Grow Your Law Firm

Welcome to episode 307 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes Ed Levy, creator of I Love My PI Lawyer—a curated client-gifting and referral system for personal injury firms. After two decades in promotional marketing for brands like Porsche, Gallo Wines, and major agencies, Ed spotted a gap: PI firms were under-leveraging their happiest audience. His program turns thoughtful, high-perceived-value gifts into stronger relationships, better reviews, and consistent referrals, without looking like advertising. What you'll learn about in this episode: 1. Client Gifting That Actually Moves the Needle - Why gifts must feel personal (not promo) to change client attitudes - How "high perceived value" (typically $25–$35+) beats swag every time 2. Timing & Touchpoints Across the Case - Best moments to gift: onboarding, mid-case, and 30–60 days post-settlement - How mid-case gifting calms nerves and post-settlement gifting says "not forgotten" 3. Design, Messaging & Differentiation - Crafting firm-specific designs and note cards that tell why this gift was chosen - Removing calls-to-action so the gift strengthens trust (not sells) 4. Execution Without the Headaches - Creative, production, warehousing, and weekly fulfillment handled for you - Practical ranges with glassware, blankets, tech, and more 5. ROI, Referrals & Ethics Nuance - How a 1–3% referral lift can pay for the entire program - Ideas for past-client/referrer tiers—plus watching state-bar rules on gifts   Resources:  Website: edventurepromotions.com/ilovemypilawyer LinkedIn: linkedin.com/in/edlevy Instagram: https://www.instagram.com/ilovemypilawyer/  Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 306 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jon Robinson and Marc Rioux, no-BS marketing technologists with over a decade of proven success in the legal industry. Jon and Marc have built tech-first teams that handle every aspect of law firm marketing. Their work is tracked through dashboards that measure what matters, connecting marketing results to intake and operations in platforms like Litify and SmartAdvocate. Their mission is clear and ethical: help law firms gain more clients, deliver better client experiences, and provide full-funnel visibility for owners. As co-hosts of the Jon & Marc Podcast and frequent conference speakers, they share what works—and what doesn't—so firms can focus on out-executing their competition, not out-spending them. What to expect in this week's episode:   Omnipresent Branding in a Moving Market - Why firms must show up across channels as search fragments into AI, social, and local touchpoints - Practical ways to build memorable multi-touch awareness without out-spending competitors SEO+ for the AI Era - Keeping core SEO strong while adding credible brand mentions, list inclusions, and near-real-time iteration - How to make your content the source AI cites by injecting proprietary insights and local expertise Paid Media That Actually Converts - Maxing LSAs, defending brand terms, and when (not) to run non-brand PPC - Measuring full-funnel impact from click to signed case—not just "leads" Rebrands, Migrations & Reputation - Changing names/domains fast without losing equity—what to update and in what order - Turning reviews, PR, and community proof into durable advantage over PE-backed entrants Ops Alignment & Authentic Content - Connecting marketing to intake and case ops for higher close rates - Why real humans beat avatars for trust—and how to scale authentic content across channels Resources:  Website: jonandmarc.comLinkedIn: linkedin.com/company/jon-and-marc Facebook: facebook.com/profile.php?id=61578375167789 YouTube: youtube.com/@JonandMarc Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 305 of Grow Your Law Firm, hosted by Ken Hardison. On today's episode, Ken welcomes Raquel Gomes, Founder and CEO of Stafi, a virtual staffing company revolutionizing how law firms operate. With a background in psychology, corporate America, and technology, Raquel brings a unique perspective to leadership and sustainable growth. Her company was born from her own journey—balancing the demands of a high-powered career with motherhood and the desire for a more fulfilling life. Today, Stafi supports hundreds of law firms across the U.S., providing highly skilled virtual assistants, customized training, and hands-on coaching to help firms scale efficiently without sacrificing quality or well-being. What you'll learn about in this episode: Offshore Staffing for Growth - How virtual teams can cut labor costs and free up marketing budgets - Why effective delegation is key to scaling law firms sustainably Training and Support that Drive Results - Inside Stafi University's 800+ certifications tailored for PI firms - How coaching, KPIs, and emotional support enhance performance and retention Data Security and Confidentiality - How Stafi ensures compliance through advanced vetting, cybersecurity, and monitoring - Building trust with virtual teams through transparency and accountability The Role of AI in Staffing and Operations - Why AI won't replace humans—but will replace humans who don't use AI - How Stafi's coaches ensure proper adoption of firm tools and automation systems 24/7 Intake and the Future of Legal Operations - How Stafi Live helps firms close more leads through empathy-driven communication - Why offshore staffing and AI integration are essential to remain competitive in 2026     Resources: Email:  raquel@getstafi.com Website: getstafi.com LinkedIn: linkedin.com/in/raquel-gomesstafi/ Facebook: facebook.com/GetStafi Instagram: instagram.com/getstafi Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 304 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes in Tanner Jones, Vice President of Business Development at Consultwebs and one of the leading voices in digital marketing for law firms. With over a decade of experience helping firms generate hundreds of millions in verdicts and settlements from web-originated cases, Tanner brings deep insight into how SEO, paid search, and AI are reshaping the legal marketing landscape. His team at Consultwebs, composed of attorney content writers, digital strategists, and designers, has helped law firms nationwide build recognizable brands and achieve consistent year-over-year growth. What you'll learn about in this episode: 1. Paid Search in 2025  - How Google's LSA credit policy and PPC changes affect case volume  - Why exact-match targeting outperforms broad match in competitive markets   2. AI's Impact on Visibility  - How Google's AI Overviews and ChatGPT are influencing search and lead flow  - What content structure helps firms appear in AI-generated answers 3. Attribution & Brand Building  - Why tracking conversions is harder than ever in a multi-touch journey  - The power of video and social content for building brand familiarity 4. Q4 Action Checklist  - Auditing channels, cutting non-producers, and doubling down on top performers  - Expanding review collection across Google, Facebook, and legal directories   5. Budgets, CAC, and ROI Targets  - Understanding today's cost per case  - Setting sustainable ROI goals Resources:  Website: consultwebs.com/ LinkedIn: linkedin.com/in/tannerjonescw Facebook: facebook.com/consultwebs Twitter: twitter.com/Consultwebs Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 303 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jonathan Hawkins, Founder of Law Firm GC, host of the Founding Partner Podcast, and author of The Law Firm Life Cycle. Jonathan serves as outside general counsel for law firms nationwide, advising on partnerships, succession planning, ethics, operational issues, and other day-to-day legal matters. His book and guidance help law firm owners navigate the lifecycle of their firm, from formation to expansion, mergers, acquisitions, partner transitions, and eventual exit strategies. What you'll learn about in this episode: Law Firm Lifecycle: - Key stages from starting a firm to growth and succession - Common challenges and strategies at each stage Partnership Agreements: - Structuring agreements to prevent disputes - Exit ramps and governance for minority and majority partners Firm Valuation & Sales: - Factors that determine a firm's market value - Insights on selling, cash flow, and maintaining revenue Operational Challenges: - Handling mergers, acquisitions, and team transitions - Managing ethics, notice requirements, and client choice Resources & Mentorship: - How Jonathan supports lawyers through coaching and his podcast - Tools and strategies to navigate law firm growth and legal operations Resources:  Website: lawfirmgc.com LinkedIn: linkedin.com/in/jonathan-hawkins-law-firm-general-counsel/ Facebook: facebook.com/LawFirmGeneralCounsel/ Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 302 of Grow Your Law Firm, hosted by Ken Hardison. On this episode, Ken is joined by Derek Weber of Lead With AI, the founder and AI integration expert helping businesses implement human-centric AI strategies. Derek has spent over two years transforming his 22-year-old marketing company through focused experimentation with AI, developing a proven progression from mindset to technique, tools, and technology. He helps leaders move past fear and frustration to implement AI as a productivity multiplier, enabling teams to handle more clients, complete senior-level work faster, and reduce outsourcing costs. Derek's approach works across industries and requires no prior AI expertise - just an open mind and a ChatGPT or Claude account. What you'll