposing plan for maximum reachAuthority positioning for high-value opportunitiesYou can find all the details here: joannaingram.link/ecosystemConnect with Joanna Ingram:Website: joannaingram.comInstagram: @‌iamjo.ingramBook a Free Client Alignment Call where I’ll identify your messaging gaps and how to fix them!Subscribe & Review:If this episode resonates with you, take a moment to subscribe and leave a review. It helps more soulful entrepreneurs find this show and build aligned, abundant businesses they love. Thank you! 😊

If you’ve ever hit a point where your business feels more like a burden than a blessing, this conversation is going to feel like a deep exhale.This week on Goals with Soul, I’m joined by the brilliant Gemma Went: multi-award-winning business and leadership mentor, and someone who’s walked the path of burnout, breakdown, and rebuilding from the ground up.Together, we talk about what it really means to build a business that supports you - emotionally, energetically, and practically.Gemma shares how her own experience of growing a seven-figure business (and the eventual breakdown that followed) led her to rethink everything about how she worked, lived, and showed up as a leader.In this refreshingly honest conversation, we cover:The danger of outsourcing your intuition in the online business spaceWhy we need to normalise seasons of reinvention and reflectionWhat it actually takes to build a sustainable, soul-led businessGemma’s current model for success, including certifications, scalable offers, and energy-clearing toolsHow to navigate visibility wobbles and reclaim your confidence after burnoutWhether you’re mid-pivot, craving more spaciousness, or just done with over-functioning… this one’s for you.Connect with Gemma Went:Website: https://www.gemmawent.co.ukInstagram: @‌gemma.wentDownload Gemma’s free Sales Checklist for Small Business Owners:https://www.lighthouse.online/free-daily-sales-checklistConnect with Joanna Ingram:Website: joannaingram.comInstagram: @‌iamjo.ingramBook a Free Client Alignment Call where I’ll identify your messaging gaps and how to fix them!Subscribe & Review:If you loved this episode, subscribing and leaving a review is a beautiful way to support the show and helps more soulful coaches and healers find these honest conversations about building aligned, abundant businesses. Thank you in advance! 🩷

In this episode, I’m pulling back the curtain on something I’ve seen trip up even the most experienced coaches and healers: subtle, sneaky messaging mistakes that block the high-calibre clients you actually want to work with.Let’s be honest - have you ever felt like your audience isn’t quite “getting” the depth of your work? You’re doing the things, sharing content, showing up… but still attracting hesitant, lower-frequency clients who drain your energy or ghost you when it’s time to invest.That’s not because you’re not brilliant at what you do … it’s because the way you’re talking about your work might be out of alignment with the level of client you’re here to serve.In this episode, I share the 4 most common messaging mistakes I see (and have made myself!) and the simple shifts that help you move from overexplaining to magnetising the premium, soul-aligned clients who light you up.You’ll hear:Why being “clear” in your message isn’t enough - and what to focus on insteadHow subtle fear energy repels high-frequency clients (even if your offer is amazing)Why trying to sound helpful and humble can actually water down your authorityThe shift from proving your value… to transmitting it effortlesslyThis is a practical, heartfelt episode for any coach, healer or expert who’s ready to stop settling for misaligned clients and start calling in the ones who deeply value your magic, happily pay your full rates, and create incredible results.Connect with Joanna Ingram:Website: joannaingram.comInstagram: @‌iamjo.ingram✨** Book a free Client Alignment Call** where I’ll identify your messaging gaps and how to fix them!Love Goals With Soul?If you enjoyed this episode, hit subscribe and leave a review. It helps more soulful entrepreneurs find the show and build thriving, purpose-led businesses with messaging that truly reflects their brilliance. Thank you! 🙏🏻

If you’ve ever felt like you’re building your business alone, this conversation will remind you that the real magic happens when we lift each other up.In this episode of Goals With Soul, I’m joined by Kisha Zullo, event powerhouse, Certified Meeting Professional, and the founder of the long-running Women in Business Summit.Kisha’s story is one of soulful leadership, deep care for women’s empowerment, and the transformative power of gathering in community.We explore how women can show up for each other in business in truly meaningful ways - not from obligation or hustle, but from inspiration, sisterhood, and shared purpose.Kisha shares how the WIB Summit was born from her desire to create a space where women could grow, collaborate, and thrive …and how nearly two decades later, it’s still going strong.Whether you’re an event lover or someone who finds networking intimidating, this conversation offers a fresh take on what real connection can look like in business.What You’ll Learn in This Episode:Why true community is a business strategy (and a soul strategy)The power of creating aligned spaces where women can thriveHow to network from the heart, not from a pitchWhat it takes to lead with purpose and keep going, even when it’s hardWhy events are still one of the most powerful growth tools in 2025If you’re craving deeper connection in your business journey, with others, with your mission, and with your next-level self - this one’s for you.Connect with Kisha Zullo:Website: http://www.wibsummit.comInstagram: @‌wibsummitEvents of Joy: http://www.eventsofjoy.comConnect with Joanna Ingram:Website: iamjoingram.comInstagram: @‌iamjo.ingramBook a Free Messaging Clarity CallSubscribe & Review:Loving Goals With Soul? Hit subscribe and leave a review on your fave podcast app. It helps this soulful show reach more coaches and healers who need this message. Plus, reading your kind words seriously makes my day. 💛

Goals With Soul is BACK! 🎉After a 6-month podcast break (unintentionally, of course!), I'm back…and I’ve got something real to say.In this episode of Goals With Soul, I’m diving into a conversation I’ve been having with myself (and plenty of clients lately): Are you holding back parts of your personality because you’re worried they might be “too much”?Whether you’ve been told you’re too loud, too passionate, too direct, or just too something, this one’s for you.I share story about that time a lawyer called me “emphatic” and I wasn’t sure whether to take it as a compliment, and explore how our quirks and unique ways of showing up are often the very thing that magnetises our most aligned clients.We talk real talk about:Why toning yourself down in your messaging is costing you the clients you actually wantHow being fully you makes business feel easier and more joyfulThe link between letting your personality shine and attracting high-frequency, high-paying clientsWhat I’ve learned from coaching hundreds of coaches and healers through my Brand EPICS©️ processIf you’ve been quietly wondering whether you need to “be more professional” or “sound more polished,” this is your loving reminder that your people want the real you.Want to be a guest on my new podcast, The Soulful Catalyst?I’m spotlighting powerful coaches, healers, and guides who are changing lives with their transformational work. If you’ve got something potent to share and want to reach a soulful audience, I’d love to hear from you.👉🏻 Complete the application form here.Work with Joanna:Ready to infuse more YOU into your business and attract soulmate clients who love how you work and who you are?Let’s unlock your messaging, elevate your positioning, and make your content magnetically aligned.Explore my 4-Week Intensive or longer-term mentorship: https://joannaingram.link/invitationSubscribe & Review:Loving Goals With Soul? Hit subscribe and leave a review on your fave podcast app. It helps this soulful show reach more coaches and healers who need this message. Plus, reading your kind words seriously makes my day. 💛

Are you feeling stuck in a business that doesn’t quite feel like you? You’re bringing in clients, the work is flowing, yet deep down, something’s off.That was exactly where I found myself; not just once, but in the early days of my business.I left my corporate career in advertising, only to find myself right back in the same cycle: overworking, over-delivering, and still feeling undervalued.One night, sitting on my kitchen floor in tears, I realized the hard truth… I had built a business that didn’t align with my true expertise.Because I was afraid to own my brilliance.I kept my messaging vague, playing small and trying to appeal to everyone, when in reality, I was attracting the wrong clients and feeling drained.That moment led to the creation of what I now call the Business Manifesto Method. I asked myself one powerful question:What am I NO LONGER available for in my business?Here’s what made my list:Energy-draining clients who don’t truly value my workOver-delivering out of fear instead of aligned generosityPlaying small to be more “palatable”Watering down my expertise instead of boldly owning itAnd the shift was instant.When I rewrote my messaging and positioned myself as the expert I already was, the most aligned, high-value clients started showing up.The truth is that your messaging dictates the clients you attract.It's time to write your own Business Manifesto. What are YOU no longer available for in your business?Enjoy the listen!P.S. Goals With Soul is taking a Spring Break, but we’ll be back soon with more transformative episodes! - make sure you hit ‘subscribe’ so you’ll get access to the new episodes____________________________If you’re ready to align your offers and messaging so you can work with clients who light you up, I’d love to invite you to my 4-week Messaging Intensive. We’ll elevate your positioning, refine your messaging, and create a magnetic presence that naturally attracts premium clients. ⁠Click here⁠ for more details.

