In this solo episode of Grow Your Wellth, I walk you through the four models of PR support and how to know which one actually fits where your brand is right now, because the wrong fit doesn't just cost money; it costs momentum and confidence too. I break down all four honestly, trade-offs and all: the freelancer, the in-house hire, the boutique agency, and the big agency, and what each one does best depending on your stage, budget, and how specialized your category is.I also reset what PR even means today, because it's so much bigger than a press release now. Earned media, social, influencer programs, brand partnerships, events, and awards all work together toward the same goal: getting the right people to discover you, trust you, and choose you. And I close with the honest questions worth journaling on before you hire anyone, from how hands-on you want to be to the one that matters most: are you chasing one-off wins, or building long-term authority in your space?Whichever model you choose, choose the one that fits where you are today. If you're early, celebrate that, start focused, stack your wins, and build toward what's next.Show links:Learn more about FACTEUR PR: www.facteurpr.comPR & Brand Strategy Resources: www.facteurpr.com/resourcesVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
You've done the labs, your doctor says everything looks normal, and yet you still don't feel like yourself. What if normal was never the goal?In this episode of Grow Your Wellth, I sit down with Dr. Liz Dulaney-Cripe, orthopedic surgeon turned founder of Valivera Health, about the practice she built to fill one of the biggest gaps in medicine: the space between chasing symptoms and truly feeling your best. Dr. Liz shares how her own realization that the "magic scalpel" couldn't fix everything led her toward integrative and lifestyle medicine, and why the real power lies in bridging traditional medical expertise with hormones, nutrition, and whole-person care. We get honest about the everyday habits high performers often neglect, why restorative sleep and protein and a simple ten-minute walk move the needle more than any trendy peptide, and why the labs your annual physical runs often aren't illuminating enough to explain why you feel drained. Dr. Liz also brings a refreshingly grounded take on the noisy world of online HRT and social media health advice, reminding us there's no magic bullet, that off-label doesn't mean reckless, and that the goal is a measured, data-driven plan rather than a million tweaks at once.Whether you're running on empty or simply suspect you could feel better, this conversation is a powerful reminder that you don't have to feel bad to want to feel better, and that investing in yourself deserves the same intention you give your business.Learn more about Dr. Liz and Valivera Health at valiverahealth.com.Show links:Learn more about FACTEUR PR: www.facteurpr.comPR & Brand Strategy Resources: www.facteurpr.com/resourcesVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
In this episode of Grow Your Wellth, I explore the real value of free publicity and why so many brands miss out on its full potential. I’ll walk you through the most common mistakes I see brands make when it comes to leveraging press features—and more importantly, how to fix them.You’ll learn how to turn media moments into momentum by integrating them across your marketing channels—from your website and social media to email campaigns and ad strategies.Key takeaways:● Why press coverage builds trust faster than traditional marketing● The crucial difference between getting featured and getting found● Smart ways to weave press into your brand story and customer journey● How media coverage can improve ad performance and attract new partnershipsIf you're sitting on media mentions but aren’t seeing results, this episode is your playbook for turning visibility into credibility—and credibility into sales.Download my free e-book, From Trust to Transaction, at facteurpr.com/book.Show links:Learn more about FACTEUR PR: www.facteurpr.comPR & Brand Strategy Resources: www.facteurpr.com/resourcesVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
Everyone's chasing the next viral moment, but the marketing channel that actually converts has been sitting in your customers' inboxes the whole time.In this episode of Grow Your Wellth, I sit down with email marketing strategist Kieryn Wang, founder of Allmost and The Conversion Club, to make the case for why email remains one of the most powerful tools any business has, no matter your industry. Kieryn breaks down why social and email aren't an either/or but a funnel: social is where people discover you, and email is where you build the trust that turns them into buyers. Unlike social, email gives you real ownership, with no algorithm deciding who sees you and no platform that can take your audience away overnight.We get into the mindset shift that changes everything: positioning your customer as the hero rather than making it all about you, and why the myths that keep people from ever hitting send are worth letting go. Whether you're a service provider or a product brand, this conversation will change how you think about your list and remind you that the biggest email marketing mistake is not sending anything at all.Learn more about Kieryn and the Conversion Club at https://www.itsallmost.com and take her "email marketing dating style" quiz at https://www.itsallmost.com/quizShow links:Learn more about FACTEUR PR: www.facteurpr.comPR & Brand Strategy Resources: www.facteurpr.com/resourcesVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin
After 18 years in PR, I can usually tell within about five minutes whether a brand is going to knock it out of the park or struggle to land a single placement in the media. It's not a magic gift. It's experience married with an understanding of the pattern, and once you know what it is, you'll start spotting it in your own brand, too.In this solo episode of Grow Your Wellth, I pull back the curtain on the exact criteria I use at FACTEUR PR before taking on a client, split into two buckets because the game looks different depending on whether you're promoting a person or a product. Whether you're a provider or a product founder, the throughline is the same: you cannot build authority without credibility underneath it. This episode will help you see exactly where you stand, and what to shore up before you ever send a pitch.Show links:Learn more about FACTEUR PR: www.facteurpr.comPR & Brand Strategy Resources: www.facteurpr.com/resourcesVisit the Grow Your Wellth Website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthpodcastFollow @facteurprFollow @reenasgoodwin