So many local business owners get stuck behind the scenes waiting until everything looks perfect and “ready” before they start putting themselves out there. The problem is that waiting costs you time, energy and clients. In this episode, I’m breaking down the things you don’t actually need in order to start making money. I’ll share what really matters when you’re trying to land those first clients, along with stories from my own journey and examples from my students who kept it simple and boo...
In this Most Valuable Podcast episode, we’re exploring the lifetime return on investments you make in your business. And not just money investments but also time and energy investments. How will your actions and commitments pay off in the future? What are the longterm benefits of sticking with something even when it doesn't feel like it's working at first or even when you fail a lot in the beginning? Tune into this episode to learn: The common mistake of trying something once, not seeing i...
Unfortunately, most Instagram growth advice out there is designed for influencers and online businesses — not local service providers. That’s why so many local business owners waste so much time posting Reels, chasing views and trying every challenge they see online… only to end up with more industry peers or strangers from around the world following them instead of the people who can actually hire them. In this episode, I’m breaking down why those “sexy” Instagram tips don’t work for local b...
Do you ever feel like marketing or "create social media post" just keeps getting added to the bottom of your to-do list? You want to be consistent, you know it’s important, but between working with clients, working in your business and everything else, it never seems to get done. Here’s the truth: you’re not going to “find” extra time. You have to make it. And when you learn how to think about your time differently, marketing stops feeling like an afterthought and starts becoming one of the m...
In the re-release of this MVP (Most Valuable Podcast) episode, I'm teaching a tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business. This coaching tool is a game changer. The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to. Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere. But you can't listen to it. It's changing t...
In this episode, you’ll see why captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you. Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it! And when you know how to write them, every post becomes an opportunity to bring in your next client....
In this episode, I’m walking you through what fully booked local marketing actually looks like and how to start showing up that way now, before the results are even here. This isn’t about faking it. It’s about shifting into the energy, presence and authority of the go-to expert in your city so you can attract the clients who are ready now. Tune into this episode to learn: Why embodying the confidence and clarity of a fully booked business owner draws in ready clients and how your marketing fa...
When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough. This episode unpacks what’s really going on in those moments and the three specific emotions you can lean into to keep going instead of quitting. Tune into this episode to learn: The 3 emotions that keep you consistent and following through, even in the messy middleWhy y...
There's a new Instagram update that allows Google and other search engines to index all your content, including posts, reels and videos. In this quick episode, I’m breaking down what Meta’s new update means for your local business — and how to make sure your Instagram bio and posts are set up to show up on Google when local people are searching for what you offer. We’ll cover: What changed with Instagram and Google as of July 10, 2025Why captions (yes, captions!) matter more than everHow to...
In this episode, we’re talking about troubleshooting and problem-solving in your business and getting crystal clear on whether the reason you’re not getting results is because of a knowledge gap or an execution gap. Tune into this episode to learn: How to diagnose whether your marketing problem is due to missing skillsets or implementationWhy saying “I don’t know” keeps you stuck and what to ask yourself insteadWhat to do when you do know what to do, but you’re not following through — and how...
In this Most Valuable Podcast episode re-release, I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community. Tune into this episode to learn: The 4 things your Facebook profile must have visible when you're engaging in groupsHow to show up as the local go-to expert in Facebook groupsHow to best promote your business and add value in groups -- while following the admin rules Mentioned in ...
When the people closest to you don’t understand your business or believe in what you’re building, it can slowly chip away at your own belief — making you second-guess your decisions, stay small, or lower your goals... Whether it’s your partner, your parents, a friend, or even a fellow business owner… it’s normal to want their support. But what do you do when you don’t get it? In this Most Valuable Podcast re-release, I’m sharing the raw truth about what it’s like to believe in your business w...
Most local business owners spend a lot of time thinking about how people don’t want to pay them — and it’s hurting their energy, marketing and sales. But what if you flipped the script? What if you started believing you’re someone your community loves to pay? In this episode, we’ll talk about how that one belief changes the way you price, promote, and show up — and how to build real evidence for it right now in your business. In this episode, you’ll learn: The belief shift that makes marketin...
Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach. After working with hundreds of business owners, auditing accounts across every industry, and answering thousands of Instagram questions… I’ve refined this formula and turned it into something even more effective. In this episode, I’m walking you through the foundational 5-part Local Instagram Formula every local business owner needs to implement now — because when your ...
If you’ve ever wondered whether you should be using an Instagram Business account or a Creator account — this quick episode will give you the clarity you need! This is a question I recently answered inside The Localpreneur Academy because many local business owners and service providers get stuck deciding which is “better” — and whether they should start a whole new account or switch from personal. In this episode, you’ll learn: The current features of both Business and Creator accounts (as o...
This episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… this one’s for you. Leslie breaks down the mindset shift from hoping to expecting—and what that shift looks like in your day-to-day marketing, energy, and actions. In this episode, you’ll learn: The difference between passive marketing energy vs. confident, commit...
Today’s guest, Jordon Egelston, is a former nurse and mom of two who now runs a fully booked social media management business serving rural small businesses in Upstate New York. In this episode, we talk about what’s really working for local marketing in small towns — and how Jordon proved you can build a thriving business, no matter how rural your area is. Tune into this episode to learn: Why most rural business owners aren't seeing traction on social media -- and what to do insteadThe minds...
Overthinking is one of the biggest reasons local business owners never get their content out to their followers. In this episode, we’re talking about different ways overthinking shows up in your content creation process -- and what to do about it so you can get more visible in your city, stay consistent and build local demand. Tune into this episode to learn: 5 sneaky ways overthinking shows up in your content creation and slows you downThe mindset shift that helps you create faster without s...
The real problem with having too many offers? It slows down your local sales. In today’s episode, I’m walking you through SIX different ways this shows up for local business owners — from confusing your audience to filling your calendar with the wrong clients — and why simplifying your offers one of the fastest ways to start getting fully booked. Tune into this episode to learn: Why too many offers confuse potential clients and slow down local salesHow juggling multiple services drains your m...
If you've ever felt confused by the word "offers" or wondered how to "make offers" in your business -- this episode will clear it up! I'm breaking down what an offer actually is for local business owners because understanding this foundational concept will make everything easier -- your marketing, your content, your sales and how you show up online. Tune into this episode to learn: What an offer really is for service-based local business ownersThe difference between your core offers, making o...
Denial Brown
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