Welcome to Goals with Soul! If you’ve ever felt stuck in frustrating client dynamics - like you’re always "saving" people or pushing uphill - this episode will change everything. I’m joined by spiritual mentor Michaela Pay, whose journey from skeptical personal trainer to intuitive keynote speaker and bestselling author, has transformed how she sees business and personal growth. And today, she’s here to introduce you to the Drama Triangle - a hidden pattern that keeps us trapped in toxic roles.Michaela shares a hilarious CrossFit story that perfectly illustrates how we unconsciously slip into these roles of Hero, Victim or Villain, and how recognizing them can revolutionize the way we lead, coach, and serve. Tune in for these key insights from our conversation: - Why playing the hero actually disempowers your clients - How to attract self-led, high-frequency clients - The hidden motivations behind your business struggles - How to make a powerful shift that creates real transformation Michaela is the "least spiritual, spiritual person", so expect grounded, no-nonsense wisdom that will shake up how you show up in your work. Pour yourself something delicious, grab a notebook, and tune in now...your business (and future clients) will thank you! Enjoy the listen!________________________________You can find Michaela on Instagram and Facebook, and check out her book, Dismantling the Drama Triangle, here.________________________________If you're enjoying Goals With Soul, please leave us a review - each 5* review helps the podcast reach even more soulful healers, coaches and entrepreneurs.

Do you ever feel like you’re throwing everything into your offers - more sessions, more bonuses, more content - hoping it’ll attract higher-paying clients? I’ve been there. I used to think that more was better, but I learned the hard way that overcomplicating your offers actually reduces their value. When we overload our offers with too many elements, clients can’t clearly see the transformation we provide. It leads to overwhelm, confusion, and a diluted impact. And for you? It turns your work into a chore, draining the joy from coaching or healing. In this episode I share why simplifying your offers works: - Clarity creates confidence: a focused, simple offer makes it crystal clear how you can help clients achieve their desired results. - Less is more effective: with fewer components, clients can absorb and implement what they learn quickly, seeing tangible results faster. - It reignites your passion: when your offer is simple and aligned with your purpose, you’ll enjoy delivering it, which attracts the right clients and brings more joy to your work. If you're feeling weighed down by overcomplicated offers, it might be time to simplify. This doesn’t mean sacrificing transformation; it's about focusing on what truly matters. So, I challenge you...do you love delivering your offer? If the answer is anything but a full-body "YES," it's time to rethink what’s in it. Have an inspired action week! ✨______________________If you're ready to refine and simplify your offers to attract high-frequency clients and generate more impact and income, I’d love to help. Click here to book a Client Alignment Call with me today, and let's see how we can streamline your offers for success.

Welcome to Goals with Soul! This week, I’m joined by Jodine Buydens, an equine-facilitated coach and nature-based leadership mentor who helps coaches, healers, and purpose-driven entrepreneurs reconnect with their inner truth through the intuitive power of horses. With the world as her classroom, Jodine learned her leadership skills from 1200 lb animals, mastered her mental performance with mindfulness, and knows that real shifts happen when we include the nervous system, whether we are breaking old patterns or creating new ones. Jodine is passionate about supporting purpose-driven leaders as they explore the furthest edges of their potential, and align with the deeper truths of who they are. After all, we often look outside ourselves for answers, but what if the wisdom we need is already within? In this episode, we dive into: - Navigating fear and ambition: how horses teach us to hold both at once and still move forward.- Self-trust and leadership: how equine coaching helps coaches and healers show up with clarity and confidence. - Practical tools: like naming your inner critic to separate fear from truth. - The wisdom of nervous system regulation: why horses are powerful teachers in setting boundaries and managing emotions. - Empaths & energy sensitivity: how to discern what’s yours versus what you’re picking up from others. Jodine also shares a simple but powerful mindfulness practice called sensing in, a quick exercise that grounds you in the present and brings instant clarity. Enjoy the listen!_________________You can find Jodine over on Instagram, Facebook, LinkedIn or on her website, www.capallcoaching.com, where you can download her FREE guide, Six Steps to Getting UnStuck. _________________Struggling to refine your message? Let’s uncover what’s missing with a free Messaging Clarity Call! DM me on ⁠⁠⁠Instagram⁠⁠⁠, and let’s explore how to make your messaging more powerful and aligned.