learn about in this episode: 1. AI Mindset and Adoption: - Why starting with mindset is critical before implementing AI tools - Overcoming resistance and fear that keeps teams stuck in the status quo 2. Progression to AI as a Partner: - Stages of AI integration, from basic interaction to assistants and agents - How to delegate repetitive or low-value tasks to AI to free up high-value work 3. Structured Input and Training: - Using contextual prompts and structured outputs to increase AI accuracy - Stacking AI assistants with specialized training for complex task handling 4. Human-Centric AI Implementation: - Focusing AI on amplifying high-value work instead of automating chaos - Creating strategic partners and virtual advisors for problem-solving and decision-making 5. Practical Application and ROI: - Real-world results: increased efficiency, more clients, and reduced outsourcing costs - Applying Derek's methodology in any business, regardless of industry or AI experience Resources:    Websites: LeadWithAI.Us/pilmma  GBGmarketing.com Linkedin: linkedin.com/in/derekaweber   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 301 of Grow Your Law Firm, hosted by Ken Hardison. On this episode, Ken is joined by Jeremy Alters of ClaimAngel, the co-founder and CEO of the pioneering legal funding marketplace. Jeremy has built ClaimAngel into a platform that standardizes, democratizes, and centralizes legal funding while connecting law firms with multiple funders. Before launching the company, he was recognized as one of the nation's top plaintiff attorneys, securing over $5.5 billion in settlements and verdicts. Jeremy has also held leadership positions in bar associations, including President of the Miami-Dade County Trial Lawyer Association, and mentors attorneys through his consulting practice with the Berman Law Group. What you'll learn about in this episode:   Litigation Funding Marketplace: - How ClaimAngel connects law firms with multiple funders - Advantages of standardized, transparent funding rates Protecting Clients and Ethics: - How attorneys fulfill fiduciary duties using ClaimAngel - Ensuring clients receive needed funds without jeopardizing case outcomes Financial Efficiency and Technology: - Streamlining case funding through ClaimAngel's digital portal - Tracking funding, payoffs, and client access efficiently Funding Rate Structure: - Flat-rate model and capped interest for client protection - Comparison versus typical industry lending and credit card rates Partnerships and Adoption: - How top personal injury firms use ClaimAngel to support clients - Impact of ethical, efficient funding on law firm success and client satisfaction Resources: Website: claimangel.com/lawfirms LinkedIn: linkedin.com/in/jeremy-alters1 Facebook: facebook.com/claimangell Twitter (X): x.com/claimangel   Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 300 of Grow Your Law Firm, hosted by Ken Hardison. On this episode, Ken welcomes back Micki Love, a personal injury law firm operations and marketing expert with decades of experience helping attorneys grow and scale their practices. Micki started her career as a runner at Hughes & Coleman, a small personal injury firm in Kentucky, and over 23 years rose to Chief Operating Officer, helping the firm expand to 175 staff across nine offices in three states. She organized M&L Legal Marketing and Management seminars, implemented advanced intake systems, and optimized operational efficiency. After Hughes & Coleman, Micki joined Vista Consulting to help law firms overcome operational challenges. Since 2018, Micki has served as President and Chief Brand Strategist at cj Advertising, leading agency accounts and launching cj Consulting to help hundreds of firms double revenue and profitability. Under her leadership, cj Advertising earned recognition as one of the Inc. 5000's Fastest Growing Companies in 2024. Micki continues to guide law firms toward practical, results-driven strategies for growth while balancing her personal life, including traveling with her adult children. What you'll learn about in this episode:   1. Law Firm Growth and Strategy: - The evolution of personal injury law firm operations over the last three decades - Key strategies for scaling firms and maintaining high operational standards 2. Intake and Client Experience: - Optimizing intake to improve client satisfaction and case outcomes - How AI can assist in intake, case management, and client communication  3. Technology and Efficiency: - Leveraging AI and other tools to streamline workflows and reduce administrative burden - Balancing technology adoption with maintaining high-quality client service 4. Financial Management and Metrics:  - Tracking true cost per case versus traditional metrics for smarter decision-making - Using historical data and financial benchmarks to set realistic goals and KPIs Practical Guidance for Law Firms: - How to implement new processes and technology gradually to ensure adoption - Tips for staying competitive in a rapidly evolving legal industry 5. Resources and Next Steps: - How to connect with Micki through cj Advertising for consulting or mentorship - Actionable advice for law firms to start improving intake, operations, and revenue today Resources: Website: www.cjadvertising.comLinkedIn: linkedin.com/company/cj-advertising Facebook: facebook.com/cjAdvertising Instagram: instagram.com/cjadvertising Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 299 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by David Arato of Lexicon Legal Content. David is the founder and CEO of Lexicon Legal Content, established in 2012 to address a critical need: law firms and marketing agencies often struggle to source high-quality, compliant content at scale. A 2009 graduate of St. Louis University School of Law, David combines legal expertise with content strategy to deliver precise, effective results. He currently resides in Breckenridge, Colorado, where he leads Lexicon alongside his wife and business partner, Erin, while enjoying the mountains with their two dogs, Scout and Sadie. What you'll learn about in this episode:   1. AI and Legal Content Creation: - How AI can accelerate content production without sacrificing quality - The importance of human oversight to maintain accuracy and compliance 2. SEO and Google Ranking Strategies: - Techniques for ensuring legal content ranks at the top of search results - How to create content that adds unique value beyond AI-generated outputs 3. Compliance in Legal Marketing: - Avoiding ethical pitfalls when describing services, specialties, or outcomes - Understanding jurisdiction-specific rules and model ethics to prevent violations 4. Optimizing AI Workflows: - Using AI for topic ideation, outlines, and draft creation effectively - How to integrate AI into existing workflows to save time and improve results 5. Scaling Content for Agencies and Firms: - Leveraging expert-driven content to service multiple law firms or marketing agencies - Best practices for producing large volumes of content without compromising quality Resources:    Website: lexiconlegalcontent.com LinkedIn: linkedin.com/in/davidarato Facebook: facebook.com/lexiconlegalcontent/ Twitter (X): x.com/ContentLexicon/status/1904697056024801589 Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 298 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Seth Price, founder of BluShark Digital and managing partner at Price Benowitz LLP. An accomplished attorney and transformational thought leader, Seth is a founding partner and the business backbone of Price Benowitz LLP, as well as the founder and CEO of BluShark Digital. Seth scaled a two-person law firm to 45 lawyers and leveraged that same digital expertise to create a best-in-class agency focused on legal marketing. He frequently speaks at major U.S. law conferences on topics including firm growth, ethics, operational best practices, SEO, and digital marketing strategies for law firms. What you'll learn about in this episode: 1. AI and SEO Strategy: - How law firms can optimize for AI-driven search results without losing monetizable traffic - Using mentions and strategic placement in AI indexing to maintain visibility 2. Local Search and Google Maps: - How expanding Google My Business listings and satellite offices increases local reach - The role of review velocity in improving rankings and attracting clients 3. Balancing AI Efforts with Revenue: - Allocating marketing budget to AI results while maintaining ROI from proven channels - Understanding which AI-driven initiatives provide social proof versus actual revenue 4. LSA and PPC Strategies: - Why Local Service Ads often outperform traditional PPC for cost-effective lead generation - Ensuring intake processes are dialed in to maximize the value of LSA leads 5. Digital Marketing Best Practices: - The importance of owning digital assets, websites, social profiles, and ad accounts - Leveraging content from podcasts, videos, and other organic sources for long-term SEO   Resources:    Website: blusharkdigital.com LinkedIn: linkedin.com/in/sethprice/ Twitter (X): x.com/blusharkdigital   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind   AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 297 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Sean Garner, Founder and CEO of Sean Garner Consulting, to explore the critical role of digital marketing for local service businesses, especially in law firms.   Sean Garner is an entrepreneur, marketing strategist, and fractional CMO with over a decade of experience. As the founder of Sean Garner Consulting, he partners with local service businesses, including law firms, helping them simplify their marketing strategies and become trusted leaders in their communities. Sean's expertise spans StoryBrand messaging, website design, and sales funnel strategies, empowering business owners to take control of their marketing and generate consistent leads.   What you'll learn about in this episode:   AI and SEO Strategy: - The growing importance of optimizing for AI-driven search results - How to leverage backlinks and citations for SEO success Local Service Ads vs. PPC: - Benefits of Local Service Ads for lead generation over traditional PPC - How LSAs help law firms save money while boosting profile visibility The Power of Digital Asset Ownership: - Why owning and controlling your online presence is crucial for long-term growth - Treating digital assets with the same importance as a physical storefront Retargeting and Organic Growth: - How retargeting strategies can increase conversion rates and visibility - The role of organic content in sustaining and growing law firm marketing Building Trust Through Professional Relationships: - The importance of fostering genuine, personal connections with clients - How respect and understanding in business relationships drive success Resources:    Website: www.seangarner.co/ LinkedIn: www.linkedin.com/in/seanagarner/ Facebook: www.facebook.com/SeanGarnerConsulting/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind     AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Welcome to episode 296 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, President and CEO of Roux Advertising, to discuss how law firms can develop authentic brand positioning that attracts ideal clients, even when competing against the biggest advertisers in the market. Eric Morgan leads Roux Advertising, a New Orleans-based agency that helps law firms build differentiated, sustainable brands. With decades of experience in media strategy, campaign development, and analytics, Eric specializes in uncovering what makes a firm truly unique - and turning that into marketing that delivers real growth.      What you'll learn about in this episode:   Brand Positioning for Competitive Markets: – Why smaller law firms don't need to "out-yell" or outspend big competitors – How to stand out by identifying and owning a unique brand message Using Client Insights to Shape Strategy: – The value of interviewing past clients to uncover real differentiators – Leveraging referrals and testimonials as brand-building tools Identifying Your Firm's Audience Sweet Spot: – Mapping competitor messaging to find open market space – Aligning your message with your ideal client's values and mindset Operational Alignment with Brand Identity: – How client service philosophies can drive both marketing and internal systems – Building processes and team culture around brand promises Avoiding the Data Overload Trap: – Why over-analyzing attribution can hurt more than help – Embracing a media mix and measuring success holistically   Resources:  Website: www.rouxadvertising.com/ LinkedIn: www.linkedin.com/in/eric-morgan-b6a6042/ Facebook: www.facebook.com/RouxAdvertising/ Twitter (X): twitter.com/RouxAdvertising   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 295 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Dirk Derrick, founder of The Derrick Law Firm, to discuss how data-driven strategies and focus group insights are transforming case valuation, negotiation leverage, and trial outcomes. Dirk shares the evolution of his practice, how he escaped the "insurance matrix," and how his firm now helps attorneys nationwide unlock the true value of their cases. Dirk Derrick is the founder of The Derrick Law Firm in South Carolina. He pioneered the use of large-scale focus groups and data analytics to shift the power dynamic away from insurance companies and in favor of injured clients. Dirk's approach has helped double his average case value and is now used by plaintiff attorneys nationwide.     What you'll learn about in this episode:   1. Escaping the Insurance Matrix: – Why traditional case valuation methods undervalue claims – How Dirk's data-driven approach creates new leverage with insurers 2. Running Focus Groups at Scale: – How Dirk built in-house courtrooms and ran 850+ mock juries – Using juror data to improve presentations and trial outcomes 3. Leveraging AI and Analytics: – The role of AI-generated reports in legal strategy – Turning juror data into case valuation and negotiation tools 4. Creating Client-Centered Service Models: – How Dirk's team builds lifetime fans through intentional relationship-building – The impact of communication cadence and client touchpoints 5. Expanding with Purpose: – How Dirk scaled to 