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Grow The Show

Grow The Show
Author: Kev Michael
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Description
Grow The Show is the podcast that grows YOUR podcast. Hosted by Kev Michael, a full-time podcaster since 2018 and growth coach to over 500 creators. Each episode delivers actionable strategies, real-world coaching, and expert interviews that help you build a bigger audience and turn your podcast into a powerful business asset. With millions of downloads and several million dollars in podcast-driven revenue under his belt, Kev brings the proven playbook for podcasters who are ready to go beyond the hobby and into growth. Subscribe now to learn how to grow your podcast — and make it work for you.
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That "rate and review" callout at the end of your show? It's not working for a reason. In this episode, Kev explains why most CTAs flop and eight things that will actually get more listeners to take action. Find out what to do before the ask, the crucial elements that make CTAs work, and how to stop overthinking so they feel natural for you and your audience!
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Finally, the definitive answer: do podcasters need to be on YouTube? If you're worried that YouTube is leaving some podcasters behind, this episode breaks down four ways to grow your show while staying audio-only.
Host Kev Michael also shares the unique advantage audio podcasters have over YouTubers, the differences between audio and video audiences (and why they matter), and how you can test out video podcasting without going all in. Plus, find out how you can start on YouTube without ever touching a camera!
Learn how to use these strategies:
Strategy #1: audience transfer
Strategy #2: podcasting guesting
Strategy #3: cold outreach
Strategy #4: sales funnel
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Register for the Live Masterclass on 8/24/25
Your growth strategy isn't working. Is it time to try something new? This is a question every podcaster asks themselves when their growth stalls. In this episode, Kev shares a simple 30-day rule to help you decide when to pivot and when to be patient — so you’re not wasting time or giving up too soon. Stop guessing and start making real progress!
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Register for the Live Masterclass on 8/24/25
Yes, you can monetize a small podcast — but not if no one sees it. And that's getting harder and harder to do on audio platforms. In this YouTube masterclass, Kev Michael shares a four-level framework to help you get seen, grow faster, and start getting paid. It's the same approach that’s driven 10x growth for creators in just a few weeks!
Learn how to implement this framework:
Level one: make a promise
Level two: win the click
Level three: keep people watching
Level four: get them to buy
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
This episode was produced by Podcast Boutique https://www.podcastboutique.com
Register for the Live Masterclass on 8/24/25
You asked, we answered! This Q&A episode covers everything from podcast growth to YouTube setups and podcast cover art. Discover why your show isn’t growing despite consistent publishing, how to get more engagement, and three strategies that will actually grow your show.
Kev Michael answers these questions:
Why aren’t high-profile guests helping my podcast grow?
Do you need a fancy podcast setup to post on YouTube?
Why is consistent publishing now growing my show?
How do you promote yourself without being pushy?
How do you get people to download my freebie?
Should you include your photo on podcast cover artwork?
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Are your best episodes getting ignored on YouTube? Ours were too, and the reason surprised us. In this episode, Kev Michael explains why even great content can flop and what it takes to grow fast on YouTube. Find out what caused our reach to drop, how the YouTube algorithm actually works, and why it led us to go back to Grow the Show!
Topics discussed:
Why we’re rebranding back to Grow the Show
How the YouTube algorithm really works
Why you may need to start a new channel
The future of Grow the Show and Chief Audience Officer
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Let’s be honest… trying to grow everywhere is burning you out. The good news? Doing LESS can actually help you grow faster. In this episode, Kev shares how to simplify your strategy so that you can get more traction, let go of the FOMO that keeps you posting everywhere, and stop wondering if you're doing enough. Tune in to hear the simple rule that will change everything!
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
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There’s a new (better) way to choose your episode topics! If you're tired of low engagement and slow growth, this episode is your game plan for choosing winning topics. You'll learn five strategies to pick episode ideas that connect with your audience and make content planning faster, including a quick 10-minute exercise to build a list of topics for future episodes. Tune in now to get started!
Topics discussed:
Strategy 1: Curriculum
Strategy 2: Calendar Review
Strategy 3: Copying
Strategy 4: Closers
Strategy 5: Keywords
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
--
The biggest ad spend mistake? Thinking more views means more growth. In this episode, Kev explains how the YouTube algorithm really works and why your paid ads aren't working. Learn what you need to fix before running paid ads on YouTube, how to tell if paid ads are working, and a hack that will actually give you the growth you want. Listen before you spend another dollar!
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
--
Most YouTube podcasts lose viewers in the first 30 seconds. If you're not seeing growth, a few simple changes can help you "win the click" and keep people watching. In this episode, Kev shares the five steps that will help you grow on YouTube and start turning views into revenue. You'll learn what you might be getting wrong about your audience, how to reach more people, and a pro move to get more leads. Listen for the YouTube strategy every podcaster needs to know!
Topics discussed:
YouTube podcasting mistakes
Effective titles and thumbnails
How to “win the click”
3 things to do in the first 30 seconds
How to get viewers to follow CTAs
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
--
Waiting 30 days to figure out what’s working? Now there's a faster way to get podcast feedback. This quick hit episode will tell you three things: why YouTube is superior for podcast growth, which two metrics you should track weekly, and what you can start doing today to improve your show. Learn how to look beyond download numbers and grow your show week by week!
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
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How do you grow your podcast when the old strategies don't work anymore? The answer is YouTube.
In this episode, Kev shares six reasons YouTube is the #1 platform to grow and monetize your podcast. You'll learn why it’s getting harder to grow audio podcasts, what strategies are (and aren’t) working in 2025, and the advantages of YouTube that creators can't get anywhere else.
If you want to get off social media and focus on what will work for years to come, listen to this episode today!
Topics discussed:
Why some podcast growth strategies stopped working
Two ways to grow and monetize a podcast in 2025
Six reasons YouTube is the best podcast platform
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
Email isn’t outdated – it’s still one of the best ways to drive sales. Today, find out why email converts better than social, how to get your audience to join your email list, and what to do with them once they're on it. Host Kev Michael shares the exact email strategy that increased his revenue 226% and helped him cut $80,000/month in ad spend. Learn how to create lead magnets, landing pages, and three core email types that engage your audience and grow your business!
Topics discussed:
How email can change your business
Why you shouldn’t grow your business with paid ads
Lead gen vs. lead nurture content
How to get your audience on your email list
Types of newsletters and lead magnets
How to create high-converting landing pages
3 types of emails that drive sales
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Let's build you an audience of buyers.
I’m Kev Michael, and Chief Audience Officer is where I share what I’ve learned (and what I’m still learning) about how to build an audience that actually buys your stuff.
This show is for business owners who are already showing up. You’re publishing content. You’ve launched the podcast. You’ve got people helping. You’re investing time and money into your content... but it’s still not driving the growth you know it should.
Each week, I’ll share tactical lessons, honest reflections, and conversations with business owners who’ve turned their content into real, measurable business growth.
We’ll talk about how to unify your content ecosystem, how to know what’s working (and what’s not), and how to stay focused without burning out or chasing every shiny new thing.
Over the past seven years, I’ve helped more than 500 entrepreneurs grow their podcasts and audiences.
I’ve used my own podcast to generate millions in revenue.
But even now, I’m still asking: What’s working now? What should I double down on? And what’s actually moving the needle?
This show is my attempt to answer those questions. For you, and for myself.
If your goal is to grow your business by growing your audience, use this podcast as your Chief Audience Officer.
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
Did you know that downloads aren't what get you on the Apple Top 100 charts? It’s not a secret, but a lot of podcasters are still getting it wrong. In this episode, find out what actually drives rankings and three tactics to get your show there. You'll also learn what happens (and what doesn't) when you reach the top, how to use your ranking to boost credibility, and what it takes to crack Spotify’s charts. If you're ready to do the work to get there, don't miss this one!
Topics discussed:
The metric that drives the Apple Top 100 chart rankings
Benefits of ranking on top 100 podcast charts
3 strategies to land on the Apple Top 100 charts
How Spotify compares to Apple’s chart rankings
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
Your CTAs aren’t working, and there are a few reasons why. This episode will tell you why your audience is ignoring your CTAs (or not even hearing them) and what you can do to fix that without being pushy. You’ll learn the common mistakes that are killing your CTAs, which type is the most effective, and a framework for writing CTAs that drive more engagement and sales. Plus, find out why Kev is breaking a go-to CTA “rule!”
Topics discussed:
Where to place CTAs in your content
Engagement versus offer CTAs
Direct versus indirect CTAs
How to use the pain-vision-solution framework
7 tips for writing stronger CTAs
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
Love it or hate it, Chief Audience Officer is here to stay. So in this episode, Kevin gets real about how he chose the name, and what led to renaming the podcast and rebranding the business. Find out why this was a good decision (even though it breaks an OG Grow the Show rule), how this new name supports long-term growth, and why this change will help business owners who are serious about building an audience.
Topics discussed:
What “Chief Audience Officer” means
Why every business needs a Chief Audience Officer
The #1 reason behind this rebrand
The pitfalls of following popular tactics
MORE FROM KEVIN:
Got feedback on this episode? Submit it here.
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Provide your feedback on the new name AND vote on the new tile artwork HERE
--
Grow The Show is getting a new name — and this might be your sign to rebrand too. In this episode, Kevin shares five recent realizations he’s had about his show’s purpose, audience, and future — and why he knew it was time to make a change. You’ll hear what’s changed in podcasting, why your strategy may need to change with it, and how rebranding can help you build a brand that lasts. Tune in to answer the question: is it time to rebrand?
Topics discussed:
Realization #1: structural churn
Realization #2: evolution of marketing tactics
Realization #3: the impact of AI
Realization #4: attention vs. audience
Realization #5: creative content
Provide your feedback on the new name AND vote on the new tile artwork HERE!
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
Let’s talk about the seven deadly sins of podcasting. If your downloads have plateaued or your show isn’t converting listeners to clients, chances are you're committing one (or more) of these sins. This episode breaks down each of the seven deadly sins and gets to the real reason your show isn't growing, even when you think you're doing everything right. Learn what even seasoned podcasters get wrong and how to fix it!
Topics discussed:
Sin #1: the clarity problem
Sin #2: the straight line problem
Sin #3: the retention problem
Sin #4: the integration problem
Sin #5: the authority problem
Sin #6: the repurposing problem
Sin #7: the discovery problem
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
AI-generated content is getting easier and easier to spot. And once people notice, they scroll right past your post and you miss the chance to grow your audience. In this episode, Kevin explains how the 10-80-10 method lets you use AI as a shortcut to create engaging content that sounds like you and not a machine. Tune in to hear how this new approach helps him write social media content quickly, avoid all the usual AI red flags, and even 10x his reach on LinkedIn.
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique
Grab Kevin's Recommended Mic on Amazon
Build a Podcast Website in 7 Minutes on Podpage
really loved this episode and learned a ton :)