Claim OwnershipGrow With Purpose
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Grow with Purpose is a podcast for leaders, entrepreneurs, and business owners who want to build more than just a profitable company — they want to build a business that matters. Rooted in the principles of Joey Brannon’s book, "Grow with Purpose," this show explores what it means to grow on purpose and with purpose.
Each episode features real conversations with business owners, industry experts, and mission-minded leaders who are integrating faith, values, and strategy into every layer of their business. Topics range from culture and team health to financials, operations, leadership, hiring and firing, and more — all viewed through the lens of lasting impact and spiritual alignment.
Whether you're navigating the complexities of entrepreneurship, scaling your team, or making tough decisions that test your values, this podcast will challenge and equip you to lead with clarity, conviction, and purpose — in both business and life.
165 Episodes
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In Part 3 of our Axis Series, Joey Brannon and JoAnna Kelso dig into what clean financials actually unlock for business leaders—real insights that inform better decisions. From understanding the balance sheet, to managing depreciation and taxes, to shifting from reactive bookkeeping to proactive financial strategy, this episode reveals why outsourced accounting with Axis isn’t just about numbers—it’s about confidence, clarity, and growth. Plus, learn how Axis and Axiom work hand-in-hand to help business owners not only survive, but thrive with purpose.
In Part 2 of the Axis Series, Joey Brannon sits down with JoAnna Kelso, President of Axis Outsourced Accounting, to explore why outsourcing your accounting department delivers more than bookkeeping. From reducing the mental load of hiring and turnover, to leveraging weekly dashboards and cutting-edge tools, JoAnna explains how outsourcing transforms accounting into a strategic advantage. Learn how vendor and customer management, consistent categorization, and real-time clarity give business owners confidence and space to focus on growth.
Accounting is the language of business — but too often, financials are inconsistent, late, or misleading. That false story leads to frustration, costly mistakes, and missed opportunities.In this episode of the Grow With Purpose Podcast, Joey Brannon sits down with JoAnna Kelso, President of Axis Outsourced Accounting, to unpack why clean financials matter more than perfection. From avoiding “bank balance decisions” to preparing for long-term growth or a business exit, JoAnna explains how consistency in the numbers builds confidence in every decision.Discover the hidden costs of messy books, the value of having a trusted advisor instead of a reactive bookkeeper, and how weekly clarity empowers leaders to move faster, make better choices, and build a stronger business.
What does it take to scale a business without losing your core values? In Episode 163, Vince Virga of PFS shares how conviction, belief, and systems helped him move from chaos to clarity. Joey Brannon and Cameron Earhart unpack the leadership principles behind his journey — from letting go of control to empowering a culture of accountability and growth.This candid conversation offers entrepreneurs practical tools and timeless wisdom for scaling with intention.
Leadership can be one of the loneliest callings. In this episode of Grow With Purpose, Joey Brannon sits down with C12 Chair Doug Poll to explore why accountability, faith, and community transform the way leaders grow. Discover how C12 challenges business owners to lead with transparency at work and at home — and why true growth happens when leaders stop going it alone.
If your team can’t move without you, you’re the bottleneck.Most business owners don’t suffer from a lack of effort—they suffer from underdeveloped leadership within their teams. In this episode of Grow With Purpose, Joey Brannon and Mike LoBue unpack what Tier 2 leadership development looks like in real-world businesses—and why it delivers the highest ROI you’re probably overlooking.They’ll dive into the real signs of leadership struggle (like nonstop fire drills and exhausted managers), the differences between professional and leadership development, and how to multiply your team's capacity without hiring anyone new.Key Takeaways:Why the “I’ll just do it myself” mindset kills momentumThe connection between time management and effective leadershipHow to spot and support emerging leaders already on your teamThe difference between skilled professionals and actual leadersWhy the best businesses run better when the owner steps awayWhether you’re leading from the field or the boardroom, this conversation gives you the tools and mindset shifts needed to move your business forward—by building leaders who can carry it without you.
After 20 years of business, leadership growth, and podcasting, Axiom is stepping into a new season — and a new name: Grow with Purpose.In this powerful relaunch episode, Joey Brannon is joined by longtime friend and leadership coach Doug Poll, who helped shape Axiom’s evolution from solopreneur startup to mission-driven firm. Doug shares the honest conversations and carefrontations that challenged Joey to grow — not just as a leader, but as a father, husband, and steward of people.Together they unpack:How blind spots can sabotage leadershipThe role of empathy and listening in team buildingWhy carefrontations matter more than confrontationWhat it really means to grow with purposeWhether you’re a CEO, founder, or the right-hand person holding it all together — this episode will challenge, encourage, and remind you: growth is personal before it's professional.
Three founders. One shared vision. In this episode, Joey Brannon talks with David Yohn, Jamie Dunnam, and Mike Braun of iBusinessSolutions about building a people-first company from the ground up. From a lanai startup to a full-service payroll and HR platform, they share how faith, follow-through, and clarity of roles have sustained their partnership—and their clients—for nearly two decades.
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