10 offices and 30+ attorneys without losing quality – The leadership model he uses to maintain consistency firm-wide Resources:    Website: www.derricklawfirm.com LinkedIn: www.linkedin.com/company/the-derrick-law-firm/ Facebook: www.facebook.com/derricklawfirm Twitter (X): x.com/DerrickLawFirm   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 294 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Stuart Foster, co-founder of Law Firm Fractional CMOs, to explore how law firms can modernize their marketing and stand out in today's hyper-competitive legal landscape. Stuart brings decades of experience leading global marketing for brands like L'Oréal, Moët Hennessy, Hilton, and Topgolf. As a seasoned fractional CMO, he now helps small and midsize law firms develop winning strategies, manage agency relationships, and create sustainable growth—without the overhead of hiring in-house. If you're tired of random marketing tactics and ready to build a system that works, this episode is for you. What you'll learn about in this episode:   Why execution without strategy leads to wasted marketing spend  – Most law firms jump into tactics like SEO or PPC without a clear plan  – A solid marketing strategy must align with business goals and target audiences How to differentiate your firm in a saturated legal market  – Generic messaging like "we win big" no longer cuts through the noise  – Law firms must find unique positioning and voice that resonates with clients The importance of client-centered messaging over firm credentials  – Clients care more about outcomes and empathy than awards or titles  – Speak to what your clients are worried about—not just what you've achieved Simple ways to analyze your client base and adjust targeting  – Data on demographics, case types, and referral sources reveals key patterns  – Many firms are surprised to find they're speaking to the wrong audience What fractional CMOs actually do—and why your firm might need one  – Fractional CMOs provide strategic leadership and manage execution  – They bring executive-level marketing expertise at a fraction of the cost   Resources:  Website: www.lawfirm-cmo.comLinkedIn: www.linkedin.com/in/hstuartfoster  Facebook: www.facebook.com/profile.php?id=61576919995052    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 293 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Ron Latz, the Founder of LegalFenix, a legal marketing consultancy offering fractional CMO services to growth-minded law firms. With over 15 years of experience in legal marketing, Ron has helped hundreds of firms strengthen their strategy, hold vendors accountable, and create consistent growth. He shares how smaller law firms can stand out in saturated markets, avoid common SEO pitfalls, and use AI strategically without losing authenticity or trust.     What you'll learn about in this episode:   AI is reshaping legal marketing strategy - Law firms must learn how AI-driven search and content affects visibility - Firms that avoid AI tools risk falling behind in efficiency and reach Smaller firms can still compete with giants - Community involvement and personalized branding are powerful differentiators - Grassroots efforts like newsletters, and speaking gigs help smaller firms build trust Differentiation starts with messaging - Firms must clarify why a prospect should hire them instead of a competitor - Storytelling, clear positioning, and niche services help break through the noise AI is a tool- use it wisely - AI is great for content outlines and repurposing - but human oversight is essential - Abuse of AI can hurt search rankings and brand credibility Authenticity wins on social media - Static, outsourced posts often fall flat—audiences prefer real voices and stories - Ghostwriters can help lawyers find and refine their authentic tone for better impact Resources:  Website: www.legalfenix.com/ LinkedIn: www.linkedin.com/in/ronlatz/ Facebook: www.facebook.com/legalfenixmarketing YouTube: www.youtube.com/@LegalFenix Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to Episode 292 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Mills, founder of Business Design Corporation and creator of the TouchStone Business System, to explore how law firms can escape SOP chaos and achieve operational independence. With over 25 years of experience as an entrepreneur, software innovator, and Master Certified E-Myth Consultant, Michael has helped thousands of business owners turn disorganized operations into scalable, process-driven companies. His TouchStone platform is built specifically for implementing systems—not just documenting them—making it easier to train teams, maintain consistency, and grow without losing control. What you'll learn about in this episode:   AI-generated videos support diverse learning