Want to sell more high-ticket offers? This episode of Goals with Soul is for you!Selling 5K+ packages isn’t just about slapping on a higher price. It’s about positioning your offer as a transformative investment. But if you’ve been struggling to attract premium clients who see the value, you’re not alone. Many business coaches barely scratch the surface of what it really takes to make high-ticket sales feel effortless.I’ve worked with soulful entrepreneurs who feel stuck selling one-off sessions that leave them drained and underappreciated, offering under-priced packages that attract the wrong clients and limit their income, or struggling to convert high-value offers because they lack the right positioning.Shifting to premium pricing isn’t just about charging more. It’s about: Stepping into your authority and owning your expertise Articulating your value in a way that speaks directly to high-level clients Crafting a premium offer that feels like an investment, not an expenseIn this episode, I break down exactly how to structure, position, and sell high-ticket offers with confidence. No fluff, just the key steps to attracting high-value, high-frequency clients who are ready to invest.Tune in now, and if you’re ready to refine your messaging and start signing premium clients, check out the link below to learn more about working with me. Let’s get you selling high-ticket with ease.Enjoy the listen!_______________INVITATION TO WORK WITH JOANNA⁠⁠⁠⁠⁠⁠Find out more about my 6-Week Premium Offer Intensive for coaches & healers ready to elevate their high ticket offers to attract more high-frequency clients.

As a female coach or healer, you’re likely balancing multiple roles in your business - coaching, marketing, content creation, and everything in between. It’s no surprise that overwhelm can creep in when time never seems to be on your side.In this episode, I sit down with Rashelle Isip, also known as The Order Expert®, a productivity consultant, time management coach, and organization expert who helps successful entrepreneurs, business owners, and professionals effectively manage their time and energy so they can reduce stress, work less, and make more money. Rashelle is a regular columnist for Inc.com and has been featured in Fast Company, Forbes, The Washington Post, NPR, Huff Post, and The Atlantic. She’s also the author of four books, including The Order Expert’s Guide to Time Management and How to Be More Organized Right Now.With years of experience helping professionals take control of their schedules and simplify their workflows, Rashelle shares invaluable insights into how our perception of time impacts our work-life balance - and how to shift toward a more easeful, flexible, and productive approach.We explore: How to embrace time as both structured and flexible, rather than rigid and restrictive The power of enjoying what you do and how it changes the way you experience time Recognizing when you’re operating from a place of “lack” versus “abundance” with your time Why self-awareness is key to finding the right time management techniques that actually work for you How to blend digital tools with analog methods to create a system that suits your natural tendenciesIf you’ve been feeling stuck in a chaotic work routine, this episode offers a fresh perspective to help you regain balance, set better boundaries, and experience more flow in your day-to-day life.🎧 Enjoy the listen!________________You can find Rashelle over on LinkedIn or her website, www.theorderexpert.com, where you can book a free 30 minute consultation with her.________________Struggling to refine your message? Let’s uncover what’s missing with a free Messaging Clarity Call! DM me on ⁠⁠Instagram⁠⁠, and let’s explore how to make your messaging more powerful and aligned. ✨If this episode spoke to you, I’d love for you to subscribe and leave a review. Your support helps more visionary coaches and entrepreneurs discover Goals with Soul!

Welcome back to Goals with Soul! Today, I’m taking you along on my daily walk in the woods, as I talk about something that's been on my mind for a while - the difference between being a generalist and a specialist and how it impacts the type of clients you attract and the success of your business.As a coach or healer, you may have felt the pressure to add more services to your offer suite because your clients seem to want more. But what if that’s actually holding you back? The more experienced and premium a client is, the more they want to work with a specialist. They’re looking for the expert who will take them deep into solving their specific challenge - not someone who does a little bit of everything. In this episode, I’ll walk you through:- Why adding more services can actually dilute your impact- How specializing helps you stand out and attract premium clients- The real reason high-caliber clients invest in experts, not generalists- My own journey from generalist to specialist and the transformation it brought- How to identify your zone of genius and align your messaging to reflect itIf you’ve been feeling overwhelmed by all the things you’re offering or struggling to attract the right clients, this episode is for you. It’s time to elevate your messaging, simplify your business, and step fully into the work you’re meant to do!Enjoy the listen!__________________________✨ Want a free Messaging Clarity Call with me? DM me on Instagram and let’s explore if refining your messaging is the missing piece for you.If this episode resonated with you, I’d love for you to subscribe and leave a review. Your support helps more visionary coaches and entrepreneurs find Goals with Soul! ❤️

