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Grow Your Local Business
Author: Leslie Presnall
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© 2025 Leslie Presnall
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Are you ready to grow your local business? Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.
104 Episodes
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In this episode, you'll learn a transformative exercise to help you visualize your path to becoming the local go-to person in your industry. You'll learn the importance of embodying your future self now—even before the results show up—and how this shift in mindset and identity sets the foundation for achieving your big goals this year.You’ll also learn a simple way to use ChatGPT as a tool for creating a detailed, inspiring vision for your year, combining personal and professional goals to se...
In this episode, I'm interviewing 3 students from The Localpreneur Academy. They're sharing how they've best utilized the program to grow their local businesses -- even within their life as moms, expecting moms, spouses, full-time employees, and more.Tune into this episode to learn:The breakthroughs and results my clients have experienced after being inside The Localpreneur AcademyHow they're growing their business in their city in their specific niches and as busy moms, spouses, and even ful...
Don't close the book on this year without asking yourself these questions! In this episode, we're reflecting on the hard lessons and big wins from 2024 before we move into 2025 so you know what to leverage in your business, what to leave behind and what to do differently next year.Tune into this episode to learn:The reflection questions you need to ask before next yearThe key to breaking the "do-over" loop in your businessHow to take ownership of your wins and losses and build momentum for ne...
In this episode, I’m sharing the 8 top content creation lessons I’ve learned from producing 100 podcast episodes. But these lessons aren’t for podcasters—they’re for YOU, the local business owner who wants to increase your visibility, create content easier and market yourself as that local go-to person.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Gro...
Join me for the 5-DAY LIVE VIRTUAL EVENT: FAST TRACK WEEK! Fast Track Week is an exclusive event for students in The Localpreneur Academy to help you implement my 5-step Local Go-To Process in the fastest, most actionable way possible.Join me December 9-13, 2024 to learn the essential steps to stand out locally, reach more people in your city, grow your local following, create engaging "local go-to" content, and sell confidently. I'm sharing all the details in this episode!Mentioned in t...
In this episode, I'm sharing how I grew my business by 200% in one of the most transformative years of my life -- the year I became a mom! I'm breaking down how you an apply the same 4 strategies to your business too, no matter what phase of life you're in.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you’re ready...
Dive into the re-airing of this Most Valuable Podcast episode (originally episode 56) where I share the REAL reason people buy and the real reason your services are worth it to your local audience.Tune into this episode to learn:Why people aren't actually paying for your time or experienceWhat's going to get people to say "OMG this is totally worth it"The most important things you need to be talking about in your marketingMentioned in this episode:Work with me inside The Localpreneur Ac...
In this episode, I'm breaking down the 3 levels of marketing mastery -- the beginner level, the proficient level and the expert level and diving into your time management and expectation while you’re in each of these levels.Each level impacts how long it takes to complete your marketing tasks. Understanding where you are can really help you plan and feel like you have more control over your calendar and day to day operations in your business.Tune into this episode to learn:The 3 levels of mar...
I'm re-airing this Most Valuable Podcast episode (originally Episode #3) to share 3 ways you can collaborate with other local businesses this holiday season to increase your visibility and sales.Collaborating with other local businesses is always a great way to share audiences, reach new people and gain more visibility in your city. I'm sharing how to ramp it up specifically during the holiday season through these 3 strategies.What you'll learn in this episode:How to stay consistent and bring...
Enjoy this live training replay where I share how to earn more this Black Friday and Cyber week!Learn three really common mistakes that I see local business owners make that stops them from really getting the most sales and what to do instead.Plus, you're invited to a special bonus Black Friday Planning Workshop that I'm hosting for my students inside The Localpreneur Academy on October 24.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult ...
Have you ever had someone in your city say, "I had no idea you were here!" or "I didn’t know you did that!"? I know it can be frustrating when you feel like you're doing ALL the things to market your small business, but people still don’t know about you.This week I’m sharing how to turn this common frustration into massive action so you can market yourself in an even bigger way.Tune into this episode to learn:How to see the untapped potential and growth opportunities in your local marketingTh...
Learn how Dr. Melissa Thompson got fully booked in her pelvic floor physical therapy practice in a small South Louisiana town where she knew no one -- and then again when she and her husband moved to Houston where there was lots more competition. She shares the marketing and mindset obstacles she faced and how she overcame them.Mentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @lesliepresnallDownload...
I'm re-airing a Most Valuable Podcast episode (originally episode 30)! In this episode, I'm sharing my 4-step process to build your local credibility.If you're unsure on how to get the word out and how to get people to trust and choose your business, I'm laying out exactly what it takes it go from unknown to the local go-to person in your industry.Tune into today's episode to learn:How to take massive action to meet more local people How to show people that you can help them and prove th...
Do you struggle with taking photos or video for social media while you're working with clients? Do you forget to take photos or videos of your finished results or final product? Do you feel like you don't have anything to post on social media because you never collect content?Then this episode is for you! I'm sharing lots of examples and ways to easily work getting content with your clients into your regular routine.Tune into this episode to learn:How to plan for getting content and making it...
Do you ever stress out about how to follow up with a potential client?Maybe they've reached out and inquired about what you offer. You've sent them some information or even talked to them....And now you're waiting...You start to question... Should I reach back out? How long should I wait? What should I say??I'm breaking it all down in this in this episode!Tune into learn:The 3 steps to create a solid follow up process for potential clients How to detach your emotions and stay neutral and...
In this episode I'm teaching a coaching tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to.Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere.But you can't listen to it. It's changing the trajectory of where you end up over 3 months, 6 months... 1 year.It's changing w...
My Localpreneur Academy student Dana Manning is sharing how she went from moving to a new city with ZERO social media presence (she wasn't even on Facebook!) to now being fully booked with a 7 month waitlist!She's a mom who's learned some secrets to implementing systems so she can get everything done, maintain balance and truly make her business work for her.Tune into this episode to learn:The strategy and mindset shifts that took Dana from living in a new city with zero social media presence...
Tune into this Most Valuable Podcast Episode! We all have those people in our head who we imagine are judging us, laughing at us, or rolling their eyes at us every time we show up on social media.Maybe it's people in your present life or people from your past like mean girls from high school, exes or old co-workers.These are your imaginary trolls.These people don't actively troll us online, but they live rent free in our minds... stopping us from showing up how we truly want to.Today I'm shar...
In this episode, I'm re-visiting the topic - How to be more confident on social media.Tune into this episode to learn:Where confidence really comes fromHow to generate confidence on demandThe real reason you aren't showing up how you want on social media - and what to do about itMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram F...
This week I’m sharing how to find more local accounts to follow and engage with on Instagram as part of your local engagement strategy.Tune into this episode to learn:3 ways to find more local accounts to follow and engage withThe impact of “being part of your community” on Instagram and following more local accountsSimple ways to consistently increase your visibility by engaging on InstagramMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consul...
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Nice podcast, thank you. I think that a local business should simply have a good brand and local marketing, including printed materials or branded products, to grab as much attention as possible. For example, companies https://rynoprinting.com/ can make and print anything for your business