styles - Touchstone uses AI videos to match how different people learn - Tools like HeyGen turn SOPs into clear, engaging video formats Keep processes simple and clear - Processes should be concise and easy to follow - Train staff to write clear, actionable instructions Structure processes by core business functions - Organize SOPs across sales, marketing, HR, and more - Avoid SOP chaos with a clear implementation plan Know when and what to systematize - Only write processes for tasks that are frequent and complex - Focus leadership on high-impact work, not routine tasks Boost training with video and written SOPs - AI videos make SOPs easier to absorb and retain - Use video and text together for stronger training outcomes     Resources:  Website: www.businessdesigncorp.com/  LinkedIn: www.linkedin.com/in/michael-mills-bdc/  Facebook: www.facebook.com/BusinessDesignCorp Twitter (X): x.com/TouchStoneBDC Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 291 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Sanchez and Stacie Monahan, the powerhouse duo behind Maestro Strategic Partners, to discuss the leadership and delegation strategies that help law firms scale sustainably. Eric Sanchez, Managing Partner at Maestro Strategic Partners, brings decades of experience at the intersection of law, leadership, and technology. A U.S. Marine Corps veteran and graduate of Northwestern University, Eric was instrumental in a landmark case resulting in a $1.25 billion settlement and an invitation to the White House. He has also designed legal software that earned nearly 30 patents, all while helping law firms enhance efficiency, innovation, and internal culture. Stacie Monahan, Partner at Maestro Strategic Partners, spent 25 years as a senior executive in both a large law firm and the insurance industry. Known for her emotional intelligence and operational expertise, she specializes in systems management and mentoring future leaders. Stacie has a passion for developing teams and building scalable structures that allow law firms to thrive. What you'll learn about in this episode:   Leverage your strengths—and delegate the rest - Importance of focusing on strengths in leadership roles - Surrounding oneself with individuals who complement strengths and address diverse needs Authenticity is the foundation of effective leadership - Recognizing and nurturing authentic leadership styles - Building a team that supports personal growth and business development Delegation is essential for scalability and sustainability - Emphasizing the significance of effective delegation in leadership - Encouraging leaders to empower their team members to prevent organizational vulnerabilities Invest in people to create future leaders - Encouraging leaders to invest in mentorship and personal development - Prioritizing creating an environment that fosters new leaders rather than hoarding power Culture thrives on vulnerability, communication, and care - Highlighting the value of open communication and vulnerability in leadership - Measuring leadership success by replicating leadership roles and positively impacting others' lives Resources:  Website: mstratpartners.comLinkedIn: linkedin.com/company/maestro-strategic-partners Facebook: facebook.com/maestrostrategic/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 290 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken is joined by Cindy Speaker President and Founder of the Law TV Network.   Cindy, a seasoned marketing strategist with nearly 20 years of experience, brings deep insight into the fast-changing world of legal video marketing. She began her career as the marketing director for a large multi-state personal injury law firm based in Philadelphia. Today, as the founder of the Law TV Network, Cindy delivers cutting-edge video marketing solutions tailored for legal professionals, helping them build credibility and authority in a competitive landscape. In this episode, she shares why both long-form FAQ videos on YouTube and short-form content on platforms like Instagram and TikTok are essential. Cindy also underscores the power of user-generated content and the critical role video plays in building brand trust—encouraging even camera-shy attorneys to embrace video as a way to connect authentically with clients.  