Green Industry Podcast

In the conclusion of Allyn Hane’s keynote from the Lawn Care Life Conference, discover actionable strategies to leverage technology and future-proof your lawn care business. The next Lawn Care Life Conference is February 21-22, 2025 in Springville, Alabama.  Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this first installment from the Lawn Care Life Conference, Allyn Hane delves into the transformative role of technology in the lawn care industry and why embracing innovation is crucial for staying ahead in business. Next Lawn Care Life Conference is February 21-22, 2025 in Springville, Alabama.  Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this episode, Paul Jamison chats with Naylor Taliaferro about the upcoming Lawn Care Life Conference, where Naylor will serve as a Q&A moderator, sharing why this event is a must-attend for networking, learning, and growing in the lawn care industry. The Lawn Care Life Conference is February 21-22, 2025 in Birmingham, Alabama.  Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

Paul Jamison sits down with marketing expert Chris Lonergan from Footbridge Media to discuss the strategies and pitfalls of small business marketing in 2025, offering actionable tips to help lawn care and landscaping entrepreneurs attract more customers and grow their businesses. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this episode, Naylor Taliaferro concludes his powerful talk on route density from the Lawn Care Life Conference, and Wayne from Kress Commercial shares innovative insights into their cutting-edge battery-powered equipment, offering a glimpse into the future of lawn care. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this episode, Naylor Taliaferro delivers a powerful talk from last year’s Lawn Care Life Conference on the importance of route density, sharing his strategy for building a successful business by targeting ideal customers in strategic neighborhoods. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this episode, Jason Creel shares how he simplified his lawn care business, designed a fertilizer business that supports his goals, and offers insights into creating a balanced, profitable life.  Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In part two of this engaging series, Paul Jamison explores the dynamic world of social media with Anna Kitzerow and Justin Noland from Kubota. Anna breaks down where customers’ attention is focused online and how lawn care business owners can capture it effectively. Meanwhile, Justin shares his firsthand experience creating viral videos on platforms like TikTok and YouTube Shorts, offering practical advice for using social media to grow your brand and expand your audience. Packed with actionable tips and inspiration, this episode is a must-listen for anyone looking to harness the power of social media to take their business to the next level. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this exciting first part of a two-part series, Paul Jamison sits down with Justin Noland and Anna Kitzerow from Kubota to dive deep into the art of creating an envy-inducing lawn. Justin, known for having the best yard in his neighborhood, shares practical tips for achieving lush, healthy grass, while Anna provides valuable marketing insights for lawn care business owners. From the secrets to optimal fertilization to leveraging social media to grow your business, this episode is packed with actionable advice for lawn care professionals and enthusiasts alike.   Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this climactic conclusion of Jonathan Pototschnik’s inspiring message from the LCR Summit, the Lawn Care Millionaire delivers his final thoughts on achieving success through focus and simplicity. Part 3 wraps up the journey with actionable takeaways and motivational insights to help lawn care professionals streamline their operations and achieve financial independence. Recorded live in Atlanta, this episode is a must-listen for anyone serious about scaling their landscaping or lawn care business to new heights. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this special edition of The Green Industry Podcast, we feature Part 2 of Jonathan Pototschnik’s powerful speech from the LCR Summit in Atlanta. Known as the Lawn Care Millionaire, Jonathan shares how simplicity and focus are key to scaling a profitable lawn care business. Recorded live, his insights provide actionable strategies for cutting through the noise, setting priorities, and achieving long-term success. Whether you're just starting out or looking to refine your operations, this episode offers invaluable advice from one of the industry's top leaders. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this special episode, Paul Jamison shares the recording of Jonathan Pototschnik’s inspiring keynote speech from the LCR Summit in Atlanta. Jonathan, a trailblazer in the lawn care and landscaping industry, captivates the audience with his insights on the power of simplicity and focus. He explains how these principles are crucial for overcoming challenges, streamlining operations, and achieving ambitious business goals. Whether you’re just starting or looking to scale, Jonathan’s message is packed with actionable takeaways to help you eliminate distractions and grow your business. Don’t miss this powerful talk! Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here (Coupon code: CHRISTMAS saves 30% off tickets) Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Try the CRM Jobber Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In the final part of this three-part series, Paul Jamison and Riley Pototschnik unwind for a candid conversation about life, business, and the future. Riley opens up about what drives him to succeed, his vision for EveryChat, and the personal values that fuel his entrepreneurial journey. This relaxed discussion touches on his goals, lessons learned, and hopes for what’s to come in both business and life. Whether you’re looking for inspiration or just want to enjoy a thoughtful chat with a rising star in the green industry, this episode is the perfect way to cap off the series. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here (Coupon code: CHRISTMAS saves 30% off tickets) Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Try the CRM Jobber Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In Part 2 of this engaging series, Paul Jamison dives deep into Riley Pototschnik’s entrepreneurial journey and the creation of EveryChat, a revolutionary communication platform tailored for home service businesses. Riley shares the inspiration behind EveryChat and how it addresses the challenges of juggling multiple communication channels, delayed responses, and inefficiencies in customer management. From the power of text message marketing to streamlining team collaboration, Riley explains how EveryChat is helping businesses generate more leads, close more sales, and create lasting customer relationships. He also discusses his hands-on approach to customer service and the exciting future of the platform. This episode is packed with actionable insights for anyone looking to elevate their business communication strategy. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here (Coupon code: CHRISTMAS saves 30% off tickets) Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Try the CRM Jobber Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this first part of a three-part series, Paul Jamison sits down with Riley Pototschnik, son of serial entrepreneur Jonathan Pototschnik, the mastermind behind Service Autopilot and CitiTurf. Riley opens up about his unique upbringing as the child of a successful business owner and shares the pivotal experiences that have shaped his entrepreneurial spirit. From the lessons he learned at home to the moment he decided to forge his own path, Riley provides an inspiring look into his personal life and the foundations of his success. This episode offers a rare glimpse into the life of a second-generation entrepreneur and sets the stage for the deeper business insights to come. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here (Coupon code: CHRISTMAS saves 30% off tickets) Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Try the CRM Jobber Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this follow-up conversation, Jon Grant discusses how working with Megan and Joey Coberly from The Landscaping Bookkeeper has helped him gain a better understanding of his business’s finances. He also shares how attending industry events like the Lawn Care Life Conference and LCR Summit has inspired new ideas and improved his operations. Finally, Jon and his son’s efforts to optimize their social media strategy are paying off, allowing them to reach more customers and grow their business. This episode is packed with actionable insights for anyone looking to improve their financial literacy, embrace networking opportunities, and harness the power of social media to expand their lawn care company. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here (Coupon code: CHRISTMAS saves 30% off tickets) Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Try the CRM Jobber Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In part one of this insightful conversation, Jon Grant joins Paul Jamison to share his journey running a successful lawn care business in Virginia. Starting with just one crew and a focus on leaf removal, Jon’s company is now bursting at the seams as he diversifies his services and strategizes for growth. Listeners will gain valuable tips on scaling operations, managing demand, and increasing profits, all while maintaining a strong foundation. Don’t miss this inspiring story of ambition and success in the green industry! Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here (Coupon code: CHRISTMAS saves 30% off tickets) Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Try the CRM Jobber Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this solo episode, Paul Jamison dives into Dave Ramsey’s famous Baby Steps and explains how they can help lawn care and landscaping business owners take control of their finances, eliminate debt, and build lasting wealth. From tackling debt head-on to growing a robust financial future, Paul breaks down each of the seven steps with actionable advice tailored to the green industry. Whether you're looking to escape the paycheck-to-paycheck grind or make smarter financial decisions, this episode will equip you with the tools to achieve financial freedom and turn your lawn care business into a wealth-building machine. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here (Coupon code: CHRISTMAS saves 30% off tickets) Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Try the CRM Jobber Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this episode, Paul Jamison and John Pajak dive into the biggest financial mistakes lawn care business owners make, including miscalculating man-hour rates, overlooking owner pay, and failing to track true business costs and profits. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here (Coupon code: CHRISTMAS saves 30% off tickets) Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Try the CRM Jobber Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In this episode, Paul Jamison and John Pajak break down the essentials of budgeting for household and business success, highlighting the importance of tracking expenses, creating margins, and building profitability. Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here (Coupon code: CHRISTMAS saves 30% off tickets) Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Try the CRM Jobber Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers