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The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.
101 Episodes
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Episode 100 of Good Morning, Market: Phillip celebrates this milestone with a special guest, Chris Clark, the President and CEO of the Georgia Chamber of Commerce. Together, they dive into the economic landscape of Georgia, drawing insights from the 2024 Economic Redbook.
In this episode, you'll hear an in-depth discussion on the state's most pressing economic topics—from housing development and healthcare to innovation and workforce recruitment. Chris shares how the Georgia Chamber is tackling the biggest growth challenges for businesses across the state and what lies ahead in 2024 and beyond.
Join us for a compelling conversation on the future of Georgia's economy.
Resources:
Explore the Georgia Chamber of Commerce: https://www.gachamber.com
Shop The CEO Imperative: https://www.chrisclark.faith
Discover Sol Insights: https://www.solinsights.com
In a crowed market for outdoor apparel and equipment, this locally grown brand is winning with community, conservation, and customer service. Savannah store leader, Kyler Gartner, shares the unique way in which Rivers & Glen serves its outdoor enthusiasts.
Find out how this brand is expanding business lines and locations with its technology, approach, and know-how in the 99th episode of GMM.
Explore Rivers & Glen Trading Co: https://www.riversandglen.com
Learn more about Sol Insights: https://www.solinsights.com/
Connect w/ Phillip on LinkedIn: https://www.linkedin.com/in/phillip-scroggin/
Phillip is back for an inspiring episode with Philip Klayman, founder of Three Tree Coffee Roasters. Discover how his coffee business blends scalable food retail and wholesale with a mission to end human trafficking. Learn about the unique challenges of roasting versus retail, the impact of Shopify on their multi-channel business, and the importance of data-driven decisions.
Klayman also shares how their podcast, "The Coffee & Pod,"enables them to educate on both coffee and the fight against trafficking. Tune in for invaluable insights on merging profit with purpose and how to connect with Philip and Three Tree Coffee Roasters.
Explore Three Tree Coffee Roasters: https://threetreecoffee.com
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
In the age of streaming, pop singles, and 3D printing, there is a renaissance business employing "luthiers" to hand-make the most magnificent guitars on the planet.
Benedetto Guitars has been the signature guitar sound of jazz for decades and Howard Paul is their signature artist-turned-CEO. We reveal how this premium craft company has bucked the trends - showing that the old ways are still worth while.
Explore Benedetto Guitars: benedettoguitars.com
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
A decade ago, Buck Holly was making custom firearms in his small business. Then Glock, the biggest name in the industry, made an off-the-wall request for an upcoming trade show. It changed his business forever.
Hear how C&H Precision became the fastest growing manufacturer in Georgia, as Buck shares the market foresight, the sacrifice, and the business savvy that has led to exponential growth over the past 5 years.
Explore C&H Precision: https://chpws.com
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
Emily McCarthy started her small business a little over a decade ago. Since that time, her brand has grown to 400+ retailers and recently grew 30% YoY at the beginning of 2024.
What has been the key to this joyful growth? Hear from the founder herself how smart sales strategy and unique design have contributed to one of the emerging apparel companies in the southeast.
Explore Emily McCarthy + Co.: https://emilymccarthy.com
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
Traditional marketing efforts are losing power. People are losing trust in ads. Humans are more isolated and lonely.
How can marketing drive relationship and value in 2024? According to Mark Schaefer, the last great marketing strategy may just be community.
Phillip interviews nationally-recognized author, professor, and marketing consultant Mark Schaefer on his newest book, and how community building may hold the key to long-term success for companies.
Explore Mark's brand: https://businessesgrow.com/
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
Sean Fox, Founder and Head of Creative & Strategy at Pioneer Design, has been in corporate branding and design for over a decade. In 2024, he foresees the decay of brand power and relevancy. Why?
Join Phillip as he and Sean discuss the trends, fads, and technologies which will consume brands just like yours...and how you can choose the path of high-quality authenticity in contrast.
Discover Pioneer Design: https://madebypioneer.com/
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
This episode, we delve into the story of how three business gurus—Neil Hoyne, Peter Fader, and Alex Hormozi—whose books have revolutionized the way we operate at Sol Insights. It all started with a serendipitous LinkedIn discovery of Neil Hoyne and his seminal book, "CONVERTED," leading to an inspiring podcast interview.
This connection opened the door to Peter Fader's enlightening perspectives on customer centricity and Alex Hormozi's strategies in "The $100M Leads." Each author's unique approach has not only reshaped my business but also that of our clients, offering a blueprint for profound growth and efficiency.
Join us as I retrace the journey of discovering these leading marketing practices, and share how these approaches are changing everything about my business (it may do the same for your business).
Learn more about Sol Insights: solinsights.com
Connect w/ Phillip on LinkedIn: @phillipscroggin
In this insightful episode of Good Morning, Market, join us as we explore the fabric of success with Maria Gallo, the mastermind behind Measure. Delve into the origins and groundbreaking strategies of Measure, a company that's redefining the textile industry through innovative trend forecasting and a unique blend of intuition and data.
Maria shares her vision for the future of textiles and offers invaluable advice for small business leaders looking to stitch excellence into their business fabric. Don't miss this blend of inspiration and practical wisdom, tailored for entrepreneurs seeking to weave their path to success.
Explore Measure: https://measurefabric.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
If your business could identify its most profitable customers for the next several years would you treat those customers differently?
During his presentation at the 2024 GRIT Conference, listen in to Phillip Scroggin's presentation on how the leading brands in the world are using first-party data and predictive modeling to scale profits and personalize experiences.
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Weslyn Bowers has had a common thread that has enabled her to succeed as a non-profit director, marketing leader, inspirational author, and radio deejay: communication.
She shares her non-conventional and trusted communication values for productivity inside the office, and scale outside.
Connect w/ Weslyn: 912-436-9094
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
In the summer of 2018, another drummer had broken another cymbal. But this one thought to herself, "what can I do with this?". This was the beginning of Full Circle Co. for founder Liz Aponte.
Liz joins Good Morning, Market to discuss her journey into entrepreneurship, from expansions in product line to navigating the global pandemic and audience targeting.
Explore Full Circle Co.: https://fullcirclecompany.co/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Drums of the Deep by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1400021
Artist: http://incompetech.com/
Business owners, like Americans in general, know the US healthcare system is a mess. One physician isn't taking this lying down.
Jamal Lawrence, M.D., is part of an emergency wave of primary care physicians offering direct primary care. Ahead of his GRIT conference keynote, hear how this resurgent service model is set to disrupt the industry, and drive better outcomes for patients.
Learn more about Harvest Health MD: https://harvesthealthmd.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
How can one woman train hundreds (or even thousands) of worn-out working moms who have been there and done that? This is the mission of Kristie Calise, fitness and well-being coach of Balance App.
In this GRIT preview episode, Phillip uncovers how Kristie cracked the code on business model scale and worked through trials and tribulations of branding and promoting a sophisticated online operation.
Connect with Kristie: https://balanceworkoutapp.com/
Get growth strategy: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Profits are essential in any business. So, why do so many businesses take the profit-last approach?
Prominent business author and business owner Mike Michalowicz disagrees with the accounting orthodoxy, and shows how "profit-first" takes entrepreneurs to peaceful prosperity.
Join Phillip as he interviews Mike on the Amazon #1 Best selling book (financial accounting) and prepare to profit from it.
Explore Mike's books: http://mikemotorbike.com/
Get growth strategy: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
In the kickoff of season 4, we're peeling back the layers on a game-changing business strategy: company culture. Erik Reagan, the innovative mind behind Focus Lab and BuiltOnPurpose, sits down with Phillip to discuss how culture can be the ultimate market differentiator. From his early days as a web developer to becoming a leading figure in cultivating impactful workplace environments, Erik's story is a testament to the power of purposeful culture in driving business forward.
This conversation is a treasure trove for any business leader aiming to elevate their company beyond just products and services. Erik's approach to embedding culture as a core business strategy not only boosts employee morale but also amplifies market presence and profitability.
Get coaching: https://builtonpurposehq.com/
Get growth strategy: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
Too many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google’s Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world’s biggest advertisers—helping them acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue.
In his book Converted: The Data-Driven Way to Win Customers’ Hearts, he shows us how to sharpen our long-term marketing strategy and unleash true value.
From the best of season 3, listen to Phillip's book interview with Neil Hoyne
Explore the Converted book: https://www.convertedbook.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
How healthy is your customer base? How do your customers differ in terms of their behavior and value?
These are crucial core questions; when answered, they provide profitable insights.
From season 3, listen to Phillip's interview of Peter Fader on his major book release: The Customer-Base Audit.
Get The Customer-Base Audit: Wharton School Press
Explore Theta: https://thetaclv.com
Learn more about Sol Insights: solinsights.com
What happens when you take a mid-size metro area and invest nearly $10B in economic development within a few years? You have to transform the workforce to reap the harvest.
Anna Chafin as CEO of the Economic Development Authority of Bryan County was a key player in successfully attracting major corporations like Hyundai to I-16 corridor.
Years later, the real work begins of preparing a workforce pool to meet the near-term demands of a mammoth investment. In this exclusive conversation, Anna reveals the new organization custom-built to transform a labor economy.
Updates on developments in the Coastal GA economy: https://www.savannahjda.com/
Learn more about Sol Insights: solinsights.com
Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/
Connect w/ Phillip on LinkedIn: @phillipscroggin
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