Greenbook Podcast

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Emma LaPorte, Group Insights and Strategy Manager at Crown Resorts, to explore what it truly means to be a high-integrity insights leader. Emma shares her unique career journey from academia and agency life to healthcare, FMCG, and now experience-led research in the entertainment and hospitality sector.Together, they unpack how rigor, curiosity, and creativity intersect in modern insights work, especially when decisions are emotionally driven and high-stakes. Emma discusses building stakeholder trust, navigating data quality challenges, and balancing speed with thoughtful upfront alignment. The conversation also looks ahead to the future of the insights profession, including the evolving role of AI, the enduring importance of human judgment, and why storytelling remains essential for influencing senior leaders. This episode is a must-listen for insights professionals seeking to elevate their impact.Key Discussion Points:Emma’s career path from academia to enterprise insights leadershipBalancing scientific rigor with creativity and storytellingBuilding trust with stakeholders through transparency and integrityManaging data quality and pressure-testing insightsThe future of insights: AI, integration, and human interpretationResources & Links:Crown ResortsYou can reach out to Emma LaPorte on LinkedIn.Many thanks to Emma LaPorte for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Joanna Byerley, founder of Talent Pools AI, to unpack how AI is reshaping hiring, leadership, and careers in the insights and ResTech space. Joanna explains the shift from traditional executive search to talent intelligence—a more strategic, data-informed way to map markets, pipeline talent, and benchmark salaries before a single role is posted.She and Karen explore the emerging reality of jobless growth, the erosion of entry-level roles, and what that means for the future leadership pipeline. They also discuss how to build AI-native roles, what separates the 5% of successful AI initiatives from the rest, and why human judgment remains the irreplaceable core skill for insight and strategy teams navigating ambiguity.Key Discussion Points:From search to talent intelligence: How market mapping, talent pipelining, and salary benchmarking create smarter, less transactional hiring strategies for insights and ResTech leaders.Jobless growth & entry-level erosion: Why AI-enabled productivity is decoupling revenue growth from headcount and what that means for early-career researchers.Careers as lattices, not ladders: How AI and role convergence (product, consulting, insights, tech) are reshaping career paths and the skills that matter most.What successful AI leaders do differently: Governance, focus on a few high-impact use cases, realistic 2–4 year horizons, and a culture that tolerates disciplined experimentation.The one thing AI can’t replace: Human judgment—the ability to weigh context, nuance, ethics, and risk in turning AI outputs into business decisions.Resources & Links:Talent Pools AI – Executive Search & Talent IntelligenceJoanna’s article: Platforms, Proof & Power – The New Rules of Insights & Executive HiringInsights Career Network (ICN)You can reach out to Joanna Byerley on LinkedIn.Many thanks to Joanna Byerley for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode, Lenny Murphy sits down with Hakan Yurdakul, CEO of Bolt Insight, to unpack how AI-native research is reshaping qual and quant. Hakan shares his Unilever-to-founder origin story and the personal “bring summer forward” purpose that drives Bolt’s human-centric philosophy. They dig into BoltChatAI and why AI-moderated qual only works when it’s trained on real human interviews and supported by rigorous human-in-the-loop checkpoints.The conversation explores Bolt’s Dynamic Personas—living profiles that refresh with ongoing human input—plus the limits of synthetic data for innovation. Finally, Hakan lays out a “Jarvis-style” vision for an AI assistant insights officer, and the duo reflects on what this shift means for trust, ethics, and the evolving role of researchers as strategists and storytellers.Key Discussion Points:Hakan’s path from Unilever marketing/insights to founding Bolt Insight—and the “bring summer forward” mission guiding the company.What it means to be an AI-native research firm across quant + qual, and why “qual at scale” is now feasible.Human-in-the-loop AI moderation: training on real interviews, quality scoring, and guardrails to avoid “chatbot research.”Dynamic (living) personas and meta-analysis: how Bolt keeps personas current and useful without over-relying on historic synthetic data.The next 2–5 years: AI automates grunt work, pushing researchers toward strategy, storytelling, and doing more with the same.Resources & Links:Bolt InsightBoltChatAI features: Dynamic Personas and Meta-Analysis.2025 GRIT Business & Innovation ReportYou can reach out to Hakan Yurdakul on LinkedIn.Many thanks to Hakan Yurdakul for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Jairus Lofton, Senior Manager of Strategic Insights at Panera Bread, to unpack how human-centered insights power menu innovation in QSR and fast casual. Jairus traces his journey from Hershey to Sonic, McDonald’s, and now Panera, sharing a behind-the-scenes case study on rebuilding Sonic’s core burger from the ground up using guest feedback, quant modeling, and rigorous testing.He explains how culinary inspiration, trend data, and real-world operations come together to decide what actually makes it onto the menu—and stays there. Jairus also talks about serving younger consumers like Gen Z without chasing every shiny trend, why brand authenticity matters more than ever, how AI fits (and doesn’t) into his process, and the philosophy of “flexibility with rigor” that guides his work and advice for other insights professionals.Key Discussion Points:How strategic insights at Panera Bread shape menu innovation, from guest feedback to foresight and trend spotting.A deep-dive case study: rebuilding Sonic’s flagship burger based on consumer dissatisfaction, competitive benchmarking, and CLT/taste tests.The complex cross-functional ecosystem behind “menu magic”: insights, strategy, culinary, supply chain, and marketing working in lockstep.Balancing trend reports, social listening, and culinary creativity to decide which food trends are worth scaling—and which to skip.Adapting to Gen Z’s desires for transparency, customization, and unique flavors while staying authentic to the Panera brand.Jairus’s advice to insights pros: cross-industry networking, borrowing ideas from other categories, and practicing “flexibility with rigor.”Resources & Links:Panera Bread – Brand & MenuThe Hershey Company (early career in retail sales & CPG)CAVA (example of fast-casual brand resonating with younger consumers)7 Brew Coffee (emerging drive-thru coffee brand mentioned in the episode)You can reach out to Jairus Lofton on LinkedIn.Many thanks to Jairus Lofton for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

Survey fraud is having a moment—and not the good kind. Karen Lynch sits down with Steven Snell, PhD, Head of Research at Rep Data, to unpack findings from the forthcoming State of Fraud 2025 initiative, which analyzed 4.1B+ survey attempts.Steven explains how Research Defender detects evolving tactics (from hyperactivity spikes to location spoofing and batch fraud), why inattentiveness isn’t the same as fraud, and what varies across B2C vs. B2B and by region.Most importantly, he shares a pragmatic three-part playbook for researchers: better design, always-on fraud prevention, and principled data cleaning. If you care about data quality, respondent trust, and keeping your insights credible, this conversation will help you stay one step ahead—and a lot smarter than the fraudsters.Key Discussion Points:Fraud vs. inattention: distinct problems that often get conflated“Hot fraud summer”: hyperactivity surges and what drove themRegional patterns: diverse, tech-enabled fraud in large markets vs. volume tactics elsewhereB2C vs. B2B: duplicate entries vs. compound/batch, and why incentives matterThe playbook: user-friendly survey design, proactive fraud defense, and pre-defined cleaning rulesResources & Links:Rep DataResearch Defender — fraud prevention platformWebinar recap: “The State of Fraud” Q&A highlightsResearch on Research hub (methodology deep dives)You can reach out to Steven Snell on LinkedIn.Many thanks to Steven Snell for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

Conveo co-founder & CPO Hendrik Van Hove joins Lenny Murphy to unpack how AI is reshaping market research—from the rapid normalization of AI moderation to new agency business models and always-on consumer access. Hendrik traces Conveo’s origin (McKinsey to Y Combinator), the importance of bringing veteran researchers into the loop, and why enterprise teams are shifting from “fewer, bigger” studies to many rapid, compounding projects that speed impact (e.g., Unilever sprint examples).The conversation ranges into what’s next: privacy-centric data ownership, wearables that enable seamless voice/video qual at the shelf, and building living consumer models (digital twins) that connect research directly to decisions. If you’re navigating AI adoption, panel strategy, or the future of insights workflows, this one’s a blueprint.Key Discussion Points:From idea to YC: Why research was a “perfect AI use case” and how Conveo blended tech + MRX expertise.AI moderation is table stakes: Market skepticism flipped to acceptance in under a year—and what “better” really means.Agency & enterprise transformation: More projects, faster iteration, and business-model shifts beyond cost/speed.Data ownership & privacy: Toward participant-controlled data and monetization as passive/voice inputs expand.What’s next: Wearables, always-on access, and “digital twin” consumer models that compound learning over time.Resources & Links:ConveoY CombinatorESOMARMRIIGRIT Insights Practice ReportMeta Ray-Ban smart glassesYou can reach out to Hendrik Van Hove on LinkedIn.Many thanks to Hendrik Van Hove for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

Visa’s Paula Guarín, Head of Consumer Insights & Marketing Analytics for Latin America & the Caribbean (LAC), joins Karen Lynch to unpack how a 13-person team blends primary research with transactional data to drive brand and business results. Paula shares her career path from agency intern to regional leader, explains why embedding insights leaders in-country matters, and breaks down six priority areas—from agile testing to say-do correlation and ROI on insights.She also spotlights region-specific dynamics (Brazil/Argentina vs. Mexico/DR), double-digit e-commerce growth, and how agentic AI may reshape purchase behavior. Plus: building revenue by selling research to clients, Visa University’s role in upskilling, “five trends in five minutes,” and fresh learnings on ultra-affluent travelers and category liquidity. A masterclass in impact, communication, and human-centered research at scale.Key Discussion Points:Team design: In-country insight leads + regional standards for speed and comparability.Data fusion: Precise surveys + transactional “do” data to measure real impact.Core priorities: Thought leadership, agile testing, tracking/MMM, descriptives, say-do, and client-funded studies.Regional nuance: Different disruption levels (Brazil/Argentina vs. Mexico/DR) and why local vendors matter.Trends: Double-digit e-commerce growth and early signals of AI agents influencing purchases.Resources & Links:VisaIIEX LATAMWalmart LuminateYou can reach out to Paula Guarin on LinkedIn.Many thanks to Paula Guarin for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Matt O’Mara, President of Cranbrook Search Consultants, to discuss the state of hiring and career development in the insights industry. With more than 30 years of experience spanning client, supplier, and recruiting roles, Matt offers an insider’s view on the opportunities and challenges shaping today’s job market.From the advantages of working with a search firm, to misconceptions about recruiters, to the growing role of AI in hiring and candidate preparation, this conversation is packed with timely advice. Whether you’re an active job seeker, a hiring manager navigating a slow market, or a researcher thinking about your next career step, Matt’s perspectives on networking, skill-building, and the future of work will leave you with actionable takeaways.Key Discussion Points:Why search firms can be a strategic advantage for both candidates and hiring companiesMisconceptions about recruiters—and how ethical consultants add real valueCurrent hiring market conditions: demand shifts, sector slowdowns, and where growth remains strongThe role of AI in hiring and how candidates can smartly use AI to prepare resumes and interviewsRemote, hybrid, and gig work: how work arrangements are evolving in the insights industryResources & Links:Cranbrook Search ConsultantsInsights Career NetworkFreakonomics Radio (Stephen Dubner’s podcast)The Prof G Pod with Scott GallowayMarketplace with Kai RyssdalInsights on the Brink by Tim HoskinsYou can reach out to Matt O’Mara on LinkedIn.Many thanks to Matt O’Mara for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Bethan Blakeley, Research & CX Manager at SimpliSafe UK, to discuss her journey from agency-side researcher to client-side insights leader. Bethan shares what it’s like to be a research team of one, balancing strategic priorities with stakeholder demands, and how she builds trust with both agencies and internal partners.She also opens up about work-life balance as a parent of two, the importance of transparent communication, and why trust is at the heart of successful client–agency partnerships. From shaping TV ad campaigns to instilling customer-centricity across her organization, Bethan reveals how insights come to life when researchers are empowered.Key Discussion Points:Transitioning from agency to client side and lessons learned.Building insights functions as a team of one at SimpliSafe UK.Why trust and transparent communication are essential in client–agency relationships.Balancing stakeholder priorities while driving strategic research.Navigating parental leave, work-life balance, and modeling healthy boundaries.Resources & Links:SimpliSafe UKSimpliSafe USZappiAURA UKYou can reach out to Bethan Blakeley on LinkedIn.Many thanks to Bethan Blakeley for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of the Greenbook Podcast, host Karen Lynch sits down with longtime friend and industry veteran Michelle Finzel, Senior Manager of Consumer Insights at DAP Global. Michelle shares her unique career journey — from growing up in her mother’s market research business, to running Maryland Marketing Source for nearly a decade, to making the leap into corporate life at a leading home improvement manufacturer.She reflects on navigating the challenges of COVID, letting go of business ownership, and discovering new fulfillment and balance in an in-house role. Along the way, Michelle offers valuable lessons on transferable skills, building collaborative teams, streamlining vendor relationships, and embracing change with confidence.Key Discussion Points:Michelle’s career evolution from small business owner to corporate insights leaderLessons learned transitioning from self-employment to working within a large organizationHow DAP integrates research into product development and innovationBalancing in-house capabilities with trusted external research partnersThe importance of community, collaboration, and inclusive workplace initiativesResources & Links:DAP GlobalQualitative Research Consultants Association (QRCA)You can reach out to Michelle Finzel on LinkedIn.Many thanks to Michelle Finzel for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Tamanna Dhamija, Co-founder and CEO of Convosight and ConvoTrack, to explore the power of AI-driven video intelligence in modern brand building. From her investment banking roots to leading one of the most innovative platforms in consumer insights, Tamana shares her journey of curiosity, problem-solving, and purpose.She explains how brands can extract real-time, unprompted insights from consumer-generated video content—and why this capability is reshaping how teams across marketing, insights, and even sales make decisions. The conversation touches on AI's role in accelerating action, the rise of one-person "AI-augmented" companies, and why democratizing data access might be the key to staying competitive. If you’re in market research, brand strategy, or digital innovation—don’t miss this one.Key Discussion Points:How ConvoTrack uses AI to analyze video content for deep consumer insightsThe shift from static dashboards to real-time, conversational intelligenceWhy brand, insight, and AI teams need shared access to consumer dateTamanna’s journey from investment banking to insights entrepreneurshipHow human engagement and AI augmentation together power innovationResources & Links:ConvoTrack – AI-powered video intelligence platformConvosight – Community-led growth platformYou can reach out to Tamanna Dhamija on LinkedIn.Many thanks to Tamanna Dhamija for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of the Greenbook Podcast, Lenny Murphy chats with Matt Powell, Managing Director of North America at B2B International. With over 20 years at the company, Matt shares his journey from phone-room interviewer to senior leadership and offers an insider’s perspective on the evolving world of B2B market research.The conversation dives deep into how emotional drivers have overtaken rational ones in B2B decision-making, the rising demand for trustworthy data, and the role of synthetic data and AI in delivering faster insights. Matt also discusses how B2B International’s integration into Dentsu and the launch of Dentsu B2B is reshaping end-to-end research, strategy, and execution. For anyone navigating the intersection of business insights and innovation, this is a must-listen.Key Discussion Points:Matt Powell’s 20-year career journey at B2B International and lessons from the phone roomHow emotion and trust are now leading drivers in B2B decision-makingThe role of AI, synthetic data, and rapid insights in modern B2B researchImportance of data quality and human validation in high-stakes B2B studiesDentsu B2B’s integrated model: combining media, creative, CX, and insightsResources & Links:B2B InternationalMerkle (Dentsu)Greenbook GRIT ReportYou can reach out to Matt Powell on LinkedIn.Many thanks to Matt Powell for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of the Greenbook Podcast, host Karen Lynch speaks with Joel Renkema, Global Head of Insights at Inter IKEA Group. From foundational lessons at Procter & Gamble to shaping strategy at one of the world’s most iconic retail brands, Joel shares how IKEA integrates insights across its entire value chain—from supply and logistics to retail and communication. The conversation covers the power of ethnographic research, IKEA’s unique approach to segmentation and innovation, and how foresight planning informs sustainable, long-term strategies. Joel also discusses how empathy, immersion, and activation are essential for future-proofing insights teams and keeping research human in an AI-driven world.Key Discussion Points:Joel’s career journey from P&G to Inter IKEA and what he learned at each stopHow IKEA uses ethnographic research and employee-led home visits to fuel innovationA reframing of segmentation—designing for life stages and universal needs rather than narrow targetsThe strategic role of foresight in planning for climate, mobility, and urbanizationWhy empathy and business immersion matter more than perfect data in impactful insights workResources & Links:Inter IKEA GroupIKEA Life at Home ReportYou can reach out to Joel Renkema on LinkedIn.Many thanks to Joel Renkema for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of the Greenbook Podcast, host Karen Lynch sits down with mixed methods researcher Megan Ruxton—most recently with the FDA and previously with Vibrant Health—to explore how researchers can turn ambiguity into action. From academia to public health to tech, Megan’s career has been driven by a passion for applied behavioral research. She shares how mixed methods can uncover the “unpredictable magic” of human behavior—insights that AI alone can’t capture.The conversation touches on building structure from chaos, navigating stakeholder resistance, the future role of AI in research, and why researchers must embrace both the messy and the measurable. Megan’s blend of optimism, experience, and human-centered thinking offers a refreshing perspective on what’s next for the insights industry.Key Discussion Points:Why applied research brings more impact than theoretical workHow to structure ambiguity using tools like logic models and the Five WhysDefining true mixed methods—and how to select the right sequenceThe irreplaceable role of “emotional squishiness” in a world leaning on AIWhat makes insights actionable in high-stakes decision-makingResources & Links:Beneath the Why – Christopher Brace’s workshop referenced in the episodeYou can reach out to Megan Ruxton on LinkedIn.Many thanks to Megan Ruxton for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Kira Greenberg, Senior Manager of Brand Insights for Jameson at Pernod Ricard USA. With a background in anthropology and deep qualitative research, Kira brings a unique perspective to brand strategy and cultural relevance. She shares how storytelling functions not just as a tool for communication but as a foundation for strategic brand decisions.The conversation spans her category shift from media to spirits, working within a multinational matrix, and the nuanced role of AI in modern research. If you're in insights, marketing, or strategy, this episode will leave you thinking differently about how research connects people, culture, and brands.Key Discussion Points:The power of storytelling in strategic brand insightsShifting categories: from Warner Bros. to Pernod RicardCultural nuance and the art of connecting with diverse audiencesAI’s evolving role in qualitative research workflowsWhy the future of insights depends on deep strategic partnershipResources & Links:Pernod Ricard USAJameson WhiskeyGreenbook's IIEX North AmericaYou can reach out to Kira Greenberg on LinkedIn.Many thanks to Kira Greenberg for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode, Greenbook’s Karen Lynch sits down with Sarah Snudden, Head of US Consumer Insights at JDE Peet’s, for a lively conversation spanning career journeys, coffee obsession, and cutting-edge AI innovation. Sarah shares how her path led from Clorox and Seventh Generation to premium beverage insights at JDE Peet’s, and how she’s using AI agents to explore white space innovation and generate impactful product names.They also unpack key takeaways from IIEX North America, including the evolving role of emotion in insights, why AI must serve research—not define it—and how industry connections fuel continuous learning. A must-listen for insight pros navigating fast-changing tech and business needs.Key Discussion Points:Sarah’s career evolution from Clorox to Keurig to JDE Peet’s and her passion for premium coffee brands like L’OR and Tea FortéUsing AI agents for innovation: how One Strategy Studio’s modular model helps identify white space and accelerate namingThe changing conversation around AI in research: moving from hype to practical use casesTakeaways from IIEX North America, including standout sessions, trends, and why human insight still mattersAdvice for researchers ready to experiment with new tools: start small, focus on outcomes, and skip the tech jargonResources & Links:JDE Peet’sOne Strategy StudioIIEX North AmericaYou can reach out to Sarah Snudden on LinkedIn.Many thanks to Sarah Snudden for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode, Karen Lynch sits down with Sofia Gomez-Garcia, Executive Director of Innovation, Special Projects, and Global Community Management at Warner Bros. Discovery. Sofia shares the behind-the-scenes story of managing the A-List—WBD’s long-standing, non-incentivized insights community of over 45,000 fans—and how fandom fuels research agility and engagement.She unpacks how WBD expands globally while preserving local relevance, and dives into groundbreaking studies like the company’s biometric research on nostalgia-driven content discovery. Plus, hear why Sofia is bullish on experimentation, gamification, and AI’s potential to elevate both speed and quality in insights.Key Discussion Points:The evolution and impact of the Warner Bros. A-List communityWhy a non-incentivized panel works—and how fandom drives participationThe strategic use of sub-communities (e.g., Harry Potter, DC)Expanding globally: launching in Japan, France, and GermanyBiometric research on nostalgia, content browsing, and emotional responseBalancing innovative and traditional methodologiesSofia’s forward-looking take on AI, synthetic data, and research integrityResources & Links:Warner Bros. DiscoveryNeuralSense (biometric research partner)You can reach out to Sofia Gomez Garcia on LinkedIn.Many thanks to Sofia Gomez Garcia for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode of the Greenbook Podcast, Karen Lynch sits down with Kalindi Mehta, Global VP of Consumer Foresight, Strategy, and Predictive Analytics at Estée Lauder Companies. Kalindi shares how the beauty industry’s emotional, cultural, and highly personalized nature requires real-time consumer insight and constant innovation.She discusses how AI is transforming the end-to-end insights process—from sensing trends and matching products to co-creating with influencers and optimizing business results. Kalindi also dives into the skills and mindset insights professionals need to thrive in an AI-driven future, and offers practical leadership advice for driving transformation within organizations. A must-listen for anyone navigating the evolving intersection of data, creativity, and consumer foresight.Key Discussion Points:How Estée Lauder uses AI to drive consumer foresight and innovationThe cultural and emotional complexity of beauty consumersBuilding insights capabilities that scale across global teamsWhy AI enhances—rather than replaces—human expertiseSkills and leadership strategies for thriving in AI-powered insights workResources & Links:Estée Lauder CompaniesYou can reach out to Kalindi Mehta on LinkedIn.Many thanks to Kalindi Mehta for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this episode, host Karen Lynch welcomes Ali Henriques, Global Director at Qualtrics Edge, for a deep dive into the transformation of research services at Qualtrics and how AI is shaping the future of insights. Ali shares her journey from cruise industry research to leading a $120M insights division, revealing how Qualtrics Edge is democratizing access to data through Instant Insights and synthetic audiences.The conversation explores how synthetic data enhances agility, why continuous model hydration is critical, and how companies like Booking.com are already testing these capabilities. With humor, passion, and deep expertise, Ali offers a clear-eyed look at the future of market research and how teams can start exploring AI-driven solutions—today.Key Discussion Points:What Qualtrics Edge is and how it reimagines traditional research servicesInstant Insights: Merging syndicated data with real-time behavioral signalsSynthetic audiences: Training proprietary LLMs to scale insight generationBooking.com’s pilot study and lessons learned from synthetic data comparisonsThe future of research: fast-twitch insights, agentic AI, and democratized decision-makingResources & Links:Qualtrics Edge OverviewBooking.comQualtrics X4 Experience SummitGreenbook IIEX EventsYou can reach out to Ali Henriques on LinkedIn.Many thanks to Ali Henriques for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

In this inspiring episode of The Greenbook Podcast, host Karen Lynch is joined by Katie O’Connor, incoming SVP of Key Accounts at Behaviorally, to celebrate the 2025 Greenbook Future List honorees. Together, they explore the importance of innovation, mentorship, and visibility in shaping the future of insights.Katie reflects on her career journey, the qualities that fuel success in the research industry, and why Behaviorally chose to sponsor this year’s Future List. The conversation highlights emerging leaders, powerful quotes from honorees, and how industry-wide collaboration is shaping a more inclusive and dynamic future.Key Takeaways:The Greenbook Future List honors early-career professionals driving innovation, strategy, and community impact.Behaviorally’s commitment to nurturing talent and future-facing solutions.Qualities like passion, resilience, creativity, and strategic thinking are consistent markers of rising stars.Mentorship plays a critical role in personal growth and industry transformation.Supporting initiatives like the Future List is an investment in the future of insights.Resources & Links:Learn more about BehaviorallyDiscover the 2025 Greenbook Future List HonoreesExplore Greenbook Events and get involvedYou can reach out to Katie O’Connor on LinkedIn.Many thanks to Katie O’Connor for being our guest. Thanks also to our production team and our editor at Big Bad Audio.