If you’ve ever felt overwhelmed by money - whether it’s managing it, making more of it, or even just talking about it - this episode of Goals With Soul is for you.I’m joined by award-winning entrepreneur and Certified Financial Coach Catherine Morgan, and we’re diving deep into the emotional side of money. Because let’s be honest…money isn’t just about numbers; it’s about our beliefs, our past experiences, and the stories we tell ourselves.Catherine knows this firsthand. Despite being a financial advisor, she struggled with her own money mindset until a personal health scare made her realize just how deeply money is tied to our emotions and sense of self.Now, as the founder of The Money Panel®️ and Money StoryTypes®️, she helps women break free from limiting beliefs and build true financial resilience. Her #1 best-selling book It’s Not About the Money takes a trauma-informed approach to financial empowerment, and she’s on a mission to create financial equality for one million women.Together, Catherine and I explore how our subconscious beliefs around money hold us back in life and business…and, most importantly, how to shift them. Whether you’re undercharging, avoiding money conversations, or feeling stuck in a feast-or-famine cycle, this episode will help you start rewriting your money story for good.What You’ll Learn in This Episode:- Why money mindset is the hidden factor affecting your business growth.- How past experiences and societal conditioning shape your financial beliefs.- Simple but powerful shifts to move from scarcity to financial empowerment.- Catherine’s personal journey from debt to millionaire…and the key lessons she learned.If you’re ready to stop letting money fears hold you back and start stepping into true financial freedom, this episode is a must-listen.Connect with Catherine Morgan:Websites: ⁠The Money Panel⁠, catherinemorgan.comInstagram: ⁠@catherinemorganmoneyPodcast: ⁠It’s Not About the Money⁠LinkedIn: Catherine MorganConnect with Joanna Ingram: Website: ⁠iamjoingram.co Email: ⁠jo@iamjoingram.com⁠ Instagram: ⁠@‌iamjo.ingram⁠Download your FREE Elevator Pitch Guide HERE. ⁠30-Second Elevator Pitch

Are you overcomplicating your offers and attracting the wrong clients? If you're ready to work with high-value, premium clients who truly appreciate your expertise and are a joy to work with, it's time to simplify.In this episode of Goals with Soul, I’m sharing the surprising key to creating an irresistible offer for your most aligned, high-frequency clients. The answer? Simplification.We’ll dive into:✅ Why less is more when it comes to premium offers✅ How over-delivering and adding "fluff" is repelling high-caliber clients✅ The simple shifts I made in my programs—like ditching PDFs and video—that boosted results for my clients (and made my business feel easier than ever!)✅ The mindset shift that allows you to confidently charge more while working lessIf you’re constantly iterating, adding, and overcomplicating your offers, this is your permission slip to streamline—and start calling in premium clients who pay for your brilliance, not busywork.Enjoy the listen!____________________________✨ Ready to elevate your business? Let’s simplify your offer and articulate its true value together. Click here to explore how we can work together!

If you’ve been feeling stuck in a cycle of anxiety or dealing with chronic stress, this episode of Goals With Soul is for you. I had the pleasure of sitting down with David Procyshyn, yoga and meditation teacher, massage therapist, and founder of DoYogaWithMe, a platform dedicated to helping people find freedom and alignment through movement and mindfulness. David’s approach is practical and grounded—he gets that life is busy, and we don’t all have hours to dedicate to self-care. But his insights on how small, consistent shifts in your routine can calm anxiety, ease chronic pain, and help you feel more present are so impactful. We explore his "Let Go of Anxiety and Fear 21-Day Program," and how you can start integrating simple tools, like mindful breathing and gentle yoga, into your day, even if you’re new to it all. This episode is packed with actionable ideas to help you: Calm your busy mind and feel more grounded in your day-to-day. Address the root causes of anxiety, rather than just managing symptoms. Take small, manageable steps toward building a practice that works for you—without the overwhelm. If you’re ready to feel more ease and alignment in your life and reconnect with what truly matters, tune in to hear David’s incredible insights and practical advice. Connect with David Procyshyn: Website: davidprocyshyn.com Facebook: David Procyshyn DoYogaWithMe: doyogawithme.com 21-Day Program: Let Go of Anxiety and Fear Connect with Joanna Ingram: Ways to work with Joanna: Current ways to work with me Instagram: @‌iamjo.ingram I’d love to hear how this episode resonates with you. What small shifts will you be making? Message me or share your thoughts on Instagram! 🎧✨ @iamjo.ingram ___________________ INVITATION TO WORK WITH JOANNA⁠⁠⁠⁠⁠⁠⁠ Information on my 4-Week Intensive for coaches & healers ready to position themselves to attract premium, high-frequency clients.