What you'll learn about in this episode: 1. Short form video content on platforms like Instagram and TikTok is increasingly important: - User-generated video content is popular and easy to create - Showcase office activities, employees, and community involvement 2. Long form YouTube videos remain significant for building brand trust: - Create 25 to 50 solid FAQs to explain legal practice areas - Analyze YouTube analytics to understand viewer habits 3. AI plays a vital role in content creation and research, enhancing efficiency: - AI tools like ChatGPT streamline writing processes and research tasks - Expert prompting is crucial for effective AI content generation 4. Consistency in video marketing is key for law firms' success: - Done-for-you videos provide a solution for maintaining regular video content - In-house capabilities for video creation offer an ideal setup 5. Exploring the use of avatars in video content creation: - Avatars can be a viable option for representing individuals in videos - Challenges may arise in replicating authentic voice and mannerisms Resources:  Website: lawtvnetwork.com LinkedIn: linkedin.com/in/cindyspeaker/ Facebook: facebook.com/LawTVNetwork Twitter (X): x.com/cindyspeaker Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 289 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Jason Melton, President of Regents Remote Services. Jason brings over two decades of experience in personal injury and wrongful death litigation as Co-Founder of Whittel & Melton, LLC, where his client-first approach has helped secure millions in recoveries. His passion for justice is matched by his strategic mindset—developing customized solutions for clients during their most vulnerable moments. As President and Co-Founder of Regents Remote Services, Jason is leading the charge in solving the legal industry's staffing challenges by helping firms build nearshoring teams in Mexico. From legal and operations support to marketing expertise, Regents provides highly qualified professionals who drive law firm growth. Jason is also an active member of professional organizations like the Florida Justice Association and a devoted family man. What you'll learn about in this episode:   1. Importance of Over-Communication:    - Clarity and connection are vital for remote workers    - Humanizing employees fosters trust and engagement 2. Structured Onboarding Process:    - Clear expectations from the start are crucial    - Training and support ensure understanding of roles 3. Virtual Engagement:    - Virtual gatherings foster belonging and accountability    - Prioritizing quality over cost boosts growth 4. Importance of Company Culture:    - Inclusive environments enhance productivity    - Personal connections foster team cohesion 5. Supervision Strategies:    - Regular check-ins and feedback sessions are essential    - Balancing autonomy and support is key to success Resources:  Website: www.regentsrs.com LinkedIn: linkedin.com/in/jason-melton Facebook: facebook.com/share/1E8auwEzjd/?mibextid=wwXIfr Twitter (X): x.com/jasonmeltonesq Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 288 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Howard Ankin, owner of Ankin Law.   Howard is a third-generation attorney and founder of Ankin Law, a leading Chicago firm focused on personal injury, workers' compensation, trucking accidents, wrongful death, and Social Security disability. Raised around the legal profession, Howard's passion for justice began early—often accompanying his father to court during school breaks—and has fueled his career ever since. Since founding Ankin Law in 1997, Howard has built a powerhouse team of over 25 attorneys, earning a reputation for securing life-changing outcomes for clients. He's known not just for major wins, but for the relationships he builds—many of his clients are multigenerational. Howard continues the Ankin family tradition of accessible, high-quality legal support for clients at every stage of life. What you'll learn about in this episode:   1. Wisdom from Thought Leaders: - Marketing and advertising wisdom shared by thought leaders like Ken Hardison and John Morgan. - Increased competition due to more law firms engaging in marketing and advertising. 2. Professionalism and Firm Development: - Howard's dedication to professionalism in the legal field. - Howard's law firm in Chicago offering comprehensive legal services across various areas. 3. Challenges in the Legal Landscape: - Challenges posed by the influx of national law firms and private equity investments. - The importance of differentiation and effective marketing for survival in a competitive environment. 4. Commitment to Client Needs: - Howard's integrated approach to meeting client needs effectively. - Providing full-service legal support, including workers' compensation, medical malpractice, and other areas. 5. Future Outlook and Resilience: - Howard's continued passion for the legal profession despite potential challenges. - Upholding professionalism and commitment to growth in the face of changing legal dynamics. Resources:  Website: ankinlaw.com LinkedIn: www.linkedin.com/in/howard-ankin Facebook: www.facebook.com/AnkinLawOffice Twitter (X): https://x.com/ankinlaw Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind