Grow Your Law Firm

Welcome to episode 297 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Sean Garner, Founder and CEO of Sean Garner Consulting, to explore the critical role of digital marketing for local service businesses, especially in law firms.   Sean Garner is an entrepreneur, marketing strategist, and fractional CMO with over a decade of experience. As the founder of Sean Garner Consulting, he partners with local service businesses, including law firms, helping them simplify their marketing strategies and become trusted leaders in their communities. Sean's expertise spans StoryBrand messaging, website design, and sales funnel strategies, empowering business owners to take control of their marketing and generate consistent leads.   What you’ll learn about in this episode:   AI and SEO Strategy: - The growing importance of optimizing for AI-driven search results - How to leverage backlinks and citations for SEO success Local Service Ads vs. PPC: - Benefits of Local Service Ads for lead generation over traditional PPC - How LSAs help law firms save money while boosting profile visibility The Power of Digital Asset Ownership: - Why owning and controlling your online presence is crucial for long-term growth - Treating digital assets with the same importance as a physical storefront Retargeting and Organic Growth: - How retargeting strategies can increase conversion rates and visibility - The role of organic content in sustaining and growing law firm marketing Building Trust Through Professional Relationships: - The importance of fostering genuine, personal connections with clients - How respect and understanding in business relationships drive success Resources:    Website: www.seangarner.co/ LinkedIn: www.linkedin.com/in/seanagarner/ Facebook: www.facebook.com/SeanGarnerConsulting/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind     AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 296 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, President and CEO of Roux Advertising, to discuss how law firms can develop authentic brand positioning that attracts ideal clients, even when competing against the biggest advertisers in the market. Eric Morgan leads Roux Advertising, a New Orleans-based agency that helps law firms build differentiated, sustainable brands. With decades of experience in media strategy, campaign development, and analytics, Eric specializes in uncovering what makes a firm truly unique - and turning that into marketing that delivers real growth.      What you’ll learn about in this episode:   Brand Positioning for Competitive Markets: – Why smaller law firms don’t need to “out-yell” or outspend big competitors – How to stand out by identifying and owning a unique brand message Using Client Insights to Shape Strategy: – The value of interviewing past clients to uncover real differentiators – Leveraging referrals and testimonials as brand-building tools Identifying Your Firm’s Audience Sweet Spot: – Mapping competitor messaging to find open market space – Aligning your message with your ideal client’s values and mindset Operational Alignment with Brand Identity: – How client service philosophies can drive both marketing and internal systems – Building processes and team culture around brand promises Avoiding the Data Overload Trap: – Why over-analyzing attribution can hurt more than help – Embracing a media mix and measuring success holistically   Resources:  Website: www.rouxadvertising.com/ LinkedIn: www.linkedin.com/in/eric-morgan-b6a6042/ Facebook: www.facebook.com/RouxAdvertising/ Twitter (X): twitter.com/RouxAdvertising   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 295 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Dirk Derrick, founder of The Derrick Law Firm, to discuss how data-driven strategies and focus group insights are transforming case valuation, negotiation leverage, and trial outcomes. Dirk shares the evolution of his practice, how he escaped the "insurance matrix," and how his firm now helps attorneys nationwide unlock the true value of their cases. Dirk Derrick is the founder of The Derrick Law Firm in South Carolina. He pioneered the use of large-scale focus groups and data analytics to shift the power dynamic away from insurance companies and in favor of injured clients. Dirk’s approach has helped double his average case value and is now used by plaintiff attorneys nationwide.     What you’ll learn about in this episode:   1. Escaping the Insurance Matrix: – Why traditional case valuation methods undervalue claims – How Dirk’s data-driven approach creates new leverage with insurers 2. Running Focus Groups at Scale: – How Dirk built in-house courtrooms and ran 850+ mock juries – Using juror data to improve presentations and trial outcomes 3. Leveraging AI and Analytics: – The role of AI-generated reports in legal strategy – Turning juror data into case valuation and negotiation tools 4. Creating Client-Centered Service Models: – How Dirk’s team builds lifetime fans through intentional relationship-building – The impact of communication cadence and client touchpoints 5. Expanding with Purpose: – How Dirk scaled to 10 offices and 30+ attorneys without losing quality – The leadership model he uses to maintain consistency firm-wide Resources:    Website: www.derricklawfirm.com LinkedIn: www.linkedin.com/company/the-derrick-law-firm/ Facebook: www.facebook.com/derricklawfirm Twitter (X): x.com/DerrickLawFirm   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 294 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Stuart Foster, co-founder of Law Firm Fractional CMOs, to explore how law firms can modernize their marketing and stand out in today’s hyper-competitive legal landscape. Stuart brings decades of experience leading global marketing for brands like L’Oréal, Moët Hennessy, Hilton, and Topgolf. As a seasoned fractional CMO, he now helps small and midsize law firms develop winning strategies, manage agency relationships, and create sustainable growth—without the overhead of hiring in-house. If you’re tired of random marketing tactics and ready to build a system that works, this episode is for you. What you’ll learn about in this episode:   Why execution without strategy leads to wasted marketing spend  – Most law firms jump into tactics like SEO or PPC without a clear plan  – A solid marketing strategy must align with business goals and target audiences How to differentiate your firm in a saturated legal market  – Generic messaging like “we win big” no longer cuts through the noise  – Law firms must find unique positioning and voice that resonates with clients The importance of client-centered messaging over firm credentials  – Clients care more about outcomes and empathy than awards or titles  – Speak to what your clients are worried about—not just what you’ve achieved Simple ways to analyze your client base and adjust targeting  – Data on demographics, case types, and referral sources reveals key patterns  – Many firms are surprised to find they’re speaking to the wrong audience What fractional CMOs actually do—and why your firm might need one  – Fractional CMOs provide strategic leadership and manage execution  – They bring executive-level marketing expertise at a fraction of the cost   Resources:  Website: www.lawfirm-cmo.comLinkedIn: www.linkedin.com/in/hstuartfoster  Facebook: www.facebook.com/profile.php?id=61576919995052    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 293 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Ron Latz, the Founder of LegalFenix, a legal marketing consultancy offering fractional CMO services to growth-minded law firms. With over 15 years of experience in legal marketing, Ron has helped hundreds of firms strengthen their strategy, hold vendors accountable, and create consistent growth. He shares how smaller law firms can stand out in saturated markets, avoid common SEO pitfalls, and use AI strategically without losing authenticity or trust.     What you’ll learn about in this episode:   AI is reshaping legal marketing strategy - Law firms must learn how AI-driven search and content affects visibility - Firms that avoid AI tools risk falling behind in efficiency and reach Smaller firms can still compete with giants - Community involvement and personalized branding are powerful differentiators - Grassroots efforts like newsletters, and speaking gigs help smaller firms build trust Differentiation starts with messaging - Firms must clarify why a prospect should hire them instead of a competitor - Storytelling, clear positioning, and niche services help break through the noise AI is a tool- use it wisely - AI is great for content outlines and repurposing - but human oversight is essential - Abuse of AI can hurt search rankings and brand credibility Authenticity wins on social media - Static, outsourced posts often fall flat—audiences prefer real voices and stories - Ghostwriters can help lawyers find and refine their authentic tone for better impact Resources:  Website: www.legalfenix.com/ LinkedIn: www.linkedin.com/in/ronlatz/ Facebook: www.facebook.com/legalfenixmarketing YouTube: www.youtube.com/@LegalFenix Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to Episode 292 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Mills, founder of Business Design Corporation and creator of the TouchStone Business System, to explore how law firms can escape SOP chaos and achieve operational independence. With over 25 years of experience as an entrepreneur, software innovator, and Master Certified E-Myth Consultant, Michael has helped thousands of business owners turn disorganized operations into scalable, process-driven companies. His TouchStone platform is built specifically for implementing systems—not just documenting them—making it easier to train teams, maintain consistency, and grow without losing control. What you’ll learn about in this episode:   AI-generated videos support diverse learning styles - Touchstone uses AI videos to match how different people learn - Tools like HeyGen turn SOPs into clear, engaging video formats Keep processes simple and clear - Processes should be concise and easy to follow - Train staff to write clear, actionable instructions Structure processes by core business functions - Organize SOPs across sales, marketing, HR, and more - Avoid SOP chaos with a clear implementation plan Know when and what to systematize - Only write processes for tasks that are frequent and complex - Focus leadership on high-impact work, not routine tasks Boost training with video and written SOPs - AI videos make SOPs easier to absorb and retain - Use video and text together for stronger training outcomes     Resources:  Website: www.businessdesigncorp.com/  LinkedIn: www.linkedin.com/in/michael-mills-bdc/  Facebook: www.facebook.com/BusinessDesignCorp Twitter (X): x.com/TouchStoneBDC Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 291 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez and Stacie Monahan, the powerhouse duo behind Maestro Strategic Partners, to discuss the leadership and delegation strategies that help law firms scale sustainably. Eric Sanchez, Managing Partner at Maestro Strategic Partners, brings decades of experience at the intersection of law, leadership, and technology. A U.S. Marine Corps veteran and graduate of Northwestern University, Eric was instrumental in a landmark case resulting in a $1.25 billion settlement and an invitation to the White House. He has also designed legal software that earned nearly 30 patents, all while helping law firms enhance efficiency, innovation, and internal culture. Stacie Monahan, Partner at Maestro Strategic Partners, spent 25 years as a senior executive in both a large law firm and the insurance industry. Known for her emotional intelligence and operational expertise, she specializes in systems management and mentoring future leaders. Stacie has a passion for developing teams and building scalable structures that allow law firms to thrive. What you’ll learn about in this episode:   Leverage your strengths—and delegate the rest - Importance of focusing on strengths in leadership roles - Surrounding oneself with individuals who complement strengths and address diverse needs Authenticity is the foundation of effective leadership - Recognizing and nurturing authentic leadership styles - Building a team that supports personal growth and business development Delegation is essential for scalability and sustainability - Emphasizing the significance of effective delegation in leadership - Encouraging leaders to empower their team members to prevent organizational vulnerabilities Invest in people to create future leaders - Encouraging leaders to invest in mentorship and personal development - Prioritizing creating an environment that fosters new leaders rather than hoarding power Culture thrives on vulnerability, communication, and care - Highlighting the value of open communication and vulnerability in leadership - Measuring leadership success by replicating leadership roles and positively impacting others' lives Resources:  Website: mstratpartners.comLinkedIn: linkedin.com/company/maestro-strategic-partners Facebook: facebook.com/maestrostrategic/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 290 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken is joined by Cindy Speaker President and Founder of the Law TV Network.   Cindy, a seasoned marketing strategist with nearly 20 years of experience, brings deep insight into the fast-changing world of legal video marketing. She began her career as the marketing director for a large multi-state personal injury law firm based in Philadelphia. Today, as the founder of the Law TV Network, Cindy delivers cutting-edge video marketing solutions tailored for legal professionals, helping them build credibility and authority in a competitive landscape. In this episode, she shares why both long-form FAQ videos on YouTube and short-form content on platforms like Instagram and TikTok are essential. Cindy also underscores the power of user-generated content and the critical role video plays in building brand trust—encouraging even camera-shy attorneys to embrace video as a way to connect authentically with clients.  What you’ll learn about in this episode: 1. Short form video content on platforms like Instagram and TikTok is increasingly important: - User-generated video content is popular and easy to create - Showcase office activities, employees, and community involvement 2. Long form YouTube videos remain significant for building brand trust: - Create 25 to 50 solid FAQs to explain legal practice areas - Analyze YouTube analytics to understand viewer habits 3. AI plays a vital role in content creation and research, enhancing efficiency: - AI tools like ChatGPT streamline writing processes and research tasks - Expert prompting is crucial for effective AI content generation 4. Consistency in video marketing is key for law firms' success: - Done-for-you videos provide a solution for maintaining regular video content - In-house capabilities for video creation offer an ideal setup 5. Exploring the use of avatars in video content creation: - Avatars can be a viable option for representing individuals in videos - Challenges may arise in replicating authentic voice and mannerisms Resources:  Website: lawtvnetwork.com LinkedIn: linkedin.com/in/cindyspeaker/ Facebook: facebook.com/LawTVNetwork Twitter (X): x.com/cindyspeaker Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 289 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Jason Melton, President of Regents Remote Services. Jason brings over two decades of experience in personal injury and wrongful death litigation as Co-Founder of Whittel & Melton, LLC, where his client-first approach has helped secure millions in recoveries. His passion for justice is matched by his strategic mindset—developing customized solutions for clients during their most vulnerable moments. As President and Co-Founder of Regents Remote Services, Jason is leading the charge in solving the legal industry’s staffing challenges by helping firms build nearshoring teams in Mexico. From legal and operations support to marketing expertise, Regents provides highly qualified professionals who drive law firm growth. Jason is also an active member of professional organizations like the Florida Justice Association and a devoted family man. What you’ll learn about in this episode:   1. Importance of Over-Communication:    - Clarity and connection are vital for remote workers    - Humanizing employees fosters trust and engagement 2. Structured Onboarding Process:    - Clear expectations from the start are crucial    - Training and support ensure understanding of roles 3. Virtual Engagement:    - Virtual gatherings foster belonging and accountability    - Prioritizing quality over cost boosts growth 4. Importance of Company Culture:    - Inclusive environments enhance productivity    - Personal connections foster team cohesion 5. Supervision Strategies:    - Regular check-ins and feedback sessions are essential    - Balancing autonomy and support is key to success Resources:  Website: www.regentsrs.com LinkedIn: linkedin.com/in/jason-melton Facebook: facebook.com/share/1E8auwEzjd/?mibextid=wwXIfr Twitter (X): x.com/jasonmeltonesq Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 288 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Howard Ankin, owner of Ankin Law.   Howard is a third-generation attorney and founder of Ankin Law, a leading Chicago firm focused on personal injury, workers’ compensation, trucking accidents, wrongful death, and Social Security disability. Raised around the legal profession, Howard’s passion for justice began early—often accompanying his father to court during school breaks—and has fueled his career ever since. Since founding Ankin Law in 1997, Howard has built a powerhouse team of over 25 attorneys, earning a reputation for securing life-changing outcomes for clients. He’s known not just for major wins, but for the relationships he builds—many of his clients are multigenerational. Howard continues the Ankin family tradition of accessible, high-quality legal support for clients at every stage of life. What you’ll learn about in this episode:   1. Wisdom from Thought Leaders: - Marketing and advertising wisdom shared by thought leaders like Ken Hardison and John Morgan. - Increased competition due to more law firms engaging in marketing and advertising. 2. Professionalism and Firm Development: - Howard's dedication to professionalism in the legal field. - Howard's law firm in Chicago offering comprehensive legal services across various areas. 3. Challenges in the Legal Landscape: - Challenges posed by the influx of national law firms and private equity investments. - The importance of differentiation and effective marketing for survival in a competitive environment. 4. Commitment to Client Needs: - Howard's integrated approach to meeting client needs effectively. - Providing full-service legal support, including workers' compensation, medical malpractice, and other areas. 5. Future Outlook and Resilience: - Howard's continued passion for the legal profession despite potential challenges. - Upholding professionalism and commitment to growth in the face of changing legal dynamics. Resources:  Website: ankinlaw.com LinkedIn: www.linkedin.com/in/howard-ankin Facebook: www.facebook.com/AnkinLawOffice Twitter (X): https://x.com/ankinlaw Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 287 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kenny Eliason, Co-founder and CEO of Quilia, a legal tech startup revolutionizing the personal injury space.   Kenny is a Las Vegas native with extensive experience in law and technology. Having spent a decade refining his skills in client relations and tech management at a law firm, Kenny founded a marketing agency to support law firms nationwide. His latest endeavor, the Quilia app, is designed to empower clients by streamlining the management of personal injury cases, allowing them to efficiently track appointments, pain scores, and case progress. Kenny's vision for Quilia focuses on enhancing client engagement and communication, which not only boosts client satisfaction but also enables attorneys to concentrate on their legal responsibilities, ultimately improving case outcomes and operational efficiency for law firms. What you’ll learn about in this episode:   1. Efficiency and Client Engagement: - Streamlined communication between clients and attorneys - Accessible on iOS, Android, or web platforms 2. Client Empowerment and Consistent Reporting: - Prompts clients to track pain scores and case details - Ensures consistent and accurate client reporting 3. Flexible Pricing Model: - Flat rate for each case with no user license fees - Monthly billing option for cost flexibility 4. Extensive Functionality Beyond Basic Case Management: - Features daily and weekly reminders, appointment tracking, and more - Integrates with partners like Attorney Sheryl Examica 5. Client-Centric Approach and Client Empowerment: - Focus on helping clients through tech solutions - Empowers clients to actively participate in their cases Resources:    Website: https://www.quilia.com/ LinkedIn: https://www.linkedin.com/in/kennyeliason/ Facebook: https://www.facebook.com/heyquilia Twitter (X): https://x.com/heyquilia   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 286 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Paul Bamert, Vice President of Marketing at Case Status.   Paul is a proud member of the Case Status leadership team with a focus on Product Marketing. He specializes in bringing new and disruptive technology and SaaS solutions to market, refining solutions to provide more value to customers and enabling staff to be outcome oriented and success driven. He is passionate about technology and its role in delivering win-wins: helping businesses like law firms run better while at the same time delighting the consumers they serve.  Paul has more than 25 years experience as a technology leader helping businesses and organizations grow through outstanding engagement with consumer-clients. Paul holds a BS in Engineering and Material Science from Duke University and a Masters in Business from The Citadel.     What you’ll learn about in this episode: 1. Importance of Client Feedback:     - Minimize negative reviews by addressing concerns early.     - Encourage client referrals and reviews for firm growth. 2. Leveraging Positive Feedback:     - Turn negative feedback into positive outcomes for client loyalty.     - Recognize satisfied clients for stronger relationships and referrals. 3. Evolution of Case Status Software:     - Started with real-time updates, now uses predictive analysis for client interactions.     - Future-focused approach to meet client needs proactively. 4. Client-Centered Approach:     - Proactive client engagement for transparency and satisfaction.     - Integrate case management systems with user-friendly apps for seamless experience. 5. Maximizing Client Satisfaction:     - Prevent negative reviews and leverage satisfied clients for referrals.     - Satisfied clients as key marketing assets for firm growth. Resources:    Website: Case Status LinkedIn: Paul Bamert | LinkedIn Facebook: Facebook Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 285 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with John Kormanik, Esq., a Certified Professional Coach and former trial lawyer.  John brings decades of experience from the courtroom to the coaching space, guiding attorneys to say “no” to burnout and “yes” to a legacy they’re proud of by realizing their potential and optimizing their life. With 20+ years as a practicing attorney including time as a Deputy Attorney General, law firm partner, and firm owner, John understands the unique pressures of the legal profession. Today, he coaches lawyers on reengineering their mindset, optimizing their systems, and rediscovering the joy in their work and life. When he’s not coaching exceptional attorneys, you’ll find John experiencing the world with Michelle, his wife of more than thirty years, riding his mountain bike, or walking his yellow Lab, Olive.  What you’ll learn about in this episode:   1. Dispelling Myths:         - Success doesn't require constant grinding.         - Being busy doesn't equate to productivity.          2. Strategic Decision-Making:         - Importance of having free time for strategic thinking.         - Making tough decisions and embracing white space in the calendar. 3. Work-Life Balance:         - Avoiding the belief that one must be available 24/7.         - Prioritizing personal time for long-term success. 4. Relationship with Money:         - Understanding that money alone does not guarantee happiness.         - Viewing money as a tool for experiences rather than the end goal. 5. Asking for Help:         - Acknowledging that seeking help is a strength, not a weakness.         - Recognizing the value of mentors and coaches in providing guidance and uncovering blind spots. Resources: Website: Lawyer coaching lawyers LinkedIn: (26) John R. Kormanik, Esq. | LinkedIn  Instagram: John R. Kormanik (@johnrkormanikcoaching) Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 284 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Ilona Anderson, founder of Carpe Diem Law Firm, a legal practice that helps businesses, employers, and employees navigate trademark protection, employment law compliance, and workplace disputes. Ilona is a trademark and employment law attorney. She helps entrepreneurs protect their brands and build compliant, high-integrity teams. With a decade of experience co-leading one of Florida’s fastest-growing employment law practices, Ilona brings a unique dual perspective—having represented both employees and business owners. Known for her mindful and practical legal approach, Ilona empowers business owners to avoid costly lawsuits and protect what they’ve built. What you’ll learn about in this episode: 1. Importance of Trademarking: - Trademarking your name, slogan, or business elements is crucial for business protection and growth. - Getting a trademark is relatively affordable, typically costing around one to two thousand dollars. 2. Hiring Offshore Workers: - Hiring offshore workers through agencies can simplify compliance with employment and tax laws. - Offshore workers can be managed by agencies, reducing direct employer responsibilities. 3. Distinction Between Independent Contractors and Employees: - Simply labeling a worker as an independent contractor is not sufficient for legal compliance. - The Department of Labor and IRS use economic realities tests to evaluate worker classifications. 4. Factors for Determining Worker Status: - Control over work schedules, tools, and independence are key factors in determining worker classification. - The totality of circumstances, not individual factors, is considered by courts in determining employee versus independent contractor status. 5. Resource for Determining Worker Classification: - Access to a guide for determining employee or independent contractor status based on the latest Department of Labor guidance. - Listeners can request the guide from Ilona Anderson or through Ken for additional assistance. Resources: Website: Carpe Diem Law Firm | Helping Your Brand & Team Blossom LinkedIn: https://www.linkedin.com/in/ilona-anderson  Facebook: https://www.facebook.com/CarpeDiemLawFirm/ Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 283 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Josh Konigsberg, Co-Founder of Law Firm Marketing Pros, a digital marketing agency that partners with law firms. Josh is a digital marketing expert with over 30 years of experience. He co-founded the first financial search engine on the web in 1996 and now helps law firms generate more qualified leads and grow their revenue through strategic digital marketing. As Partner and Co-Founder of Law Firm Marketing Pros, he authored Law Firm Digital Marketing Made Easy and created the Behind the Bench newsletter. His agency was named “Agency of the Year” by the 7 Figure Agency mastermind, where he also mentors over 300 agency owners. A sought-after speaker, Josh regularly presents at legal and marketing conferences, sharing actionable strategies to scale law firms and digital agencies. Known for his engaging, data-driven presentations, Josh blends real-world results with deep industry expertise to inspire and educate audiences.   What you’ll learn about in this episode:  1. Utilizing AI Tools in Marketing:   - Leveraging AI tools like Answer the Public for in-depth research insights.   - Customizing content based on regional language variations for enhanced SEO strategies. 2. Importance of Brand Consistency:   - Maintaining brand voice and consistency with human-created content.   - Collaborating with marketing professionals to ensure alignment with brand identity. 3. Transparency in Project Management:   - Demonstrating project management efforts to clients for increased transparency and appreciation.   - Staying proactive and adaptable to algorithmic changes in digital marketing platforms. 4. Avoiding Unreliable Marketing Agencies:   - Steering clear of inexperienced or untrustworthy marketing agencies.   - Engaging in industry-related groups and events to stay informed on the latest trends and technologies. 5. AI Applications in Personal Injury Law Marketing:   - Exploring upcoming trends in AI applications for personal injury law marketing.   - Harnessing AI advancements like Chat GPT 5.0 for optimizing marketing strategies and client engagement. Resources:    Website: http://www.lawfirmmarketingpros.com/  LinkedIn: https://www.linkedin.com/in/joshkonigsberg-seo-pro/  Facebook: https://www.facebook.com/lawfirmmarketingpros/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 282 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Mark Bassingthwaighte, Esq., Risk Manager at ALPS, an attorney’s professional liability insurance carrier.  In his tenure with the company, Mark has conducted over 1200 law firm risk management assessment visits, presented over 650 continuing legal education seminars throughout the United States, and written extensively on risk management, ethics, and technology. Mark is a member of the State Bar of Montana as well as the American Bar Association where he currently sits on the ABA Center for Professional Responsibility’s Conference Planning Committee. He received his J.D. from Drake University Law School. When he’s not helping lawyers mitigate risk, he’s enjoying all things Disney and lives in close proximity to the House of the Mouse    What you’ll learn about in this episode: 1. Importance of Cyber Insurance:     - Essential for all legal practices to protect against cyber threats.     - Smaller firms are also targets for cyber breaches with severe financial consequences. 2. Underwriting Process for Standalone Cyber Coverage:     - Thorough details about security measures are required.     - Risks of misrepresentation can lead to denial of coverage. 3. Compliance with Security Measures:     - Crucial to implement declared security measures for coverage.     - Warning against complacency to avoid serious consequences. 4. Accessibility to Risk Management Support:     - ALPS Insurance offers risk management services for legal professionals.     - Support available regardless of insurance status. 5. Specialization in Legal Insurance:     - ALPS Insurance provides tailored legal malpractice and cyber insurance.     - Increasing cyber threats emphasize the need for robust security measures and comprehensive coverage. Resources:    Website: www.alpsinsurance.com LinkedIn: https://www.linkedin.com/company/alps-corporation/ Facebook: https://www.facebook.com/alpscorporation/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 281 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gabriel Stiritz, the founder and CEO of Lexamica, the platform powering Plaintiff Law 2.0 – a specialized model for injury law firms.  As a legal operations innovator and industry visionary, Gabriel sees trends like marketing firms generating leads at scale, AI-driven case management, and high-value trial specialists shaping the future. With firsthand experience in the traditional vertically-integrated law firm model, Gabriel understands how technology, regulatory changes, and capital are transforming the industry. He helps law firm owners thrive through specialization and tech-enabled collaboration, rather than being disrupted by these changes. Gabriel’s background spans legal operations, technology development, and multi-state firm management, offering insights into both the business and practice of law. He is passionate about helping law firms adapt to technological change while maintaining core values of client advocacy and professional excellence.   What you’ll learn about in this episode:   1. Focus on Relationship Marketing: - Building strong relationships sets you apart from big competitors who may struggle with this due to their size. - Clearly define why clients should choose your firm over larger competitors or alternative business structure firms. 2. Niche Specializations Are Valuable: - Consider specializing in a specific area of law to stand out and become a boutique firm. - Engaging with the community and leveraging past clients for referrals can lead to significant growth. 3. AI Disruption is Inevitable: - Embrace AI technology as it is expected to revolutionize law firm operations, potentially doubling firm capacity. - Intake departments may be replaced by AI voice agents within the next 12 to 18 months, highlighting the need to adapt to new technologies. 4. Brand Building is Essential: - Developing a strong brand can create a competitive advantage in a noisy marketplace. - Ensure your return on ad spend considers both internal and external case acquisition, emphasizing the importance of a robust referral strategy. 5. Law Firm Differentiation: - Differentiate your firm by focusing on niche practice areas, community engagement, and building a reputable brand. - Stay mindful of advertising ethics and the importance of ethics boards keeping pace with rapidly evolving marketing tactics in the legal industry.        Resources:  Website: Lexamica LinkedIn: Gabriel Stiritz | LinkedIn    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 280 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down again with Micki Love, President & Chief Client Strategist at cj Advertising.   Micki has a long history of using her marketing and management skills to help firms solve operational obstacles and maximize their potential. From implementing cutting-edge intake departments to launching cj Advertising, her insight on strategy and leadership helps guide firms to exceed their own expectations.   What you’ll learn about in this episode:   1. Key Focus on Branding and Growth:    - Maintaining brand continuity while revamping processes is crucial for consistent brand image.    - Tailoring growth strategies to individual needs rather than imitating larger firms ensures successful growth. 2. Importance of Role Adaptation:    - Embracing multiple roles as firms grow is essential for meeting evolving demands effectively.    - Customizing marketing strategies to align with unique firm goals enhances client engagement and growth potential. 3. Emphasis on Expertise and Marketing:    - Prioritizing expertise in legal services, as seen in John Morgan's litmus test, ensures high-quality client service.    - Leveraging database marketing enables firms to engage existing clients and drive growth through personalized communication. 4. Enhancing Process Efficiency:    - Improving intake processes continuously enhances efficiency and simplifies client onboarding.    - Engaging in industry summits provides networking opportunities and insights into industry trends for firms seeking growth. 5. Commitment to Continuous Learning:    - Prioritizing continuous learning and improvement allows firms to adapt to market changes and enhance service quality.    - Strategic adaptation and process adjustments aligned with the firm's growth phase are vital for sustained success and expansion in the legal industry.   Resources:  Facebook: https://www.facebook.com/cjAdvertising/ LinkedIn: https://www.linkedin.com/company/cj-advertising/posts/?feedView=all   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 279 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Brooke Birkey, owner of Level Up Law Firm Business Coaching, a consulting firm that helps law firms unlock hidden revenue, safeguard profits, and scale efficiently. With extensive experience in law firm operations, Brooke specializes in optimizing intake systems, streamlining workflows, and enhancing profitability. As a Law Firm Recruiter and Trainer, Brooke helps firms attract and develop top legal talent, building high-performing teams and strong workplace cultures. Her career spans from receptionist to marketing director, giving her a unique understanding of where firms lose money—and how to fix it. Brooke offers actionable strategies that boost conversions and eliminate profit leaks. Featured on top legal podcasts like Law Firm Blueprint and They Don’t Teach This in Law School, she shares success stories and practical insights that drive immediate financial results. Her dynamic, results-focused coaching makes her a trusted expert for firms ready to grow. What you’ll learn about in this episode: Exceed Expectations Through Insight - Importance of Under Promising and Over Delivering - Understanding Client Needs for Effective Marketing Customized, Scalable Coaching Solutions -Tailoring Programs to Law Firms' Specific Lifecycle - Scalability of Coaching Programs for Firms of All Sizes Diagnose & Design for Growth - Conducting Assessments to Identify Lost Revenue and Opportunity Costs - Providing Blueprint for Growth and Scaling Client-Centric Team Training - Focus on Client Communications and Time Management for Enhanced Client Experience - Training Case Managers for Effective Client Interactions Elevating the Client Experience- Creating Clarity for Clients in Legal Processes - Implementing Concierge Model for Client Interactions   Resources: Website: https://leveluplawfirmcoaching.com/ YouTube: https://www.youtube.com/watch?v=bj6nxTrGgyc&list=PL-ypj0dMP6CRTcq4ctWzhMCPNrb20HQCx&index=11 Podcast: https://podcasts.apple.com/us/podcast/leveling-up-your-intake-with-brooke-birkey/id164055797 Facebook: https://www.facebook.com/share/14a9HA99LD/?mibextid=wwXIfr LinkedIn: www.linkedin.com/in/brookebirkey   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 278 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Zigman, Co-Founder and CTO of TRUEclaims, a groundbreaking platform transforming the way personal injury law firms handle vehicle damage claims.  With over 11 years of experience as a CTO and tech entrepreneur and 13 years as a business analyst, Jeff has led the design and development of more than 300 software solutions—16 of which he built entirely solo. A 23-year martial arts veteran and devoted family man, Jeff is married with two young children. His resilience and dedication are reflected in his work: TRUEclaims succeeded where 19 other software companies failed over a 15-year stretch. Under Jeff’s leadership, TRUEclaims has rapidly grown to serve over 100 personal injury firms, turning a frustrating and often-neglected part of the claims process into a streamlined, value-generating system. TRUEclaims empowers law firms by transforming vehicle damage claims into a seamless process and a powerful marketing asset, helping clients recover thousands—and even tens of thousands—of dollars more, faster. What you’ll learn about in this episode:   1. Streamlined Report Generation for Faster Case Resolution - TRUEclaims software enables law firms to quickly generate diminished value and fair market value reports, saving time and improving accuracy. - Reports that once took hours now take minutes, accelerating case resolution and client settlements. 2. Increased Client Compensation Through Accurate Valuations - Accurate valuations from TRUEclaims often raise client compensation by thousands of dollars. - Law firms gain stronger leverage in insurance negotiations, leading to higher settlements and client satisfaction. 3. Competitive Edge in Client Acquisition and Retention - Integrating TRUEclaims into intake processes positions law firms as leaders in property damage claims. - Offering the software as a standard service helps firms stand out and attract more clients. 4. Flexible and Cost-Effective Pricing Model - Reports cost between $220 and $300, with bulk discounts available for high-volume firms. - Law firms have flexible billing options, including passing costs to clients or offering it as a value-added service. 5. Proven Impact on Settlement Outcomes - TRUEclaims has helped secure major settlement increases, including $49,000 for a Rolls Royce and $9,100 for a Ford F250. - Firms using the software achieve faster and larger settlements, benefiting both clients and attorneys.   Resources:  https://trueclaims.io/attorneys?partner=PILMMA   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind